La Voz de Aztlan, October 1 1981
Item
Title
La Voz de Aztlan, October 1 1981
Creator
Associated Students of Fresno State
Relation
La Voz de Aztlan (Daily Collegian, California State University, Fresno)
Coverage
Fresno, California
Date
10/1/1981
Format
PDF
Identifier
SCUA_lvda_00131
extracted text
Battered
Undocumented
Women
-
CalHomia State University Fresno ·
A
z
T
A
N
O.ctober 1,1981
Why Boycott Coors? A six year term (1967-72) as a Regent of the University of Colorado, where he lobbied against a meeting of the
Students for a Democratic Society on campus. He also
funded an alternative student newspaper when the established one attacked his views, he even went to the extre- .
me of establishing his own news television company called, Television News Inc., because he believed the three
networks presented news with a "liberal, left" bias, according to Denver Magazine.
.
Other Coors backed organizations include the Heriti!,R~ Fou_ndation t~at i~ no_w considered the Reagan Ad
for more than a decade Latino organizations have
been boycotting Coors beer because of it's founders non- .
affirmative action program and hiring policies towards
minorities. This fx?ycott. did not take effect for the simple
reason that we Latmos like to have boycotts. There was
and still is documented evide()ce that Coors Brewery is
anti-minority, anti-union, an~•-W~'!)en, and anything else.
that is prosperous toWJrds mmor,t1es m genera,.
Granted, C,oors hc!,s. come a ver-y: Ion~ _way <:Jn it 's
affirmative act,on po/1c1es toYard m,nor,t1es, smce the
American Cl Forum called the boycott in 1967. Coors officals say 13 percent of the brewery 's work force are
members of minority groµps, more than double the f?~r-.
. cent of the brewery's work force are members of mmonty groups, more than double the percentage in 1969~
Latinos comprise about 45 percent of the work force for
Donaghy Sales Inc., the Fresno area distributor, according to a Fresno Bee report.
.
·
However this does not mean that Coors has ceased in
it's harrassment of minorities and unions, it does mean
that Coors has realized the market size and consumption
capabilities the Latino community has in the five south-
western states, e~pecially California!
1
mm,~trat~ons premiere · thmk tank. "the committee for the
S_urvr':al of the Free Congress, created to aid conservattVf:S m Con~ress and defe~t liberals at the polls, currently m operation. Joe ~oors ,sonly one of many right wing
corporates, tu~ned nght wing po/itition for the simple
reason of makmg and adopting laws to their benefit _
This infonn~tion of the politicies of C.00.-S is just the
cream of_the pie, the rest of the pie came this year with
the e~on of Reagan as President. It is very hard for us
as Latinos members of this community not to see the in-
. fluence Joe C.oors has with th~ Reagan Administrations
cut backs in social aid, social aid which we deserve as contributors to the wealth of the nation.
For these reasons and others we ask the CSUF
Associated Student Body Senate to reronsider their endorsement on the Coo~ boycott. The boycott is one way
to protest the cut badcs m student grant, loans the Reagan administration is proposing. It is also a ~y that we
as students, parents, \\Orkers, andAmericans
can fight rorperate political ir.afluence, that are oonstantly
planning to profit from exploiting the basic rights we-as
Americans have under the G>nstitution of the United States.
.
The issue itself is not so much Coors affirmative ~ction policies, but with the brother~ Bi~I and Joe C~rs ,_nvolvement with right wing organ,zat,ons a~d the,r obtect- ive to ruin any social gains made by min_ont~ groul?s m .
th~ past 20 ye~rs. Their tnvolvement wt~h r,ght ~mg Pol,tical or_ganizat,ons stepp,ng stones for him and h,s followers which included Ronald Reagan. For example Joe
Coors's political relationship with Reagan came in 1968
when he went to the Republican convention as a Reagan
delegate and then again in 1976. Their pol(tical r~lation- .
ship really came out in public when Reagan appomted
Jim Watt, as Secretary of the Interior, w,ho was former
head of the Coors based Mountain States : Legal Foundation. Joe Coors poured so much money, technically independent of Reagans campaigning, that is name was
prominent in the Congressional debates on a new cam- .
paing spending law. This is some of the most recent po/1tical manuvering of Joe Coors, some of his past include:
by Pedro Perez
OBS not war
for El Salvador
\
Reapn~~ 1982 -Budget
- -----BlaCKLung Trust Fund ....... cut $378 million
Unemployment Insurance ..... -cut $238 million
~ETA Job programs .......... cut $3.8 billion
Military Spending, including
arms to El Salvador ....... increased $52.4 billion
WE HAVE A CHOICE
We the people of the United States have a choice. Either we remain
silent and allow our government to squander our limited ·resources on
war, repression, and murder in El Salvador, or we can demand a
policy of jobs, peace, and justice-at home and around the world!
Paae 3-0c:tober 1, 1981-La Voz de Aztlan .
Salazar A·s sistant VP
'-' Decade of the Hispanic,,_,_
•
By Lourdes Villarreal
/
tion in the U.S. Department of Health,
Education and Welfare. His most recent'
..This is indeed the Decade of the task involves working with the Washing- - Hispanic. Chicanos are becoming more ton National Advisory Council. He has
aware of the value of an education,,, also been nominated for two universjty
says Dr. J. Leonardo Salazar, assistant presidencies; however,
The right
· vice president of academic affairs. position has not come along yet,"
According to Dr. Salazar, "Universities j according to Salazar.
·
are reaching out for new constituencies,
and Chicanos are being sought-out to . ·
;
·
•
·
meet these demands."
"/ d1dn benefit from the·
Dr. Salazar, 40, was born and raised
in New Mexico. Reflecting on a his own
education process ...
college experience Salazar said, "I
never had the luxury of being a full-time
studE:nt. Jt took me eight years to comConsequently, · when asked about
plete my B.A. because I had to work to
pay for my education.
He adds, "I Reagan's administration, Dr. Salazar
was always very inquisitive in school, · commented nwe need to be aware of the
We must
and my parents always gave me the current national trends.
impetus to continue. I didn't benefit provide Federal officials with the
from the education process, because I necessary input about our educational
was always just a part-time student; needs. As for the financial cutbacks
I did, however, pick up a lot of ex- students are suffering, students must
. perience. Dr. Salazar considers himself realize that they should explore all
fortunate in one respect, he · says, options open to them. n
Furthermore, Dr. Salazar added,
HPeople have always been interested in
"Students should know that education
my education and my work _"
Actually, Dr. Salazar has a solid requir~5-a firm commitment from them"
impressive background in the education
-field. Among some of the posts he's
Lastly, addressing Chicano students,
previously held are the following : Dr. Salazar stated, "It's extremely
assistant to the president at the College important for students to realize they
of the Virgin Islands; assistant to the live in a world in which people are
dean in the University Center for Hh~her dependent on each other." He suggests
Education and the College o, Education that students ''have an inquisitive mind
at Pennsylvania State University; and and challenge the system to receive the
deputy commissioner for hir;?her educa- best education possible."
11
1.--------------'t
H
H
voces·de aztlan
'~Otra Fria-Amigo, Otra·Coors~"
By Geraldo Gonzales
"Otra fria, amigo, otra Coors" is the
refreshing statement of a giant billboard
depicting a Latino male gest~ring with
his hand to the thought of a cold can of
Coors beer. Chicanos continue to see advertising by Coors honoring the 1980's
as the "Decade of the Hispanics"'.
~.,ami.. <··· ' ·~·· •·-{..·- ,~
. ·.
.
Coors makes contributions to Chic,ano
organizations by sponsoring events,
parades, programs , and radio and television commercials. Are these the sincere efforts of a multi-million dollar
corporation in recogn izing the Chicano'
Mexicano people and their language and
culture? Or are they the false , decieving, and hypocritical actions of a
wealthy and powerful company whose
family owners stand in opposition to the
advancement of Chicanos?
:•
.- tra
-. :ors
The Adolph Coors Company of
Golden, Colorado has been the target
of considerable controversy. A boycott
on Coors has been the cause of numerous sectors of the community across the
country.
a result, the Economic Opportunities
Commissi_on, a federal agency, filed a
class action suit against the Adolph
C~r.s ~mpany, charging racial dis1 cr1mmat1on.
In 1977 during the suit, the brewery
workers organized a union and unanimously voted to go on strike because
of poor working conditions. Coors
practices in the brewery.
In 1967, subjected employees and applicants
only a few Blacks -and Chicanos worked
to mandatory lie detectors, in which
at the brewery which employed over the management made inquirees
1,000 people. However, in 1975, hiring into its employees political, economic
practices still had not improved. As and r:eligious status and their sexual
The boycott on Coors began in 1967,
when the C .I. Forum, a national Mexican American veterans organization
called for economic sanctions against;
Coors because _of discriminatory hiring
preferences. Among the inquiries the
Coors Company makes during the lie
detector tests are: Are you a homosexual? What is your religious background? Have you ever committed a
crime? Oo you have a bank account?
Have you ever participated in a march,
sit-in, or demonstration? Degrading
afld, dehumanizing questions such
as these leave the applicant with little
dignity after the examination.
William Coors, president of the company, once publicly stated "'You have
the constitutional right not to wort( at
Coors"', implying that if you work at
Coors you should expect to give up
the rights provided by a democratic
society.
The · mandatory physical examinations employed by Coors are used to
weed out older employees leaving them
jobless. The Coors company employs
a private sec1Arity force, larger than the
police force of Goiden, Colorado, which
has the authority to enforce search and
seizure of employees' personal belongings, locker, and car. See Coors Pl 7
centerspread
· 1MAGES OF THE MEXICAN REVOLUTIO
The photo exhibit of Agustin c.assolas, at the Fresno
City ArtGallerytakes ~ back 70yearstothe 1910~icah Revolution from the start to the finish.
The exhibit includes photographs from the c.asasola
Graphic History of the Re\olution, 1910-1940. Agustin
Casosolas was the grandfatherof N\exiro's royal family
of photography. What Mathew Brady was tothe U.S.
Civil War, Agustin Casac;ola, his brother Gustavo, and
son--Miguel have been to the Mexican Revolution. The
photographs at the Callery start with a portait of Agustin,
and continue in sequenretoc:ompensinos \\Orl<lng in the
fields, and their hanging on telephone poles by Porfirio
Diaz troops. There are pictures of battles bet\veen the
Liberating Army of the South led by Emiliano Z.apata and
Yankee out fitted Diaz Federales forces.in the State of
Moreles.
Continued with photographs of Soldaderas tending
the horses of the ferales, cremation of bodies duraing the
· Tragic Ten Days, and execution of priests that were proJuarez.
The sequence ends with the assasinatation of Francisco Villa.
The exhibit will be held untill F1riday Ckt. 2 from 9-6.
General Fre;1ncisco Villa,
Fierro, M~ntano and Urbe
Franclsc
General Emlllano Zapata (1879·1919), comander in chief of
the forcei of the southem state of morelos1 HIs belief was,
"The land belongs to thos.e who work It." March 10, _
1911.
yGenerals, Emiliano Zapata,
t
x;rs•·.
at his ranch.-
I
l'
VIiia was assaslnated the momlng of July -2 0, 1923.
1•
.
Ba:ttered
'
(UJ[n)©](Q)~ (U]m])@[n)~®@
Women
[i],yas
in the living room of the YMCA/vlargaree
Mason Center (for victims of domestic videnre) and was
accompanied by a rouple of women who were sitting on
an old couch in front of me. During my waiting period, I
sawaChicanawitht\\ochildren come in. Tfiedan<- .
haired, petite~ had bruises on the ICMer left side of
her Ii p, scratches ran across the the left side of- her face
and she walked with a limp. She talked to the receptionist
and was then asked to wait as she sat on i. 1e rouch
across the room.
\
\
The woman looked preQCcupied and \l8Y fidgety.
She kept starj ng into the floor with her hand on her head.r
Her son kept asking her, ".Yommy what's wropg?"
She just shook her head sayi_ng nothing.
She then walked up to the newspaper stand and
grabbed a paper, flipping through the pages_. As she
placed the paper back on the shelf, I looked at her and
smiled -as she passed by. She hesitantlysmiledback.
She stopped and sked me if I stayed at thE: ~-.
( I informed her that I was a student reporterwa1tingtomterview a counselor. Within 10 minutes I knewvJioshe
was and why she had rome to the center. She had been
beaten (not the first time) by the man she had lived with
for 7 years . She had left him a week ago and was in need
of a place to stay. I later found out that shewaspregnant
and woukf be staying at the center.
by y. . . Gnnadoa
r
The undocumented battered woman
has very little resources available to her
and those offered to her are limited, according to Norma Quintero, Staff Counselor.
back to Mexico. Because ot her limited
resources. she returned to her husband.
"He buried her, uncovered her, and
brought her back to life by shaking her,,.
explained Quintero.
"'Some social services are available but
much information is reported to the Immigration Naturalization Service. The
INS can tollaw-up and deport her,*
said Quintero.
Catalina (not her real name) grew up
with abuse. She was married at an early
age and abused by her husband. She
left him and met up with another man
The undocumented (a person not in
the U.S. legally) batter~ woman is
confronted with many barriers in finding
resources. Housing is one problem.
Most housing is not open to her because
the woman must be a resident. However, the Marjaree Mason center and 5
other services withltrthe Fresno County
offer emergency hotlSing. The undocumented woman also faces a language
problem, the emotionaJ. dependency and
more importantly, the financial dependency.
"'Many times when the women come
here they are in financial need. They
will seek employment even though
they've been bruised and not physically
or mentally fit," said Quintero.
Quintero told o'f a case in which one
of her clients, an undocum,ented woman,
was brutally beaten alid raped . On August 1, the polir-- bf'Olllht the woman · to
the C'P"!.. , . She could barely walk but
she wanted to work so lt.lat she could g~ ,
Of all the Marjaree Mason Center's
clients, undocumented women make up
30-33 percent. Their ages range from
their late 20's to mid 30's. The services are the same as those ottered to
anyone else, such as emergency housing, counseling, support groups and
legal assistance .
"He buried her, uncovered
her
,., and brought her back
to life by shaking her. "
and came to California. She didn't
have any conocidos or amistades so she
and her man slept in the fields. "The
m~n was a heavy drinker. In the majority
of cases, the man drinks heavily,* Quin"An undocumented woman can press
tero said.
charges against her assaulter but it's
not likely that I.N .S. would send her
The undocumented woman, according back or incriminate her because she is
to Quintero, go back to their men more going through the legal system,,. Quinso than a person who is legally in the tero said.
country. The reason being limited reAccording to Vera Silva, legal aid
. sources, traditional beliefs, religion, and
counselor, none of the undocumented
guilt she feels.
"'Almost always the woman is forced women have ever pressed charges.
to go back to the man because of finan- "'Women don't want to press charges
cial security,"' said Quintero, "'particu- because they kar being deported and
larly when there are children, unless the . feel guilty. They think its their fault,"
children are born here, then they are Silva said. "It could also be that they
, eligible to receive aid."
don't know the system, even Americans
According to Quintero, two alterna- don't know it."
tives exist for the undocumented woCatalina was asked to remain at the
man. She can try to make it on her own ceqter to serve as a witness but she
knowing the odds against her. Or stay didn't follow through. She eventually
with her abuser knowing at least she can went back to Mexico. Quintero took the
have a roof over her head and food on the woman down to the border about a
table for her and the kids, she stays even month ago. Catalina was placed in a cell
_though th~re's abuse.
like a criminal.
"I saw the conditions i~ which they
were kept. I was so angry I almost exploded," said Quintero, "I remember
asking the border patrol _man to take special consideration my client because of
her condition . I then saw the man wink
at the other and say 'Sure we' II take
good care of her.' Mocking the fact
that she's still an illegal and they were
~oim~ to treat her as one."
There is very little that the undocumented woman can do. Her job skills
are remedial, her language is Spanish,
she has no documentation, hindering her
from making it on her own. The services
available to her are limited and will be
ev_e~ mo~e limit~~ with the Reagan Admm1st~at1on policies. The undocumented
woman s ~roblems_ must be researched
and. special services should be estabhshed for her,
of
deportes
Sport Spotlight:
Victor Zapien
Pass it On
By Lourdes Villarreal
Do you need help in any of the fol-
Pat Aguirre, PASS Director, 'not all
assistance is remedial. ... Aguirre added,
·"In most cases students come in to PASS ·
seeking to learn more efficient and
effective study techniques which will
leacf them to a clear and fast understanding of the college-level material
they are studying. "
Although the program doesn't tutor
on any particular curricu~m, it does
encourage students to improve and
1dev
their English Language communication skills. Several study-skill
workshops will also be offered during the
academic year 1981-82 to aid students
with their academic studies.
lowing areas?
A. Reading skills (speed and comprehension)
· B. Vocabulary Development Skills
C. Study Skills (including ·library
research and notetaking}-D. Writing Skills (sentence structure,
paragraph development, essay organization}
Then PASS (Progress and Advancement through Special Services) is the
place to go.
The purpose behind the PASS Program is to improve students' academic
skills and to encourage student retention
at CSUF. Assistance is offered on a oneFor more information call 294-4038
to-one basis or in small groups de- or visit the PASS office located in the
pending upon th~ students' class load . Joyal Administration Building Room
"Contrary to what many believe," say~ . 221.
'
J
Dancers wanted.
by Robert Hernandez
Fresno's quest for a league championship is on and one person who can
help is last year's team captain Victor
Zapien . Zapien is one of five Chicanos
on the team (four of which are starters).
The other four are Mark Magdaleno
Rosendo Gutierrez, Eddie Rodriguez'
and Nathan Reojas .
'
Zapien is a senior from the University
of the Pacific, Stockton, where he played
soccer for two years. Victor decided to
tra1sfer to CSUF in the Fall of 1979.
"I Nas aware of the quality of the soccer program and the school academicwise," said Zapien.
The CSUF soccer team was rolling
with a 6-2 record and four shutouts
before losing a (1-0) heart-breaker to
UCLA . They also lost a tough one to
San Diego State and drew with the
United States International University
(1-1). The Bulldogs placed third in the
four-team U.S.I.U . Classic. UCLA is currently ranked sixth in the nation and first
in the far West. However, these last two
losses do not destroy Fresno's ·chances
for the league championship. La Voz
asked Zapien who he thought would be
their stiffest competition. "'I think we're
very competitive. I only see San Jose
and the University of San Francisco as
ob!t~cles in our quest for championship m league play, " said Zapien.
Zapien is also looking towards the future. He's a psycholo-gy major and
would like to do post-graduate studies
in counseling . This is Zapien' s last
season as a fullback for the soccer
team.
➔ JIV
I
Con'tpg 3
The Coors Company has successfully
busted 17 unions which have tried to
organize the brewery workers.
All
were destroyed through similar antiunion tactics.
Much of the Coors company's negative policies have been made by its
family operated ownership.
Joseph
Coors, chairman, and William Coors,
. Although ~oors attempts to present
itself as a friend of Chicanos, the political activity of Joseph and William
Coors brothers have developed a wealthy, powerful, and influential ultraconservative political machine that
involves national, state and local
political campaigns.
'
If Coors truly was on the Chicanos
president, have used their wealth side, they would support the rights of
aod power to commit acts that are the Chicano ,.community and the programs des•e.• .ed to provide equal
anti-minority.
opportunities for the futures of Chicanitos. Instead, Coors supports Reagan
and his cutbacks on Social Security
In 1964, William Coors held a series school lunches, student grants, and
of ~tings with the brewery workers
ur~mg them to write their representatives to vote down the Civil Riahts Act Social Services. Coors is in favor of
the law which eventually gave Chicanos' increased military spending. - Coor's
Blacks and women equal civil rights: patronizing approach, as a friend of
Coors spoke strongly against the act Chicanos, is an insult to the Chicano
stating falsely that white worker~ community. The issues for a united
boycott of Coors are now stronaer than
~Id_ ~ave to give up their jobs to
ever.
m1nor1ties.
-
.
-
los danzantes de aztlan
Los Danzantes de Aztlan,
- Fresno's renown folkloric
Mexican Dance group is ,noy,1
holding auditions and ·.
rehearsals Saturday from
10-12:00 a.m. at their studio at Maple and Tulare Avenues
next door to laundrOmat and
beauty ·saloq) Artfone
interested may come. For
more information contact
Irene Gonazales at 233-0723
1
Paae 8-0ctober 1, 1981· La Voz de Aztlan
personal/ads
ATENCION CHI-CANAS!
Come join the Adelitas in their
Annual Initiation night on Friday
()ctober 2·at 7:00 p.m. Bring a dish
(Potluck). For more information contact
La Raza Studies.
Spanish Blble Study
Habr, un estudio bfblico en espaitol
cada martes a las dos de la tarde en Lab
School 119. El tema sera la carta a los
colosenses.
Vengan para hablar, leer, y aprender.
sobre una vida mejor . Para mas informacion ponganse en contacto con
Ransom Poythress 294-2393 SR4-111 o
Susan Shanks 294-2634 LS.
FELIZ CUMPLEAN"OS
TO: Sandra Castro, the cute Puerto
Rican with the big brown eyes. Have fun
in L.A. this weekend but don't get
caught between the moon and ?
"Arthur*
,The Franchise Tax Board continuously
tests for the classification of Auditor I. Starting salary is $16,608.00 annually
and increasing to 520,688.00 annually
after one year of satisfactory performance.
Requirements from admittance to the examination are (1)
Equivalent to graduation from college
(or regiit~ed senior status), with specialization in accounting; or (2) Completion of 16 semester hours of accounting
courses and three semester hours of
business law from a collegiate-grad
residence institution. For those qOalifying under (1), the examination will
consist of an oral interview. Graduates
of and seniors enrolled at CSU, Fresno
should contact their Career Placement
Office to schedule an interview for
Nov . 2, 1981 . All others should write:
Franchise Tax Board, P.O. Box 82
Orangevale, CA. 95662 .
'
La Voz De Aztlan
Advertising Manager
Wanted
Inquire at
Keats Campus
- Building.
la voz de aztlan
Correction-Update:
The Fresno Bee has
cancelled its plans for
a Hispanic edition.
See story next issue.
Editor: Fernando Quintero
Managing editor: Yolanda Granados
Production Mananger:Sylvia Vidal
Reporters: Lourdes Villareal, Mark Diaz
Virginia Subia , Pedro Perez
.
Production: Maria ~ervin, Sandra Castro
Photographers: Robert Hernandez
Ric.hard Rios
'
La Voz de Aztlan is California State
University Fresno's Chicano newspaper.
La Voz de Aztlan is located in the
Keats
Campus
Building.
Editorial : (209) 294-2486. Letters to the
editor are welcomed. The newspaper
reserves the right to edit letters.
Whats the best way to
•
balance your school life?
Contri~ute your stories,
art, poetry, or lo que seci
.
.
toLaVoz.
Undocumented
Women
-
CalHomia State University Fresno ·
A
z
T
A
N
O.ctober 1,1981
Why Boycott Coors? A six year term (1967-72) as a Regent of the University of Colorado, where he lobbied against a meeting of the
Students for a Democratic Society on campus. He also
funded an alternative student newspaper when the established one attacked his views, he even went to the extre- .
me of establishing his own news television company called, Television News Inc., because he believed the three
networks presented news with a "liberal, left" bias, according to Denver Magazine.
.
Other Coors backed organizations include the Heriti!,R~ Fou_ndation t~at i~ no_w considered the Reagan Ad
for more than a decade Latino organizations have
been boycotting Coors beer because of it's founders non- .
affirmative action program and hiring policies towards
minorities. This fx?ycott. did not take effect for the simple
reason that we Latmos like to have boycotts. There was
and still is documented evide()ce that Coors Brewery is
anti-minority, anti-union, an~•-W~'!)en, and anything else.
that is prosperous toWJrds mmor,t1es m genera,.
Granted, C,oors hc!,s. come a ver-y: Ion~ _way <:Jn it 's
affirmative act,on po/1c1es toYard m,nor,t1es, smce the
American Cl Forum called the boycott in 1967. Coors officals say 13 percent of the brewery 's work force are
members of minority groµps, more than double the f?~r-.
. cent of the brewery's work force are members of mmonty groups, more than double the percentage in 1969~
Latinos comprise about 45 percent of the work force for
Donaghy Sales Inc., the Fresno area distributor, according to a Fresno Bee report.
.
·
However this does not mean that Coors has ceased in
it's harrassment of minorities and unions, it does mean
that Coors has realized the market size and consumption
capabilities the Latino community has in the five south-
western states, e~pecially California!
1
mm,~trat~ons premiere · thmk tank. "the committee for the
S_urvr':al of the Free Congress, created to aid conservattVf:S m Con~ress and defe~t liberals at the polls, currently m operation. Joe ~oors ,sonly one of many right wing
corporates, tu~ned nght wing po/itition for the simple
reason of makmg and adopting laws to their benefit _
This infonn~tion of the politicies of C.00.-S is just the
cream of_the pie, the rest of the pie came this year with
the e~on of Reagan as President. It is very hard for us
as Latinos members of this community not to see the in-
. fluence Joe C.oors has with th~ Reagan Administrations
cut backs in social aid, social aid which we deserve as contributors to the wealth of the nation.
For these reasons and others we ask the CSUF
Associated Student Body Senate to reronsider their endorsement on the Coo~ boycott. The boycott is one way
to protest the cut badcs m student grant, loans the Reagan administration is proposing. It is also a ~y that we
as students, parents, \\Orkers, andAmericans
can fight rorperate political ir.afluence, that are oonstantly
planning to profit from exploiting the basic rights we-as
Americans have under the G>nstitution of the United States.
.
The issue itself is not so much Coors affirmative ~ction policies, but with the brother~ Bi~I and Joe C~rs ,_nvolvement with right wing organ,zat,ons a~d the,r obtect- ive to ruin any social gains made by min_ont~ groul?s m .
th~ past 20 ye~rs. Their tnvolvement wt~h r,ght ~mg Pol,tical or_ganizat,ons stepp,ng stones for him and h,s followers which included Ronald Reagan. For example Joe
Coors's political relationship with Reagan came in 1968
when he went to the Republican convention as a Reagan
delegate and then again in 1976. Their pol(tical r~lation- .
ship really came out in public when Reagan appomted
Jim Watt, as Secretary of the Interior, w,ho was former
head of the Coors based Mountain States : Legal Foundation. Joe Coors poured so much money, technically independent of Reagans campaigning, that is name was
prominent in the Congressional debates on a new cam- .
paing spending law. This is some of the most recent po/1tical manuvering of Joe Coors, some of his past include:
by Pedro Perez
OBS not war
for El Salvador
\
Reapn~~ 1982 -Budget
- -----BlaCKLung Trust Fund ....... cut $378 million
Unemployment Insurance ..... -cut $238 million
~ETA Job programs .......... cut $3.8 billion
Military Spending, including
arms to El Salvador ....... increased $52.4 billion
WE HAVE A CHOICE
We the people of the United States have a choice. Either we remain
silent and allow our government to squander our limited ·resources on
war, repression, and murder in El Salvador, or we can demand a
policy of jobs, peace, and justice-at home and around the world!
Paae 3-0c:tober 1, 1981-La Voz de Aztlan .
Salazar A·s sistant VP
'-' Decade of the Hispanic,,_,_
•
By Lourdes Villarreal
/
tion in the U.S. Department of Health,
Education and Welfare. His most recent'
..This is indeed the Decade of the task involves working with the Washing- - Hispanic. Chicanos are becoming more ton National Advisory Council. He has
aware of the value of an education,,, also been nominated for two universjty
says Dr. J. Leonardo Salazar, assistant presidencies; however,
The right
· vice president of academic affairs. position has not come along yet,"
According to Dr. Salazar, "Universities j according to Salazar.
·
are reaching out for new constituencies,
and Chicanos are being sought-out to . ·
;
·
•
·
meet these demands."
"/ d1dn benefit from the·
Dr. Salazar, 40, was born and raised
in New Mexico. Reflecting on a his own
education process ...
college experience Salazar said, "I
never had the luxury of being a full-time
studE:nt. Jt took me eight years to comConsequently, · when asked about
plete my B.A. because I had to work to
pay for my education.
He adds, "I Reagan's administration, Dr. Salazar
was always very inquisitive in school, · commented nwe need to be aware of the
We must
and my parents always gave me the current national trends.
impetus to continue. I didn't benefit provide Federal officials with the
from the education process, because I necessary input about our educational
was always just a part-time student; needs. As for the financial cutbacks
I did, however, pick up a lot of ex- students are suffering, students must
. perience. Dr. Salazar considers himself realize that they should explore all
fortunate in one respect, he · says, options open to them. n
Furthermore, Dr. Salazar added,
HPeople have always been interested in
"Students should know that education
my education and my work _"
Actually, Dr. Salazar has a solid requir~5-a firm commitment from them"
impressive background in the education
-field. Among some of the posts he's
Lastly, addressing Chicano students,
previously held are the following : Dr. Salazar stated, "It's extremely
assistant to the president at the College important for students to realize they
of the Virgin Islands; assistant to the live in a world in which people are
dean in the University Center for Hh~her dependent on each other." He suggests
Education and the College o, Education that students ''have an inquisitive mind
at Pennsylvania State University; and and challenge the system to receive the
deputy commissioner for hir;?her educa- best education possible."
11
1.--------------'t
H
H
voces·de aztlan
'~Otra Fria-Amigo, Otra·Coors~"
By Geraldo Gonzales
"Otra fria, amigo, otra Coors" is the
refreshing statement of a giant billboard
depicting a Latino male gest~ring with
his hand to the thought of a cold can of
Coors beer. Chicanos continue to see advertising by Coors honoring the 1980's
as the "Decade of the Hispanics"'.
~.,ami.. <··· ' ·~·· •·-{..·- ,~
. ·.
.
Coors makes contributions to Chic,ano
organizations by sponsoring events,
parades, programs , and radio and television commercials. Are these the sincere efforts of a multi-million dollar
corporation in recogn izing the Chicano'
Mexicano people and their language and
culture? Or are they the false , decieving, and hypocritical actions of a
wealthy and powerful company whose
family owners stand in opposition to the
advancement of Chicanos?
:•
.- tra
-. :ors
The Adolph Coors Company of
Golden, Colorado has been the target
of considerable controversy. A boycott
on Coors has been the cause of numerous sectors of the community across the
country.
a result, the Economic Opportunities
Commissi_on, a federal agency, filed a
class action suit against the Adolph
C~r.s ~mpany, charging racial dis1 cr1mmat1on.
In 1977 during the suit, the brewery
workers organized a union and unanimously voted to go on strike because
of poor working conditions. Coors
practices in the brewery.
In 1967, subjected employees and applicants
only a few Blacks -and Chicanos worked
to mandatory lie detectors, in which
at the brewery which employed over the management made inquirees
1,000 people. However, in 1975, hiring into its employees political, economic
practices still had not improved. As and r:eligious status and their sexual
The boycott on Coors began in 1967,
when the C .I. Forum, a national Mexican American veterans organization
called for economic sanctions against;
Coors because _of discriminatory hiring
preferences. Among the inquiries the
Coors Company makes during the lie
detector tests are: Are you a homosexual? What is your religious background? Have you ever committed a
crime? Oo you have a bank account?
Have you ever participated in a march,
sit-in, or demonstration? Degrading
afld, dehumanizing questions such
as these leave the applicant with little
dignity after the examination.
William Coors, president of the company, once publicly stated "'You have
the constitutional right not to wort( at
Coors"', implying that if you work at
Coors you should expect to give up
the rights provided by a democratic
society.
The · mandatory physical examinations employed by Coors are used to
weed out older employees leaving them
jobless. The Coors company employs
a private sec1Arity force, larger than the
police force of Goiden, Colorado, which
has the authority to enforce search and
seizure of employees' personal belongings, locker, and car. See Coors Pl 7
centerspread
· 1MAGES OF THE MEXICAN REVOLUTIO
The photo exhibit of Agustin c.assolas, at the Fresno
City ArtGallerytakes ~ back 70yearstothe 1910~icah Revolution from the start to the finish.
The exhibit includes photographs from the c.asasola
Graphic History of the Re\olution, 1910-1940. Agustin
Casosolas was the grandfatherof N\exiro's royal family
of photography. What Mathew Brady was tothe U.S.
Civil War, Agustin Casac;ola, his brother Gustavo, and
son--Miguel have been to the Mexican Revolution. The
photographs at the Callery start with a portait of Agustin,
and continue in sequenretoc:ompensinos \\Orl<lng in the
fields, and their hanging on telephone poles by Porfirio
Diaz troops. There are pictures of battles bet\veen the
Liberating Army of the South led by Emiliano Z.apata and
Yankee out fitted Diaz Federales forces.in the State of
Moreles.
Continued with photographs of Soldaderas tending
the horses of the ferales, cremation of bodies duraing the
· Tragic Ten Days, and execution of priests that were proJuarez.
The sequence ends with the assasinatation of Francisco Villa.
The exhibit will be held untill F1riday Ckt. 2 from 9-6.
General Fre;1ncisco Villa,
Fierro, M~ntano and Urbe
Franclsc
General Emlllano Zapata (1879·1919), comander in chief of
the forcei of the southem state of morelos1 HIs belief was,
"The land belongs to thos.e who work It." March 10, _
1911.
yGenerals, Emiliano Zapata,
t
x;rs•·.
at his ranch.-
I
l'
VIiia was assaslnated the momlng of July -2 0, 1923.
1•
.
Ba:ttered
'
(UJ[n)©](Q)~ (U]m])@[n)~®@
Women
[i],yas
in the living room of the YMCA/vlargaree
Mason Center (for victims of domestic videnre) and was
accompanied by a rouple of women who were sitting on
an old couch in front of me. During my waiting period, I
sawaChicanawitht\\ochildren come in. Tfiedan<- .
haired, petite~ had bruises on the ICMer left side of
her Ii p, scratches ran across the the left side of- her face
and she walked with a limp. She talked to the receptionist
and was then asked to wait as she sat on i. 1e rouch
across the room.
\
\
The woman looked preQCcupied and \l8Y fidgety.
She kept starj ng into the floor with her hand on her head.r
Her son kept asking her, ".Yommy what's wropg?"
She just shook her head sayi_ng nothing.
She then walked up to the newspaper stand and
grabbed a paper, flipping through the pages_. As she
placed the paper back on the shelf, I looked at her and
smiled -as she passed by. She hesitantlysmiledback.
She stopped and sked me if I stayed at thE: ~-.
( I informed her that I was a student reporterwa1tingtomterview a counselor. Within 10 minutes I knewvJioshe
was and why she had rome to the center. She had been
beaten (not the first time) by the man she had lived with
for 7 years . She had left him a week ago and was in need
of a place to stay. I later found out that shewaspregnant
and woukf be staying at the center.
by y. . . Gnnadoa
r
The undocumented battered woman
has very little resources available to her
and those offered to her are limited, according to Norma Quintero, Staff Counselor.
back to Mexico. Because ot her limited
resources. she returned to her husband.
"He buried her, uncovered her, and
brought her back to life by shaking her,,.
explained Quintero.
"'Some social services are available but
much information is reported to the Immigration Naturalization Service. The
INS can tollaw-up and deport her,*
said Quintero.
Catalina (not her real name) grew up
with abuse. She was married at an early
age and abused by her husband. She
left him and met up with another man
The undocumented (a person not in
the U.S. legally) batter~ woman is
confronted with many barriers in finding
resources. Housing is one problem.
Most housing is not open to her because
the woman must be a resident. However, the Marjaree Mason center and 5
other services withltrthe Fresno County
offer emergency hotlSing. The undocumented woman also faces a language
problem, the emotionaJ. dependency and
more importantly, the financial dependency.
"'Many times when the women come
here they are in financial need. They
will seek employment even though
they've been bruised and not physically
or mentally fit," said Quintero.
Quintero told o'f a case in which one
of her clients, an undocum,ented woman,
was brutally beaten alid raped . On August 1, the polir-- bf'Olllht the woman · to
the C'P"!.. , . She could barely walk but
she wanted to work so lt.lat she could g~ ,
Of all the Marjaree Mason Center's
clients, undocumented women make up
30-33 percent. Their ages range from
their late 20's to mid 30's. The services are the same as those ottered to
anyone else, such as emergency housing, counseling, support groups and
legal assistance .
"He buried her, uncovered
her
,., and brought her back
to life by shaking her. "
and came to California. She didn't
have any conocidos or amistades so she
and her man slept in the fields. "The
m~n was a heavy drinker. In the majority
of cases, the man drinks heavily,* Quin"An undocumented woman can press
tero said.
charges against her assaulter but it's
not likely that I.N .S. would send her
The undocumented woman, according back or incriminate her because she is
to Quintero, go back to their men more going through the legal system,,. Quinso than a person who is legally in the tero said.
country. The reason being limited reAccording to Vera Silva, legal aid
. sources, traditional beliefs, religion, and
counselor, none of the undocumented
guilt she feels.
"'Almost always the woman is forced women have ever pressed charges.
to go back to the man because of finan- "'Women don't want to press charges
cial security,"' said Quintero, "'particu- because they kar being deported and
larly when there are children, unless the . feel guilty. They think its their fault,"
children are born here, then they are Silva said. "It could also be that they
, eligible to receive aid."
don't know the system, even Americans
According to Quintero, two alterna- don't know it."
tives exist for the undocumented woCatalina was asked to remain at the
man. She can try to make it on her own ceqter to serve as a witness but she
knowing the odds against her. Or stay didn't follow through. She eventually
with her abuser knowing at least she can went back to Mexico. Quintero took the
have a roof over her head and food on the woman down to the border about a
table for her and the kids, she stays even month ago. Catalina was placed in a cell
_though th~re's abuse.
like a criminal.
"I saw the conditions i~ which they
were kept. I was so angry I almost exploded," said Quintero, "I remember
asking the border patrol _man to take special consideration my client because of
her condition . I then saw the man wink
at the other and say 'Sure we' II take
good care of her.' Mocking the fact
that she's still an illegal and they were
~oim~ to treat her as one."
There is very little that the undocumented woman can do. Her job skills
are remedial, her language is Spanish,
she has no documentation, hindering her
from making it on her own. The services
available to her are limited and will be
ev_e~ mo~e limit~~ with the Reagan Admm1st~at1on policies. The undocumented
woman s ~roblems_ must be researched
and. special services should be estabhshed for her,
of
deportes
Sport Spotlight:
Victor Zapien
Pass it On
By Lourdes Villarreal
Do you need help in any of the fol-
Pat Aguirre, PASS Director, 'not all
assistance is remedial. ... Aguirre added,
·"In most cases students come in to PASS ·
seeking to learn more efficient and
effective study techniques which will
leacf them to a clear and fast understanding of the college-level material
they are studying. "
Although the program doesn't tutor
on any particular curricu~m, it does
encourage students to improve and
1dev
their English Language communication skills. Several study-skill
workshops will also be offered during the
academic year 1981-82 to aid students
with their academic studies.
lowing areas?
A. Reading skills (speed and comprehension)
· B. Vocabulary Development Skills
C. Study Skills (including ·library
research and notetaking}-D. Writing Skills (sentence structure,
paragraph development, essay organization}
Then PASS (Progress and Advancement through Special Services) is the
place to go.
The purpose behind the PASS Program is to improve students' academic
skills and to encourage student retention
at CSUF. Assistance is offered on a oneFor more information call 294-4038
to-one basis or in small groups de- or visit the PASS office located in the
pending upon th~ students' class load . Joyal Administration Building Room
"Contrary to what many believe," say~ . 221.
'
J
Dancers wanted.
by Robert Hernandez
Fresno's quest for a league championship is on and one person who can
help is last year's team captain Victor
Zapien . Zapien is one of five Chicanos
on the team (four of which are starters).
The other four are Mark Magdaleno
Rosendo Gutierrez, Eddie Rodriguez'
and Nathan Reojas .
'
Zapien is a senior from the University
of the Pacific, Stockton, where he played
soccer for two years. Victor decided to
tra1sfer to CSUF in the Fall of 1979.
"I Nas aware of the quality of the soccer program and the school academicwise," said Zapien.
The CSUF soccer team was rolling
with a 6-2 record and four shutouts
before losing a (1-0) heart-breaker to
UCLA . They also lost a tough one to
San Diego State and drew with the
United States International University
(1-1). The Bulldogs placed third in the
four-team U.S.I.U . Classic. UCLA is currently ranked sixth in the nation and first
in the far West. However, these last two
losses do not destroy Fresno's ·chances
for the league championship. La Voz
asked Zapien who he thought would be
their stiffest competition. "'I think we're
very competitive. I only see San Jose
and the University of San Francisco as
ob!t~cles in our quest for championship m league play, " said Zapien.
Zapien is also looking towards the future. He's a psycholo-gy major and
would like to do post-graduate studies
in counseling . This is Zapien' s last
season as a fullback for the soccer
team.
➔ JIV
I
Con'tpg 3
The Coors Company has successfully
busted 17 unions which have tried to
organize the brewery workers.
All
were destroyed through similar antiunion tactics.
Much of the Coors company's negative policies have been made by its
family operated ownership.
Joseph
Coors, chairman, and William Coors,
. Although ~oors attempts to present
itself as a friend of Chicanos, the political activity of Joseph and William
Coors brothers have developed a wealthy, powerful, and influential ultraconservative political machine that
involves national, state and local
political campaigns.
'
If Coors truly was on the Chicanos
president, have used their wealth side, they would support the rights of
aod power to commit acts that are the Chicano ,.community and the programs des•e.• .ed to provide equal
anti-minority.
opportunities for the futures of Chicanitos. Instead, Coors supports Reagan
and his cutbacks on Social Security
In 1964, William Coors held a series school lunches, student grants, and
of ~tings with the brewery workers
ur~mg them to write their representatives to vote down the Civil Riahts Act Social Services. Coors is in favor of
the law which eventually gave Chicanos' increased military spending. - Coor's
Blacks and women equal civil rights: patronizing approach, as a friend of
Coors spoke strongly against the act Chicanos, is an insult to the Chicano
stating falsely that white worker~ community. The issues for a united
boycott of Coors are now stronaer than
~Id_ ~ave to give up their jobs to
ever.
m1nor1ties.
-
.
-
los danzantes de aztlan
Los Danzantes de Aztlan,
- Fresno's renown folkloric
Mexican Dance group is ,noy,1
holding auditions and ·.
rehearsals Saturday from
10-12:00 a.m. at their studio at Maple and Tulare Avenues
next door to laundrOmat and
beauty ·saloq) Artfone
interested may come. For
more information contact
Irene Gonazales at 233-0723
1
Paae 8-0ctober 1, 1981· La Voz de Aztlan
personal/ads
ATENCION CHI-CANAS!
Come join the Adelitas in their
Annual Initiation night on Friday
()ctober 2·at 7:00 p.m. Bring a dish
(Potluck). For more information contact
La Raza Studies.
Spanish Blble Study
Habr, un estudio bfblico en espaitol
cada martes a las dos de la tarde en Lab
School 119. El tema sera la carta a los
colosenses.
Vengan para hablar, leer, y aprender.
sobre una vida mejor . Para mas informacion ponganse en contacto con
Ransom Poythress 294-2393 SR4-111 o
Susan Shanks 294-2634 LS.
FELIZ CUMPLEAN"OS
TO: Sandra Castro, the cute Puerto
Rican with the big brown eyes. Have fun
in L.A. this weekend but don't get
caught between the moon and ?
"Arthur*
,The Franchise Tax Board continuously
tests for the classification of Auditor I. Starting salary is $16,608.00 annually
and increasing to 520,688.00 annually
after one year of satisfactory performance.
Requirements from admittance to the examination are (1)
Equivalent to graduation from college
(or regiit~ed senior status), with specialization in accounting; or (2) Completion of 16 semester hours of accounting
courses and three semester hours of
business law from a collegiate-grad
residence institution. For those qOalifying under (1), the examination will
consist of an oral interview. Graduates
of and seniors enrolled at CSU, Fresno
should contact their Career Placement
Office to schedule an interview for
Nov . 2, 1981 . All others should write:
Franchise Tax Board, P.O. Box 82
Orangevale, CA. 95662 .
'
La Voz De Aztlan
Advertising Manager
Wanted
Inquire at
Keats Campus
- Building.
la voz de aztlan
Correction-Update:
The Fresno Bee has
cancelled its plans for
a Hispanic edition.
See story next issue.
Editor: Fernando Quintero
Managing editor: Yolanda Granados
Production Mananger:Sylvia Vidal
Reporters: Lourdes Villareal, Mark Diaz
Virginia Subia , Pedro Perez
.
Production: Maria ~ervin, Sandra Castro
Photographers: Robert Hernandez
Ric.hard Rios
'
La Voz de Aztlan is California State
University Fresno's Chicano newspaper.
La Voz de Aztlan is located in the
Keats
Campus
Building.
Editorial : (209) 294-2486. Letters to the
editor are welcomed. The newspaper
reserves the right to edit letters.
Whats the best way to
•
balance your school life?
Contri~ute your stories,
art, poetry, or lo que seci
.
.
toLaVoz.
Battered
Undocumented
Women
-
CalHomia State University Fresno ·
A
z
T
A
N
O.ctober 1,1981
Why Boycott Coors? A six year term (1967-72) as a Regent of the University of Colorado, where he lobbied against a meeting of the
Students for a Democratic Society on campus. He also
funded an alternative student newspaper when the established one attacked his views, he even went to the extre- .
me of establishing his own news television company called, Television News Inc., because he believed the three
networks presented news with a "liberal, left" bias, according to Denver Magazine.
.
Other Coors backed organizations include the Heriti!,R~ Fou_ndation t~at i~ no_w considered the Reagan Ad
for more than a decade Latino organizations have
been boycotting Coors beer because of it's founders non- .
affirmative action program and hiring policies towards
minorities. This fx?ycott. did not take effect for the simple
reason that we Latmos like to have boycotts. There was
and still is documented evide()ce that Coors Brewery is
anti-minority, anti-union, an~•-W~'!)en, and anything else.
that is prosperous toWJrds mmor,t1es m genera,.
Granted, C,oors hc!,s. come a ver-y: Ion~ _way <:Jn it 's
affirmative act,on po/1c1es toYard m,nor,t1es, smce the
American Cl Forum called the boycott in 1967. Coors officals say 13 percent of the brewery 's work force are
members of minority groµps, more than double the f?~r-.
. cent of the brewery's work force are members of mmonty groups, more than double the percentage in 1969~
Latinos comprise about 45 percent of the work force for
Donaghy Sales Inc., the Fresno area distributor, according to a Fresno Bee report.
.
·
However this does not mean that Coors has ceased in
it's harrassment of minorities and unions, it does mean
that Coors has realized the market size and consumption
capabilities the Latino community has in the five south-
western states, e~pecially California!
1
mm,~trat~ons premiere · thmk tank. "the committee for the
S_urvr':al of the Free Congress, created to aid conservattVf:S m Con~ress and defe~t liberals at the polls, currently m operation. Joe ~oors ,sonly one of many right wing
corporates, tu~ned nght wing po/itition for the simple
reason of makmg and adopting laws to their benefit _
This infonn~tion of the politicies of C.00.-S is just the
cream of_the pie, the rest of the pie came this year with
the e~on of Reagan as President. It is very hard for us
as Latinos members of this community not to see the in-
. fluence Joe C.oors has with th~ Reagan Administrations
cut backs in social aid, social aid which we deserve as contributors to the wealth of the nation.
For these reasons and others we ask the CSUF
Associated Student Body Senate to reronsider their endorsement on the Coo~ boycott. The boycott is one way
to protest the cut badcs m student grant, loans the Reagan administration is proposing. It is also a ~y that we
as students, parents, \\Orkers, andAmericans
can fight rorperate political ir.afluence, that are oonstantly
planning to profit from exploiting the basic rights we-as
Americans have under the G>nstitution of the United States.
.
The issue itself is not so much Coors affirmative ~ction policies, but with the brother~ Bi~I and Joe C~rs ,_nvolvement with right wing organ,zat,ons a~d the,r obtect- ive to ruin any social gains made by min_ont~ groul?s m .
th~ past 20 ye~rs. Their tnvolvement wt~h r,ght ~mg Pol,tical or_ganizat,ons stepp,ng stones for him and h,s followers which included Ronald Reagan. For example Joe
Coors's political relationship with Reagan came in 1968
when he went to the Republican convention as a Reagan
delegate and then again in 1976. Their pol(tical r~lation- .
ship really came out in public when Reagan appomted
Jim Watt, as Secretary of the Interior, w,ho was former
head of the Coors based Mountain States : Legal Foundation. Joe Coors poured so much money, technically independent of Reagans campaigning, that is name was
prominent in the Congressional debates on a new cam- .
paing spending law. This is some of the most recent po/1tical manuvering of Joe Coors, some of his past include:
by Pedro Perez
OBS not war
for El Salvador
\
Reapn~~ 1982 -Budget
- -----BlaCKLung Trust Fund ....... cut $378 million
Unemployment Insurance ..... -cut $238 million
~ETA Job programs .......... cut $3.8 billion
Military Spending, including
arms to El Salvador ....... increased $52.4 billion
WE HAVE A CHOICE
We the people of the United States have a choice. Either we remain
silent and allow our government to squander our limited ·resources on
war, repression, and murder in El Salvador, or we can demand a
policy of jobs, peace, and justice-at home and around the world!
Paae 3-0c:tober 1, 1981-La Voz de Aztlan .
Salazar A·s sistant VP
'-' Decade of the Hispanic,,_,_
•
By Lourdes Villarreal
/
tion in the U.S. Department of Health,
Education and Welfare. His most recent'
..This is indeed the Decade of the task involves working with the Washing- - Hispanic. Chicanos are becoming more ton National Advisory Council. He has
aware of the value of an education,,, also been nominated for two universjty
says Dr. J. Leonardo Salazar, assistant presidencies; however,
The right
· vice president of academic affairs. position has not come along yet,"
According to Dr. Salazar, "Universities j according to Salazar.
·
are reaching out for new constituencies,
and Chicanos are being sought-out to . ·
;
·
•
·
meet these demands."
"/ d1dn benefit from the·
Dr. Salazar, 40, was born and raised
in New Mexico. Reflecting on a his own
education process ...
college experience Salazar said, "I
never had the luxury of being a full-time
studE:nt. Jt took me eight years to comConsequently, · when asked about
plete my B.A. because I had to work to
pay for my education.
He adds, "I Reagan's administration, Dr. Salazar
was always very inquisitive in school, · commented nwe need to be aware of the
We must
and my parents always gave me the current national trends.
impetus to continue. I didn't benefit provide Federal officials with the
from the education process, because I necessary input about our educational
was always just a part-time student; needs. As for the financial cutbacks
I did, however, pick up a lot of ex- students are suffering, students must
. perience. Dr. Salazar considers himself realize that they should explore all
fortunate in one respect, he · says, options open to them. n
Furthermore, Dr. Salazar added,
HPeople have always been interested in
"Students should know that education
my education and my work _"
Actually, Dr. Salazar has a solid requir~5-a firm commitment from them"
impressive background in the education
-field. Among some of the posts he's
Lastly, addressing Chicano students,
previously held are the following : Dr. Salazar stated, "It's extremely
assistant to the president at the College important for students to realize they
of the Virgin Islands; assistant to the live in a world in which people are
dean in the University Center for Hh~her dependent on each other." He suggests
Education and the College o, Education that students ''have an inquisitive mind
at Pennsylvania State University; and and challenge the system to receive the
deputy commissioner for hir;?her educa- best education possible."
11
1.--------------'t
H
H
voces·de aztlan
'~Otra Fria-Amigo, Otra·Coors~"
By Geraldo Gonzales
"Otra fria, amigo, otra Coors" is the
refreshing statement of a giant billboard
depicting a Latino male gest~ring with
his hand to the thought of a cold can of
Coors beer. Chicanos continue to see advertising by Coors honoring the 1980's
as the "Decade of the Hispanics"'.
~.,ami.. <··· ' ·~·· •·-{..·- ,~
. ·.
.
Coors makes contributions to Chic,ano
organizations by sponsoring events,
parades, programs , and radio and television commercials. Are these the sincere efforts of a multi-million dollar
corporation in recogn izing the Chicano'
Mexicano people and their language and
culture? Or are they the false , decieving, and hypocritical actions of a
wealthy and powerful company whose
family owners stand in opposition to the
advancement of Chicanos?
:•
.- tra
-. :ors
The Adolph Coors Company of
Golden, Colorado has been the target
of considerable controversy. A boycott
on Coors has been the cause of numerous sectors of the community across the
country.
a result, the Economic Opportunities
Commissi_on, a federal agency, filed a
class action suit against the Adolph
C~r.s ~mpany, charging racial dis1 cr1mmat1on.
In 1977 during the suit, the brewery
workers organized a union and unanimously voted to go on strike because
of poor working conditions. Coors
practices in the brewery.
In 1967, subjected employees and applicants
only a few Blacks -and Chicanos worked
to mandatory lie detectors, in which
at the brewery which employed over the management made inquirees
1,000 people. However, in 1975, hiring into its employees political, economic
practices still had not improved. As and r:eligious status and their sexual
The boycott on Coors began in 1967,
when the C .I. Forum, a national Mexican American veterans organization
called for economic sanctions against;
Coors because _of discriminatory hiring
preferences. Among the inquiries the
Coors Company makes during the lie
detector tests are: Are you a homosexual? What is your religious background? Have you ever committed a
crime? Oo you have a bank account?
Have you ever participated in a march,
sit-in, or demonstration? Degrading
afld, dehumanizing questions such
as these leave the applicant with little
dignity after the examination.
William Coors, president of the company, once publicly stated "'You have
the constitutional right not to wort( at
Coors"', implying that if you work at
Coors you should expect to give up
the rights provided by a democratic
society.
The · mandatory physical examinations employed by Coors are used to
weed out older employees leaving them
jobless. The Coors company employs
a private sec1Arity force, larger than the
police force of Goiden, Colorado, which
has the authority to enforce search and
seizure of employees' personal belongings, locker, and car. See Coors Pl 7
centerspread
· 1MAGES OF THE MEXICAN REVOLUTIO
The photo exhibit of Agustin c.assolas, at the Fresno
City ArtGallerytakes ~ back 70yearstothe 1910~icah Revolution from the start to the finish.
The exhibit includes photographs from the c.asasola
Graphic History of the Re\olution, 1910-1940. Agustin
Casosolas was the grandfatherof N\exiro's royal family
of photography. What Mathew Brady was tothe U.S.
Civil War, Agustin Casac;ola, his brother Gustavo, and
son--Miguel have been to the Mexican Revolution. The
photographs at the Callery start with a portait of Agustin,
and continue in sequenretoc:ompensinos \\Orl<lng in the
fields, and their hanging on telephone poles by Porfirio
Diaz troops. There are pictures of battles bet\veen the
Liberating Army of the South led by Emiliano Z.apata and
Yankee out fitted Diaz Federales forces.in the State of
Moreles.
Continued with photographs of Soldaderas tending
the horses of the ferales, cremation of bodies duraing the
· Tragic Ten Days, and execution of priests that were proJuarez.
The sequence ends with the assasinatation of Francisco Villa.
The exhibit will be held untill F1riday Ckt. 2 from 9-6.
General Fre;1ncisco Villa,
Fierro, M~ntano and Urbe
Franclsc
General Emlllano Zapata (1879·1919), comander in chief of
the forcei of the southem state of morelos1 HIs belief was,
"The land belongs to thos.e who work It." March 10, _
1911.
yGenerals, Emiliano Zapata,
t
x;rs•·.
at his ranch.-
I
l'
VIiia was assaslnated the momlng of July -2 0, 1923.
1•
.
Ba:ttered
'
(UJ[n)©](Q)~ (U]m])@[n)~®@
Women
[i],yas
in the living room of the YMCA/vlargaree
Mason Center (for victims of domestic videnre) and was
accompanied by a rouple of women who were sitting on
an old couch in front of me. During my waiting period, I
sawaChicanawitht\\ochildren come in. Tfiedan<- .
haired, petite~ had bruises on the ICMer left side of
her Ii p, scratches ran across the the left side of- her face
and she walked with a limp. She talked to the receptionist
and was then asked to wait as she sat on i. 1e rouch
across the room.
\
\
The woman looked preQCcupied and \l8Y fidgety.
She kept starj ng into the floor with her hand on her head.r
Her son kept asking her, ".Yommy what's wropg?"
She just shook her head sayi_ng nothing.
She then walked up to the newspaper stand and
grabbed a paper, flipping through the pages_. As she
placed the paper back on the shelf, I looked at her and
smiled -as she passed by. She hesitantlysmiledback.
She stopped and sked me if I stayed at thE: ~-.
( I informed her that I was a student reporterwa1tingtomterview a counselor. Within 10 minutes I knewvJioshe
was and why she had rome to the center. She had been
beaten (not the first time) by the man she had lived with
for 7 years . She had left him a week ago and was in need
of a place to stay. I later found out that shewaspregnant
and woukf be staying at the center.
by y. . . Gnnadoa
r
The undocumented battered woman
has very little resources available to her
and those offered to her are limited, according to Norma Quintero, Staff Counselor.
back to Mexico. Because ot her limited
resources. she returned to her husband.
"He buried her, uncovered her, and
brought her back to life by shaking her,,.
explained Quintero.
"'Some social services are available but
much information is reported to the Immigration Naturalization Service. The
INS can tollaw-up and deport her,*
said Quintero.
Catalina (not her real name) grew up
with abuse. She was married at an early
age and abused by her husband. She
left him and met up with another man
The undocumented (a person not in
the U.S. legally) batter~ woman is
confronted with many barriers in finding
resources. Housing is one problem.
Most housing is not open to her because
the woman must be a resident. However, the Marjaree Mason center and 5
other services withltrthe Fresno County
offer emergency hotlSing. The undocumented woman also faces a language
problem, the emotionaJ. dependency and
more importantly, the financial dependency.
"'Many times when the women come
here they are in financial need. They
will seek employment even though
they've been bruised and not physically
or mentally fit," said Quintero.
Quintero told o'f a case in which one
of her clients, an undocum,ented woman,
was brutally beaten alid raped . On August 1, the polir-- bf'Olllht the woman · to
the C'P"!.. , . She could barely walk but
she wanted to work so lt.lat she could g~ ,
Of all the Marjaree Mason Center's
clients, undocumented women make up
30-33 percent. Their ages range from
their late 20's to mid 30's. The services are the same as those ottered to
anyone else, such as emergency housing, counseling, support groups and
legal assistance .
"He buried her, uncovered
her
,., and brought her back
to life by shaking her. "
and came to California. She didn't
have any conocidos or amistades so she
and her man slept in the fields. "The
m~n was a heavy drinker. In the majority
of cases, the man drinks heavily,* Quin"An undocumented woman can press
tero said.
charges against her assaulter but it's
not likely that I.N .S. would send her
The undocumented woman, according back or incriminate her because she is
to Quintero, go back to their men more going through the legal system,,. Quinso than a person who is legally in the tero said.
country. The reason being limited reAccording to Vera Silva, legal aid
. sources, traditional beliefs, religion, and
counselor, none of the undocumented
guilt she feels.
"'Almost always the woman is forced women have ever pressed charges.
to go back to the man because of finan- "'Women don't want to press charges
cial security,"' said Quintero, "'particu- because they kar being deported and
larly when there are children, unless the . feel guilty. They think its their fault,"
children are born here, then they are Silva said. "It could also be that they
, eligible to receive aid."
don't know the system, even Americans
According to Quintero, two alterna- don't know it."
tives exist for the undocumented woCatalina was asked to remain at the
man. She can try to make it on her own ceqter to serve as a witness but she
knowing the odds against her. Or stay didn't follow through. She eventually
with her abuser knowing at least she can went back to Mexico. Quintero took the
have a roof over her head and food on the woman down to the border about a
table for her and the kids, she stays even month ago. Catalina was placed in a cell
_though th~re's abuse.
like a criminal.
"I saw the conditions i~ which they
were kept. I was so angry I almost exploded," said Quintero, "I remember
asking the border patrol _man to take special consideration my client because of
her condition . I then saw the man wink
at the other and say 'Sure we' II take
good care of her.' Mocking the fact
that she's still an illegal and they were
~oim~ to treat her as one."
There is very little that the undocumented woman can do. Her job skills
are remedial, her language is Spanish,
she has no documentation, hindering her
from making it on her own. The services
available to her are limited and will be
ev_e~ mo~e limit~~ with the Reagan Admm1st~at1on policies. The undocumented
woman s ~roblems_ must be researched
and. special services should be estabhshed for her,
of
deportes
Sport Spotlight:
Victor Zapien
Pass it On
By Lourdes Villarreal
Do you need help in any of the fol-
Pat Aguirre, PASS Director, 'not all
assistance is remedial. ... Aguirre added,
·"In most cases students come in to PASS ·
seeking to learn more efficient and
effective study techniques which will
leacf them to a clear and fast understanding of the college-level material
they are studying. "
Although the program doesn't tutor
on any particular curricu~m, it does
encourage students to improve and
1dev
their English Language communication skills. Several study-skill
workshops will also be offered during the
academic year 1981-82 to aid students
with their academic studies.
lowing areas?
A. Reading skills (speed and comprehension)
· B. Vocabulary Development Skills
C. Study Skills (including ·library
research and notetaking}-D. Writing Skills (sentence structure,
paragraph development, essay organization}
Then PASS (Progress and Advancement through Special Services) is the
place to go.
The purpose behind the PASS Program is to improve students' academic
skills and to encourage student retention
at CSUF. Assistance is offered on a oneFor more information call 294-4038
to-one basis or in small groups de- or visit the PASS office located in the
pending upon th~ students' class load . Joyal Administration Building Room
"Contrary to what many believe," say~ . 221.
'
J
Dancers wanted.
by Robert Hernandez
Fresno's quest for a league championship is on and one person who can
help is last year's team captain Victor
Zapien . Zapien is one of five Chicanos
on the team (four of which are starters).
The other four are Mark Magdaleno
Rosendo Gutierrez, Eddie Rodriguez'
and Nathan Reojas .
'
Zapien is a senior from the University
of the Pacific, Stockton, where he played
soccer for two years. Victor decided to
tra1sfer to CSUF in the Fall of 1979.
"I Nas aware of the quality of the soccer program and the school academicwise," said Zapien.
The CSUF soccer team was rolling
with a 6-2 record and four shutouts
before losing a (1-0) heart-breaker to
UCLA . They also lost a tough one to
San Diego State and drew with the
United States International University
(1-1). The Bulldogs placed third in the
four-team U.S.I.U . Classic. UCLA is currently ranked sixth in the nation and first
in the far West. However, these last two
losses do not destroy Fresno's ·chances
for the league championship. La Voz
asked Zapien who he thought would be
their stiffest competition. "'I think we're
very competitive. I only see San Jose
and the University of San Francisco as
ob!t~cles in our quest for championship m league play, " said Zapien.
Zapien is also looking towards the future. He's a psycholo-gy major and
would like to do post-graduate studies
in counseling . This is Zapien' s last
season as a fullback for the soccer
team.
➔ JIV
I
Con'tpg 3
The Coors Company has successfully
busted 17 unions which have tried to
organize the brewery workers.
All
were destroyed through similar antiunion tactics.
Much of the Coors company's negative policies have been made by its
family operated ownership.
Joseph
Coors, chairman, and William Coors,
. Although ~oors attempts to present
itself as a friend of Chicanos, the political activity of Joseph and William
Coors brothers have developed a wealthy, powerful, and influential ultraconservative political machine that
involves national, state and local
political campaigns.
'
If Coors truly was on the Chicanos
president, have used their wealth side, they would support the rights of
aod power to commit acts that are the Chicano ,.community and the programs des•e.• .ed to provide equal
anti-minority.
opportunities for the futures of Chicanitos. Instead, Coors supports Reagan
and his cutbacks on Social Security
In 1964, William Coors held a series school lunches, student grants, and
of ~tings with the brewery workers
ur~mg them to write their representatives to vote down the Civil Riahts Act Social Services. Coors is in favor of
the law which eventually gave Chicanos' increased military spending. - Coor's
Blacks and women equal civil rights: patronizing approach, as a friend of
Coors spoke strongly against the act Chicanos, is an insult to the Chicano
stating falsely that white worker~ community. The issues for a united
boycott of Coors are now stronaer than
~Id_ ~ave to give up their jobs to
ever.
m1nor1ties.
-
.
-
los danzantes de aztlan
Los Danzantes de Aztlan,
- Fresno's renown folkloric
Mexican Dance group is ,noy,1
holding auditions and ·.
rehearsals Saturday from
10-12:00 a.m. at their studio at Maple and Tulare Avenues
next door to laundrOmat and
beauty ·saloq) Artfone
interested may come. For
more information contact
Irene Gonazales at 233-0723
1
Paae 8-0ctober 1, 1981· La Voz de Aztlan
personal/ads
ATENCION CHI-CANAS!
Come join the Adelitas in their
Annual Initiation night on Friday
()ctober 2·at 7:00 p.m. Bring a dish
(Potluck). For more information contact
La Raza Studies.
Spanish Blble Study
Habr, un estudio bfblico en espaitol
cada martes a las dos de la tarde en Lab
School 119. El tema sera la carta a los
colosenses.
Vengan para hablar, leer, y aprender.
sobre una vida mejor . Para mas informacion ponganse en contacto con
Ransom Poythress 294-2393 SR4-111 o
Susan Shanks 294-2634 LS.
FELIZ CUMPLEAN"OS
TO: Sandra Castro, the cute Puerto
Rican with the big brown eyes. Have fun
in L.A. this weekend but don't get
caught between the moon and ?
"Arthur*
,The Franchise Tax Board continuously
tests for the classification of Auditor I. Starting salary is $16,608.00 annually
and increasing to 520,688.00 annually
after one year of satisfactory performance.
Requirements from admittance to the examination are (1)
Equivalent to graduation from college
(or regiit~ed senior status), with specialization in accounting; or (2) Completion of 16 semester hours of accounting
courses and three semester hours of
business law from a collegiate-grad
residence institution. For those qOalifying under (1), the examination will
consist of an oral interview. Graduates
of and seniors enrolled at CSU, Fresno
should contact their Career Placement
Office to schedule an interview for
Nov . 2, 1981 . All others should write:
Franchise Tax Board, P.O. Box 82
Orangevale, CA. 95662 .
'
La Voz De Aztlan
Advertising Manager
Wanted
Inquire at
Keats Campus
- Building.
la voz de aztlan
Correction-Update:
The Fresno Bee has
cancelled its plans for
a Hispanic edition.
See story next issue.
Editor: Fernando Quintero
Managing editor: Yolanda Granados
Production Mananger:Sylvia Vidal
Reporters: Lourdes Villareal, Mark Diaz
Virginia Subia , Pedro Perez
.
Production: Maria ~ervin, Sandra Castro
Photographers: Robert Hernandez
Ric.hard Rios
'
La Voz de Aztlan is California State
University Fresno's Chicano newspaper.
La Voz de Aztlan is located in the
Keats
Campus
Building.
Editorial : (209) 294-2486. Letters to the
editor are welcomed. The newspaper
reserves the right to edit letters.
Whats the best way to
•
balance your school life?
Contri~ute your stories,
art, poetry, or lo que seci
.
.
toLaVoz.
Undocumented
Women
-
CalHomia State University Fresno ·
A
z
T
A
N
O.ctober 1,1981
Why Boycott Coors? A six year term (1967-72) as a Regent of the University of Colorado, where he lobbied against a meeting of the
Students for a Democratic Society on campus. He also
funded an alternative student newspaper when the established one attacked his views, he even went to the extre- .
me of establishing his own news television company called, Television News Inc., because he believed the three
networks presented news with a "liberal, left" bias, according to Denver Magazine.
.
Other Coors backed organizations include the Heriti!,R~ Fou_ndation t~at i~ no_w considered the Reagan Ad
for more than a decade Latino organizations have
been boycotting Coors beer because of it's founders non- .
affirmative action program and hiring policies towards
minorities. This fx?ycott. did not take effect for the simple
reason that we Latmos like to have boycotts. There was
and still is documented evide()ce that Coors Brewery is
anti-minority, anti-union, an~•-W~'!)en, and anything else.
that is prosperous toWJrds mmor,t1es m genera,.
Granted, C,oors hc!,s. come a ver-y: Ion~ _way <:Jn it 's
affirmative act,on po/1c1es toYard m,nor,t1es, smce the
American Cl Forum called the boycott in 1967. Coors officals say 13 percent of the brewery 's work force are
members of minority groµps, more than double the f?~r-.
. cent of the brewery's work force are members of mmonty groups, more than double the percentage in 1969~
Latinos comprise about 45 percent of the work force for
Donaghy Sales Inc., the Fresno area distributor, according to a Fresno Bee report.
.
·
However this does not mean that Coors has ceased in
it's harrassment of minorities and unions, it does mean
that Coors has realized the market size and consumption
capabilities the Latino community has in the five south-
western states, e~pecially California!
1
mm,~trat~ons premiere · thmk tank. "the committee for the
S_urvr':al of the Free Congress, created to aid conservattVf:S m Con~ress and defe~t liberals at the polls, currently m operation. Joe ~oors ,sonly one of many right wing
corporates, tu~ned nght wing po/itition for the simple
reason of makmg and adopting laws to their benefit _
This infonn~tion of the politicies of C.00.-S is just the
cream of_the pie, the rest of the pie came this year with
the e~on of Reagan as President. It is very hard for us
as Latinos members of this community not to see the in-
. fluence Joe C.oors has with th~ Reagan Administrations
cut backs in social aid, social aid which we deserve as contributors to the wealth of the nation.
For these reasons and others we ask the CSUF
Associated Student Body Senate to reronsider their endorsement on the Coo~ boycott. The boycott is one way
to protest the cut badcs m student grant, loans the Reagan administration is proposing. It is also a ~y that we
as students, parents, \\Orkers, andAmericans
can fight rorperate political ir.afluence, that are oonstantly
planning to profit from exploiting the basic rights we-as
Americans have under the G>nstitution of the United States.
.
The issue itself is not so much Coors affirmative ~ction policies, but with the brother~ Bi~I and Joe C~rs ,_nvolvement with right wing organ,zat,ons a~d the,r obtect- ive to ruin any social gains made by min_ont~ groul?s m .
th~ past 20 ye~rs. Their tnvolvement wt~h r,ght ~mg Pol,tical or_ganizat,ons stepp,ng stones for him and h,s followers which included Ronald Reagan. For example Joe
Coors's political relationship with Reagan came in 1968
when he went to the Republican convention as a Reagan
delegate and then again in 1976. Their pol(tical r~lation- .
ship really came out in public when Reagan appomted
Jim Watt, as Secretary of the Interior, w,ho was former
head of the Coors based Mountain States : Legal Foundation. Joe Coors poured so much money, technically independent of Reagans campaigning, that is name was
prominent in the Congressional debates on a new cam- .
paing spending law. This is some of the most recent po/1tical manuvering of Joe Coors, some of his past include:
by Pedro Perez
OBS not war
for El Salvador
\
Reapn~~ 1982 -Budget
- -----BlaCKLung Trust Fund ....... cut $378 million
Unemployment Insurance ..... -cut $238 million
~ETA Job programs .......... cut $3.8 billion
Military Spending, including
arms to El Salvador ....... increased $52.4 billion
WE HAVE A CHOICE
We the people of the United States have a choice. Either we remain
silent and allow our government to squander our limited ·resources on
war, repression, and murder in El Salvador, or we can demand a
policy of jobs, peace, and justice-at home and around the world!
Paae 3-0c:tober 1, 1981-La Voz de Aztlan .
Salazar A·s sistant VP
'-' Decade of the Hispanic,,_,_
•
By Lourdes Villarreal
/
tion in the U.S. Department of Health,
Education and Welfare. His most recent'
..This is indeed the Decade of the task involves working with the Washing- - Hispanic. Chicanos are becoming more ton National Advisory Council. He has
aware of the value of an education,,, also been nominated for two universjty
says Dr. J. Leonardo Salazar, assistant presidencies; however,
The right
· vice president of academic affairs. position has not come along yet,"
According to Dr. Salazar, "Universities j according to Salazar.
·
are reaching out for new constituencies,
and Chicanos are being sought-out to . ·
;
·
•
·
meet these demands."
"/ d1dn benefit from the·
Dr. Salazar, 40, was born and raised
in New Mexico. Reflecting on a his own
education process ...
college experience Salazar said, "I
never had the luxury of being a full-time
studE:nt. Jt took me eight years to comConsequently, · when asked about
plete my B.A. because I had to work to
pay for my education.
He adds, "I Reagan's administration, Dr. Salazar
was always very inquisitive in school, · commented nwe need to be aware of the
We must
and my parents always gave me the current national trends.
impetus to continue. I didn't benefit provide Federal officials with the
from the education process, because I necessary input about our educational
was always just a part-time student; needs. As for the financial cutbacks
I did, however, pick up a lot of ex- students are suffering, students must
. perience. Dr. Salazar considers himself realize that they should explore all
fortunate in one respect, he · says, options open to them. n
Furthermore, Dr. Salazar added,
HPeople have always been interested in
"Students should know that education
my education and my work _"
Actually, Dr. Salazar has a solid requir~5-a firm commitment from them"
impressive background in the education
-field. Among some of the posts he's
Lastly, addressing Chicano students,
previously held are the following : Dr. Salazar stated, "It's extremely
assistant to the president at the College important for students to realize they
of the Virgin Islands; assistant to the live in a world in which people are
dean in the University Center for Hh~her dependent on each other." He suggests
Education and the College o, Education that students ''have an inquisitive mind
at Pennsylvania State University; and and challenge the system to receive the
deputy commissioner for hir;?her educa- best education possible."
11
1.--------------'t
H
H
voces·de aztlan
'~Otra Fria-Amigo, Otra·Coors~"
By Geraldo Gonzales
"Otra fria, amigo, otra Coors" is the
refreshing statement of a giant billboard
depicting a Latino male gest~ring with
his hand to the thought of a cold can of
Coors beer. Chicanos continue to see advertising by Coors honoring the 1980's
as the "Decade of the Hispanics"'.
~.,ami.. <··· ' ·~·· •·-{..·- ,~
. ·.
.
Coors makes contributions to Chic,ano
organizations by sponsoring events,
parades, programs , and radio and television commercials. Are these the sincere efforts of a multi-million dollar
corporation in recogn izing the Chicano'
Mexicano people and their language and
culture? Or are they the false , decieving, and hypocritical actions of a
wealthy and powerful company whose
family owners stand in opposition to the
advancement of Chicanos?
:•
.- tra
-. :ors
The Adolph Coors Company of
Golden, Colorado has been the target
of considerable controversy. A boycott
on Coors has been the cause of numerous sectors of the community across the
country.
a result, the Economic Opportunities
Commissi_on, a federal agency, filed a
class action suit against the Adolph
C~r.s ~mpany, charging racial dis1 cr1mmat1on.
In 1977 during the suit, the brewery
workers organized a union and unanimously voted to go on strike because
of poor working conditions. Coors
practices in the brewery.
In 1967, subjected employees and applicants
only a few Blacks -and Chicanos worked
to mandatory lie detectors, in which
at the brewery which employed over the management made inquirees
1,000 people. However, in 1975, hiring into its employees political, economic
practices still had not improved. As and r:eligious status and their sexual
The boycott on Coors began in 1967,
when the C .I. Forum, a national Mexican American veterans organization
called for economic sanctions against;
Coors because _of discriminatory hiring
preferences. Among the inquiries the
Coors Company makes during the lie
detector tests are: Are you a homosexual? What is your religious background? Have you ever committed a
crime? Oo you have a bank account?
Have you ever participated in a march,
sit-in, or demonstration? Degrading
afld, dehumanizing questions such
as these leave the applicant with little
dignity after the examination.
William Coors, president of the company, once publicly stated "'You have
the constitutional right not to wort( at
Coors"', implying that if you work at
Coors you should expect to give up
the rights provided by a democratic
society.
The · mandatory physical examinations employed by Coors are used to
weed out older employees leaving them
jobless. The Coors company employs
a private sec1Arity force, larger than the
police force of Goiden, Colorado, which
has the authority to enforce search and
seizure of employees' personal belongings, locker, and car. See Coors Pl 7
centerspread
· 1MAGES OF THE MEXICAN REVOLUTIO
The photo exhibit of Agustin c.assolas, at the Fresno
City ArtGallerytakes ~ back 70yearstothe 1910~icah Revolution from the start to the finish.
The exhibit includes photographs from the c.asasola
Graphic History of the Re\olution, 1910-1940. Agustin
Casosolas was the grandfatherof N\exiro's royal family
of photography. What Mathew Brady was tothe U.S.
Civil War, Agustin Casac;ola, his brother Gustavo, and
son--Miguel have been to the Mexican Revolution. The
photographs at the Callery start with a portait of Agustin,
and continue in sequenretoc:ompensinos \\Orl<lng in the
fields, and their hanging on telephone poles by Porfirio
Diaz troops. There are pictures of battles bet\veen the
Liberating Army of the South led by Emiliano Z.apata and
Yankee out fitted Diaz Federales forces.in the State of
Moreles.
Continued with photographs of Soldaderas tending
the horses of the ferales, cremation of bodies duraing the
· Tragic Ten Days, and execution of priests that were proJuarez.
The sequence ends with the assasinatation of Francisco Villa.
The exhibit will be held untill F1riday Ckt. 2 from 9-6.
General Fre;1ncisco Villa,
Fierro, M~ntano and Urbe
Franclsc
General Emlllano Zapata (1879·1919), comander in chief of
the forcei of the southem state of morelos1 HIs belief was,
"The land belongs to thos.e who work It." March 10, _
1911.
yGenerals, Emiliano Zapata,
t
x;rs•·.
at his ranch.-
I
l'
VIiia was assaslnated the momlng of July -2 0, 1923.
1•
.
Ba:ttered
'
(UJ[n)©](Q)~ (U]m])@[n)~®@
Women
[i],yas
in the living room of the YMCA/vlargaree
Mason Center (for victims of domestic videnre) and was
accompanied by a rouple of women who were sitting on
an old couch in front of me. During my waiting period, I
sawaChicanawitht\\ochildren come in. Tfiedan<- .
haired, petite~ had bruises on the ICMer left side of
her Ii p, scratches ran across the the left side of- her face
and she walked with a limp. She talked to the receptionist
and was then asked to wait as she sat on i. 1e rouch
across the room.
\
\
The woman looked preQCcupied and \l8Y fidgety.
She kept starj ng into the floor with her hand on her head.r
Her son kept asking her, ".Yommy what's wropg?"
She just shook her head sayi_ng nothing.
She then walked up to the newspaper stand and
grabbed a paper, flipping through the pages_. As she
placed the paper back on the shelf, I looked at her and
smiled -as she passed by. She hesitantlysmiledback.
She stopped and sked me if I stayed at thE: ~-.
( I informed her that I was a student reporterwa1tingtomterview a counselor. Within 10 minutes I knewvJioshe
was and why she had rome to the center. She had been
beaten (not the first time) by the man she had lived with
for 7 years . She had left him a week ago and was in need
of a place to stay. I later found out that shewaspregnant
and woukf be staying at the center.
by y. . . Gnnadoa
r
The undocumented battered woman
has very little resources available to her
and those offered to her are limited, according to Norma Quintero, Staff Counselor.
back to Mexico. Because ot her limited
resources. she returned to her husband.
"He buried her, uncovered her, and
brought her back to life by shaking her,,.
explained Quintero.
"'Some social services are available but
much information is reported to the Immigration Naturalization Service. The
INS can tollaw-up and deport her,*
said Quintero.
Catalina (not her real name) grew up
with abuse. She was married at an early
age and abused by her husband. She
left him and met up with another man
The undocumented (a person not in
the U.S. legally) batter~ woman is
confronted with many barriers in finding
resources. Housing is one problem.
Most housing is not open to her because
the woman must be a resident. However, the Marjaree Mason center and 5
other services withltrthe Fresno County
offer emergency hotlSing. The undocumented woman also faces a language
problem, the emotionaJ. dependency and
more importantly, the financial dependency.
"'Many times when the women come
here they are in financial need. They
will seek employment even though
they've been bruised and not physically
or mentally fit," said Quintero.
Quintero told o'f a case in which one
of her clients, an undocum,ented woman,
was brutally beaten alid raped . On August 1, the polir-- bf'Olllht the woman · to
the C'P"!.. , . She could barely walk but
she wanted to work so lt.lat she could g~ ,
Of all the Marjaree Mason Center's
clients, undocumented women make up
30-33 percent. Their ages range from
their late 20's to mid 30's. The services are the same as those ottered to
anyone else, such as emergency housing, counseling, support groups and
legal assistance .
"He buried her, uncovered
her
,., and brought her back
to life by shaking her. "
and came to California. She didn't
have any conocidos or amistades so she
and her man slept in the fields. "The
m~n was a heavy drinker. In the majority
of cases, the man drinks heavily,* Quin"An undocumented woman can press
tero said.
charges against her assaulter but it's
not likely that I.N .S. would send her
The undocumented woman, according back or incriminate her because she is
to Quintero, go back to their men more going through the legal system,,. Quinso than a person who is legally in the tero said.
country. The reason being limited reAccording to Vera Silva, legal aid
. sources, traditional beliefs, religion, and
counselor, none of the undocumented
guilt she feels.
"'Almost always the woman is forced women have ever pressed charges.
to go back to the man because of finan- "'Women don't want to press charges
cial security,"' said Quintero, "'particu- because they kar being deported and
larly when there are children, unless the . feel guilty. They think its their fault,"
children are born here, then they are Silva said. "It could also be that they
, eligible to receive aid."
don't know the system, even Americans
According to Quintero, two alterna- don't know it."
tives exist for the undocumented woCatalina was asked to remain at the
man. She can try to make it on her own ceqter to serve as a witness but she
knowing the odds against her. Or stay didn't follow through. She eventually
with her abuser knowing at least she can went back to Mexico. Quintero took the
have a roof over her head and food on the woman down to the border about a
table for her and the kids, she stays even month ago. Catalina was placed in a cell
_though th~re's abuse.
like a criminal.
"I saw the conditions i~ which they
were kept. I was so angry I almost exploded," said Quintero, "I remember
asking the border patrol _man to take special consideration my client because of
her condition . I then saw the man wink
at the other and say 'Sure we' II take
good care of her.' Mocking the fact
that she's still an illegal and they were
~oim~ to treat her as one."
There is very little that the undocumented woman can do. Her job skills
are remedial, her language is Spanish,
she has no documentation, hindering her
from making it on her own. The services
available to her are limited and will be
ev_e~ mo~e limit~~ with the Reagan Admm1st~at1on policies. The undocumented
woman s ~roblems_ must be researched
and. special services should be estabhshed for her,
of
deportes
Sport Spotlight:
Victor Zapien
Pass it On
By Lourdes Villarreal
Do you need help in any of the fol-
Pat Aguirre, PASS Director, 'not all
assistance is remedial. ... Aguirre added,
·"In most cases students come in to PASS ·
seeking to learn more efficient and
effective study techniques which will
leacf them to a clear and fast understanding of the college-level material
they are studying. "
Although the program doesn't tutor
on any particular curricu~m, it does
encourage students to improve and
1dev
their English Language communication skills. Several study-skill
workshops will also be offered during the
academic year 1981-82 to aid students
with their academic studies.
lowing areas?
A. Reading skills (speed and comprehension)
· B. Vocabulary Development Skills
C. Study Skills (including ·library
research and notetaking}-D. Writing Skills (sentence structure,
paragraph development, essay organization}
Then PASS (Progress and Advancement through Special Services) is the
place to go.
The purpose behind the PASS Program is to improve students' academic
skills and to encourage student retention
at CSUF. Assistance is offered on a oneFor more information call 294-4038
to-one basis or in small groups de- or visit the PASS office located in the
pending upon th~ students' class load . Joyal Administration Building Room
"Contrary to what many believe," say~ . 221.
'
J
Dancers wanted.
by Robert Hernandez
Fresno's quest for a league championship is on and one person who can
help is last year's team captain Victor
Zapien . Zapien is one of five Chicanos
on the team (four of which are starters).
The other four are Mark Magdaleno
Rosendo Gutierrez, Eddie Rodriguez'
and Nathan Reojas .
'
Zapien is a senior from the University
of the Pacific, Stockton, where he played
soccer for two years. Victor decided to
tra1sfer to CSUF in the Fall of 1979.
"I Nas aware of the quality of the soccer program and the school academicwise," said Zapien.
The CSUF soccer team was rolling
with a 6-2 record and four shutouts
before losing a (1-0) heart-breaker to
UCLA . They also lost a tough one to
San Diego State and drew with the
United States International University
(1-1). The Bulldogs placed third in the
four-team U.S.I.U . Classic. UCLA is currently ranked sixth in the nation and first
in the far West. However, these last two
losses do not destroy Fresno's ·chances
for the league championship. La Voz
asked Zapien who he thought would be
their stiffest competition. "'I think we're
very competitive. I only see San Jose
and the University of San Francisco as
ob!t~cles in our quest for championship m league play, " said Zapien.
Zapien is also looking towards the future. He's a psycholo-gy major and
would like to do post-graduate studies
in counseling . This is Zapien' s last
season as a fullback for the soccer
team.
➔ JIV
I
Con'tpg 3
The Coors Company has successfully
busted 17 unions which have tried to
organize the brewery workers.
All
were destroyed through similar antiunion tactics.
Much of the Coors company's negative policies have been made by its
family operated ownership.
Joseph
Coors, chairman, and William Coors,
. Although ~oors attempts to present
itself as a friend of Chicanos, the political activity of Joseph and William
Coors brothers have developed a wealthy, powerful, and influential ultraconservative political machine that
involves national, state and local
political campaigns.
'
If Coors truly was on the Chicanos
president, have used their wealth side, they would support the rights of
aod power to commit acts that are the Chicano ,.community and the programs des•e.• .ed to provide equal
anti-minority.
opportunities for the futures of Chicanitos. Instead, Coors supports Reagan
and his cutbacks on Social Security
In 1964, William Coors held a series school lunches, student grants, and
of ~tings with the brewery workers
ur~mg them to write their representatives to vote down the Civil Riahts Act Social Services. Coors is in favor of
the law which eventually gave Chicanos' increased military spending. - Coor's
Blacks and women equal civil rights: patronizing approach, as a friend of
Coors spoke strongly against the act Chicanos, is an insult to the Chicano
stating falsely that white worker~ community. The issues for a united
boycott of Coors are now stronaer than
~Id_ ~ave to give up their jobs to
ever.
m1nor1ties.
-
.
-
los danzantes de aztlan
Los Danzantes de Aztlan,
- Fresno's renown folkloric
Mexican Dance group is ,noy,1
holding auditions and ·.
rehearsals Saturday from
10-12:00 a.m. at their studio at Maple and Tulare Avenues
next door to laundrOmat and
beauty ·saloq) Artfone
interested may come. For
more information contact
Irene Gonazales at 233-0723
1
Paae 8-0ctober 1, 1981· La Voz de Aztlan
personal/ads
ATENCION CHI-CANAS!
Come join the Adelitas in their
Annual Initiation night on Friday
()ctober 2·at 7:00 p.m. Bring a dish
(Potluck). For more information contact
La Raza Studies.
Spanish Blble Study
Habr, un estudio bfblico en espaitol
cada martes a las dos de la tarde en Lab
School 119. El tema sera la carta a los
colosenses.
Vengan para hablar, leer, y aprender.
sobre una vida mejor . Para mas informacion ponganse en contacto con
Ransom Poythress 294-2393 SR4-111 o
Susan Shanks 294-2634 LS.
FELIZ CUMPLEAN"OS
TO: Sandra Castro, the cute Puerto
Rican with the big brown eyes. Have fun
in L.A. this weekend but don't get
caught between the moon and ?
"Arthur*
,The Franchise Tax Board continuously
tests for the classification of Auditor I. Starting salary is $16,608.00 annually
and increasing to 520,688.00 annually
after one year of satisfactory performance.
Requirements from admittance to the examination are (1)
Equivalent to graduation from college
(or regiit~ed senior status), with specialization in accounting; or (2) Completion of 16 semester hours of accounting
courses and three semester hours of
business law from a collegiate-grad
residence institution. For those qOalifying under (1), the examination will
consist of an oral interview. Graduates
of and seniors enrolled at CSU, Fresno
should contact their Career Placement
Office to schedule an interview for
Nov . 2, 1981 . All others should write:
Franchise Tax Board, P.O. Box 82
Orangevale, CA. 95662 .
'
La Voz De Aztlan
Advertising Manager
Wanted
Inquire at
Keats Campus
- Building.
la voz de aztlan
Correction-Update:
The Fresno Bee has
cancelled its plans for
a Hispanic edition.
See story next issue.
Editor: Fernando Quintero
Managing editor: Yolanda Granados
Production Mananger:Sylvia Vidal
Reporters: Lourdes Villareal, Mark Diaz
Virginia Subia , Pedro Perez
.
Production: Maria ~ervin, Sandra Castro
Photographers: Robert Hernandez
Ric.hard Rios
'
La Voz de Aztlan is California State
University Fresno's Chicano newspaper.
La Voz de Aztlan is located in the
Keats
Campus
Building.
Editorial : (209) 294-2486. Letters to the
editor are welcomed. The newspaper
reserves the right to edit letters.
Whats the best way to
•
balance your school life?
Contri~ute your stories,
art, poetry, or lo que seci
.
.
toLaVoz.