La Voz de Aztlan, February 14 1975
Item
Title
La Voz de Aztlan, February 14 1975
Creator
Associated Students of Fresno State
Relation
La Voz de Aztlan (Daily Collegian, California State University, Fresno)
Coverage
Fresno, California
Date
2/14/1975
Format
PDF
Identifier
SCUA_lvda_00058
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The United Far~workers of
America, AFL-CIO, has called a
march to focus national attention on the Gallo boycott, according to Tanis Ybarra, an area
organizer for the union.
Speaking to a noon-time meeting of MECHA, Ybarra asked for
student support for the march
which is scheduled to start Feb.
23, a Sunday, and finish on the
28th, a Friday.
According to Juan Perez, a
member of . MECHA's Farmworker Committee, the idea was
first mentioned at a meeting last
Friday in Modesto, where various
state chapters of MECHA and the
UFW met to discuss the march .
It was supposed to have started
in San Francisco, traveling south
through various small towns,
eventually ending at Modesto,
which is the home of Ernest and
Julio Gallo's winery.
But now, Ybarra said the farm:..
workers heard of the students'
involvement and wanted to head
another drive from the Fresno ·
area. Thus, there will be a two-
pronged movement toward Modesto. There is also a possibility
of a third group ori ginating from
the Sacramento or Stockton area.
During the MECHA meeting
yesterday , Yharra told the students, "Everybody is always
shouting 'Viva la caus·a ,' now is
the time to show that you mean
it.,,
.
Ybarra said that the union did
not have any funds it could allocate for the march. The marchers
would have to rely on each individual community to organize
Vozde
,~
A special edition of THE DAILY COLLEGIAN
California State University, Fresno
LXXIX/ 79
FRI DAY, FEB RU ARY 14, 1975
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themselves to do something for
the farmworkers, said Ybarra.
Helping organize students from
the Fresno area will be the
Farmworkers
Committee of
MECHA, which includes Perez,
Luis Ambriz, Margaret Esparza
and Otelia Contreras.
Ybarra explained to the Chicano organization that there
would ha11e to he some definite
, ground rules adhered to in a project of this size. As an example,
he said, rule number one was that
absolutely no alcoholic beverages
would he allowed.
The UF'W area director said
that he especially hoped that anyone interested would at least
spend a little hit of time at the
march at any point along the
route.
•Just because you can•t march
all the way, doesn't mean that
you can't participate , " he said.
" Everyone is welcome for whateve r tim e they give ."
Perez sa id that even though it
was r e latively short notice for
sur.h a large effort, he was confident there would he a good
turnout. Even with today's.apathy,
he said that perhaps the turnout
might even equal the estimated
.
10,000 marchers of the 1966
Delano to Sacramento march.
"Today, all the campesinos
are much more experienced. We
seem to have reached, in a sense,
the peak of our commitment," he
said.
Ybarra echoed Perez' thoughts
somewhat, when he compared the
future march with the '66 trek.
•1n '66 we marched because of
the Schenley Wines and the neea
then to gain national publicity.
The same situation exists today," he said.
Yharra said he would like to
see everyone arrive at the takeoff site at Old Highway 99 and
Shaw Avenue in Highway City at
6 a. m. on Sunday and hopes to
leave no later than 8 a.m. He
urges everyone to bring their
friends for the big send-off, he
said.
Ybarra sees the problem of
finding places for everybody to
stay will be the main problem.
He said there are plans to hold a
rally at each town passed through.
For further information, contact the UFW headquarters at
Livingston or in Selma, or any
member of the MECHA Farmworkers Committee.
27 -y8ar school drop-out vies
for Reedley board of trustees
A 27-year school drop-out is
running for the board of trustees
of an eastern Fresno County
school district in order to see
what · he can do to better the
educational system.
Tony Roque, a CSUF instructor in La Raza Studies , said he
was a drop-out for 27 )[ears before going back to school and
getting his high school diploma.
Since then, he has also received
an Associate of Arts and a
Bachelor of Arts degree.
Sitting at his cluttered office
desk, piled high with students'
papers and art objects waiting
to be graded, the dark, .curly
haired Chicano art instructor
voiced some of his views concerning education and why he
chose to run for the position of
school board trustee.
"Ec'11cation is a very important part of everyone's life and I
often hear it being blamed for
failing many people," said Roque.
"That's why I want to get involved - to see what I can do
about it."
The 49-year-old teacher credits concerned people with having
opened up opportunities which
allowed him to finish his education.
"Since people who cared helped
me, I feel very strongly that I
should now help others who m'ight
still be failing," he said.
Roque, who has elementary
teaching credentials and is currently working on his Master's
degree in education, is running
for the post in Area 2 of the
Kings Canyon Unified School District, which encompasses most of
the city of Reedley where he
has lived for the past eight years.
Rogue's wife, Brenda, is also a
teacher at Reedley's Riverview
School and their six children all
attend school in the district.
One of the reasons which Roque
chose to work in education, he
.
said, is hecanse there is a need
for Chicanos to work in the educational system in order to be
able to help their community.
Roque has been involved in
many organizations dealing with
education and community involvement. He is a member of the
United Professors of California
and of the Comite Por Educacion
(Committee for Education) in
Reedley. He ·is also a member of
the Mexican-American Coordinating Committee, a political
committee in Reedley. In addition, while a student at CSUF he
was a student senator representing the School of Education
and a member of MECHA, a
Chicano student service organization.
Currently Roque is chairman
of the Chicano Faculty, ~taff, and
Student Association on campus
· and also a member of the Comite
Conserjero de la Raza, an advisory panel for La Raza Studies.
TONY ROQUE
Friday, February 14, 1975
2-THE DAILY COLLEGIAN
BEHIND THE SCENES
Letters
P.E. racism
Editorial·
Sour grapes
Editor:
Are things really changing? Or
has RACISM become subtle humor?
(Editor's note: The following commentary is reprinted from the
The first day of the spring seNovember
20, 1974, issue of The Harvard Crimson, the daily news. mester, I was standing in the hallBien venidos, to the spring '75 semester. Since this semester's
paper published at Harvard University. Its author is the president
way
of
the
Men's
P.
E.
Department
first issue of La Voz happens to fall on St. Valentine's Day, we
of the newspaper.)
office and was shocked to over~
would like to take the oppartunity to wish those two "sweethearts"
hear Mr'; Van Galder remark to· of agri-business - Gallo Wineries and the ~eamsters Union - a
someone in the P.E . department
somewhat happy, but not prosperous Valentine's Day.
The work of E. & J. Gallo Winery's venomous little ol' parable
office, "Boy, you 're just like a
May they stroll down tho~e vineyard-lined. lanes hand-in-hand
writer appears once again in today's Crimson . In a large advertiseMexican, you can't remember the
while they can still afford it - for the boycott is near!
ment on page eight of this issue, the Brothers Gallo take credit for
first thing!"
With the announcement by the United- Farmworkers Unlon of the
forming the United Farmworkers' union, . for bringing Cesar Chavez
I confronted him on the remark
coming . march against Gallo this Feb. 23-28, it is time for many
to power, and for defending both in the face of opposition from other
students· to pause and reflect on their priorities -and whether in- ·. · and he retorted," Hey, it was only
grape growers-a tale ·many might regard as at least as fanciful as
a joke and wasn't really directed
volvement in the UFW's hlfelga . y boicoteo can lead to the selfthe style in ~hich it is written.
at anyone in particular." Yet,
realization of a commitment to a worthy causa.
The advertisement, headlined "Follow the Leader , " also purports
there sat a young Chicana, deThe boycott has hurt Gallo. According to recent stories in newsto chronicle Chavez's fall from power in the eyes of the workers a
fenseless and -I'm sure very hupapers, such as the WallSt.Jm.irnalandthe San Francisco Chronicle,
decline that Gallo would like to attribute to the excellent pay ;nd
miliated. After the confrontation,
the giant wine maker's sales were off 9 and 10 per, cent and both
benefits it offers its workers and Chavez's overindulgence in the
Mr. Van Galder walkec! past me
papers attributed some of the decline to the boycott.
Washington cocktail circuit.
and
remarked,
•Boy,
I
-sure
blew
In this issue there is also a commentary by the Harvard Crimson,
Were The Crim son to determine the acceptability of advertiseyour sense of humor!"
·
in which it attacks Gallo's advertising procedures. That Callo is
ments by its editorial policy, there is little doubt that neither this ·
Some
mentality
we
have
in
the
going all out in advertising against the hoycott points to the effect the
missive from Gallo nor ·the two Gallo advertisements that preP.E. Department!!! Or in actualboycott is having. They, at least, are feeling it. _
ceded it would , not have appeared . Editorially, this newspaper has
ity,
is
',this
a
form
of
SUBTLE
Now that the UFW is organizing the march to carry the message
for many years supported the efforts of Chavez and the UFW to give
RACISM???
of the boycott home to the Gallo's Modesto Mansion, students are
the farmworkers some determination over t heir lives and their
Dave
Rocha
being asked to replace their voiced and graphic _support with a more
work.
·
· tangible involvement. March and he counted. It is hoped that conBut the advertising and editorial policies of this newspaper are
cerned students will take an active part in this endeavor for the
UFW benefit - completely separate, governed in common only by the concept of
-rights of the farmworker.
free spee ch. The unwritten ruie, like that of many other newspapers,
Editor:
As Tanis Ybarra, the UFW organizer, said at the M ECHA meeting
has been to accept any advertisement that is not clearly misleading,
A benefit dance/ concert for the
yesterday, "Everybody shouts 'Viva La Causal' hut now is the time
deceptive , 1-ibelous or offensive. Even broader latitude is given to
United Farm Workers Union will
to show it."
ads that express a political point of view.
he held on Friday, Feb. 21,inthe
La Voz will be there.
The policy traditionally has _been intended to allow the widest posLongshoreman's Hall ,· at Fisher- .sible . range of opinions in The Crimson's adver tising columns, and
man's Wharf, San Francisco,
in some cases to allow those who have been attacked by the news-:California.
paper to respond to those attacks. While it is not ideal-perpetuating
U.F.W. Farmworkers Benefit
to some extent A.J. Liebling's idea that "freedom of the press, is
Featuring: -- Azteca! guaranteed only to those who own one" (or can afford to buy space in
-Cal Tjader Latin All Stars!
one) it seems to surpass whatever· is second-best.
. -Bay Area Jazz Ensemble,
The decisions of whether to publish Gallo's advertisements have
with been more difficult than most. Objective fact has been hard to find ,
Jan fiend.ricks ' E.d Kelly
in this controversy; what there is has been sh r oud'l:!d in opinion of
By J. Huerta
Hav~ you ever sat down and
Ken Nash Eddie Henderson
all shades and colors. The statements made in Gallo's advertisetripped out on the LOCOS that
I can remember the times I
*and special guest* from New
ments may or may notbemisleading.ordeceptive, depending on one's
eat the di rferent kinds or ·sandwould catch myself with a sandYork*
interpretation of statistics; the messages are clearly not libelous;
wiches? I think it's funny- funny
wich in my hand and asipng,
t Eddie Palmieri•
and while many people might be offended by the advertisements, Gallo
he.cause there· is a degree to a
•What the hell
I doing with
$4.00 Advan ce
supporters no doubt ·thrive on them .
this thing in my hand?" My ~>ody
sandwich, for examplethe40cent
$4.:iO Door
Far m0re objectionable than the advertisements themselves has
has been accustomed to ·and consandwich. Look at the person who
Latin music lovers and those
been Gallo's way of doing business-something that the reader never
buys · these two stale parcels of
dittoned for tacos ant.I fr\joles
who appreciate excellent jazz will
sees, but the The Crimson must contend with.
refined _wheat put together with
mixed with ·SUPER HOT CHILE.
be in for a great ~ight of enterNo respectable advertiser., for example, would fail to identify himYet I have · to eat this garhage
something that looks or happens
tainment for an even greater
self when he places an advertisement in order to sway public opinion;
called a sandwich and go through · to look like something C',!lled
cause·. Support the Farmworkers
yet the return address on the envelope is the only identification of
withdrawal symptoms hecause f
meat. He either must have an
union
, en.ioy some of the hest
Gallo ' s advertisements when they arri ve at The Crimson. By the
can afford nothing better.
"ironclad stomach" or he is as
Latin/ Jazz music; around, and
same token, no respectable newspaper publishes unidentified politiI h;ive been influenced so mu<'h
poor as the ·rnst of us .
join the marc h on the scab Gallo
cal advertising. · The company's first advertisement was published
All I have to say lo the sandby the sandwich syndrome .that I
wine plant on Saturday . For furunidentified because of a technical error; The .C rimson provided a
find myself trying to imitate the
wich is PURO PEDO. From my
ther information contact Manuel
standa rd identification line on the second advertisement.
·
sandwich . people. I want to dress -. observations, the sandwich has
Olg-in - 487-2924.
When Gallo found that The Crimson had identified it as the adverin the tallor made clothes, cut my
SUC'ceeded in causing· i rregulariQu e viva la musica y La
tiser, the company complained . In an effort to avoid direct identihair to the latest, and splurge on
ties within the clig-esti ve syste m
union de los ca mpesinos!
fication of the advertisement that appears today , a representative
myself and my friends - to make
of those persons who must eat
-Manuel Olgin
offered a compromise line: .,If you wish a poster,-size reprint of
an impression. I've even thought
it because it is all they <'an
this ad, please write to the E. & J. Gallo Winery ... " The Crimson
of shaping · my hair · ·into an
afford. These people must take
refused to compromise, but offered to print it along with more diwhat they can get and what they
AFRO., because it's the •~n
rect identification.
p;et from the 40 cent sandwich
. thing."
Published fiv<· day s a W<' e k e xc e pt
This is obviously not what Gallo had in mind. The dual mention
I wouldn't wish on my worst
holidays a nd l' Xamina ti o n period s by
of the company would be " r epetitive," a representative said. What
enemy.
lht- Frc•,,;no St o ll• Coll e ge Associa•
lion. Mail suhscriptions$12a s e m e s,
is more likely, however, is that the company felt that attaching its
· The saga of th~ sandwich will
kr, $20 a y <'ar . Editorial office,
Burrito sale
damaged credibility to the advertisement would immediately destroy
continue. I will not make my next
Kt•ats Campus Building , tekphone
Las Adelitas announced today · .topic the sandwich itself, nor the
the ad's effectiveness. In the end, Gallo relented.
487·248 6. Busim• ss and ad,•ertising
offit-t• , Kl•ats Campus 13uilding , teleWhether the advertisements have any · impact is doubtful in any
a •homemade" Burrito sale for.
ingredients within .it. but· what
phom• 487-22!1 6 .
Wednesday, Feb. 19, from 11 a.m.
case. No knowledgeable advert~ser purposely offends the sensibiliti,e s
·and where tt hit's us the hardest
Opinions expressed in Coll e gian edito 1 p.m. in front of the Cafeteria.
of his audience in messages laden with more juvenile sarcasm than
- THE PRICE. ·
torials, indudinti: featur e - e d i tori a ls
fact. Callo. which has been preparing its anti-UFW ads without the
-and commt>ntaries by guest writers ,
are _not n<>cessarily lhos f' of C a li•
-aid or expertise of a professi'onal agency, has done this twice. The
fornia Stall' University, Fre s·n o, or
company is apparently unaware. of a basic tenet of advertising that
the student body.
holds that sarcasm alienates more readers than it convinces. .
The company's one attempt at gravity came in an advertisement
Frnternity
headlined, "Ten Documented ·Facts You Should Consider Before ·
Boycotting Gallo." Who documented these facts is left unclear; the ·
• Char- Tours on Pan-Am.
advertisement provides references for none of its statements.
Reservations: -TGT714.,.546.:
Gallo has spent close to $700 to place its three somewhat incredi7015, 17965 Sky Park Blvd.
ble messages in The Crimson.:..m·essages that on persona1 grounds
32G, Irvine,_~2707.
most members of this newspaper wuolci have preferred not to publish. but messages that on grounds of freedom of speech were not
The above is not -~ponso~ed_,by ·the . · . censored.
March against 'sweethearts'
Commentary
Bologna sandwich syndrome
am
T"E DAILY COLLEGIAN
ThetaChi
EUROPEAN F.LIGHTS·
invitesyou.to discover
brotherhood ·
CSUC or the Fresno State CQlle&e .
. Association, Inc.
•
7:09
Meet the Brothers ' and
little Sisters
WEDNESDAY
·THURSDAY"·
·
Spaghetti Dinner 6:00 to 7:00
·Dating -Game Night
It is questionable that any· of these advertisements wm have a .
significant effect upon those who
support the · boycott; . meanwhile ,
there is some justice ,in the
knowledge that the · company's.
funds are being used
support .
articles that oppose it.
-Rich Meislin
vou·;vE'ASKEO FOR -THEM
. ·.-~--:NOW:THEY'RE BACKII
?.;;; .
''SKIN''
A Multi-Taleniel
Musical Group Who
Can Play It All.
Preference Night
See Them Now!!!
1 · 'Where
FRIDAY
T.G. - 5:00
Dance - 9 :00 to
12:00 m.idnight
Come see for you rself!
Friendly People c ·ongregote
· ForoG,eotTime" ,· · ..
.
'. THE
Pllone
226,0400
,
.
POINT AFTER
NE Corner of Cedar , . Shields
y -~ J-
~""'
I<.
to
KATE' SCHOOL, CLOVI_~
Married
couple with no
children · to be surrogate
parents to emotionally disturbed children. On the job
training, transportation with
children, house plus expenses all furn i shed. Salary
pl us bene f its. Opportunity
fo r couple interested in th i s
field to cont inue col l ege education. Call (209) 299-0241
Monday through Friday.
Friday, February 14, 1975
THE DAILY COLLEGIAN-3 _
Trabajadores will meet
Los Trabajadores Estudiantes
De La Raza, A Chicano Social
Work organization, will be having a general meeting on Wednesday, Feb. 19 at -5:30p.m. inRoom
308 of the College Union, according to Chairman Tomas Reyes.
Trabajadores will be actively
recruiting Chicanos for the Graduate School of Social Work. For
further information contact the
Graduate School of Social Work
office at San Ramon 2, room 24,
phone 487-1192; or John Rodriguez in San Ramon 4, Room 237,
phone 487-1255,
Reyes also announced that Los
St. Paul's Catholic Chapel at Newman Center
1572 E. BARSTOW AVE. - Phone 439-4641
Cecilia Aguilar of Fresno was named Volunteer of The Year by the Volunteer Bureau of Fresno for
her dedicated work in the Winchell Elementary School Bilingual Program.
The mother of five speaks only Spanish, but nevertheless has managed to become involved in many
school and community projects.
She is a- former school teacher from Mexico and was the first Mexican ever elected to the Winchell
Advisory Committee, where all meetings and events are held bilingually.
Mrs. Aguilar has also appeared on radio and TV urging parents to take more interest in their children's education.
·
··
·
"Education is my life. When you are in a profession you enjoy, you never leave it,• she said about her
devotion -to teaching. Photo courtesy of Fresno Bee.
Attorney will speak on Lau.:.Nichols decision
In the Lau vs . Nichols decision,
a year a go this month, the U.S.
Supreme Court unanimously held
the failur e of the San Francisco
school district to provide for
the spe cial educational needs of
nearly 1,800 non-English-speaking students of Chinese descent to
be a violation of Title VI of the
Civil Rights Act of 1964.
The Court ruled that San Fran. cis«. must either overcome language barriers for students not
receiving compensatory help or
be threatened with the loss of its
federal assistance.
While the school board in San
Francisco was deliberating on
implementing the Lau decision,
other favorable court rulings on
the bilingual/bi cultural issue
were handed down in a school desegregation suit in Denver and in
•· cases similar to Lau in Portales,
New .Mexico, and New Y'ork City.
Now that the courts have spoken
out so emphatically on schools'
oblicatioris u~der Title VI, it is
up to administrators, . teachers,
parents, students and community
groups to ensure that bilingual/
bicultural programs are effectively implemented,
Dr. Edward Steinman, professor at the Santa Clara Law School
and _attorney in the Lau-Nichols
Case , will .be discussing the LauNichols case - Does It MeanBilingual Education? - on Wednes-
BILL MYERS
_HYPNO..-.iiiS.....J
· · plus the
MAGICAL liERMANS'
MAGIC SHOW
day evening, February 19, l!J7!i at
Tehipite Junior High School cafe-. ·
teria. The puhli.c is invited, sponsored hy · the Fresno Bl lingua I
Program, PROM ESA Association
of Mexican American Educators .
-SPECIALI
EIIUMOIIEY· .
UP TO $15 , . . ·W &k IOI
IIOULAI 11.00D PLASMA DONOIS
--HYLAND••••
DONOR clNTlll·
4i2. f ITIIIT ftllN~
7 • 2:30 ~ONDM' • f l UatO TtlS AD IN
FOi RISI flMI IONUS
411 4121
goodreaSOn
to feel inferior.·
Olympia Brewing Company, Olympia, Washington 'OLY'1'
All Olympia empties are recyclable
COLLEGE CHURCH OF CHRIST
EAST BULLARD (Between First and Cedar)
SUNDAY~ Bible School, 9 a.m. ; Morning Worship, 10 a.m.
Young People, 5 p. m. ; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community
Transportation Available - . Phone 439-6530
Ministers: Wayne Anderson - Clifford Reeves
TRINITY LUTHERAN CHURCH
LUTHERAN CHURCH IN..AMERICA
3973 N. Cedar (Near Ashlan)
.
'Ph: · 229-8581
9-10:30 AM: WORSHIP
HQLY COMMUNION - 1st. Sunday
qontemporary Liturgy - Fourth Sunday 9 AM
Philip A. Jordan, Pastor
Carl E.- Olson, Assoc. Pastor
Sunday School: 9:4~ a.m.
· Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m. ·.
. Youth Meeting: 5:45 p.m •
. Evening Eva.ngelisttc; '7:00 p.m~
Wednesday - Bible Study and Prayer: 7:30 p.m.
·voSEMITE
- - FIELD
SEMINARS
Five-day field classes
in -natural and earth
sciences. Three quarter
units extension credit
from UCO. Held at
Tuolumne Meadows.
Catalog available from ...
You owe yourself an Oly.
3620 N. MILLBROOK (Between 8hields & Dakota)
MORNING WORSHIP 8:50 & 11:00 A.M.
College Fellowship: 7:00 - ·8:00 p.m. Sunday
College Bihle Study: 8:00 - 9:30 p.m . Sunday
CHANCEL CHOIR - THURSDAYS 7:30 p.m.
COLLEGIANS WELCOME!
. Ernest I. Bradley, Pastor
For Transportation phone 227-5355
~J'tJST SOUTH OF FASIDON FAIR•
4665 NORTH FIRST (Near Shaw) .
_ Rev. Donald K. Skaggs, Pastor
Bill Thompson, Youth . - Ted Grider, Music
1145 N. Fulton• Tower· ·oist .
says you.haVe
Millbrook United Presbyterian Church
BETHEL TEM PlE .
·SUN.-FEL 16-9 .PM ·
WILD ,ILUE YONDER
Your coUri.Selot
MASSES: Sundays 7: 30 - 9 - 11
MASSES: Monday through Friday, 5 p.m.; Wed., 7:30 p: m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio- P. Negro - Sister Louis Marie Cramer
Yosemite Natural
History Association
P.O. BOX545
YOSEMITE, CA 95389
t
·UNITED CHURCH CENTER
•
•
'
•
. 4th and Barstow - P~one -224-1947
Sunday Worship:
. .9: 15 - WESLEY METHODiST
11:00 - UNIVERSITY PRESBYTERIAN
College Choir, Sunday. 5:00 PM
.
College groups Sunday 7:30 PM and Wednesday 5:30 PM
Ministers: S. Wm. Antablin, Donald · H. Fado, John F. Boogaert
FR~SNO FRIENDS (QUAKER) MEETING
You are invited to
Sunday Meeting: 10 a.'m. ~ Pax Dei Chapel
COLLEGE RELIGIOUS CENTER
2311 E. SHAW (across fr om CSUF)
4_-lHE DAILY 'COLLEGIAN·'
Office of Advising Services
Friday, February 14, 1975
The office of Advising Services
would like to remind students of
the services that are available
to them this semester.
Services include academic petitions, grade changes, change of
major, new student orientation,
· the student advisement center,
Student CTA
The Student CT A will hold a
meeting Tuesday, Feb. 18, at
7 p.m. in the International Room
in the Cafeteria. According to a
club announcement, there will
be speakers from the Fresno City
School District, the Clovis City
School District, as well as the
CSUF placement office.
·
There will be refreshments and
memberships available.
The announcement states that
"you'll finally get answers to
your questions about the Ryan
· Act!"
advisor folders , and free tutorial
services. Fell free to come in if
the need arises. If we cannot
help you, we •u ·find out who can.
Advising Services, in Keats
Campus Building, are open from
8 a.m. to 9 p.m., Monday through
Thursday and 8 a.m. to 5 p.m.
on Fridays. Don't wait until it's
too late!
Want
unit?
to pick up an extra
There is still room
in the
CLASSICAL
GUITAR
EXTENSION CLASS
(MUS 130T)
February 24 - 7 to 9 p.m.
Music Building, room 175
..MEL BROOKS·
FUNNIEST COMEDY
TO DATE.■•
A VOLUNTEER mans a desk for the United Farmworkers of America at the State Employment Development Department in Fresno which offers assistance to farmworkers eligible for aid under the Special
Unemployment Assistance. Photo by Larry Leon.
Campesinos receive unemployment benefits
The people who need it most
are receiving the least help, according to United Farmworkers
NCHO announces
Davis program
The National Chicano Health
Organization (NCHO), CSU F
chapter, announced a Summer
Employment Work Experience
program will be available this
summer at the University of
California, at Davis.
CSUF NCHO president, Ramona
Garcia, said that any student
majoring in Animal Science and
interested in a career as a veterinarian may apply for the Sum mer Internship at the Davis Campus' Veterinarian School. She
said students may receive stipends for the summer employment, as well as earn transferable unit credit.
For further information contact:
' Ralph Leva
c/o C.H.E.
115 Wellman Hall
u.c. Davis
Davis, CA. 93517
hecause of the hureaucratic red
tape surrounding the SUA application process. This is where
Valdez and Perez and their volunteers come in.
They will assist the applicants
in filling out the complex forms
on the same day the applicant _
makes his first visit to the unemployment office.
Valdez and Perez are seeking
volunteers to man the tables.
Anyone interested may contact
them at 487-2848 or 896-1489 .
of America (UFW) organizer, Bill
Powers .
That is why the UFW has set
up special tahles with help for
campesinos who are seeking
some of the special johless aid
c.hecks from the state's Special
Unemployment Assistance(SUA).
CSUF La Haza Studies instructor Manuel Valdez and student
Juan Perez have been named coordinators of a project designed
to help farmworkers.
Beginning Feh. 1r,, UFW and
MECHA students will he setting
up tables at the Employment Development Department, where
volunteers will assist farmworkers in filling out the necessary
forms for unemployment benefits
provided under SUA.
Powers said the reason farmworkers wen" not applying was
B&VETILI
ITn.BIEB~
Ll1JGIIING TOO
KODACOLOR
DEVELOP
AND PRINT
12 exposure
MALE AND FEMALE .
I
$279
PERSONNEL FOR ESCORT
SERVICE & COMPANIONSHIP
CLUB IN FRESNO. MUST BE
F AMI LI AR WI TH Cl TY AND
LOCAi.,. _AREA.
through Feb. 14
KENNEL
BOOKSTORE
CALL 227 -4045 FOR
INTERVIEW APPOINTMENT.
Shows SAT ., SUN., MON ., & WED.
a t 1: 30 • 3 : 30 • 5:30 • 7 : 30 • 9:30
Shows THURS . , FRI., AND TUES .
at 7:30 aod 9:30 only
COME EARLY!
STUDENT
DISCOUNT
AVAILABLE
WANTED!
Student to perform advertising
campaign for Fresno business.
This project will last approximately one month and wi 11 involve research on market seg.
mentation, direct mailings, contact with local radio & TV stations, and monotoring results.
Marketing or radio- TV background helpful. $3.00 per hour
plus possible bonuses. Send
resume to: Doug McKee c/o
2970 N. Clovis Ave., Fresno,
Calif. 93727.
I_Rilitu♦)I
'41 Dodge truck, reblt, fla!bed,
new eng/tires, extras, $850 or
best offer. 855-8379 (Tollhouse).
2 Bedroom furnished across from
Dorms $145. 439-6481.
Wanted Male roommate, share
2 br. apt. $HY2. Close to campus.
224-8545 or Mgr., Village Apts.
• (Thank gosh it's February!)
GET EXTRA T-G-1-F MONEY BY MOVING INTO
COLLEGE GREEN·
s
APT
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.
ACROSS FROM CSUf.
Rental office corner
of B~rton & Shaw.-
:TODAY! WE WILL GIVE YOU
•
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47.50 PER PERSON·
AS LOW $160
FUR'4ISHED
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I
p:t1~
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1
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1
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f~i~
,fl
fA
t
F
;,{;;;
I
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l/(l!Ji/
,..
The United Far~workers of
America, AFL-CIO, has called a
march to focus national attention on the Gallo boycott, according to Tanis Ybarra, an area
organizer for the union.
Speaking to a noon-time meeting of MECHA, Ybarra asked for
student support for the march
which is scheduled to start Feb.
23, a Sunday, and finish on the
28th, a Friday.
According to Juan Perez, a
member of . MECHA's Farmworker Committee, the idea was
first mentioned at a meeting last
Friday in Modesto, where various
state chapters of MECHA and the
UFW met to discuss the march .
It was supposed to have started
in San Francisco, traveling south
through various small towns,
eventually ending at Modesto,
which is the home of Ernest and
Julio Gallo's winery.
But now, Ybarra said the farm:..
workers heard of the students'
involvement and wanted to head
another drive from the Fresno ·
area. Thus, there will be a two-
pronged movement toward Modesto. There is also a possibility
of a third group ori ginating from
the Sacramento or Stockton area.
During the MECHA meeting
yesterday , Yharra told the students, "Everybody is always
shouting 'Viva la caus·a ,' now is
the time to show that you mean
it.,,
.
Ybarra said that the union did
not have any funds it could allocate for the march. The marchers
would have to rely on each individual community to organize
Vozde
,~
A special edition of THE DAILY COLLEGIAN
California State University, Fresno
LXXIX/ 79
FRI DAY, FEB RU ARY 14, 1975
~
. '1
.
I ,,
,/it "
. .J. ~--tf { ;
:..;1:~ ~ .
'/
k
~
themselves to do something for
the farmworkers, said Ybarra.
Helping organize students from
the Fresno area will be the
Farmworkers
Committee of
MECHA, which includes Perez,
Luis Ambriz, Margaret Esparza
and Otelia Contreras.
Ybarra explained to the Chicano organization that there
would ha11e to he some definite
, ground rules adhered to in a project of this size. As an example,
he said, rule number one was that
absolutely no alcoholic beverages
would he allowed.
The UF'W area director said
that he especially hoped that anyone interested would at least
spend a little hit of time at the
march at any point along the
route.
•Just because you can•t march
all the way, doesn't mean that
you can't participate , " he said.
" Everyone is welcome for whateve r tim e they give ."
Perez sa id that even though it
was r e latively short notice for
sur.h a large effort, he was confident there would he a good
turnout. Even with today's.apathy,
he said that perhaps the turnout
might even equal the estimated
.
10,000 marchers of the 1966
Delano to Sacramento march.
"Today, all the campesinos
are much more experienced. We
seem to have reached, in a sense,
the peak of our commitment," he
said.
Ybarra echoed Perez' thoughts
somewhat, when he compared the
future march with the '66 trek.
•1n '66 we marched because of
the Schenley Wines and the neea
then to gain national publicity.
The same situation exists today," he said.
Yharra said he would like to
see everyone arrive at the takeoff site at Old Highway 99 and
Shaw Avenue in Highway City at
6 a. m. on Sunday and hopes to
leave no later than 8 a.m. He
urges everyone to bring their
friends for the big send-off, he
said.
Ybarra sees the problem of
finding places for everybody to
stay will be the main problem.
He said there are plans to hold a
rally at each town passed through.
For further information, contact the UFW headquarters at
Livingston or in Selma, or any
member of the MECHA Farmworkers Committee.
27 -y8ar school drop-out vies
for Reedley board of trustees
A 27-year school drop-out is
running for the board of trustees
of an eastern Fresno County
school district in order to see
what · he can do to better the
educational system.
Tony Roque, a CSUF instructor in La Raza Studies , said he
was a drop-out for 27 )[ears before going back to school and
getting his high school diploma.
Since then, he has also received
an Associate of Arts and a
Bachelor of Arts degree.
Sitting at his cluttered office
desk, piled high with students'
papers and art objects waiting
to be graded, the dark, .curly
haired Chicano art instructor
voiced some of his views concerning education and why he
chose to run for the position of
school board trustee.
"Ec'11cation is a very important part of everyone's life and I
often hear it being blamed for
failing many people," said Roque.
"That's why I want to get involved - to see what I can do
about it."
The 49-year-old teacher credits concerned people with having
opened up opportunities which
allowed him to finish his education.
"Since people who cared helped
me, I feel very strongly that I
should now help others who m'ight
still be failing," he said.
Roque, who has elementary
teaching credentials and is currently working on his Master's
degree in education, is running
for the post in Area 2 of the
Kings Canyon Unified School District, which encompasses most of
the city of Reedley where he
has lived for the past eight years.
Rogue's wife, Brenda, is also a
teacher at Reedley's Riverview
School and their six children all
attend school in the district.
One of the reasons which Roque
chose to work in education, he
.
said, is hecanse there is a need
for Chicanos to work in the educational system in order to be
able to help their community.
Roque has been involved in
many organizations dealing with
education and community involvement. He is a member of the
United Professors of California
and of the Comite Por Educacion
(Committee for Education) in
Reedley. He ·is also a member of
the Mexican-American Coordinating Committee, a political
committee in Reedley. In addition, while a student at CSUF he
was a student senator representing the School of Education
and a member of MECHA, a
Chicano student service organization.
Currently Roque is chairman
of the Chicano Faculty, ~taff, and
Student Association on campus
· and also a member of the Comite
Conserjero de la Raza, an advisory panel for La Raza Studies.
TONY ROQUE
Friday, February 14, 1975
2-THE DAILY COLLEGIAN
BEHIND THE SCENES
Letters
P.E. racism
Editorial·
Sour grapes
Editor:
Are things really changing? Or
has RACISM become subtle humor?
(Editor's note: The following commentary is reprinted from the
The first day of the spring seNovember
20, 1974, issue of The Harvard Crimson, the daily news. mester, I was standing in the hallBien venidos, to the spring '75 semester. Since this semester's
paper published at Harvard University. Its author is the president
way
of
the
Men's
P.
E.
Department
first issue of La Voz happens to fall on St. Valentine's Day, we
of the newspaper.)
office and was shocked to over~
would like to take the oppartunity to wish those two "sweethearts"
hear Mr'; Van Galder remark to· of agri-business - Gallo Wineries and the ~eamsters Union - a
someone in the P.E . department
somewhat happy, but not prosperous Valentine's Day.
The work of E. & J. Gallo Winery's venomous little ol' parable
office, "Boy, you 're just like a
May they stroll down tho~e vineyard-lined. lanes hand-in-hand
writer appears once again in today's Crimson . In a large advertiseMexican, you can't remember the
while they can still afford it - for the boycott is near!
ment on page eight of this issue, the Brothers Gallo take credit for
first thing!"
With the announcement by the United- Farmworkers Unlon of the
forming the United Farmworkers' union, . for bringing Cesar Chavez
I confronted him on the remark
coming . march against Gallo this Feb. 23-28, it is time for many
to power, and for defending both in the face of opposition from other
students· to pause and reflect on their priorities -and whether in- ·. · and he retorted," Hey, it was only
grape growers-a tale ·many might regard as at least as fanciful as
a joke and wasn't really directed
volvement in the UFW's hlfelga . y boicoteo can lead to the selfthe style in ~hich it is written.
at anyone in particular." Yet,
realization of a commitment to a worthy causa.
The advertisement, headlined "Follow the Leader , " also purports
there sat a young Chicana, deThe boycott has hurt Gallo. According to recent stories in newsto chronicle Chavez's fall from power in the eyes of the workers a
fenseless and -I'm sure very hupapers, such as the WallSt.Jm.irnalandthe San Francisco Chronicle,
decline that Gallo would like to attribute to the excellent pay ;nd
miliated. After the confrontation,
the giant wine maker's sales were off 9 and 10 per, cent and both
benefits it offers its workers and Chavez's overindulgence in the
Mr. Van Galder walkec! past me
papers attributed some of the decline to the boycott.
Washington cocktail circuit.
and
remarked,
•Boy,
I
-sure
blew
In this issue there is also a commentary by the Harvard Crimson,
Were The Crim son to determine the acceptability of advertiseyour sense of humor!"
·
in which it attacks Gallo's advertising procedures. That Callo is
ments by its editorial policy, there is little doubt that neither this ·
Some
mentality
we
have
in
the
going all out in advertising against the hoycott points to the effect the
missive from Gallo nor ·the two Gallo advertisements that preP.E. Department!!! Or in actualboycott is having. They, at least, are feeling it. _
ceded it would , not have appeared . Editorially, this newspaper has
ity,
is
',this
a
form
of
SUBTLE
Now that the UFW is organizing the march to carry the message
for many years supported the efforts of Chavez and the UFW to give
RACISM???
of the boycott home to the Gallo's Modesto Mansion, students are
the farmworkers some determination over t heir lives and their
Dave
Rocha
being asked to replace their voiced and graphic _support with a more
work.
·
· tangible involvement. March and he counted. It is hoped that conBut the advertising and editorial policies of this newspaper are
cerned students will take an active part in this endeavor for the
UFW benefit - completely separate, governed in common only by the concept of
-rights of the farmworker.
free spee ch. The unwritten ruie, like that of many other newspapers,
Editor:
As Tanis Ybarra, the UFW organizer, said at the M ECHA meeting
has been to accept any advertisement that is not clearly misleading,
A benefit dance/ concert for the
yesterday, "Everybody shouts 'Viva La Causal' hut now is the time
deceptive , 1-ibelous or offensive. Even broader latitude is given to
United Farm Workers Union will
to show it."
ads that express a political point of view.
he held on Friday, Feb. 21,inthe
La Voz will be there.
The policy traditionally has _been intended to allow the widest posLongshoreman's Hall ,· at Fisher- .sible . range of opinions in The Crimson's adver tising columns, and
man's Wharf, San Francisco,
in some cases to allow those who have been attacked by the news-:California.
paper to respond to those attacks. While it is not ideal-perpetuating
U.F.W. Farmworkers Benefit
to some extent A.J. Liebling's idea that "freedom of the press, is
Featuring: -- Azteca! guaranteed only to those who own one" (or can afford to buy space in
-Cal Tjader Latin All Stars!
one) it seems to surpass whatever· is second-best.
. -Bay Area Jazz Ensemble,
The decisions of whether to publish Gallo's advertisements have
with been more difficult than most. Objective fact has been hard to find ,
Jan fiend.ricks ' E.d Kelly
in this controversy; what there is has been sh r oud'l:!d in opinion of
By J. Huerta
Hav~ you ever sat down and
Ken Nash Eddie Henderson
all shades and colors. The statements made in Gallo's advertisetripped out on the LOCOS that
I can remember the times I
*and special guest* from New
ments may or may notbemisleading.ordeceptive, depending on one's
eat the di rferent kinds or ·sandwould catch myself with a sandYork*
interpretation of statistics; the messages are clearly not libelous;
wiches? I think it's funny- funny
wich in my hand and asipng,
t Eddie Palmieri•
and while many people might be offended by the advertisements, Gallo
he.cause there· is a degree to a
•What the hell
I doing with
$4.00 Advan ce
supporters no doubt ·thrive on them .
this thing in my hand?" My ~>ody
sandwich, for examplethe40cent
$4.:iO Door
Far m0re objectionable than the advertisements themselves has
has been accustomed to ·and consandwich. Look at the person who
Latin music lovers and those
been Gallo's way of doing business-something that the reader never
buys · these two stale parcels of
dittoned for tacos ant.I fr\joles
who appreciate excellent jazz will
sees, but the The Crimson must contend with.
refined _wheat put together with
mixed with ·SUPER HOT CHILE.
be in for a great ~ight of enterNo respectable advertiser., for example, would fail to identify himYet I have · to eat this garhage
something that looks or happens
tainment for an even greater
self when he places an advertisement in order to sway public opinion;
called a sandwich and go through · to look like something C',!lled
cause·. Support the Farmworkers
yet the return address on the envelope is the only identification of
withdrawal symptoms hecause f
meat. He either must have an
union
, en.ioy some of the hest
Gallo ' s advertisements when they arri ve at The Crimson. By the
can afford nothing better.
"ironclad stomach" or he is as
Latin/ Jazz music; around, and
same token, no respectable newspaper publishes unidentified politiI h;ive been influenced so mu<'h
poor as the ·rnst of us .
join the marc h on the scab Gallo
cal advertising. · The company's first advertisement was published
All I have to say lo the sandby the sandwich syndrome .that I
wine plant on Saturday . For furunidentified because of a technical error; The .C rimson provided a
find myself trying to imitate the
wich is PURO PEDO. From my
ther information contact Manuel
standa rd identification line on the second advertisement.
·
sandwich . people. I want to dress -. observations, the sandwich has
Olg-in - 487-2924.
When Gallo found that The Crimson had identified it as the adverin the tallor made clothes, cut my
SUC'ceeded in causing· i rregulariQu e viva la musica y La
tiser, the company complained . In an effort to avoid direct identihair to the latest, and splurge on
ties within the clig-esti ve syste m
union de los ca mpesinos!
fication of the advertisement that appears today , a representative
myself and my friends - to make
of those persons who must eat
-Manuel Olgin
offered a compromise line: .,If you wish a poster,-size reprint of
an impression. I've even thought
it because it is all they <'an
this ad, please write to the E. & J. Gallo Winery ... " The Crimson
of shaping · my hair · ·into an
afford. These people must take
refused to compromise, but offered to print it along with more diwhat they can get and what they
AFRO., because it's the •~n
rect identification.
p;et from the 40 cent sandwich
. thing."
Published fiv<· day s a W<' e k e xc e pt
This is obviously not what Gallo had in mind. The dual mention
I wouldn't wish on my worst
holidays a nd l' Xamina ti o n period s by
of the company would be " r epetitive," a representative said. What
enemy.
lht- Frc•,,;no St o ll• Coll e ge Associa•
lion. Mail suhscriptions$12a s e m e s,
is more likely, however, is that the company felt that attaching its
· The saga of th~ sandwich will
kr, $20 a y <'ar . Editorial office,
Burrito sale
damaged credibility to the advertisement would immediately destroy
continue. I will not make my next
Kt•ats Campus Building , tekphone
Las Adelitas announced today · .topic the sandwich itself, nor the
the ad's effectiveness. In the end, Gallo relented.
487·248 6. Busim• ss and ad,•ertising
offit-t• , Kl•ats Campus 13uilding , teleWhether the advertisements have any · impact is doubtful in any
a •homemade" Burrito sale for.
ingredients within .it. but· what
phom• 487-22!1 6 .
Wednesday, Feb. 19, from 11 a.m.
case. No knowledgeable advert~ser purposely offends the sensibiliti,e s
·and where tt hit's us the hardest
Opinions expressed in Coll e gian edito 1 p.m. in front of the Cafeteria.
of his audience in messages laden with more juvenile sarcasm than
- THE PRICE. ·
torials, indudinti: featur e - e d i tori a ls
fact. Callo. which has been preparing its anti-UFW ads without the
-and commt>ntaries by guest writers ,
are _not n<>cessarily lhos f' of C a li•
-aid or expertise of a professi'onal agency, has done this twice. The
fornia Stall' University, Fre s·n o, or
company is apparently unaware. of a basic tenet of advertising that
the student body.
holds that sarcasm alienates more readers than it convinces. .
The company's one attempt at gravity came in an advertisement
Frnternity
headlined, "Ten Documented ·Facts You Should Consider Before ·
Boycotting Gallo." Who documented these facts is left unclear; the ·
• Char- Tours on Pan-Am.
advertisement provides references for none of its statements.
Reservations: -TGT714.,.546.:
Gallo has spent close to $700 to place its three somewhat incredi7015, 17965 Sky Park Blvd.
ble messages in The Crimson.:..m·essages that on persona1 grounds
32G, Irvine,_~2707.
most members of this newspaper wuolci have preferred not to publish. but messages that on grounds of freedom of speech were not
The above is not -~ponso~ed_,by ·the . · . censored.
March against 'sweethearts'
Commentary
Bologna sandwich syndrome
am
T"E DAILY COLLEGIAN
ThetaChi
EUROPEAN F.LIGHTS·
invitesyou.to discover
brotherhood ·
CSUC or the Fresno State CQlle&e .
. Association, Inc.
•
7:09
Meet the Brothers ' and
little Sisters
WEDNESDAY
·THURSDAY"·
·
Spaghetti Dinner 6:00 to 7:00
·Dating -Game Night
It is questionable that any· of these advertisements wm have a .
significant effect upon those who
support the · boycott; . meanwhile ,
there is some justice ,in the
knowledge that the · company's.
funds are being used
support .
articles that oppose it.
-Rich Meislin
vou·;vE'ASKEO FOR -THEM
. ·.-~--:NOW:THEY'RE BACKII
?.;;; .
''SKIN''
A Multi-Taleniel
Musical Group Who
Can Play It All.
Preference Night
See Them Now!!!
1 · 'Where
FRIDAY
T.G. - 5:00
Dance - 9 :00 to
12:00 m.idnight
Come see for you rself!
Friendly People c ·ongregote
· ForoG,eotTime" ,· · ..
.
'. THE
Pllone
226,0400
,
.
POINT AFTER
NE Corner of Cedar , . Shields
y -~ J-
~""'
I<.
to
KATE' SCHOOL, CLOVI_~
Married
couple with no
children · to be surrogate
parents to emotionally disturbed children. On the job
training, transportation with
children, house plus expenses all furn i shed. Salary
pl us bene f its. Opportunity
fo r couple interested in th i s
field to cont inue col l ege education. Call (209) 299-0241
Monday through Friday.
Friday, February 14, 1975
THE DAILY COLLEGIAN-3 _
Trabajadores will meet
Los Trabajadores Estudiantes
De La Raza, A Chicano Social
Work organization, will be having a general meeting on Wednesday, Feb. 19 at -5:30p.m. inRoom
308 of the College Union, according to Chairman Tomas Reyes.
Trabajadores will be actively
recruiting Chicanos for the Graduate School of Social Work. For
further information contact the
Graduate School of Social Work
office at San Ramon 2, room 24,
phone 487-1192; or John Rodriguez in San Ramon 4, Room 237,
phone 487-1255,
Reyes also announced that Los
St. Paul's Catholic Chapel at Newman Center
1572 E. BARSTOW AVE. - Phone 439-4641
Cecilia Aguilar of Fresno was named Volunteer of The Year by the Volunteer Bureau of Fresno for
her dedicated work in the Winchell Elementary School Bilingual Program.
The mother of five speaks only Spanish, but nevertheless has managed to become involved in many
school and community projects.
She is a- former school teacher from Mexico and was the first Mexican ever elected to the Winchell
Advisory Committee, where all meetings and events are held bilingually.
Mrs. Aguilar has also appeared on radio and TV urging parents to take more interest in their children's education.
·
··
·
"Education is my life. When you are in a profession you enjoy, you never leave it,• she said about her
devotion -to teaching. Photo courtesy of Fresno Bee.
Attorney will speak on Lau.:.Nichols decision
In the Lau vs . Nichols decision,
a year a go this month, the U.S.
Supreme Court unanimously held
the failur e of the San Francisco
school district to provide for
the spe cial educational needs of
nearly 1,800 non-English-speaking students of Chinese descent to
be a violation of Title VI of the
Civil Rights Act of 1964.
The Court ruled that San Fran. cis«. must either overcome language barriers for students not
receiving compensatory help or
be threatened with the loss of its
federal assistance.
While the school board in San
Francisco was deliberating on
implementing the Lau decision,
other favorable court rulings on
the bilingual/bi cultural issue
were handed down in a school desegregation suit in Denver and in
•· cases similar to Lau in Portales,
New .Mexico, and New Y'ork City.
Now that the courts have spoken
out so emphatically on schools'
oblicatioris u~der Title VI, it is
up to administrators, . teachers,
parents, students and community
groups to ensure that bilingual/
bicultural programs are effectively implemented,
Dr. Edward Steinman, professor at the Santa Clara Law School
and _attorney in the Lau-Nichols
Case , will .be discussing the LauNichols case - Does It MeanBilingual Education? - on Wednes-
BILL MYERS
_HYPNO..-.iiiS.....J
· · plus the
MAGICAL liERMANS'
MAGIC SHOW
day evening, February 19, l!J7!i at
Tehipite Junior High School cafe-. ·
teria. The puhli.c is invited, sponsored hy · the Fresno Bl lingua I
Program, PROM ESA Association
of Mexican American Educators .
-SPECIALI
EIIUMOIIEY· .
UP TO $15 , . . ·W &k IOI
IIOULAI 11.00D PLASMA DONOIS
--HYLAND••••
DONOR clNTlll·
4i2. f ITIIIT ftllN~
7 • 2:30 ~ONDM' • f l UatO TtlS AD IN
FOi RISI flMI IONUS
411 4121
goodreaSOn
to feel inferior.·
Olympia Brewing Company, Olympia, Washington 'OLY'1'
All Olympia empties are recyclable
COLLEGE CHURCH OF CHRIST
EAST BULLARD (Between First and Cedar)
SUNDAY~ Bible School, 9 a.m. ; Morning Worship, 10 a.m.
Young People, 5 p. m. ; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community
Transportation Available - . Phone 439-6530
Ministers: Wayne Anderson - Clifford Reeves
TRINITY LUTHERAN CHURCH
LUTHERAN CHURCH IN..AMERICA
3973 N. Cedar (Near Ashlan)
.
'Ph: · 229-8581
9-10:30 AM: WORSHIP
HQLY COMMUNION - 1st. Sunday
qontemporary Liturgy - Fourth Sunday 9 AM
Philip A. Jordan, Pastor
Carl E.- Olson, Assoc. Pastor
Sunday School: 9:4~ a.m.
· Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m. ·.
. Youth Meeting: 5:45 p.m •
. Evening Eva.ngelisttc; '7:00 p.m~
Wednesday - Bible Study and Prayer: 7:30 p.m.
·voSEMITE
- - FIELD
SEMINARS
Five-day field classes
in -natural and earth
sciences. Three quarter
units extension credit
from UCO. Held at
Tuolumne Meadows.
Catalog available from ...
You owe yourself an Oly.
3620 N. MILLBROOK (Between 8hields & Dakota)
MORNING WORSHIP 8:50 & 11:00 A.M.
College Fellowship: 7:00 - ·8:00 p.m. Sunday
College Bihle Study: 8:00 - 9:30 p.m . Sunday
CHANCEL CHOIR - THURSDAYS 7:30 p.m.
COLLEGIANS WELCOME!
. Ernest I. Bradley, Pastor
For Transportation phone 227-5355
~J'tJST SOUTH OF FASIDON FAIR•
4665 NORTH FIRST (Near Shaw) .
_ Rev. Donald K. Skaggs, Pastor
Bill Thompson, Youth . - Ted Grider, Music
1145 N. Fulton• Tower· ·oist .
says you.haVe
Millbrook United Presbyterian Church
BETHEL TEM PlE .
·SUN.-FEL 16-9 .PM ·
WILD ,ILUE YONDER
Your coUri.Selot
MASSES: Sundays 7: 30 - 9 - 11
MASSES: Monday through Friday, 5 p.m.; Wed., 7:30 p: m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio- P. Negro - Sister Louis Marie Cramer
Yosemite Natural
History Association
P.O. BOX545
YOSEMITE, CA 95389
t
·UNITED CHURCH CENTER
•
•
'
•
. 4th and Barstow - P~one -224-1947
Sunday Worship:
. .9: 15 - WESLEY METHODiST
11:00 - UNIVERSITY PRESBYTERIAN
College Choir, Sunday. 5:00 PM
.
College groups Sunday 7:30 PM and Wednesday 5:30 PM
Ministers: S. Wm. Antablin, Donald · H. Fado, John F. Boogaert
FR~SNO FRIENDS (QUAKER) MEETING
You are invited to
Sunday Meeting: 10 a.'m. ~ Pax Dei Chapel
COLLEGE RELIGIOUS CENTER
2311 E. SHAW (across fr om CSUF)
4_-lHE DAILY 'COLLEGIAN·'
Office of Advising Services
Friday, February 14, 1975
The office of Advising Services
would like to remind students of
the services that are available
to them this semester.
Services include academic petitions, grade changes, change of
major, new student orientation,
· the student advisement center,
Student CTA
The Student CT A will hold a
meeting Tuesday, Feb. 18, at
7 p.m. in the International Room
in the Cafeteria. According to a
club announcement, there will
be speakers from the Fresno City
School District, the Clovis City
School District, as well as the
CSUF placement office.
·
There will be refreshments and
memberships available.
The announcement states that
"you'll finally get answers to
your questions about the Ryan
· Act!"
advisor folders , and free tutorial
services. Fell free to come in if
the need arises. If we cannot
help you, we •u ·find out who can.
Advising Services, in Keats
Campus Building, are open from
8 a.m. to 9 p.m., Monday through
Thursday and 8 a.m. to 5 p.m.
on Fridays. Don't wait until it's
too late!
Want
unit?
to pick up an extra
There is still room
in the
CLASSICAL
GUITAR
EXTENSION CLASS
(MUS 130T)
February 24 - 7 to 9 p.m.
Music Building, room 175
..MEL BROOKS·
FUNNIEST COMEDY
TO DATE.■•
A VOLUNTEER mans a desk for the United Farmworkers of America at the State Employment Development Department in Fresno which offers assistance to farmworkers eligible for aid under the Special
Unemployment Assistance. Photo by Larry Leon.
Campesinos receive unemployment benefits
The people who need it most
are receiving the least help, according to United Farmworkers
NCHO announces
Davis program
The National Chicano Health
Organization (NCHO), CSU F
chapter, announced a Summer
Employment Work Experience
program will be available this
summer at the University of
California, at Davis.
CSUF NCHO president, Ramona
Garcia, said that any student
majoring in Animal Science and
interested in a career as a veterinarian may apply for the Sum mer Internship at the Davis Campus' Veterinarian School. She
said students may receive stipends for the summer employment, as well as earn transferable unit credit.
For further information contact:
' Ralph Leva
c/o C.H.E.
115 Wellman Hall
u.c. Davis
Davis, CA. 93517
hecause of the hureaucratic red
tape surrounding the SUA application process. This is where
Valdez and Perez and their volunteers come in.
They will assist the applicants
in filling out the complex forms
on the same day the applicant _
makes his first visit to the unemployment office.
Valdez and Perez are seeking
volunteers to man the tables.
Anyone interested may contact
them at 487-2848 or 896-1489 .
of America (UFW) organizer, Bill
Powers .
That is why the UFW has set
up special tahles with help for
campesinos who are seeking
some of the special johless aid
c.hecks from the state's Special
Unemployment Assistance(SUA).
CSUF La Haza Studies instructor Manuel Valdez and student
Juan Perez have been named coordinators of a project designed
to help farmworkers.
Beginning Feh. 1r,, UFW and
MECHA students will he setting
up tables at the Employment Development Department, where
volunteers will assist farmworkers in filling out the necessary
forms for unemployment benefits
provided under SUA.
Powers said the reason farmworkers wen" not applying was
B&VETILI
ITn.BIEB~
Ll1JGIIING TOO
KODACOLOR
DEVELOP
AND PRINT
12 exposure
MALE AND FEMALE .
I
$279
PERSONNEL FOR ESCORT
SERVICE & COMPANIONSHIP
CLUB IN FRESNO. MUST BE
F AMI LI AR WI TH Cl TY AND
LOCAi.,. _AREA.
through Feb. 14
KENNEL
BOOKSTORE
CALL 227 -4045 FOR
INTERVIEW APPOINTMENT.
Shows SAT ., SUN., MON ., & WED.
a t 1: 30 • 3 : 30 • 5:30 • 7 : 30 • 9:30
Shows THURS . , FRI., AND TUES .
at 7:30 aod 9:30 only
COME EARLY!
STUDENT
DISCOUNT
AVAILABLE
WANTED!
Student to perform advertising
campaign for Fresno business.
This project will last approximately one month and wi 11 involve research on market seg.
mentation, direct mailings, contact with local radio & TV stations, and monotoring results.
Marketing or radio- TV background helpful. $3.00 per hour
plus possible bonuses. Send
resume to: Doug McKee c/o
2970 N. Clovis Ave., Fresno,
Calif. 93727.
I_Rilitu♦)I
'41 Dodge truck, reblt, fla!bed,
new eng/tires, extras, $850 or
best offer. 855-8379 (Tollhouse).
2 Bedroom furnished across from
Dorms $145. 439-6481.
Wanted Male roommate, share
2 br. apt. $HY2. Close to campus.
224-8545 or Mgr., Village Apts.
• (Thank gosh it's February!)
GET EXTRA T-G-1-F MONEY BY MOVING INTO
COLLEGE GREEN·
s
APT
..
.
ACROSS FROM CSUf.
Rental office corner
of B~rton & Shaw.-
:TODAY! WE WILL GIVE YOU
•
ONE WEEK FREE RENT!
47.50 PER PERSON·
AS LOW $160
FUR'4ISHED
·• piR .UNIT 'FURNISHED
I
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..":' ~~~ :..= ..:'~ .
I
p:t1~
~
,:~
:1;1,\
1
..,,,J::;7 1'11
/Jil i!!t :/:~·I
1
~:t->
It/
f~i~
,fl
fA
t
F
;,{;;;
I
;\"
.,
l/(l!Ji/
,..
The United Far~workers of
America, AFL-CIO, has called a
march to focus national attention on the Gallo boycott, according to Tanis Ybarra, an area
organizer for the union.
Speaking to a noon-time meeting of MECHA, Ybarra asked for
student support for the march
which is scheduled to start Feb.
23, a Sunday, and finish on the
28th, a Friday.
According to Juan Perez, a
member of . MECHA's Farmworker Committee, the idea was
first mentioned at a meeting last
Friday in Modesto, where various
state chapters of MECHA and the
UFW met to discuss the march .
It was supposed to have started
in San Francisco, traveling south
through various small towns,
eventually ending at Modesto,
which is the home of Ernest and
Julio Gallo's winery.
But now, Ybarra said the farm:..
workers heard of the students'
involvement and wanted to head
another drive from the Fresno ·
area. Thus, there will be a two-
pronged movement toward Modesto. There is also a possibility
of a third group ori ginating from
the Sacramento or Stockton area.
During the MECHA meeting
yesterday , Yharra told the students, "Everybody is always
shouting 'Viva la caus·a ,' now is
the time to show that you mean
it.,,
.
Ybarra said that the union did
not have any funds it could allocate for the march. The marchers
would have to rely on each individual community to organize
Vozde
,~
A special edition of THE DAILY COLLEGIAN
California State University, Fresno
LXXIX/ 79
FRI DAY, FEB RU ARY 14, 1975
~
. '1
.
I ,,
,/it "
. .J. ~--tf { ;
:..;1:~ ~ .
'/
k
~
themselves to do something for
the farmworkers, said Ybarra.
Helping organize students from
the Fresno area will be the
Farmworkers
Committee of
MECHA, which includes Perez,
Luis Ambriz, Margaret Esparza
and Otelia Contreras.
Ybarra explained to the Chicano organization that there
would ha11e to he some definite
, ground rules adhered to in a project of this size. As an example,
he said, rule number one was that
absolutely no alcoholic beverages
would he allowed.
The UF'W area director said
that he especially hoped that anyone interested would at least
spend a little hit of time at the
march at any point along the
route.
•Just because you can•t march
all the way, doesn't mean that
you can't participate , " he said.
" Everyone is welcome for whateve r tim e they give ."
Perez sa id that even though it
was r e latively short notice for
sur.h a large effort, he was confident there would he a good
turnout. Even with today's.apathy,
he said that perhaps the turnout
might even equal the estimated
.
10,000 marchers of the 1966
Delano to Sacramento march.
"Today, all the campesinos
are much more experienced. We
seem to have reached, in a sense,
the peak of our commitment," he
said.
Ybarra echoed Perez' thoughts
somewhat, when he compared the
future march with the '66 trek.
•1n '66 we marched because of
the Schenley Wines and the neea
then to gain national publicity.
The same situation exists today," he said.
Yharra said he would like to
see everyone arrive at the takeoff site at Old Highway 99 and
Shaw Avenue in Highway City at
6 a. m. on Sunday and hopes to
leave no later than 8 a.m. He
urges everyone to bring their
friends for the big send-off, he
said.
Ybarra sees the problem of
finding places for everybody to
stay will be the main problem.
He said there are plans to hold a
rally at each town passed through.
For further information, contact the UFW headquarters at
Livingston or in Selma, or any
member of the MECHA Farmworkers Committee.
27 -y8ar school drop-out vies
for Reedley board of trustees
A 27-year school drop-out is
running for the board of trustees
of an eastern Fresno County
school district in order to see
what · he can do to better the
educational system.
Tony Roque, a CSUF instructor in La Raza Studies , said he
was a drop-out for 27 )[ears before going back to school and
getting his high school diploma.
Since then, he has also received
an Associate of Arts and a
Bachelor of Arts degree.
Sitting at his cluttered office
desk, piled high with students'
papers and art objects waiting
to be graded, the dark, .curly
haired Chicano art instructor
voiced some of his views concerning education and why he
chose to run for the position of
school board trustee.
"Ec'11cation is a very important part of everyone's life and I
often hear it being blamed for
failing many people," said Roque.
"That's why I want to get involved - to see what I can do
about it."
The 49-year-old teacher credits concerned people with having
opened up opportunities which
allowed him to finish his education.
"Since people who cared helped
me, I feel very strongly that I
should now help others who m'ight
still be failing," he said.
Roque, who has elementary
teaching credentials and is currently working on his Master's
degree in education, is running
for the post in Area 2 of the
Kings Canyon Unified School District, which encompasses most of
the city of Reedley where he
has lived for the past eight years.
Rogue's wife, Brenda, is also a
teacher at Reedley's Riverview
School and their six children all
attend school in the district.
One of the reasons which Roque
chose to work in education, he
.
said, is hecanse there is a need
for Chicanos to work in the educational system in order to be
able to help their community.
Roque has been involved in
many organizations dealing with
education and community involvement. He is a member of the
United Professors of California
and of the Comite Por Educacion
(Committee for Education) in
Reedley. He ·is also a member of
the Mexican-American Coordinating Committee, a political
committee in Reedley. In addition, while a student at CSUF he
was a student senator representing the School of Education
and a member of MECHA, a
Chicano student service organization.
Currently Roque is chairman
of the Chicano Faculty, ~taff, and
Student Association on campus
· and also a member of the Comite
Conserjero de la Raza, an advisory panel for La Raza Studies.
TONY ROQUE
Friday, February 14, 1975
2-THE DAILY COLLEGIAN
BEHIND THE SCENES
Letters
P.E. racism
Editorial·
Sour grapes
Editor:
Are things really changing? Or
has RACISM become subtle humor?
(Editor's note: The following commentary is reprinted from the
The first day of the spring seNovember
20, 1974, issue of The Harvard Crimson, the daily news. mester, I was standing in the hallBien venidos, to the spring '75 semester. Since this semester's
paper published at Harvard University. Its author is the president
way
of
the
Men's
P.
E.
Department
first issue of La Voz happens to fall on St. Valentine's Day, we
of the newspaper.)
office and was shocked to over~
would like to take the oppartunity to wish those two "sweethearts"
hear Mr'; Van Galder remark to· of agri-business - Gallo Wineries and the ~eamsters Union - a
someone in the P.E . department
somewhat happy, but not prosperous Valentine's Day.
The work of E. & J. Gallo Winery's venomous little ol' parable
office, "Boy, you 're just like a
May they stroll down tho~e vineyard-lined. lanes hand-in-hand
writer appears once again in today's Crimson . In a large advertiseMexican, you can't remember the
while they can still afford it - for the boycott is near!
ment on page eight of this issue, the Brothers Gallo take credit for
first thing!"
With the announcement by the United- Farmworkers Unlon of the
forming the United Farmworkers' union, . for bringing Cesar Chavez
I confronted him on the remark
coming . march against Gallo this Feb. 23-28, it is time for many
to power, and for defending both in the face of opposition from other
students· to pause and reflect on their priorities -and whether in- ·. · and he retorted," Hey, it was only
grape growers-a tale ·many might regard as at least as fanciful as
a joke and wasn't really directed
volvement in the UFW's hlfelga . y boicoteo can lead to the selfthe style in ~hich it is written.
at anyone in particular." Yet,
realization of a commitment to a worthy causa.
The advertisement, headlined "Follow the Leader , " also purports
there sat a young Chicana, deThe boycott has hurt Gallo. According to recent stories in newsto chronicle Chavez's fall from power in the eyes of the workers a
fenseless and -I'm sure very hupapers, such as the WallSt.Jm.irnalandthe San Francisco Chronicle,
decline that Gallo would like to attribute to the excellent pay ;nd
miliated. After the confrontation,
the giant wine maker's sales were off 9 and 10 per, cent and both
benefits it offers its workers and Chavez's overindulgence in the
Mr. Van Galder walkec! past me
papers attributed some of the decline to the boycott.
Washington cocktail circuit.
and
remarked,
•Boy,
I
-sure
blew
In this issue there is also a commentary by the Harvard Crimson,
Were The Crim son to determine the acceptability of advertiseyour sense of humor!"
·
in which it attacks Gallo's advertising procedures. That Callo is
ments by its editorial policy, there is little doubt that neither this ·
Some
mentality
we
have
in
the
going all out in advertising against the hoycott points to the effect the
missive from Gallo nor ·the two Gallo advertisements that preP.E. Department!!! Or in actualboycott is having. They, at least, are feeling it. _
ceded it would , not have appeared . Editorially, this newspaper has
ity,
is
',this
a
form
of
SUBTLE
Now that the UFW is organizing the march to carry the message
for many years supported the efforts of Chavez and the UFW to give
RACISM???
of the boycott home to the Gallo's Modesto Mansion, students are
the farmworkers some determination over t heir lives and their
Dave
Rocha
being asked to replace their voiced and graphic _support with a more
work.
·
· tangible involvement. March and he counted. It is hoped that conBut the advertising and editorial policies of this newspaper are
cerned students will take an active part in this endeavor for the
UFW benefit - completely separate, governed in common only by the concept of
-rights of the farmworker.
free spee ch. The unwritten ruie, like that of many other newspapers,
Editor:
As Tanis Ybarra, the UFW organizer, said at the M ECHA meeting
has been to accept any advertisement that is not clearly misleading,
A benefit dance/ concert for the
yesterday, "Everybody shouts 'Viva La Causal' hut now is the time
deceptive , 1-ibelous or offensive. Even broader latitude is given to
United Farm Workers Union will
to show it."
ads that express a political point of view.
he held on Friday, Feb. 21,inthe
La Voz will be there.
The policy traditionally has _been intended to allow the widest posLongshoreman's Hall ,· at Fisher- .sible . range of opinions in The Crimson's adver tising columns, and
man's Wharf, San Francisco,
in some cases to allow those who have been attacked by the news-:California.
paper to respond to those attacks. While it is not ideal-perpetuating
U.F.W. Farmworkers Benefit
to some extent A.J. Liebling's idea that "freedom of the press, is
Featuring: -- Azteca! guaranteed only to those who own one" (or can afford to buy space in
-Cal Tjader Latin All Stars!
one) it seems to surpass whatever· is second-best.
. -Bay Area Jazz Ensemble,
The decisions of whether to publish Gallo's advertisements have
with been more difficult than most. Objective fact has been hard to find ,
Jan fiend.ricks ' E.d Kelly
in this controversy; what there is has been sh r oud'l:!d in opinion of
By J. Huerta
Hav~ you ever sat down and
Ken Nash Eddie Henderson
all shades and colors. The statements made in Gallo's advertisetripped out on the LOCOS that
I can remember the times I
*and special guest* from New
ments may or may notbemisleading.ordeceptive, depending on one's
eat the di rferent kinds or ·sandwould catch myself with a sandYork*
interpretation of statistics; the messages are clearly not libelous;
wiches? I think it's funny- funny
wich in my hand and asipng,
t Eddie Palmieri•
and while many people might be offended by the advertisements, Gallo
he.cause there· is a degree to a
•What the hell
I doing with
$4.00 Advan ce
supporters no doubt ·thrive on them .
this thing in my hand?" My ~>ody
sandwich, for examplethe40cent
$4.:iO Door
Far m0re objectionable than the advertisements themselves has
has been accustomed to ·and consandwich. Look at the person who
Latin music lovers and those
been Gallo's way of doing business-something that the reader never
buys · these two stale parcels of
dittoned for tacos ant.I fr\joles
who appreciate excellent jazz will
sees, but the The Crimson must contend with.
refined _wheat put together with
mixed with ·SUPER HOT CHILE.
be in for a great ~ight of enterNo respectable advertiser., for example, would fail to identify himYet I have · to eat this garhage
something that looks or happens
tainment for an even greater
self when he places an advertisement in order to sway public opinion;
called a sandwich and go through · to look like something C',!lled
cause·. Support the Farmworkers
yet the return address on the envelope is the only identification of
withdrawal symptoms hecause f
meat. He either must have an
union
, en.ioy some of the hest
Gallo ' s advertisements when they arri ve at The Crimson. By the
can afford nothing better.
"ironclad stomach" or he is as
Latin/ Jazz music; around, and
same token, no respectable newspaper publishes unidentified politiI h;ive been influenced so mu<'h
poor as the ·rnst of us .
join the marc h on the scab Gallo
cal advertising. · The company's first advertisement was published
All I have to say lo the sandby the sandwich syndrome .that I
wine plant on Saturday . For furunidentified because of a technical error; The .C rimson provided a
find myself trying to imitate the
wich is PURO PEDO. From my
ther information contact Manuel
standa rd identification line on the second advertisement.
·
sandwich . people. I want to dress -. observations, the sandwich has
Olg-in - 487-2924.
When Gallo found that The Crimson had identified it as the adverin the tallor made clothes, cut my
SUC'ceeded in causing· i rregulariQu e viva la musica y La
tiser, the company complained . In an effort to avoid direct identihair to the latest, and splurge on
ties within the clig-esti ve syste m
union de los ca mpesinos!
fication of the advertisement that appears today , a representative
myself and my friends - to make
of those persons who must eat
-Manuel Olgin
offered a compromise line: .,If you wish a poster,-size reprint of
an impression. I've even thought
it because it is all they <'an
this ad, please write to the E. & J. Gallo Winery ... " The Crimson
of shaping · my hair · ·into an
afford. These people must take
refused to compromise, but offered to print it along with more diwhat they can get and what they
AFRO., because it's the •~n
rect identification.
p;et from the 40 cent sandwich
. thing."
Published fiv<· day s a W<' e k e xc e pt
This is obviously not what Gallo had in mind. The dual mention
I wouldn't wish on my worst
holidays a nd l' Xamina ti o n period s by
of the company would be " r epetitive," a representative said. What
enemy.
lht- Frc•,,;no St o ll• Coll e ge Associa•
lion. Mail suhscriptions$12a s e m e s,
is more likely, however, is that the company felt that attaching its
· The saga of th~ sandwich will
kr, $20 a y <'ar . Editorial office,
Burrito sale
damaged credibility to the advertisement would immediately destroy
continue. I will not make my next
Kt•ats Campus Building , tekphone
Las Adelitas announced today · .topic the sandwich itself, nor the
the ad's effectiveness. In the end, Gallo relented.
487·248 6. Busim• ss and ad,•ertising
offit-t• , Kl•ats Campus 13uilding , teleWhether the advertisements have any · impact is doubtful in any
a •homemade" Burrito sale for.
ingredients within .it. but· what
phom• 487-22!1 6 .
Wednesday, Feb. 19, from 11 a.m.
case. No knowledgeable advert~ser purposely offends the sensibiliti,e s
·and where tt hit's us the hardest
Opinions expressed in Coll e gian edito 1 p.m. in front of the Cafeteria.
of his audience in messages laden with more juvenile sarcasm than
- THE PRICE. ·
torials, indudinti: featur e - e d i tori a ls
fact. Callo. which has been preparing its anti-UFW ads without the
-and commt>ntaries by guest writers ,
are _not n<>cessarily lhos f' of C a li•
-aid or expertise of a professi'onal agency, has done this twice. The
fornia Stall' University, Fre s·n o, or
company is apparently unaware. of a basic tenet of advertising that
the student body.
holds that sarcasm alienates more readers than it convinces. .
The company's one attempt at gravity came in an advertisement
Frnternity
headlined, "Ten Documented ·Facts You Should Consider Before ·
Boycotting Gallo." Who documented these facts is left unclear; the ·
• Char- Tours on Pan-Am.
advertisement provides references for none of its statements.
Reservations: -TGT714.,.546.:
Gallo has spent close to $700 to place its three somewhat incredi7015, 17965 Sky Park Blvd.
ble messages in The Crimson.:..m·essages that on persona1 grounds
32G, Irvine,_~2707.
most members of this newspaper wuolci have preferred not to publish. but messages that on grounds of freedom of speech were not
The above is not -~ponso~ed_,by ·the . · . censored.
March against 'sweethearts'
Commentary
Bologna sandwich syndrome
am
T"E DAILY COLLEGIAN
ThetaChi
EUROPEAN F.LIGHTS·
invitesyou.to discover
brotherhood ·
CSUC or the Fresno State CQlle&e .
. Association, Inc.
•
7:09
Meet the Brothers ' and
little Sisters
WEDNESDAY
·THURSDAY"·
·
Spaghetti Dinner 6:00 to 7:00
·Dating -Game Night
It is questionable that any· of these advertisements wm have a .
significant effect upon those who
support the · boycott; . meanwhile ,
there is some justice ,in the
knowledge that the · company's.
funds are being used
support .
articles that oppose it.
-Rich Meislin
vou·;vE'ASKEO FOR -THEM
. ·.-~--:NOW:THEY'RE BACKII
?.;;; .
''SKIN''
A Multi-Taleniel
Musical Group Who
Can Play It All.
Preference Night
See Them Now!!!
1 · 'Where
FRIDAY
T.G. - 5:00
Dance - 9 :00 to
12:00 m.idnight
Come see for you rself!
Friendly People c ·ongregote
· ForoG,eotTime" ,· · ..
.
'. THE
Pllone
226,0400
,
.
POINT AFTER
NE Corner of Cedar , . Shields
y -~ J-
~""'
I<.
to
KATE' SCHOOL, CLOVI_~
Married
couple with no
children · to be surrogate
parents to emotionally disturbed children. On the job
training, transportation with
children, house plus expenses all furn i shed. Salary
pl us bene f its. Opportunity
fo r couple interested in th i s
field to cont inue col l ege education. Call (209) 299-0241
Monday through Friday.
Friday, February 14, 1975
THE DAILY COLLEGIAN-3 _
Trabajadores will meet
Los Trabajadores Estudiantes
De La Raza, A Chicano Social
Work organization, will be having a general meeting on Wednesday, Feb. 19 at -5:30p.m. inRoom
308 of the College Union, according to Chairman Tomas Reyes.
Trabajadores will be actively
recruiting Chicanos for the Graduate School of Social Work. For
further information contact the
Graduate School of Social Work
office at San Ramon 2, room 24,
phone 487-1192; or John Rodriguez in San Ramon 4, Room 237,
phone 487-1255,
Reyes also announced that Los
St. Paul's Catholic Chapel at Newman Center
1572 E. BARSTOW AVE. - Phone 439-4641
Cecilia Aguilar of Fresno was named Volunteer of The Year by the Volunteer Bureau of Fresno for
her dedicated work in the Winchell Elementary School Bilingual Program.
The mother of five speaks only Spanish, but nevertheless has managed to become involved in many
school and community projects.
She is a- former school teacher from Mexico and was the first Mexican ever elected to the Winchell
Advisory Committee, where all meetings and events are held bilingually.
Mrs. Aguilar has also appeared on radio and TV urging parents to take more interest in their children's education.
·
··
·
"Education is my life. When you are in a profession you enjoy, you never leave it,• she said about her
devotion -to teaching. Photo courtesy of Fresno Bee.
Attorney will speak on Lau.:.Nichols decision
In the Lau vs . Nichols decision,
a year a go this month, the U.S.
Supreme Court unanimously held
the failur e of the San Francisco
school district to provide for
the spe cial educational needs of
nearly 1,800 non-English-speaking students of Chinese descent to
be a violation of Title VI of the
Civil Rights Act of 1964.
The Court ruled that San Fran. cis«. must either overcome language barriers for students not
receiving compensatory help or
be threatened with the loss of its
federal assistance.
While the school board in San
Francisco was deliberating on
implementing the Lau decision,
other favorable court rulings on
the bilingual/bi cultural issue
were handed down in a school desegregation suit in Denver and in
•· cases similar to Lau in Portales,
New .Mexico, and New Y'ork City.
Now that the courts have spoken
out so emphatically on schools'
oblicatioris u~der Title VI, it is
up to administrators, . teachers,
parents, students and community
groups to ensure that bilingual/
bicultural programs are effectively implemented,
Dr. Edward Steinman, professor at the Santa Clara Law School
and _attorney in the Lau-Nichols
Case , will .be discussing the LauNichols case - Does It MeanBilingual Education? - on Wednes-
BILL MYERS
_HYPNO..-.iiiS.....J
· · plus the
MAGICAL liERMANS'
MAGIC SHOW
day evening, February 19, l!J7!i at
Tehipite Junior High School cafe-. ·
teria. The puhli.c is invited, sponsored hy · the Fresno Bl lingua I
Program, PROM ESA Association
of Mexican American Educators .
-SPECIALI
EIIUMOIIEY· .
UP TO $15 , . . ·W &k IOI
IIOULAI 11.00D PLASMA DONOIS
--HYLAND••••
DONOR clNTlll·
4i2. f ITIIIT ftllN~
7 • 2:30 ~ONDM' • f l UatO TtlS AD IN
FOi RISI flMI IONUS
411 4121
goodreaSOn
to feel inferior.·
Olympia Brewing Company, Olympia, Washington 'OLY'1'
All Olympia empties are recyclable
COLLEGE CHURCH OF CHRIST
EAST BULLARD (Between First and Cedar)
SUNDAY~ Bible School, 9 a.m. ; Morning Worship, 10 a.m.
Young People, 5 p. m. ; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community
Transportation Available - . Phone 439-6530
Ministers: Wayne Anderson - Clifford Reeves
TRINITY LUTHERAN CHURCH
LUTHERAN CHURCH IN..AMERICA
3973 N. Cedar (Near Ashlan)
.
'Ph: · 229-8581
9-10:30 AM: WORSHIP
HQLY COMMUNION - 1st. Sunday
qontemporary Liturgy - Fourth Sunday 9 AM
Philip A. Jordan, Pastor
Carl E.- Olson, Assoc. Pastor
Sunday School: 9:4~ a.m.
· Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m. ·.
. Youth Meeting: 5:45 p.m •
. Evening Eva.ngelisttc; '7:00 p.m~
Wednesday - Bible Study and Prayer: 7:30 p.m.
·voSEMITE
- - FIELD
SEMINARS
Five-day field classes
in -natural and earth
sciences. Three quarter
units extension credit
from UCO. Held at
Tuolumne Meadows.
Catalog available from ...
You owe yourself an Oly.
3620 N. MILLBROOK (Between 8hields & Dakota)
MORNING WORSHIP 8:50 & 11:00 A.M.
College Fellowship: 7:00 - ·8:00 p.m. Sunday
College Bihle Study: 8:00 - 9:30 p.m . Sunday
CHANCEL CHOIR - THURSDAYS 7:30 p.m.
COLLEGIANS WELCOME!
. Ernest I. Bradley, Pastor
For Transportation phone 227-5355
~J'tJST SOUTH OF FASIDON FAIR•
4665 NORTH FIRST (Near Shaw) .
_ Rev. Donald K. Skaggs, Pastor
Bill Thompson, Youth . - Ted Grider, Music
1145 N. Fulton• Tower· ·oist .
says you.haVe
Millbrook United Presbyterian Church
BETHEL TEM PlE .
·SUN.-FEL 16-9 .PM ·
WILD ,ILUE YONDER
Your coUri.Selot
MASSES: Sundays 7: 30 - 9 - 11
MASSES: Monday through Friday, 5 p.m.; Wed., 7:30 p: m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio- P. Negro - Sister Louis Marie Cramer
Yosemite Natural
History Association
P.O. BOX545
YOSEMITE, CA 95389
t
·UNITED CHURCH CENTER
•
•
'
•
. 4th and Barstow - P~one -224-1947
Sunday Worship:
. .9: 15 - WESLEY METHODiST
11:00 - UNIVERSITY PRESBYTERIAN
College Choir, Sunday. 5:00 PM
.
College groups Sunday 7:30 PM and Wednesday 5:30 PM
Ministers: S. Wm. Antablin, Donald · H. Fado, John F. Boogaert
FR~SNO FRIENDS (QUAKER) MEETING
You are invited to
Sunday Meeting: 10 a.'m. ~ Pax Dei Chapel
COLLEGE RELIGIOUS CENTER
2311 E. SHAW (across fr om CSUF)
4_-lHE DAILY 'COLLEGIAN·'
Office of Advising Services
Friday, February 14, 1975
The office of Advising Services
would like to remind students of
the services that are available
to them this semester.
Services include academic petitions, grade changes, change of
major, new student orientation,
· the student advisement center,
Student CTA
The Student CT A will hold a
meeting Tuesday, Feb. 18, at
7 p.m. in the International Room
in the Cafeteria. According to a
club announcement, there will
be speakers from the Fresno City
School District, the Clovis City
School District, as well as the
CSUF placement office.
·
There will be refreshments and
memberships available.
The announcement states that
"you'll finally get answers to
your questions about the Ryan
· Act!"
advisor folders , and free tutorial
services. Fell free to come in if
the need arises. If we cannot
help you, we •u ·find out who can.
Advising Services, in Keats
Campus Building, are open from
8 a.m. to 9 p.m., Monday through
Thursday and 8 a.m. to 5 p.m.
on Fridays. Don't wait until it's
too late!
Want
unit?
to pick up an extra
There is still room
in the
CLASSICAL
GUITAR
EXTENSION CLASS
(MUS 130T)
February 24 - 7 to 9 p.m.
Music Building, room 175
..MEL BROOKS·
FUNNIEST COMEDY
TO DATE.■•
A VOLUNTEER mans a desk for the United Farmworkers of America at the State Employment Development Department in Fresno which offers assistance to farmworkers eligible for aid under the Special
Unemployment Assistance. Photo by Larry Leon.
Campesinos receive unemployment benefits
The people who need it most
are receiving the least help, according to United Farmworkers
NCHO announces
Davis program
The National Chicano Health
Organization (NCHO), CSU F
chapter, announced a Summer
Employment Work Experience
program will be available this
summer at the University of
California, at Davis.
CSUF NCHO president, Ramona
Garcia, said that any student
majoring in Animal Science and
interested in a career as a veterinarian may apply for the Sum mer Internship at the Davis Campus' Veterinarian School. She
said students may receive stipends for the summer employment, as well as earn transferable unit credit.
For further information contact:
' Ralph Leva
c/o C.H.E.
115 Wellman Hall
u.c. Davis
Davis, CA. 93517
hecause of the hureaucratic red
tape surrounding the SUA application process. This is where
Valdez and Perez and their volunteers come in.
They will assist the applicants
in filling out the complex forms
on the same day the applicant _
makes his first visit to the unemployment office.
Valdez and Perez are seeking
volunteers to man the tables.
Anyone interested may contact
them at 487-2848 or 896-1489 .
of America (UFW) organizer, Bill
Powers .
That is why the UFW has set
up special tahles with help for
campesinos who are seeking
some of the special johless aid
c.hecks from the state's Special
Unemployment Assistance(SUA).
CSUF La Haza Studies instructor Manuel Valdez and student
Juan Perez have been named coordinators of a project designed
to help farmworkers.
Beginning Feh. 1r,, UFW and
MECHA students will he setting
up tables at the Employment Development Department, where
volunteers will assist farmworkers in filling out the necessary
forms for unemployment benefits
provided under SUA.
Powers said the reason farmworkers wen" not applying was
B&VETILI
ITn.BIEB~
Ll1JGIIING TOO
KODACOLOR
DEVELOP
AND PRINT
12 exposure
MALE AND FEMALE .
I
$279
PERSONNEL FOR ESCORT
SERVICE & COMPANIONSHIP
CLUB IN FRESNO. MUST BE
F AMI LI AR WI TH Cl TY AND
LOCAi.,. _AREA.
through Feb. 14
KENNEL
BOOKSTORE
CALL 227 -4045 FOR
INTERVIEW APPOINTMENT.
Shows SAT ., SUN., MON ., & WED.
a t 1: 30 • 3 : 30 • 5:30 • 7 : 30 • 9:30
Shows THURS . , FRI., AND TUES .
at 7:30 aod 9:30 only
COME EARLY!
STUDENT
DISCOUNT
AVAILABLE
WANTED!
Student to perform advertising
campaign for Fresno business.
This project will last approximately one month and wi 11 involve research on market seg.
mentation, direct mailings, contact with local radio & TV stations, and monotoring results.
Marketing or radio- TV background helpful. $3.00 per hour
plus possible bonuses. Send
resume to: Doug McKee c/o
2970 N. Clovis Ave., Fresno,
Calif. 93727.
I_Rilitu♦)I
'41 Dodge truck, reblt, fla!bed,
new eng/tires, extras, $850 or
best offer. 855-8379 (Tollhouse).
2 Bedroom furnished across from
Dorms $145. 439-6481.
Wanted Male roommate, share
2 br. apt. $HY2. Close to campus.
224-8545 or Mgr., Village Apts.
• (Thank gosh it's February!)
GET EXTRA T-G-1-F MONEY BY MOVING INTO
COLLEGE GREEN·
s
APT
..
.
ACROSS FROM CSUf.
Rental office corner
of B~rton & Shaw.-
:TODAY! WE WILL GIVE YOU
•
ONE WEEK FREE RENT!
47.50 PER PERSON·
AS LOW $160
FUR'4ISHED
·• piR .UNIT 'FURNISHED
.
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-
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..":' ~~~ :..= ..:'~ .
I
p:t1~
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1
..,,,J::;7 1'11
/Jil i!!t :/:~·I
1
~:t->
It/
f~i~
,fl
fA
t
F
;,{;;;
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;\"
.,
l/(l!Ji/
,..
The United Far~workers of
America, AFL-CIO, has called a
march to focus national attention on the Gallo boycott, according to Tanis Ybarra, an area
organizer for the union.
Speaking to a noon-time meeting of MECHA, Ybarra asked for
student support for the march
which is scheduled to start Feb.
23, a Sunday, and finish on the
28th, a Friday.
According to Juan Perez, a
member of . MECHA's Farmworker Committee, the idea was
first mentioned at a meeting last
Friday in Modesto, where various
state chapters of MECHA and the
UFW met to discuss the march .
It was supposed to have started
in San Francisco, traveling south
through various small towns,
eventually ending at Modesto,
which is the home of Ernest and
Julio Gallo's winery.
But now, Ybarra said the farm:..
workers heard of the students'
involvement and wanted to head
another drive from the Fresno ·
area. Thus, there will be a two-
pronged movement toward Modesto. There is also a possibility
of a third group ori ginating from
the Sacramento or Stockton area.
During the MECHA meeting
yesterday , Yharra told the students, "Everybody is always
shouting 'Viva la caus·a ,' now is
the time to show that you mean
it.,,
.
Ybarra said that the union did
not have any funds it could allocate for the march. The marchers
would have to rely on each individual community to organize
Vozde
,~
A special edition of THE DAILY COLLEGIAN
California State University, Fresno
LXXIX/ 79
FRI DAY, FEB RU ARY 14, 1975
~
. '1
.
I ,,
,/it "
. .J. ~--tf { ;
:..;1:~ ~ .
'/
k
~
themselves to do something for
the farmworkers, said Ybarra.
Helping organize students from
the Fresno area will be the
Farmworkers
Committee of
MECHA, which includes Perez,
Luis Ambriz, Margaret Esparza
and Otelia Contreras.
Ybarra explained to the Chicano organization that there
would ha11e to he some definite
, ground rules adhered to in a project of this size. As an example,
he said, rule number one was that
absolutely no alcoholic beverages
would he allowed.
The UF'W area director said
that he especially hoped that anyone interested would at least
spend a little hit of time at the
march at any point along the
route.
•Just because you can•t march
all the way, doesn't mean that
you can't participate , " he said.
" Everyone is welcome for whateve r tim e they give ."
Perez sa id that even though it
was r e latively short notice for
sur.h a large effort, he was confident there would he a good
turnout. Even with today's.apathy,
he said that perhaps the turnout
might even equal the estimated
.
10,000 marchers of the 1966
Delano to Sacramento march.
"Today, all the campesinos
are much more experienced. We
seem to have reached, in a sense,
the peak of our commitment," he
said.
Ybarra echoed Perez' thoughts
somewhat, when he compared the
future march with the '66 trek.
•1n '66 we marched because of
the Schenley Wines and the neea
then to gain national publicity.
The same situation exists today," he said.
Yharra said he would like to
see everyone arrive at the takeoff site at Old Highway 99 and
Shaw Avenue in Highway City at
6 a. m. on Sunday and hopes to
leave no later than 8 a.m. He
urges everyone to bring their
friends for the big send-off, he
said.
Ybarra sees the problem of
finding places for everybody to
stay will be the main problem.
He said there are plans to hold a
rally at each town passed through.
For further information, contact the UFW headquarters at
Livingston or in Selma, or any
member of the MECHA Farmworkers Committee.
27 -y8ar school drop-out vies
for Reedley board of trustees
A 27-year school drop-out is
running for the board of trustees
of an eastern Fresno County
school district in order to see
what · he can do to better the
educational system.
Tony Roque, a CSUF instructor in La Raza Studies , said he
was a drop-out for 27 )[ears before going back to school and
getting his high school diploma.
Since then, he has also received
an Associate of Arts and a
Bachelor of Arts degree.
Sitting at his cluttered office
desk, piled high with students'
papers and art objects waiting
to be graded, the dark, .curly
haired Chicano art instructor
voiced some of his views concerning education and why he
chose to run for the position of
school board trustee.
"Ec'11cation is a very important part of everyone's life and I
often hear it being blamed for
failing many people," said Roque.
"That's why I want to get involved - to see what I can do
about it."
The 49-year-old teacher credits concerned people with having
opened up opportunities which
allowed him to finish his education.
"Since people who cared helped
me, I feel very strongly that I
should now help others who m'ight
still be failing," he said.
Roque, who has elementary
teaching credentials and is currently working on his Master's
degree in education, is running
for the post in Area 2 of the
Kings Canyon Unified School District, which encompasses most of
the city of Reedley where he
has lived for the past eight years.
Rogue's wife, Brenda, is also a
teacher at Reedley's Riverview
School and their six children all
attend school in the district.
One of the reasons which Roque
chose to work in education, he
.
said, is hecanse there is a need
for Chicanos to work in the educational system in order to be
able to help their community.
Roque has been involved in
many organizations dealing with
education and community involvement. He is a member of the
United Professors of California
and of the Comite Por Educacion
(Committee for Education) in
Reedley. He ·is also a member of
the Mexican-American Coordinating Committee, a political
committee in Reedley. In addition, while a student at CSUF he
was a student senator representing the School of Education
and a member of MECHA, a
Chicano student service organization.
Currently Roque is chairman
of the Chicano Faculty, ~taff, and
Student Association on campus
· and also a member of the Comite
Conserjero de la Raza, an advisory panel for La Raza Studies.
TONY ROQUE
Friday, February 14, 1975
2-THE DAILY COLLEGIAN
BEHIND THE SCENES
Letters
P.E. racism
Editorial·
Sour grapes
Editor:
Are things really changing? Or
has RACISM become subtle humor?
(Editor's note: The following commentary is reprinted from the
The first day of the spring seNovember
20, 1974, issue of The Harvard Crimson, the daily news. mester, I was standing in the hallBien venidos, to the spring '75 semester. Since this semester's
paper published at Harvard University. Its author is the president
way
of
the
Men's
P.
E.
Department
first issue of La Voz happens to fall on St. Valentine's Day, we
of the newspaper.)
office and was shocked to over~
would like to take the oppartunity to wish those two "sweethearts"
hear Mr'; Van Galder remark to· of agri-business - Gallo Wineries and the ~eamsters Union - a
someone in the P.E . department
somewhat happy, but not prosperous Valentine's Day.
The work of E. & J. Gallo Winery's venomous little ol' parable
office, "Boy, you 're just like a
May they stroll down tho~e vineyard-lined. lanes hand-in-hand
writer appears once again in today's Crimson . In a large advertiseMexican, you can't remember the
while they can still afford it - for the boycott is near!
ment on page eight of this issue, the Brothers Gallo take credit for
first thing!"
With the announcement by the United- Farmworkers Unlon of the
forming the United Farmworkers' union, . for bringing Cesar Chavez
I confronted him on the remark
coming . march against Gallo this Feb. 23-28, it is time for many
to power, and for defending both in the face of opposition from other
students· to pause and reflect on their priorities -and whether in- ·. · and he retorted," Hey, it was only
grape growers-a tale ·many might regard as at least as fanciful as
a joke and wasn't really directed
volvement in the UFW's hlfelga . y boicoteo can lead to the selfthe style in ~hich it is written.
at anyone in particular." Yet,
realization of a commitment to a worthy causa.
The advertisement, headlined "Follow the Leader , " also purports
there sat a young Chicana, deThe boycott has hurt Gallo. According to recent stories in newsto chronicle Chavez's fall from power in the eyes of the workers a
fenseless and -I'm sure very hupapers, such as the WallSt.Jm.irnalandthe San Francisco Chronicle,
decline that Gallo would like to attribute to the excellent pay ;nd
miliated. After the confrontation,
the giant wine maker's sales were off 9 and 10 per, cent and both
benefits it offers its workers and Chavez's overindulgence in the
Mr. Van Galder walkec! past me
papers attributed some of the decline to the boycott.
Washington cocktail circuit.
and
remarked,
•Boy,
I
-sure
blew
In this issue there is also a commentary by the Harvard Crimson,
Were The Crim son to determine the acceptability of advertiseyour sense of humor!"
·
in which it attacks Gallo's advertising procedures. That Callo is
ments by its editorial policy, there is little doubt that neither this ·
Some
mentality
we
have
in
the
going all out in advertising against the hoycott points to the effect the
missive from Gallo nor ·the two Gallo advertisements that preP.E. Department!!! Or in actualboycott is having. They, at least, are feeling it. _
ceded it would , not have appeared . Editorially, this newspaper has
ity,
is
',this
a
form
of
SUBTLE
Now that the UFW is organizing the march to carry the message
for many years supported the efforts of Chavez and the UFW to give
RACISM???
of the boycott home to the Gallo's Modesto Mansion, students are
the farmworkers some determination over t heir lives and their
Dave
Rocha
being asked to replace their voiced and graphic _support with a more
work.
·
· tangible involvement. March and he counted. It is hoped that conBut the advertising and editorial policies of this newspaper are
cerned students will take an active part in this endeavor for the
UFW benefit - completely separate, governed in common only by the concept of
-rights of the farmworker.
free spee ch. The unwritten ruie, like that of many other newspapers,
Editor:
As Tanis Ybarra, the UFW organizer, said at the M ECHA meeting
has been to accept any advertisement that is not clearly misleading,
A benefit dance/ concert for the
yesterday, "Everybody shouts 'Viva La Causal' hut now is the time
deceptive , 1-ibelous or offensive. Even broader latitude is given to
United Farm Workers Union will
to show it."
ads that express a political point of view.
he held on Friday, Feb. 21,inthe
La Voz will be there.
The policy traditionally has _been intended to allow the widest posLongshoreman's Hall ,· at Fisher- .sible . range of opinions in The Crimson's adver tising columns, and
man's Wharf, San Francisco,
in some cases to allow those who have been attacked by the news-:California.
paper to respond to those attacks. While it is not ideal-perpetuating
U.F.W. Farmworkers Benefit
to some extent A.J. Liebling's idea that "freedom of the press, is
Featuring: -- Azteca! guaranteed only to those who own one" (or can afford to buy space in
-Cal Tjader Latin All Stars!
one) it seems to surpass whatever· is second-best.
. -Bay Area Jazz Ensemble,
The decisions of whether to publish Gallo's advertisements have
with been more difficult than most. Objective fact has been hard to find ,
Jan fiend.ricks ' E.d Kelly
in this controversy; what there is has been sh r oud'l:!d in opinion of
By J. Huerta
Hav~ you ever sat down and
Ken Nash Eddie Henderson
all shades and colors. The statements made in Gallo's advertisetripped out on the LOCOS that
I can remember the times I
*and special guest* from New
ments may or may notbemisleading.ordeceptive, depending on one's
eat the di rferent kinds or ·sandwould catch myself with a sandYork*
interpretation of statistics; the messages are clearly not libelous;
wiches? I think it's funny- funny
wich in my hand and asipng,
t Eddie Palmieri•
and while many people might be offended by the advertisements, Gallo
he.cause there· is a degree to a
•What the hell
I doing with
$4.00 Advan ce
supporters no doubt ·thrive on them .
this thing in my hand?" My ~>ody
sandwich, for examplethe40cent
$4.:iO Door
Far m0re objectionable than the advertisements themselves has
has been accustomed to ·and consandwich. Look at the person who
Latin music lovers and those
been Gallo's way of doing business-something that the reader never
buys · these two stale parcels of
dittoned for tacos ant.I fr\joles
who appreciate excellent jazz will
sees, but the The Crimson must contend with.
refined _wheat put together with
mixed with ·SUPER HOT CHILE.
be in for a great ~ight of enterNo respectable advertiser., for example, would fail to identify himYet I have · to eat this garhage
something that looks or happens
tainment for an even greater
self when he places an advertisement in order to sway public opinion;
called a sandwich and go through · to look like something C',!lled
cause·. Support the Farmworkers
yet the return address on the envelope is the only identification of
withdrawal symptoms hecause f
meat. He either must have an
union
, en.ioy some of the hest
Gallo ' s advertisements when they arri ve at The Crimson. By the
can afford nothing better.
"ironclad stomach" or he is as
Latin/ Jazz music; around, and
same token, no respectable newspaper publishes unidentified politiI h;ive been influenced so mu<'h
poor as the ·rnst of us .
join the marc h on the scab Gallo
cal advertising. · The company's first advertisement was published
All I have to say lo the sandby the sandwich syndrome .that I
wine plant on Saturday . For furunidentified because of a technical error; The .C rimson provided a
find myself trying to imitate the
wich is PURO PEDO. From my
ther information contact Manuel
standa rd identification line on the second advertisement.
·
sandwich . people. I want to dress -. observations, the sandwich has
Olg-in - 487-2924.
When Gallo found that The Crimson had identified it as the adverin the tallor made clothes, cut my
SUC'ceeded in causing· i rregulariQu e viva la musica y La
tiser, the company complained . In an effort to avoid direct identihair to the latest, and splurge on
ties within the clig-esti ve syste m
union de los ca mpesinos!
fication of the advertisement that appears today , a representative
myself and my friends - to make
of those persons who must eat
-Manuel Olgin
offered a compromise line: .,If you wish a poster,-size reprint of
an impression. I've even thought
it because it is all they <'an
this ad, please write to the E. & J. Gallo Winery ... " The Crimson
of shaping · my hair · ·into an
afford. These people must take
refused to compromise, but offered to print it along with more diwhat they can get and what they
AFRO., because it's the •~n
rect identification.
p;et from the 40 cent sandwich
. thing."
Published fiv<· day s a W<' e k e xc e pt
This is obviously not what Gallo had in mind. The dual mention
I wouldn't wish on my worst
holidays a nd l' Xamina ti o n period s by
of the company would be " r epetitive," a representative said. What
enemy.
lht- Frc•,,;no St o ll• Coll e ge Associa•
lion. Mail suhscriptions$12a s e m e s,
is more likely, however, is that the company felt that attaching its
· The saga of th~ sandwich will
kr, $20 a y <'ar . Editorial office,
Burrito sale
damaged credibility to the advertisement would immediately destroy
continue. I will not make my next
Kt•ats Campus Building , tekphone
Las Adelitas announced today · .topic the sandwich itself, nor the
the ad's effectiveness. In the end, Gallo relented.
487·248 6. Busim• ss and ad,•ertising
offit-t• , Kl•ats Campus 13uilding , teleWhether the advertisements have any · impact is doubtful in any
a •homemade" Burrito sale for.
ingredients within .it. but· what
phom• 487-22!1 6 .
Wednesday, Feb. 19, from 11 a.m.
case. No knowledgeable advert~ser purposely offends the sensibiliti,e s
·and where tt hit's us the hardest
Opinions expressed in Coll e gian edito 1 p.m. in front of the Cafeteria.
of his audience in messages laden with more juvenile sarcasm than
- THE PRICE. ·
torials, indudinti: featur e - e d i tori a ls
fact. Callo. which has been preparing its anti-UFW ads without the
-and commt>ntaries by guest writers ,
are _not n<>cessarily lhos f' of C a li•
-aid or expertise of a professi'onal agency, has done this twice. The
fornia Stall' University, Fre s·n o, or
company is apparently unaware. of a basic tenet of advertising that
the student body.
holds that sarcasm alienates more readers than it convinces. .
The company's one attempt at gravity came in an advertisement
Frnternity
headlined, "Ten Documented ·Facts You Should Consider Before ·
Boycotting Gallo." Who documented these facts is left unclear; the ·
• Char- Tours on Pan-Am.
advertisement provides references for none of its statements.
Reservations: -TGT714.,.546.:
Gallo has spent close to $700 to place its three somewhat incredi7015, 17965 Sky Park Blvd.
ble messages in The Crimson.:..m·essages that on persona1 grounds
32G, Irvine,_~2707.
most members of this newspaper wuolci have preferred not to publish. but messages that on grounds of freedom of speech were not
The above is not -~ponso~ed_,by ·the . · . censored.
March against 'sweethearts'
Commentary
Bologna sandwich syndrome
am
T"E DAILY COLLEGIAN
ThetaChi
EUROPEAN F.LIGHTS·
invitesyou.to discover
brotherhood ·
CSUC or the Fresno State CQlle&e .
. Association, Inc.
•
7:09
Meet the Brothers ' and
little Sisters
WEDNESDAY
·THURSDAY"·
·
Spaghetti Dinner 6:00 to 7:00
·Dating -Game Night
It is questionable that any· of these advertisements wm have a .
significant effect upon those who
support the · boycott; . meanwhile ,
there is some justice ,in the
knowledge that the · company's.
funds are being used
support .
articles that oppose it.
-Rich Meislin
vou·;vE'ASKEO FOR -THEM
. ·.-~--:NOW:THEY'RE BACKII
?.;;; .
''SKIN''
A Multi-Taleniel
Musical Group Who
Can Play It All.
Preference Night
See Them Now!!!
1 · 'Where
FRIDAY
T.G. - 5:00
Dance - 9 :00 to
12:00 m.idnight
Come see for you rself!
Friendly People c ·ongregote
· ForoG,eotTime" ,· · ..
.
'. THE
Pllone
226,0400
,
.
POINT AFTER
NE Corner of Cedar , . Shields
y -~ J-
~""'
I<.
to
KATE' SCHOOL, CLOVI_~
Married
couple with no
children · to be surrogate
parents to emotionally disturbed children. On the job
training, transportation with
children, house plus expenses all furn i shed. Salary
pl us bene f its. Opportunity
fo r couple interested in th i s
field to cont inue col l ege education. Call (209) 299-0241
Monday through Friday.
Friday, February 14, 1975
THE DAILY COLLEGIAN-3 _
Trabajadores will meet
Los Trabajadores Estudiantes
De La Raza, A Chicano Social
Work organization, will be having a general meeting on Wednesday, Feb. 19 at -5:30p.m. inRoom
308 of the College Union, according to Chairman Tomas Reyes.
Trabajadores will be actively
recruiting Chicanos for the Graduate School of Social Work. For
further information contact the
Graduate School of Social Work
office at San Ramon 2, room 24,
phone 487-1192; or John Rodriguez in San Ramon 4, Room 237,
phone 487-1255,
Reyes also announced that Los
St. Paul's Catholic Chapel at Newman Center
1572 E. BARSTOW AVE. - Phone 439-4641
Cecilia Aguilar of Fresno was named Volunteer of The Year by the Volunteer Bureau of Fresno for
her dedicated work in the Winchell Elementary School Bilingual Program.
The mother of five speaks only Spanish, but nevertheless has managed to become involved in many
school and community projects.
She is a- former school teacher from Mexico and was the first Mexican ever elected to the Winchell
Advisory Committee, where all meetings and events are held bilingually.
Mrs. Aguilar has also appeared on radio and TV urging parents to take more interest in their children's education.
·
··
·
"Education is my life. When you are in a profession you enjoy, you never leave it,• she said about her
devotion -to teaching. Photo courtesy of Fresno Bee.
Attorney will speak on Lau.:.Nichols decision
In the Lau vs . Nichols decision,
a year a go this month, the U.S.
Supreme Court unanimously held
the failur e of the San Francisco
school district to provide for
the spe cial educational needs of
nearly 1,800 non-English-speaking students of Chinese descent to
be a violation of Title VI of the
Civil Rights Act of 1964.
The Court ruled that San Fran. cis«. must either overcome language barriers for students not
receiving compensatory help or
be threatened with the loss of its
federal assistance.
While the school board in San
Francisco was deliberating on
implementing the Lau decision,
other favorable court rulings on
the bilingual/bi cultural issue
were handed down in a school desegregation suit in Denver and in
•· cases similar to Lau in Portales,
New .Mexico, and New Y'ork City.
Now that the courts have spoken
out so emphatically on schools'
oblicatioris u~der Title VI, it is
up to administrators, . teachers,
parents, students and community
groups to ensure that bilingual/
bicultural programs are effectively implemented,
Dr. Edward Steinman, professor at the Santa Clara Law School
and _attorney in the Lau-Nichols
Case , will .be discussing the LauNichols case - Does It MeanBilingual Education? - on Wednes-
BILL MYERS
_HYPNO..-.iiiS.....J
· · plus the
MAGICAL liERMANS'
MAGIC SHOW
day evening, February 19, l!J7!i at
Tehipite Junior High School cafe-. ·
teria. The puhli.c is invited, sponsored hy · the Fresno Bl lingua I
Program, PROM ESA Association
of Mexican American Educators .
-SPECIALI
EIIUMOIIEY· .
UP TO $15 , . . ·W &k IOI
IIOULAI 11.00D PLASMA DONOIS
--HYLAND••••
DONOR clNTlll·
4i2. f ITIIIT ftllN~
7 • 2:30 ~ONDM' • f l UatO TtlS AD IN
FOi RISI flMI IONUS
411 4121
goodreaSOn
to feel inferior.·
Olympia Brewing Company, Olympia, Washington 'OLY'1'
All Olympia empties are recyclable
COLLEGE CHURCH OF CHRIST
EAST BULLARD (Between First and Cedar)
SUNDAY~ Bible School, 9 a.m. ; Morning Worship, 10 a.m.
Young People, 5 p. m. ; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community
Transportation Available - . Phone 439-6530
Ministers: Wayne Anderson - Clifford Reeves
TRINITY LUTHERAN CHURCH
LUTHERAN CHURCH IN..AMERICA
3973 N. Cedar (Near Ashlan)
.
'Ph: · 229-8581
9-10:30 AM: WORSHIP
HQLY COMMUNION - 1st. Sunday
qontemporary Liturgy - Fourth Sunday 9 AM
Philip A. Jordan, Pastor
Carl E.- Olson, Assoc. Pastor
Sunday School: 9:4~ a.m.
· Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m. ·.
. Youth Meeting: 5:45 p.m •
. Evening Eva.ngelisttc; '7:00 p.m~
Wednesday - Bible Study and Prayer: 7:30 p.m.
·voSEMITE
- - FIELD
SEMINARS
Five-day field classes
in -natural and earth
sciences. Three quarter
units extension credit
from UCO. Held at
Tuolumne Meadows.
Catalog available from ...
You owe yourself an Oly.
3620 N. MILLBROOK (Between 8hields & Dakota)
MORNING WORSHIP 8:50 & 11:00 A.M.
College Fellowship: 7:00 - ·8:00 p.m. Sunday
College Bihle Study: 8:00 - 9:30 p.m . Sunday
CHANCEL CHOIR - THURSDAYS 7:30 p.m.
COLLEGIANS WELCOME!
. Ernest I. Bradley, Pastor
For Transportation phone 227-5355
~J'tJST SOUTH OF FASIDON FAIR•
4665 NORTH FIRST (Near Shaw) .
_ Rev. Donald K. Skaggs, Pastor
Bill Thompson, Youth . - Ted Grider, Music
1145 N. Fulton• Tower· ·oist .
says you.haVe
Millbrook United Presbyterian Church
BETHEL TEM PlE .
·SUN.-FEL 16-9 .PM ·
WILD ,ILUE YONDER
Your coUri.Selot
MASSES: Sundays 7: 30 - 9 - 11
MASSES: Monday through Friday, 5 p.m.; Wed., 7:30 p: m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio- P. Negro - Sister Louis Marie Cramer
Yosemite Natural
History Association
P.O. BOX545
YOSEMITE, CA 95389
t
·UNITED CHURCH CENTER
•
•
'
•
. 4th and Barstow - P~one -224-1947
Sunday Worship:
. .9: 15 - WESLEY METHODiST
11:00 - UNIVERSITY PRESBYTERIAN
College Choir, Sunday. 5:00 PM
.
College groups Sunday 7:30 PM and Wednesday 5:30 PM
Ministers: S. Wm. Antablin, Donald · H. Fado, John F. Boogaert
FR~SNO FRIENDS (QUAKER) MEETING
You are invited to
Sunday Meeting: 10 a.'m. ~ Pax Dei Chapel
COLLEGE RELIGIOUS CENTER
2311 E. SHAW (across fr om CSUF)
4_-lHE DAILY 'COLLEGIAN·'
Office of Advising Services
Friday, February 14, 1975
The office of Advising Services
would like to remind students of
the services that are available
to them this semester.
Services include academic petitions, grade changes, change of
major, new student orientation,
· the student advisement center,
Student CTA
The Student CT A will hold a
meeting Tuesday, Feb. 18, at
7 p.m. in the International Room
in the Cafeteria. According to a
club announcement, there will
be speakers from the Fresno City
School District, the Clovis City
School District, as well as the
CSUF placement office.
·
There will be refreshments and
memberships available.
The announcement states that
"you'll finally get answers to
your questions about the Ryan
· Act!"
advisor folders , and free tutorial
services. Fell free to come in if
the need arises. If we cannot
help you, we •u ·find out who can.
Advising Services, in Keats
Campus Building, are open from
8 a.m. to 9 p.m., Monday through
Thursday and 8 a.m. to 5 p.m.
on Fridays. Don't wait until it's
too late!
Want
unit?
to pick up an extra
There is still room
in the
CLASSICAL
GUITAR
EXTENSION CLASS
(MUS 130T)
February 24 - 7 to 9 p.m.
Music Building, room 175
..MEL BROOKS·
FUNNIEST COMEDY
TO DATE.■•
A VOLUNTEER mans a desk for the United Farmworkers of America at the State Employment Development Department in Fresno which offers assistance to farmworkers eligible for aid under the Special
Unemployment Assistance. Photo by Larry Leon.
Campesinos receive unemployment benefits
The people who need it most
are receiving the least help, according to United Farmworkers
NCHO announces
Davis program
The National Chicano Health
Organization (NCHO), CSU F
chapter, announced a Summer
Employment Work Experience
program will be available this
summer at the University of
California, at Davis.
CSUF NCHO president, Ramona
Garcia, said that any student
majoring in Animal Science and
interested in a career as a veterinarian may apply for the Sum mer Internship at the Davis Campus' Veterinarian School. She
said students may receive stipends for the summer employment, as well as earn transferable unit credit.
For further information contact:
' Ralph Leva
c/o C.H.E.
115 Wellman Hall
u.c. Davis
Davis, CA. 93517
hecause of the hureaucratic red
tape surrounding the SUA application process. This is where
Valdez and Perez and their volunteers come in.
They will assist the applicants
in filling out the complex forms
on the same day the applicant _
makes his first visit to the unemployment office.
Valdez and Perez are seeking
volunteers to man the tables.
Anyone interested may contact
them at 487-2848 or 896-1489 .
of America (UFW) organizer, Bill
Powers .
That is why the UFW has set
up special tahles with help for
campesinos who are seeking
some of the special johless aid
c.hecks from the state's Special
Unemployment Assistance(SUA).
CSUF La Haza Studies instructor Manuel Valdez and student
Juan Perez have been named coordinators of a project designed
to help farmworkers.
Beginning Feh. 1r,, UFW and
MECHA students will he setting
up tables at the Employment Development Department, where
volunteers will assist farmworkers in filling out the necessary
forms for unemployment benefits
provided under SUA.
Powers said the reason farmworkers wen" not applying was
B&VETILI
ITn.BIEB~
Ll1JGIIING TOO
KODACOLOR
DEVELOP
AND PRINT
12 exposure
MALE AND FEMALE .
I
$279
PERSONNEL FOR ESCORT
SERVICE & COMPANIONSHIP
CLUB IN FRESNO. MUST BE
F AMI LI AR WI TH Cl TY AND
LOCAi.,. _AREA.
through Feb. 14
KENNEL
BOOKSTORE
CALL 227 -4045 FOR
INTERVIEW APPOINTMENT.
Shows SAT ., SUN., MON ., & WED.
a t 1: 30 • 3 : 30 • 5:30 • 7 : 30 • 9:30
Shows THURS . , FRI., AND TUES .
at 7:30 aod 9:30 only
COME EARLY!
STUDENT
DISCOUNT
AVAILABLE
WANTED!
Student to perform advertising
campaign for Fresno business.
This project will last approximately one month and wi 11 involve research on market seg.
mentation, direct mailings, contact with local radio & TV stations, and monotoring results.
Marketing or radio- TV background helpful. $3.00 per hour
plus possible bonuses. Send
resume to: Doug McKee c/o
2970 N. Clovis Ave., Fresno,
Calif. 93727.
I_Rilitu♦)I
'41 Dodge truck, reblt, fla!bed,
new eng/tires, extras, $850 or
best offer. 855-8379 (Tollhouse).
2 Bedroom furnished across from
Dorms $145. 439-6481.
Wanted Male roommate, share
2 br. apt. $HY2. Close to campus.
224-8545 or Mgr., Village Apts.
• (Thank gosh it's February!)
GET EXTRA T-G-1-F MONEY BY MOVING INTO
COLLEGE GREEN·
s
APT
..
.
ACROSS FROM CSUf.
Rental office corner
of B~rton & Shaw.-
:TODAY! WE WILL GIVE YOU
•
ONE WEEK FREE RENT!
47.50 PER PERSON·
AS LOW $160
FUR'4ISHED
·• piR .UNIT 'FURNISHED