La Voz de Aztlan, November 9 1973
Item
Title
La Voz de Aztlan, November 9 1973
Creator
Associated Students of Fresno State
Relation
La Voz de Aztlan (Daily Collegian, California State University, Fresno)
Coverage
Fresno, California
Date
11/9/1973
Format
PDF
Identifier
SCUA_lvda_00042
extracted text
Sunset residents become politically a:ctive
By Lorenzo Romero
A "barrio's" community action
has resulted in the breaking of a
law, · but also the solutton to a
problem.
The community of Sunset, or
Sunset Gardens, as it is officially labeled on the city's maps,
is a square mile area in West
Fresno and the majority of its
long-time residents are Chicanos
who speak only Spanish.
The people here have an elected community council, or concil-
io, which was started to air the
problems encountered by the
community and to find solutions
to them, according to Cresencio
Mendoza, president of theSunset
Community Councll.
Mendoza said one of the problems which the council dealt with
was a traffic problem. He said
that due to the building of new
houses just northwest of Sunset
. there was an increase in the
amount of truck and automobile
traffic going through the area.
was no problem and no need for
This created a hazard to children on their way to school. - stop signs.
Members of the concilio then
"The trucks would just speed by
went to a •dump" and bought
uncontrolled, without regard for
several old stop signs and placed
anybody, since there weren't
them at various intersections in
any stop signs at any of the interthe community.
sections here," said Mendoza.
"We lcnew this was against the
The council took this problem
to the city's traffic department
law but we had no choice. We
tried the other alternatives of
and were told that a study would
working within the system but
be made to find out if there was
nothing came of it," said Men"indeed" a problem. A shor.t time
doza.
after, the concilio received word
He added that soon after the
from the department that there
city put in some temporary signs
but they were later taken down.
"We then went directly to the
C tty Council and protested. They
then voted unanimously to review our situation."
The community now has a stop
sign at each of its ten intersections.
Another problem the concilio
has encountered is one of obtaining a community center or
meeting place.
Members of the concilio claim
they always had a problem in
using the Sunset Elementary
School when it was under the
administration of the county.
At the beginning of this school
year the school came under the
jurisdiction of the Fresno Unified School District.
The concilio contracted for the
use of the building twice a month,
but when members went to the
school for a second meetingthey
CHILDREN WALK HOME FRQM SCHOOL IN 'SUNSET'.
Photo by Ed Zepeda.
· Voz de
I~ ..
THE DAILY COLLEGIAN
LXXVlll/39
California State University, Fresno
Friday, November 9, 1973'
locked.
About twenty of us then went
down to their •administration
building and protested;_that was
the only way we got any results,•
said Mendoza.
Monday, the City Council approved $46,000 for a Sunset Community Design Center. The center was· needed, according to
Mendoza, because sunset residents haven't been receiving
adequate services from centers
in West Fresno. ·
"We are going to make our
center bilingual in every way,
so that it will be able to serve
all of the people that seek help,•
added Mendoza.
Another important problem the
council ts attempting to solve
is the learning of English because · many of its. members
speak· only Spanish, said Mendoza.
Members of the concillio first
attempted to start English
classes last November through
the ·Fresno Adult School. Mendiza claims that the procedure
was oriented toward the counting
ofneads, rather than teaching the
people.
"We were given. a long list of
requirements and other things we
had to do before we could even
get started," said Mendoza, who
speaks only Spanish himself.
The council then decided to
(Continued on Page 4, Col. 3)
found the gates
Ill
City College has radio program
Fresno City College is sponsoring a program over radio
station KXEX-AM (1550) in an
effort to bring news of the college to the Spanish-speaking
community.
The program provides general
information about application
procedures, counseling, testing,
financial aids, and the many educational opportunities available
at Fresno City College. The program is aired each Friday afternoon from 1-1:30 p.m.
Begun as a weekly 10-minute
program three years ago, the,
program· was expanded a year
later to the present 30-minute
forwat. FCC counselors Carios
Gonzalez, Celia Gomez, Frank
Quintana, Amador Lopez and
Adrian Acosta, and FCC instructors Venancio Gaona, Arturo
Amaro, and Isaias Paz are participating on a volunteer basis.
Gonzalez is in charg~ of volunteer coordination, while Paz
handles Spanish news releases.
"This program ls mainly directed toward 'mom and dad' at
home, hoping it wlll filter down
to the 18-year-old dropout, for
example," said Gonzalez. "We
hope the program will at least
get them thinking about coming
l}ack to school."
•
,n
hiring
Affirmative Action strives for" equal opportunity
By Alicia Maldonado
"We want to get everyone on
campus involved in it , " Andrew
Alvarado states, "from the president of the ·university on dow,n
to the department heads and instructors ."
And that is one of the goals .of
the FSU Affirmative Action program designed to increase representation of women and ethnic
minorities in the school's e-mployment.
Alvarado , assistant professor
in the School of Social Work and
coordinator of Affirmative Action,,.. hopes the program will be
considered important enough
to become institutionalized, and
thus , at some time , eliminate
the need for the separate affirmative action program. Says Alvarado , "We want to bring in
qualified people because they
are the ones who will sell the
program."
Affirmative Action is a followup to Title VII of the Civil
Rights Act of 1964 which declared
it unlawful for an employer to
refuse to hire, fire or dis- .
criminate against any person because of race, color, religion or
sex. The program came into law
on November 20, 1969, as part
of an executive order by President Richard Nixon. This order
states that not only will employers not discriminate against
persons, but they will also take
"affirmative action to ensure that
women and ethnic groups are
represented in the ranks of employt:.~nt at all levels," Alvarado
explained.
Th~s type of program pertains
to those public or private institutions that receive· federal
money, assistance which FSU acquires.
Alvarado, who came _to FSU
last February to accept the position as coordinator, says the
program declares "we will make
FSU an equal opportunity employer." Affirmative Action also
must make an assessment ofdeficiencies that exist in the different positions the university
has to offer, such as underrepresentation in employment of
women or ethnic minorities, un-,
equal pay .for women, or unequal
numbel' of teachers per number
of students.
A plan had to be established to
correct these deficiencies. Alvarado states that problems in the
different departments and
schools at the university must be
brought out, a time limit must
be set to establish the desired
parity in the faculty, information
on affirmative action must get
wide distribution and opportunities of employment must be
clarified. All these methods work
toward the same end - to relay
to the employer the message,
"don't discriminate in hiring,"
Alvarado said.
Affirmative Action has two
divisions, faculty and staff. Alvarado is responsible for faculty
hiring. It is easier to acquire
persons for staff employment
than faculty employment because, according to Alvarado,
"we must advertise to those
outside universities where the
Blacks and Chicanos· are." To
help illustrate the point, the pro-
fessor said, "You can find Chicanas to hire as secretaries,
but how many Chicanas have
their doctorate? Not very many."
One reason behinq the lack of
Chicanos with higher educational
backgrounds is, Alvarado says,
the inaccessibility of this education due to financial difficulties.
All types of programs can be
opened, but without the necessary money, Chicano students
and other minorities are limited
to what they can do.
"There aren't too many middle-class, middle income Chicano students, so they don't have
money available to acquire higher education," Alvarado stated.
More Chicano students are
pursuing higher education, however, which Alvarado says shows
the Chicano will participate in
the system when th~ means are
available. Alvarado expresses
the expectation of more Chicanos
going for their terminal degrees
in the next five to ten years·.
"But," the coordinator states,
"we must actively recruit the
minorities .now and seek the peo. ple who are going to finish school
soon, not wait u,ntil we have a
large num her of qualified students."
There are not a· lot of qualified
students in Fresno, according to
Alvarado, thus Affirmative Action must look totheuniversities
out of the state, such as T~xas,
New Mexico and Arizona. Southern California University also
looks promising to Alvarado.
The emphasis to selecting
MAKING A POINT-Andrew Alvarado is .the coordinator of the
qualified students has dissolved
• Affirmative Action program at CSUF~ Photo by Pal!I Kuroda.
(Continued on Page 4, Col. 1)
2
THE DAILY COLLEGIAN
EDITORIAL
Fri., Nov. 9, 1973
Education. nee~s are "ignored
Probably one of the most respected persons in the United States
today is the professional educator. The title "professional educator"
itself has somewhat of a noble ring and brings to mind a picture of
someone sincerely concerned about _the education of children.
-
However there are many educators who don't deserve to be called
professionals because while they have preached concern about developing the capacity of children, they have pretended not to notice
tlfe severe educational problems" faced by many Chicano children.
Many of these "professional educators" will make a point of not
missing a PTA meeting, but will ignore a high dropout rate of
Chicanos in their schools.
The high dropout rates of Chicanos in the Southwest, which go as
high as 50 per cent in some districts, have been pointed out over
and over agai-n, almost to the point that ·some might say that they
don't want to hear them anymore. Statistics can be very powerful
Indicators of a problem, but many times they are not seen in terms
of human reality. Behind every dropout number is a human being
who most Uk-ely never discovered his or her potential. When you
talk about a large Chicano dropout rate you are actually talking
about a mass waste of human potential and life.
For some unexplained reason, some educators never ecome
concerned about this mass waste of lives right before their eyes. To
some of them, dropouts are a terrible thing, but- when a Chicano
student drops out it's nothing to worry about.
41111111
~
What Chicano dropout rate?
Suit filed against LA restaurants
ELEVE.N
OPEN 24 HRS~
CE.DAR-SHAW
sociation of restaurant and hotel
A class-action suit has been
operators were also named defiled against more than a dozen
fendants in the action. The , deof Los Angeles' swank restaufendants had no comment and
rants and hotels, charging therr
some were not even aware the
With discrimination against misuit _had been filed.
norltles ln their hiring and
A permanent injunction is
promotion practices regarding
sought barring violations of feddining room personnel.
eral civil rights laws and equal
The nonprofit California Law
Center filed the suit on hehalf opportunity laws. It also asks a
court order compelling the de_,
of all Blacks and women damaged
fendants to modify their hiring
through discrimination.
and promotion practices.
It alleges discrimination on
The suit contends the hotels
the part ,of the Beverly Hilton ..
and restaurants have refused to
Los Angeles llllton. Century
recruit women and Blacks for
Plaza and thre~ other hotels.
Restaurants named in the suit dining room work, although they
a re employed in their lowerwere Th~ Bistro, Scandia, Pepaying cocktail lounges. coffee
rino's and six other restaura1its.
Three labor unions and an as- · shops and kitchens.
OPENING SPECIALS
MAJOR
BRAND
lOw-30 ·
MOTOR OIL
3 qts.
'The lack of concern for the problems of Chicano students can
be traced to an attitude which places the blame of failure on the
student, not the school. To some educators , Chicano students are
dum_b, unmotivated, born to be "troublemakers " and don't care to
learn. Such misconceptions are an easy escape for educators who
don't want to accept the fact that their traditional methods of education are not working with the Chicano child. It is inexcusable for a
"professional" to blame children for his or her lack of innovation
and practicality.
It would be irr'e sponsible to say that all educators a r e insensitive
to the educational problems of Chicano children. Many teachers,
who deserve to be called professionals, were quick to point that
many Chicano children were having problems · learning because of
language problems or other reasons. To many of these educators, it
was a frustrating experience for the educational problems of the
Chicano child are complex and requtr~ new approaches. Educational
problems are not corrected over night, but at least such educators
made an attempt to start exploring the problem rathe r than rationalizing and making excuses.
Never before has more attention been given to the education of the
Chicano child than now. Chicano education professionals , who must
lead the way in coming up with new educational programs for Chicanos, and their sensitive colleagues are beginning to create innovative programs. But despite the progress that has been made, a
tremendous task lies ·ahead and negative attitudes toward new approaches to Chicano education remain ~ntrenched in the school
system.
But Chicano educators and other professionals must not surrender
to frustration or facing a belligerent foe who gives in slowly and
and can think of dozens of institutional tricks to choke off funds for
bilingual programs. Persistence is a virtue .that takes great character and determination and the struggle to make the educational
system more practical in dealing with Chicanos will require the
dedication of more than one generatton of Chicano educators. Through
solid . educational programs, they must show the skeptics that their
fears are without reason.
When Chicano dropout rates are reduced the school system will
become only stronger and more efficient. However, this change for
the better will be delayed if some educators coi)tinue with their
stubborn attitudes. Such people will be remembe-red not as professionals, just educators.
THE DAILY ·.COLLEGIAN
Published five days a week except
holidays and examination periods by
the Fresno State College Association .
Moi l subscriptions $8 a semester, $15
a year. Editorial office, Keats Campus
Building. telephone 487-2486 . Busi•
ness and advertising office , Keats
Campus Building, telephone 487-2266.
SPARK PLUGS
AC
or
CHAMPION
RE:gulor . Type
99
Opinions expressed in Collegian edi·
torials, including feature-editorials
and commentaries by guest writers, ·
are not necessaril y those of Cali•
fornia State University, Fresno , or
the student body.
1
(
- L.-\
EXCEL______,
Auto Accessories
- - - - - - - - SHAW
AT PEACH
(3/4-mile east of campus)
The above is not sponsored· by the
or the FSC Anociation, Inc.
,·oz
DE AZTL-\~
Editor . . , . . . . . . . . . Beto Reyes
Reporters . . . . . Alicia ~.1aldonado,
Cynthia Lugo , Lore nzo Romero ,
Robert \larti ne z. Ron Orozco
Photo Editor . . . . . . . . Ed Zepeda
Cartoonist .. , . . . Guillermo Lopez
csu·c
STUDENTS SEEKING
CREDIT INFORMATION
~OR HONDA MOTORCYCLES
NEW or USED CALL:
299-2511
between 8:30 o .m. to 10:00 p .m.
J. H. SANDERS HONDA -
CLOVIS
CALL CAMPUS REPRESENTATIVE
RANDY SCOTT AT 224-2426
Fri., Nov. 9, 1973
NCHO seeks student recruits
· THE DAllf CQLLEGIAN
3
to alleviate health problems
By Robert Martinez
Poor health conditions in the
Chicano community have been
no secret for a long time.
But now, through the efforts
of the National Chicano Health
Organization (NCHO), some
headway may be. made.
According to L_inda Hernandez,
junior pre-med major and chairwoman of the CSU, Fresno NCHO
chapter, NCHO is a national organization which recruits and
assists Chicano students into the
medical and dentai flelds.
NCHO activities range from
making films to taking field trips
to ·the various medicafand dental
schools (such as San Francisco
Medical School).
According to Miss Hernandez
the need for Chicanos in th~
medical field has resulted from
many factors. Among them is
lack of trust between Chicano
patients and Anglo doctors. ·
•Many Chicanos will wait until
they go ·back to Mexico to receive medical attention, so
strong is their distrust " she
said.
Miss Hernandez added that
many Chicanos think they will
be "gypped" if they go to an
A ng1o doctor, and noted the language barrier as another problem. As in other professional
areas, the negative self-image
will be decreased if Chicanttos
see Chicanos in the medical and
dental fields, she said.
NCHO provides tutoring and
some financial assistance to its
members. The CSUF chemistry
department also has helped
-NC HO in its efforts. The poor health problem and
the lack of Chicanos to combat
it is very much here. But, withthe efforts of such organizations
as NCHO, headway will be made.
If anyone is interested in the
medic-al or dental fields or just
helping out in NCHO, contact
L lnda Hernandez at the La Raza
Studies omce or call 487-2848.
Teamsters accused of discrimination
The Justice Department has
threatened to fite a civil rights
suit against the Teamsters Union and the nation's truckers for
allegedly discriminating against
Sp a ni sh -surnamed Americans
and Blacks.
Assistant Attorney General J.
Stanley Pottinger told the union
in a letter that a lawsuit is
contemplated if the union and
trucking companies continue to
resist proposals to increase the
percentage of · Blacks and Spanish-surnamed Americans employed.
·
A Department spokesman said
· the union and companies were
given 30 days to reply to the
letter.
In his letter, Pottinger said
investigators have gathered evidence of "a pattern and practice
of discriminatory employment
practices·" in the trucking industry.
Pottinger said employers "have
failed and refused to recruit,
hire, transfer and promote
Blacks and Spanish-surnamed
individuals to higher paid, more
desirable jobs such as road dri ver on an equal basis with white
Anglo persons."
He continued that the seniorlty
system written into the Teamsters contract with the employers perpetuates the discrimina-
tion by discouraging Blacks and
the Spanish-surnamed • from accepting promotion even if offered. The seniority system
. requires, for example, that a
janitor would lose all seniority
with the company if he should
accept promotion to a driver,
said Pottinger.
r-------~---~,
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UFWA pickets _are arrested I
,during ·san _Francisco protest
Seventeen United Farm Workers of America members were
arrested Saturday in San Francisco while picketing a cigar
store which was selling UFWboycotted wine.
Eleven men and six women
were booked for investigation-of
obstructing the sidewalk and ere-
ON CAMPUS.
ating a public nuisance in front
of the Mission District store.
Respanding to a· complaint by
the owner, police said they observed pickets obstructif}g ·and
harassing customers. Police say
the pickets failed to heed a warning and were arrested without
. incident.
Those arrest.ed were reportedly protesting the sale of Gallo
wine.
'II
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Good after 5 p.m.
Sun. thru Thurs.
~
I
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I
I
BURGER
·KING
Standard Oil of Callfornia will
interview January graduates with
degrees in ci vii, mechanical and
electrical engineering. The interview Will be hell in New Administration 266-267. Standard
will also interview juniors for
summer intern pr-ograms.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall • .
SATURDAY
with this coupon
-GOOD.FOR
ONE WHOPPER,
-FRENCH FRIES
&
DRINK
son
The 16th Annual Cotton judging Contest will be held at 9: 30
a.m. in the Agriculture Area.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall.
SUNDAY
The College Union wi-11 sponsor
.the · 1944 classic crime film
"Double Indemnity" at 8 p.m. in
the College Union Lounge. In the
film, an insurance agent and a
greedy blond connive to kill her
' husband and collect the premiums. Billy Wilqer directs
Barbara Stanwick, Edward G.
Robinson !ind Fred MacMurray in
the crime thriller.
The Chinese Students Club will
meet at 12:30 in CU 304.
.
PAY FOR ONE ENJOY ONE FREE
;
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I ·4509 N. BLACKSTONE I
1 FRESNO, CALIFORNIA 1
.. - - ·- - - - - - ·- ;_ J
with all the comforts. Air
conditioning. All electric
kitchen with self-clean
oven, frost-free refrigerator, disposal and dish- _
washer. Shag carpeting.
What's more, there's
private patios or de~k. .
Meadow Wood is
quietly located across
from University campus
on East Shaw Ave., between Mapl~ and
Each ~pntemporary _ Woodrow. Live where one and two bedroom
· you play. Phone
.garden apartment comes
229-6377.
Millbrook United Presbyterian Church
3620 N. MibLBROOK (Between Shields & Dakota)
MORNING WORSI-IlP 9 & 11:00 A.M.
College Fellowship: 6:00 p.m. Sunday; Potluck & Bible Study
CHANCEL CHOIR - THURSDAYS 7:30
COLLEGIANS WELCOME!
· Ernest I. Bradley, Pastor - Dale A. Ridenour, Associate Pastor .
For Transportation phone 227-5355
p:m.
TRINITY LUTHERAN CHURCH
1
~
(Pnview rents from $150)
Discover Meadow
Wood. A beautiful garden apartment community. With everything
.under the sun. Pools.
·Tennis courts. Volleyball
courts. Parklike landscaping. And more.
MASSES:_Sundays 8 - 10 - 12- Noon;
MASSES: Mon., Tues., Thurs., Fri., 5 p.m.; Wed., 7:30 p.m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio P. Negro and Rev. W. Minhoto, Chaplains
EAST BULLARD (Between First and Cedar)
SUNDAY: Bible School, 9 a.m.; Morning Worship, 10 a.m • .
Young People, 5 p.m.; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community ·
Transportatlon Available -- Phone 439-6530
Minister: Hugh Tinsley - Phone 439-9313
----ad
nsort.
Fresno's
157.2 E. BARSTOW AVE. - Phone 439-4641
COLLEGE CHURCH ·Of CHRIST · .
~ ®
_ TODAY
The College· Union and La
Raza Studies will present Chicano Grassroots Experiment at
noon in the CU Lounge.
. St.. Paul's Catholic ·Chapel at Newma·n Center .
LUTHERAN CHURCH IN AMERICA
3973 N. -Cedar (Near Ashlan)
9-10:30 AM: WORSHIP
HOLY COMMUNION - 1st Sunday
Contemporary Liturgy - Fourth Sunday 9 AM
Phllip A. Jordan, Pastor
Carl E. Olson, Assoc. Pastor
BETHEL TEMPLE
•JUST ·SOUTH OF FASHION FAIR"4665 NORTH FIRST (Near Shaw) .
Rev. Donald K. Skaggs, Pastor; Robert Hudson, Associate
Sunday School: 9:45 a.m.
Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m.
Youth Mee_ting: 5:45 p,m.
Evening Evangelistic: 7:00 p.m.
Wednesday - Bible Study and Praye.r: 7:30 p.m. -•
, UNITED CHURCH CENTER.
4th and Barstow - Phone 224-1947
Sunday Worship:
9:30 - UNIVERSITY PRESBYTERIA'N
11:00 - WESLEY METHODIST
College choir, Sunday 4:00 PM
College groups Sunday 7:30 PM and Wednesday 6:00 PM
Ministers: s. Wm. Antablin, Donald H. Fado, John F. Boogaert
PEACE LUTHERAN CHURCH
CEDAR & GETTYSBURG
Sunday Worship : 8:30 & 11- A.M •
College Encounter - 9:45 A.M. Sunday
K. Fuerbringer, Pastor
Phone 431-0858 / 222-2320
THE PEOPLE'S . CHURCH
Corner of Cedar & Dakota
Sund~ Collegiate Interact - 9:45 A.M.
Morning Worship - 8:30, 9:45, 11:00 A.M.
Sunday Eve. Service - 7:00 P.M.
College Bible Study -_ Wednesdays 9:15 P.M.
Need a Job? Call Collegiate Interact Job Placement Service
· 226--0220
G. L. Johnson, Pastor
Douglas A. Holck, Minister of Music
Russell-Brown, Minister of Youth
Austin D. Morgan, Minister of Pastoral c are
Hal Edmpnds, Minister of Educatio~
·----------------~--
4
THE DAILY COLLEGIAN
Fri., Nov. 9, 1973
Telem ex seeks more Chicano involvement
By Ron Orozco
Nearly sixty Chicano students
are · studying camera angles,
newspaper columns, and typewriter keys every week at the
Telemex Media Center.
The students are learning the
basic fundamentals and advanced
techniques of journalism. They
have no aspirations of superfluous reporting like an ableminded Clark Kent. The group
only seeks to tell its story.
•The mass media so thoroughly influences every aspect
of everyone," said Steve Soriano, Telemex Media Center director and La Raza Studies
instructor. •rt influences our art
and our culture. It sort of dictates to us the type of feeling
that we'll have.
"It's essential that we understand it and it's essential that
we start getting into it so we can
learn more about ourselves and
everyone can start understanding
us."
Telemex Media Center, a special project designed by one of
three Chicano subcommittees
under KFSN-TV Channel 30 minority advisory committee, has
been offering a journalistic education to Chicanos for 14 mbnths.
Courses in still photography,
motion picture photography, the
mass media, and television production are being taught during
the current school s e gm en t .
Three instructors are still welcoming Chicano enrollment at the
center, located at the old University de Aztlan complex at
410 Yosemite.
•we teach more in a shorter
period of time than any similar
class that State would teach,"
said Soriano. "By the time they
get through the baste class they
have reached from learning how
to develop negatives to putting
on slide presentations, to studio
lighting, and to color -development."
The Telemex staff - Ed Zepeda, Carlos Kaneko and Soriano
-- and center operate from an
$8,000 budget. . The funds are
supplied from KFSN-TVChannel
30 minority advisory committee.
The instructors all believe their
center is invaluable.
"For too long the media has
oppressed the Chicano," said
Soriano. "Until we start taking
Affirmative Action
(Continued from Page 1)
some negative attitudes to the
_affirmative action program.
"There have been repercussions," Alvarado said, "mainly
due to misconceptions - that we
would bring in minorities who
are not qualified in the minimal
requirements. But we said no,
only the qualified would be selected. We want to bring in good
people because they can demonstrate that they can compete with
everyone else."
While there have been isolated
cases of disagreement, Alvarado
believes that the situation has
cleared and will continue to do
better as the program provides
more information. •we use the
standards set for everybody else
and go out and actively recruit
_ the minority."
The. response from the minority student has been good. The
reason for going to school, Alvarado says, is obviously to further one's education in hopes of
being hired in some type of job.
Students are interested in the
program , although they may become disinterested when they
learn the details on the salary at
FSU. Other universities out of
state can offer more in terms
of salaries, but Alvarado says,
"All the universities in California are the same, so if they
want to work in · this system,
Don~t drive in the fog.
Sav·e time & money. We have
inewnsve apts. only 4' blks.
from the camp4s. 1 or 2 bdrm.
furnished or.unfurnished, also
shared .apts. SAHARA APTS.
5330 N. 6th St. 229-9268
they can work here."
This year, 75 instructors were
hired. These included 23 white
females, 34 white males, seven
Blacks, nine Chicanos, two
Asian-Americans, but no Native
Americans. The .Affirmative Action program was involved in
these hirings, more in some
cases than in others, along with
the department heads and the-administration.
Alvarado believes that the
· community should henent from
the actions that go on in the university. "If the Agriculture Department discovers a new way
to graph a plant of feed cows,
it benefi_ts the farmers here,"
Alvarado stated. •If a professor
writes this information up in an
article and · the farmers find out
about it, then it benefits the community."
Alvarado sees Affirmative Action as benefitting the community. He explains that teachers
who are hi.red by Affirmative
Action, such as Chicanos and
Blacks, will have an insight to
the problems of the minority
child in the classroom. This
will make for a better classroom situation and better teachers and will benefit the community, Alvarado said,
FREI-; HllRGER KING TICKETS
FILM EDITING-Telemex s.tudents learn the finer points of film editing in class taught by Ed Zepeda.
Photo by Ed Zepeda.
over those traditionally Anglo
dominated medias, we'll still be
in the same rat race. We'll still
be oppressed, explo~ted, and kept
culturally deprived, as well as
economically deprived.
"It's just a job where Chicanos
were always told they never had
a chance. That's how come you
don't see many Chicano doctors
and lawyers, too. It's the same
type of thing. But finally Chicanos are realizing that they can
get in, and there's a real intense
enthusiasm.
"Chicanos have become more
aware of how powerful the media
is and how it can influence ..•
Chicauo.s .see it as a real oppor-
Sunset
(Continued from Page 1)
seek help from then-CSUF La
Raza Studies Director, Alejandro
Saragoza.
Saragoza arranged to have
volunteer Chicano students tutor
the Sunset residents.
The problem of the high cost
of food also has had an impact
on Sunset residents , so Mendoza
and his group started the "Los
Caudillos Cooperative."
Through the cooperative, residents grow much of their own
f-ood. Mendoza said the effort
was necessary because many
Sunset residents are farmworkers and don't earn very much and
can't qualify for food stamps.
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tunity to get in. But I see it's
going to get tougher, and if the
Chicano wants to get into the
media, he should do it within the
next couple of years , " he said.
The a~vanced students of the
Telemex Media Center help contribute material to Tel em ex Rroductions, . which produces Channel 30's Ahora Program. Thus
far, Telemex Prod 11ctions has
presented two Wounded Knee and
two United Farm V{orkersTeamsters confrontation documentary films. It has also made
six other programs.
•we have covered the campesino more thoroughly than anybody else in the world," said
Soriano. "We have tens of thousands of feet on them . We have
shot two programs on them and
are working on a third one."
Although the center has a limited equipment supply, Soriano
has hopes of enlarging the cen-
~q1
ter with a bigger budget.
•we have visi ons of trying to
seek more funding, so we c;:i.n
make it become a cultural and
art center, as well as a media
center. But we need thousands more just to keep the media
center what it is now," he said.
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Sponsored by Campus Crusade for Christ International
By Lorenzo Romero
A "barrio's" community action
has resulted in the breaking of a
law, · but also the solutton to a
problem.
The community of Sunset, or
Sunset Gardens, as it is officially labeled on the city's maps,
is a square mile area in West
Fresno and the majority of its
long-time residents are Chicanos
who speak only Spanish.
The people here have an elected community council, or concil-
io, which was started to air the
problems encountered by the
community and to find solutions
to them, according to Cresencio
Mendoza, president of theSunset
Community Councll.
Mendoza said one of the problems which the council dealt with
was a traffic problem. He said
that due to the building of new
houses just northwest of Sunset
. there was an increase in the
amount of truck and automobile
traffic going through the area.
was no problem and no need for
This created a hazard to children on their way to school. - stop signs.
Members of the concilio then
"The trucks would just speed by
went to a •dump" and bought
uncontrolled, without regard for
several old stop signs and placed
anybody, since there weren't
them at various intersections in
any stop signs at any of the interthe community.
sections here," said Mendoza.
"We lcnew this was against the
The council took this problem
to the city's traffic department
law but we had no choice. We
tried the other alternatives of
and were told that a study would
working within the system but
be made to find out if there was
nothing came of it," said Men"indeed" a problem. A shor.t time
doza.
after, the concilio received word
He added that soon after the
from the department that there
city put in some temporary signs
but they were later taken down.
"We then went directly to the
C tty Council and protested. They
then voted unanimously to review our situation."
The community now has a stop
sign at each of its ten intersections.
Another problem the concilio
has encountered is one of obtaining a community center or
meeting place.
Members of the concilio claim
they always had a problem in
using the Sunset Elementary
School when it was under the
administration of the county.
At the beginning of this school
year the school came under the
jurisdiction of the Fresno Unified School District.
The concilio contracted for the
use of the building twice a month,
but when members went to the
school for a second meetingthey
CHILDREN WALK HOME FRQM SCHOOL IN 'SUNSET'.
Photo by Ed Zepeda.
· Voz de
I~ ..
THE DAILY COLLEGIAN
LXXVlll/39
California State University, Fresno
Friday, November 9, 1973'
locked.
About twenty of us then went
down to their •administration
building and protested;_that was
the only way we got any results,•
said Mendoza.
Monday, the City Council approved $46,000 for a Sunset Community Design Center. The center was· needed, according to
Mendoza, because sunset residents haven't been receiving
adequate services from centers
in West Fresno. ·
"We are going to make our
center bilingual in every way,
so that it will be able to serve
all of the people that seek help,•
added Mendoza.
Another important problem the
council ts attempting to solve
is the learning of English because · many of its. members
speak· only Spanish, said Mendoza.
Members of the concillio first
attempted to start English
classes last November through
the ·Fresno Adult School. Mendiza claims that the procedure
was oriented toward the counting
ofneads, rather than teaching the
people.
"We were given. a long list of
requirements and other things we
had to do before we could even
get started," said Mendoza, who
speaks only Spanish himself.
The council then decided to
(Continued on Page 4, Col. 3)
found the gates
Ill
City College has radio program
Fresno City College is sponsoring a program over radio
station KXEX-AM (1550) in an
effort to bring news of the college to the Spanish-speaking
community.
The program provides general
information about application
procedures, counseling, testing,
financial aids, and the many educational opportunities available
at Fresno City College. The program is aired each Friday afternoon from 1-1:30 p.m.
Begun as a weekly 10-minute
program three years ago, the,
program· was expanded a year
later to the present 30-minute
forwat. FCC counselors Carios
Gonzalez, Celia Gomez, Frank
Quintana, Amador Lopez and
Adrian Acosta, and FCC instructors Venancio Gaona, Arturo
Amaro, and Isaias Paz are participating on a volunteer basis.
Gonzalez is in charg~ of volunteer coordination, while Paz
handles Spanish news releases.
"This program ls mainly directed toward 'mom and dad' at
home, hoping it wlll filter down
to the 18-year-old dropout, for
example," said Gonzalez. "We
hope the program will at least
get them thinking about coming
l}ack to school."
•
,n
hiring
Affirmative Action strives for" equal opportunity
By Alicia Maldonado
"We want to get everyone on
campus involved in it , " Andrew
Alvarado states, "from the president of the ·university on dow,n
to the department heads and instructors ."
And that is one of the goals .of
the FSU Affirmative Action program designed to increase representation of women and ethnic
minorities in the school's e-mployment.
Alvarado , assistant professor
in the School of Social Work and
coordinator of Affirmative Action,,.. hopes the program will be
considered important enough
to become institutionalized, and
thus , at some time , eliminate
the need for the separate affirmative action program. Says Alvarado , "We want to bring in
qualified people because they
are the ones who will sell the
program."
Affirmative Action is a followup to Title VII of the Civil
Rights Act of 1964 which declared
it unlawful for an employer to
refuse to hire, fire or dis- .
criminate against any person because of race, color, religion or
sex. The program came into law
on November 20, 1969, as part
of an executive order by President Richard Nixon. This order
states that not only will employers not discriminate against
persons, but they will also take
"affirmative action to ensure that
women and ethnic groups are
represented in the ranks of employt:.~nt at all levels," Alvarado
explained.
Th~s type of program pertains
to those public or private institutions that receive· federal
money, assistance which FSU acquires.
Alvarado, who came _to FSU
last February to accept the position as coordinator, says the
program declares "we will make
FSU an equal opportunity employer." Affirmative Action also
must make an assessment ofdeficiencies that exist in the different positions the university
has to offer, such as underrepresentation in employment of
women or ethnic minorities, un-,
equal pay .for women, or unequal
numbel' of teachers per number
of students.
A plan had to be established to
correct these deficiencies. Alvarado states that problems in the
different departments and
schools at the university must be
brought out, a time limit must
be set to establish the desired
parity in the faculty, information
on affirmative action must get
wide distribution and opportunities of employment must be
clarified. All these methods work
toward the same end - to relay
to the employer the message,
"don't discriminate in hiring,"
Alvarado said.
Affirmative Action has two
divisions, faculty and staff. Alvarado is responsible for faculty
hiring. It is easier to acquire
persons for staff employment
than faculty employment because, according to Alvarado,
"we must advertise to those
outside universities where the
Blacks and Chicanos· are." To
help illustrate the point, the pro-
fessor said, "You can find Chicanas to hire as secretaries,
but how many Chicanas have
their doctorate? Not very many."
One reason behinq the lack of
Chicanos with higher educational
backgrounds is, Alvarado says,
the inaccessibility of this education due to financial difficulties.
All types of programs can be
opened, but without the necessary money, Chicano students
and other minorities are limited
to what they can do.
"There aren't too many middle-class, middle income Chicano students, so they don't have
money available to acquire higher education," Alvarado stated.
More Chicano students are
pursuing higher education, however, which Alvarado says shows
the Chicano will participate in
the system when th~ means are
available. Alvarado expresses
the expectation of more Chicanos
going for their terminal degrees
in the next five to ten years·.
"But," the coordinator states,
"we must actively recruit the
minorities .now and seek the peo. ple who are going to finish school
soon, not wait u,ntil we have a
large num her of qualified students."
There are not a· lot of qualified
students in Fresno, according to
Alvarado, thus Affirmative Action must look totheuniversities
out of the state, such as T~xas,
New Mexico and Arizona. Southern California University also
looks promising to Alvarado.
The emphasis to selecting
MAKING A POINT-Andrew Alvarado is .the coordinator of the
qualified students has dissolved
• Affirmative Action program at CSUF~ Photo by Pal!I Kuroda.
(Continued on Page 4, Col. 1)
2
THE DAILY COLLEGIAN
EDITORIAL
Fri., Nov. 9, 1973
Education. nee~s are "ignored
Probably one of the most respected persons in the United States
today is the professional educator. The title "professional educator"
itself has somewhat of a noble ring and brings to mind a picture of
someone sincerely concerned about _the education of children.
-
However there are many educators who don't deserve to be called
professionals because while they have preached concern about developing the capacity of children, they have pretended not to notice
tlfe severe educational problems" faced by many Chicano children.
Many of these "professional educators" will make a point of not
missing a PTA meeting, but will ignore a high dropout rate of
Chicanos in their schools.
The high dropout rates of Chicanos in the Southwest, which go as
high as 50 per cent in some districts, have been pointed out over
and over agai-n, almost to the point that ·some might say that they
don't want to hear them anymore. Statistics can be very powerful
Indicators of a problem, but many times they are not seen in terms
of human reality. Behind every dropout number is a human being
who most Uk-ely never discovered his or her potential. When you
talk about a large Chicano dropout rate you are actually talking
about a mass waste of human potential and life.
For some unexplained reason, some educators never ecome
concerned about this mass waste of lives right before their eyes. To
some of them, dropouts are a terrible thing, but- when a Chicano
student drops out it's nothing to worry about.
41111111
~
What Chicano dropout rate?
Suit filed against LA restaurants
ELEVE.N
OPEN 24 HRS~
CE.DAR-SHAW
sociation of restaurant and hotel
A class-action suit has been
operators were also named defiled against more than a dozen
fendants in the action. The , deof Los Angeles' swank restaufendants had no comment and
rants and hotels, charging therr
some were not even aware the
With discrimination against misuit _had been filed.
norltles ln their hiring and
A permanent injunction is
promotion practices regarding
sought barring violations of feddining room personnel.
eral civil rights laws and equal
The nonprofit California Law
Center filed the suit on hehalf opportunity laws. It also asks a
court order compelling the de_,
of all Blacks and women damaged
fendants to modify their hiring
through discrimination.
and promotion practices.
It alleges discrimination on
The suit contends the hotels
the part ,of the Beverly Hilton ..
and restaurants have refused to
Los Angeles llllton. Century
recruit women and Blacks for
Plaza and thre~ other hotels.
Restaurants named in the suit dining room work, although they
a re employed in their lowerwere Th~ Bistro, Scandia, Pepaying cocktail lounges. coffee
rino's and six other restaura1its.
Three labor unions and an as- · shops and kitchens.
OPENING SPECIALS
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MOTOR OIL
3 qts.
'The lack of concern for the problems of Chicano students can
be traced to an attitude which places the blame of failure on the
student, not the school. To some educators , Chicano students are
dum_b, unmotivated, born to be "troublemakers " and don't care to
learn. Such misconceptions are an easy escape for educators who
don't want to accept the fact that their traditional methods of education are not working with the Chicano child. It is inexcusable for a
"professional" to blame children for his or her lack of innovation
and practicality.
It would be irr'e sponsible to say that all educators a r e insensitive
to the educational problems of Chicano children. Many teachers,
who deserve to be called professionals, were quick to point that
many Chicano children were having problems · learning because of
language problems or other reasons. To many of these educators, it
was a frustrating experience for the educational problems of the
Chicano child are complex and requtr~ new approaches. Educational
problems are not corrected over night, but at least such educators
made an attempt to start exploring the problem rathe r than rationalizing and making excuses.
Never before has more attention been given to the education of the
Chicano child than now. Chicano education professionals , who must
lead the way in coming up with new educational programs for Chicanos, and their sensitive colleagues are beginning to create innovative programs. But despite the progress that has been made, a
tremendous task lies ·ahead and negative attitudes toward new approaches to Chicano education remain ~ntrenched in the school
system.
But Chicano educators and other professionals must not surrender
to frustration or facing a belligerent foe who gives in slowly and
and can think of dozens of institutional tricks to choke off funds for
bilingual programs. Persistence is a virtue .that takes great character and determination and the struggle to make the educational
system more practical in dealing with Chicanos will require the
dedication of more than one generatton of Chicano educators. Through
solid . educational programs, they must show the skeptics that their
fears are without reason.
When Chicano dropout rates are reduced the school system will
become only stronger and more efficient. However, this change for
the better will be delayed if some educators coi)tinue with their
stubborn attitudes. Such people will be remembe-red not as professionals, just educators.
THE DAILY ·.COLLEGIAN
Published five days a week except
holidays and examination periods by
the Fresno State College Association .
Moi l subscriptions $8 a semester, $15
a year. Editorial office, Keats Campus
Building. telephone 487-2486 . Busi•
ness and advertising office , Keats
Campus Building, telephone 487-2266.
SPARK PLUGS
AC
or
CHAMPION
RE:gulor . Type
99
Opinions expressed in Collegian edi·
torials, including feature-editorials
and commentaries by guest writers, ·
are not necessaril y those of Cali•
fornia State University, Fresno , or
the student body.
1
(
- L.-\
EXCEL______,
Auto Accessories
- - - - - - - - SHAW
AT PEACH
(3/4-mile east of campus)
The above is not sponsored· by the
or the FSC Anociation, Inc.
,·oz
DE AZTL-\~
Editor . . , . . . . . . . . . Beto Reyes
Reporters . . . . . Alicia ~.1aldonado,
Cynthia Lugo , Lore nzo Romero ,
Robert \larti ne z. Ron Orozco
Photo Editor . . . . . . . . Ed Zepeda
Cartoonist .. , . . . Guillermo Lopez
csu·c
STUDENTS SEEKING
CREDIT INFORMATION
~OR HONDA MOTORCYCLES
NEW or USED CALL:
299-2511
between 8:30 o .m. to 10:00 p .m.
J. H. SANDERS HONDA -
CLOVIS
CALL CAMPUS REPRESENTATIVE
RANDY SCOTT AT 224-2426
Fri., Nov. 9, 1973
NCHO seeks student recruits
· THE DAllf CQLLEGIAN
3
to alleviate health problems
By Robert Martinez
Poor health conditions in the
Chicano community have been
no secret for a long time.
But now, through the efforts
of the National Chicano Health
Organization (NCHO), some
headway may be. made.
According to L_inda Hernandez,
junior pre-med major and chairwoman of the CSU, Fresno NCHO
chapter, NCHO is a national organization which recruits and
assists Chicano students into the
medical and dentai flelds.
NCHO activities range from
making films to taking field trips
to ·the various medicafand dental
schools (such as San Francisco
Medical School).
According to Miss Hernandez
the need for Chicanos in th~
medical field has resulted from
many factors. Among them is
lack of trust between Chicano
patients and Anglo doctors. ·
•Many Chicanos will wait until
they go ·back to Mexico to receive medical attention, so
strong is their distrust " she
said.
Miss Hernandez added that
many Chicanos think they will
be "gypped" if they go to an
A ng1o doctor, and noted the language barrier as another problem. As in other professional
areas, the negative self-image
will be decreased if Chicanttos
see Chicanos in the medical and
dental fields, she said.
NCHO provides tutoring and
some financial assistance to its
members. The CSUF chemistry
department also has helped
-NC HO in its efforts. The poor health problem and
the lack of Chicanos to combat
it is very much here. But, withthe efforts of such organizations
as NCHO, headway will be made.
If anyone is interested in the
medic-al or dental fields or just
helping out in NCHO, contact
L lnda Hernandez at the La Raza
Studies omce or call 487-2848.
Teamsters accused of discrimination
The Justice Department has
threatened to fite a civil rights
suit against the Teamsters Union and the nation's truckers for
allegedly discriminating against
Sp a ni sh -surnamed Americans
and Blacks.
Assistant Attorney General J.
Stanley Pottinger told the union
in a letter that a lawsuit is
contemplated if the union and
trucking companies continue to
resist proposals to increase the
percentage of · Blacks and Spanish-surnamed Americans employed.
·
A Department spokesman said
· the union and companies were
given 30 days to reply to the
letter.
In his letter, Pottinger said
investigators have gathered evidence of "a pattern and practice
of discriminatory employment
practices·" in the trucking industry.
Pottinger said employers "have
failed and refused to recruit,
hire, transfer and promote
Blacks and Spanish-surnamed
individuals to higher paid, more
desirable jobs such as road dri ver on an equal basis with white
Anglo persons."
He continued that the seniorlty
system written into the Teamsters contract with the employers perpetuates the discrimina-
tion by discouraging Blacks and
the Spanish-surnamed • from accepting promotion even if offered. The seniority system
. requires, for example, that a
janitor would lose all seniority
with the company if he should
accept promotion to a driver,
said Pottinger.
r-------~---~,
I
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UFWA pickets _are arrested I
,during ·san _Francisco protest
Seventeen United Farm Workers of America members were
arrested Saturday in San Francisco while picketing a cigar
store which was selling UFWboycotted wine.
Eleven men and six women
were booked for investigation-of
obstructing the sidewalk and ere-
ON CAMPUS.
ating a public nuisance in front
of the Mission District store.
Respanding to a· complaint by
the owner, police said they observed pickets obstructif}g ·and
harassing customers. Police say
the pickets failed to heed a warning and were arrested without
. incident.
Those arrest.ed were reportedly protesting the sale of Gallo
wine.
'II
i
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Good after 5 p.m.
Sun. thru Thurs.
~
I
,I
I
I
BURGER
·KING
Standard Oil of Callfornia will
interview January graduates with
degrees in ci vii, mechanical and
electrical engineering. The interview Will be hell in New Administration 266-267. Standard
will also interview juniors for
summer intern pr-ograms.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall • .
SATURDAY
with this coupon
-GOOD.FOR
ONE WHOPPER,
-FRENCH FRIES
&
DRINK
son
The 16th Annual Cotton judging Contest will be held at 9: 30
a.m. in the Agriculture Area.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall.
SUNDAY
The College Union wi-11 sponsor
.the · 1944 classic crime film
"Double Indemnity" at 8 p.m. in
the College Union Lounge. In the
film, an insurance agent and a
greedy blond connive to kill her
' husband and collect the premiums. Billy Wilqer directs
Barbara Stanwick, Edward G.
Robinson !ind Fred MacMurray in
the crime thriller.
The Chinese Students Club will
meet at 12:30 in CU 304.
.
PAY FOR ONE ENJOY ONE FREE
;
I
I
I
I ·4509 N. BLACKSTONE I
1 FRESNO, CALIFORNIA 1
.. - - ·- - - - - - ·- ;_ J
with all the comforts. Air
conditioning. All electric
kitchen with self-clean
oven, frost-free refrigerator, disposal and dish- _
washer. Shag carpeting.
What's more, there's
private patios or de~k. .
Meadow Wood is
quietly located across
from University campus
on East Shaw Ave., between Mapl~ and
Each ~pntemporary _ Woodrow. Live where one and two bedroom
· you play. Phone
.garden apartment comes
229-6377.
Millbrook United Presbyterian Church
3620 N. MibLBROOK (Between Shields & Dakota)
MORNING WORSI-IlP 9 & 11:00 A.M.
College Fellowship: 6:00 p.m. Sunday; Potluck & Bible Study
CHANCEL CHOIR - THURSDAYS 7:30
COLLEGIANS WELCOME!
· Ernest I. Bradley, Pastor - Dale A. Ridenour, Associate Pastor .
For Transportation phone 227-5355
p:m.
TRINITY LUTHERAN CHURCH
1
~
(Pnview rents from $150)
Discover Meadow
Wood. A beautiful garden apartment community. With everything
.under the sun. Pools.
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MASSES:_Sundays 8 - 10 - 12- Noon;
MASSES: Mon., Tues., Thurs., Fri., 5 p.m.; Wed., 7:30 p.m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio P. Negro and Rev. W. Minhoto, Chaplains
EAST BULLARD (Between First and Cedar)
SUNDAY: Bible School, 9 a.m.; Morning Worship, 10 a.m • .
Young People, 5 p.m.; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community ·
Transportatlon Available -- Phone 439-6530
Minister: Hugh Tinsley - Phone 439-9313
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Fresno's
157.2 E. BARSTOW AVE. - Phone 439-4641
COLLEGE CHURCH ·Of CHRIST · .
~ ®
_ TODAY
The College· Union and La
Raza Studies will present Chicano Grassroots Experiment at
noon in the CU Lounge.
. St.. Paul's Catholic ·Chapel at Newma·n Center .
LUTHERAN CHURCH IN AMERICA
3973 N. -Cedar (Near Ashlan)
9-10:30 AM: WORSHIP
HOLY COMMUNION - 1st Sunday
Contemporary Liturgy - Fourth Sunday 9 AM
Phllip A. Jordan, Pastor
Carl E. Olson, Assoc. Pastor
BETHEL TEMPLE
•JUST ·SOUTH OF FASHION FAIR"4665 NORTH FIRST (Near Shaw) .
Rev. Donald K. Skaggs, Pastor; Robert Hudson, Associate
Sunday School: 9:45 a.m.
Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m.
Youth Mee_ting: 5:45 p,m.
Evening Evangelistic: 7:00 p.m.
Wednesday - Bible Study and Praye.r: 7:30 p.m. -•
, UNITED CHURCH CENTER.
4th and Barstow - Phone 224-1947
Sunday Worship:
9:30 - UNIVERSITY PRESBYTERIA'N
11:00 - WESLEY METHODIST
College choir, Sunday 4:00 PM
College groups Sunday 7:30 PM and Wednesday 6:00 PM
Ministers: s. Wm. Antablin, Donald H. Fado, John F. Boogaert
PEACE LUTHERAN CHURCH
CEDAR & GETTYSBURG
Sunday Worship : 8:30 & 11- A.M •
College Encounter - 9:45 A.M. Sunday
K. Fuerbringer, Pastor
Phone 431-0858 / 222-2320
THE PEOPLE'S . CHURCH
Corner of Cedar & Dakota
Sund~ Collegiate Interact - 9:45 A.M.
Morning Worship - 8:30, 9:45, 11:00 A.M.
Sunday Eve. Service - 7:00 P.M.
College Bible Study -_ Wednesdays 9:15 P.M.
Need a Job? Call Collegiate Interact Job Placement Service
· 226--0220
G. L. Johnson, Pastor
Douglas A. Holck, Minister of Music
Russell-Brown, Minister of Youth
Austin D. Morgan, Minister of Pastoral c are
Hal Edmpnds, Minister of Educatio~
·----------------~--
4
THE DAILY COLLEGIAN
Fri., Nov. 9, 1973
Telem ex seeks more Chicano involvement
By Ron Orozco
Nearly sixty Chicano students
are · studying camera angles,
newspaper columns, and typewriter keys every week at the
Telemex Media Center.
The students are learning the
basic fundamentals and advanced
techniques of journalism. They
have no aspirations of superfluous reporting like an ableminded Clark Kent. The group
only seeks to tell its story.
•The mass media so thoroughly influences every aspect
of everyone," said Steve Soriano, Telemex Media Center director and La Raza Studies
instructor. •rt influences our art
and our culture. It sort of dictates to us the type of feeling
that we'll have.
"It's essential that we understand it and it's essential that
we start getting into it so we can
learn more about ourselves and
everyone can start understanding
us."
Telemex Media Center, a special project designed by one of
three Chicano subcommittees
under KFSN-TV Channel 30 minority advisory committee, has
been offering a journalistic education to Chicanos for 14 mbnths.
Courses in still photography,
motion picture photography, the
mass media, and television production are being taught during
the current school s e gm en t .
Three instructors are still welcoming Chicano enrollment at the
center, located at the old University de Aztlan complex at
410 Yosemite.
•we teach more in a shorter
period of time than any similar
class that State would teach,"
said Soriano. "By the time they
get through the baste class they
have reached from learning how
to develop negatives to putting
on slide presentations, to studio
lighting, and to color -development."
The Telemex staff - Ed Zepeda, Carlos Kaneko and Soriano
-- and center operate from an
$8,000 budget. . The funds are
supplied from KFSN-TVChannel
30 minority advisory committee.
The instructors all believe their
center is invaluable.
"For too long the media has
oppressed the Chicano," said
Soriano. "Until we start taking
Affirmative Action
(Continued from Page 1)
some negative attitudes to the
_affirmative action program.
"There have been repercussions," Alvarado said, "mainly
due to misconceptions - that we
would bring in minorities who
are not qualified in the minimal
requirements. But we said no,
only the qualified would be selected. We want to bring in good
people because they can demonstrate that they can compete with
everyone else."
While there have been isolated
cases of disagreement, Alvarado
believes that the situation has
cleared and will continue to do
better as the program provides
more information. •we use the
standards set for everybody else
and go out and actively recruit
_ the minority."
The. response from the minority student has been good. The
reason for going to school, Alvarado says, is obviously to further one's education in hopes of
being hired in some type of job.
Students are interested in the
program , although they may become disinterested when they
learn the details on the salary at
FSU. Other universities out of
state can offer more in terms
of salaries, but Alvarado says,
"All the universities in California are the same, so if they
want to work in · this system,
Don~t drive in the fog.
Sav·e time & money. We have
inewnsve apts. only 4' blks.
from the camp4s. 1 or 2 bdrm.
furnished or.unfurnished, also
shared .apts. SAHARA APTS.
5330 N. 6th St. 229-9268
they can work here."
This year, 75 instructors were
hired. These included 23 white
females, 34 white males, seven
Blacks, nine Chicanos, two
Asian-Americans, but no Native
Americans. The .Affirmative Action program was involved in
these hirings, more in some
cases than in others, along with
the department heads and the-administration.
Alvarado believes that the
· community should henent from
the actions that go on in the university. "If the Agriculture Department discovers a new way
to graph a plant of feed cows,
it benefi_ts the farmers here,"
Alvarado stated. •If a professor
writes this information up in an
article and · the farmers find out
about it, then it benefits the community."
Alvarado sees Affirmative Action as benefitting the community. He explains that teachers
who are hi.red by Affirmative
Action, such as Chicanos and
Blacks, will have an insight to
the problems of the minority
child in the classroom. This
will make for a better classroom situation and better teachers and will benefit the community, Alvarado said,
FREI-; HllRGER KING TICKETS
FILM EDITING-Telemex s.tudents learn the finer points of film editing in class taught by Ed Zepeda.
Photo by Ed Zepeda.
over those traditionally Anglo
dominated medias, we'll still be
in the same rat race. We'll still
be oppressed, explo~ted, and kept
culturally deprived, as well as
economically deprived.
"It's just a job where Chicanos
were always told they never had
a chance. That's how come you
don't see many Chicano doctors
and lawyers, too. It's the same
type of thing. But finally Chicanos are realizing that they can
get in, and there's a real intense
enthusiasm.
"Chicanos have become more
aware of how powerful the media
is and how it can influence ..•
Chicauo.s .see it as a real oppor-
Sunset
(Continued from Page 1)
seek help from then-CSUF La
Raza Studies Director, Alejandro
Saragoza.
Saragoza arranged to have
volunteer Chicano students tutor
the Sunset residents.
The problem of the high cost
of food also has had an impact
on Sunset residents , so Mendoza
and his group started the "Los
Caudillos Cooperative."
Through the cooperative, residents grow much of their own
f-ood. Mendoza said the effort
was necessary because many
Sunset residents are farmworkers and don't earn very much and
can't qualify for food stamps.
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tunity to get in. But I see it's
going to get tougher, and if the
Chicano wants to get into the
media, he should do it within the
next couple of years , " he said.
The a~vanced students of the
Telemex Media Center help contribute material to Tel em ex Rroductions, . which produces Channel 30's Ahora Program. Thus
far, Telemex Prod 11ctions has
presented two Wounded Knee and
two United Farm V{orkersTeamsters confrontation documentary films. It has also made
six other programs.
•we have covered the campesino more thoroughly than anybody else in the world," said
Soriano. "We have tens of thousands of feet on them . We have
shot two programs on them and
are working on a third one."
Although the center has a limited equipment supply, Soriano
has hopes of enlarging the cen-
~q1
ter with a bigger budget.
•we have visi ons of trying to
seek more funding, so we c;:i.n
make it become a cultural and
art center, as well as a media
center. But we need thousands more just to keep the media
center what it is now," he said.
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Sunset residents become politically a:ctive
By Lorenzo Romero
A "barrio's" community action
has resulted in the breaking of a
law, · but also the solutton to a
problem.
The community of Sunset, or
Sunset Gardens, as it is officially labeled on the city's maps,
is a square mile area in West
Fresno and the majority of its
long-time residents are Chicanos
who speak only Spanish.
The people here have an elected community council, or concil-
io, which was started to air the
problems encountered by the
community and to find solutions
to them, according to Cresencio
Mendoza, president of theSunset
Community Councll.
Mendoza said one of the problems which the council dealt with
was a traffic problem. He said
that due to the building of new
houses just northwest of Sunset
. there was an increase in the
amount of truck and automobile
traffic going through the area.
was no problem and no need for
This created a hazard to children on their way to school. - stop signs.
Members of the concilio then
"The trucks would just speed by
went to a •dump" and bought
uncontrolled, without regard for
several old stop signs and placed
anybody, since there weren't
them at various intersections in
any stop signs at any of the interthe community.
sections here," said Mendoza.
"We lcnew this was against the
The council took this problem
to the city's traffic department
law but we had no choice. We
tried the other alternatives of
and were told that a study would
working within the system but
be made to find out if there was
nothing came of it," said Men"indeed" a problem. A shor.t time
doza.
after, the concilio received word
He added that soon after the
from the department that there
city put in some temporary signs
but they were later taken down.
"We then went directly to the
C tty Council and protested. They
then voted unanimously to review our situation."
The community now has a stop
sign at each of its ten intersections.
Another problem the concilio
has encountered is one of obtaining a community center or
meeting place.
Members of the concilio claim
they always had a problem in
using the Sunset Elementary
School when it was under the
administration of the county.
At the beginning of this school
year the school came under the
jurisdiction of the Fresno Unified School District.
The concilio contracted for the
use of the building twice a month,
but when members went to the
school for a second meetingthey
CHILDREN WALK HOME FRQM SCHOOL IN 'SUNSET'.
Photo by Ed Zepeda.
· Voz de
I~ ..
THE DAILY COLLEGIAN
LXXVlll/39
California State University, Fresno
Friday, November 9, 1973'
locked.
About twenty of us then went
down to their •administration
building and protested;_that was
the only way we got any results,•
said Mendoza.
Monday, the City Council approved $46,000 for a Sunset Community Design Center. The center was· needed, according to
Mendoza, because sunset residents haven't been receiving
adequate services from centers
in West Fresno. ·
"We are going to make our
center bilingual in every way,
so that it will be able to serve
all of the people that seek help,•
added Mendoza.
Another important problem the
council ts attempting to solve
is the learning of English because · many of its. members
speak· only Spanish, said Mendoza.
Members of the concillio first
attempted to start English
classes last November through
the ·Fresno Adult School. Mendiza claims that the procedure
was oriented toward the counting
ofneads, rather than teaching the
people.
"We were given. a long list of
requirements and other things we
had to do before we could even
get started," said Mendoza, who
speaks only Spanish himself.
The council then decided to
(Continued on Page 4, Col. 3)
found the gates
Ill
City College has radio program
Fresno City College is sponsoring a program over radio
station KXEX-AM (1550) in an
effort to bring news of the college to the Spanish-speaking
community.
The program provides general
information about application
procedures, counseling, testing,
financial aids, and the many educational opportunities available
at Fresno City College. The program is aired each Friday afternoon from 1-1:30 p.m.
Begun as a weekly 10-minute
program three years ago, the,
program· was expanded a year
later to the present 30-minute
forwat. FCC counselors Carios
Gonzalez, Celia Gomez, Frank
Quintana, Amador Lopez and
Adrian Acosta, and FCC instructors Venancio Gaona, Arturo
Amaro, and Isaias Paz are participating on a volunteer basis.
Gonzalez is in charg~ of volunteer coordination, while Paz
handles Spanish news releases.
"This program ls mainly directed toward 'mom and dad' at
home, hoping it wlll filter down
to the 18-year-old dropout, for
example," said Gonzalez. "We
hope the program will at least
get them thinking about coming
l}ack to school."
•
,n
hiring
Affirmative Action strives for" equal opportunity
By Alicia Maldonado
"We want to get everyone on
campus involved in it , " Andrew
Alvarado states, "from the president of the ·university on dow,n
to the department heads and instructors ."
And that is one of the goals .of
the FSU Affirmative Action program designed to increase representation of women and ethnic
minorities in the school's e-mployment.
Alvarado , assistant professor
in the School of Social Work and
coordinator of Affirmative Action,,.. hopes the program will be
considered important enough
to become institutionalized, and
thus , at some time , eliminate
the need for the separate affirmative action program. Says Alvarado , "We want to bring in
qualified people because they
are the ones who will sell the
program."
Affirmative Action is a followup to Title VII of the Civil
Rights Act of 1964 which declared
it unlawful for an employer to
refuse to hire, fire or dis- .
criminate against any person because of race, color, religion or
sex. The program came into law
on November 20, 1969, as part
of an executive order by President Richard Nixon. This order
states that not only will employers not discriminate against
persons, but they will also take
"affirmative action to ensure that
women and ethnic groups are
represented in the ranks of employt:.~nt at all levels," Alvarado
explained.
Th~s type of program pertains
to those public or private institutions that receive· federal
money, assistance which FSU acquires.
Alvarado, who came _to FSU
last February to accept the position as coordinator, says the
program declares "we will make
FSU an equal opportunity employer." Affirmative Action also
must make an assessment ofdeficiencies that exist in the different positions the university
has to offer, such as underrepresentation in employment of
women or ethnic minorities, un-,
equal pay .for women, or unequal
numbel' of teachers per number
of students.
A plan had to be established to
correct these deficiencies. Alvarado states that problems in the
different departments and
schools at the university must be
brought out, a time limit must
be set to establish the desired
parity in the faculty, information
on affirmative action must get
wide distribution and opportunities of employment must be
clarified. All these methods work
toward the same end - to relay
to the employer the message,
"don't discriminate in hiring,"
Alvarado said.
Affirmative Action has two
divisions, faculty and staff. Alvarado is responsible for faculty
hiring. It is easier to acquire
persons for staff employment
than faculty employment because, according to Alvarado,
"we must advertise to those
outside universities where the
Blacks and Chicanos· are." To
help illustrate the point, the pro-
fessor said, "You can find Chicanas to hire as secretaries,
but how many Chicanas have
their doctorate? Not very many."
One reason behinq the lack of
Chicanos with higher educational
backgrounds is, Alvarado says,
the inaccessibility of this education due to financial difficulties.
All types of programs can be
opened, but without the necessary money, Chicano students
and other minorities are limited
to what they can do.
"There aren't too many middle-class, middle income Chicano students, so they don't have
money available to acquire higher education," Alvarado stated.
More Chicano students are
pursuing higher education, however, which Alvarado says shows
the Chicano will participate in
the system when th~ means are
available. Alvarado expresses
the expectation of more Chicanos
going for their terminal degrees
in the next five to ten years·.
"But," the coordinator states,
"we must actively recruit the
minorities .now and seek the peo. ple who are going to finish school
soon, not wait u,ntil we have a
large num her of qualified students."
There are not a· lot of qualified
students in Fresno, according to
Alvarado, thus Affirmative Action must look totheuniversities
out of the state, such as T~xas,
New Mexico and Arizona. Southern California University also
looks promising to Alvarado.
The emphasis to selecting
MAKING A POINT-Andrew Alvarado is .the coordinator of the
qualified students has dissolved
• Affirmative Action program at CSUF~ Photo by Pal!I Kuroda.
(Continued on Page 4, Col. 1)
2
THE DAILY COLLEGIAN
EDITORIAL
Fri., Nov. 9, 1973
Education. nee~s are "ignored
Probably one of the most respected persons in the United States
today is the professional educator. The title "professional educator"
itself has somewhat of a noble ring and brings to mind a picture of
someone sincerely concerned about _the education of children.
-
However there are many educators who don't deserve to be called
professionals because while they have preached concern about developing the capacity of children, they have pretended not to notice
tlfe severe educational problems" faced by many Chicano children.
Many of these "professional educators" will make a point of not
missing a PTA meeting, but will ignore a high dropout rate of
Chicanos in their schools.
The high dropout rates of Chicanos in the Southwest, which go as
high as 50 per cent in some districts, have been pointed out over
and over agai-n, almost to the point that ·some might say that they
don't want to hear them anymore. Statistics can be very powerful
Indicators of a problem, but many times they are not seen in terms
of human reality. Behind every dropout number is a human being
who most Uk-ely never discovered his or her potential. When you
talk about a large Chicano dropout rate you are actually talking
about a mass waste of human potential and life.
For some unexplained reason, some educators never ecome
concerned about this mass waste of lives right before their eyes. To
some of them, dropouts are a terrible thing, but- when a Chicano
student drops out it's nothing to worry about.
41111111
~
What Chicano dropout rate?
Suit filed against LA restaurants
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A class-action suit has been
operators were also named defiled against more than a dozen
fendants in the action. The , deof Los Angeles' swank restaufendants had no comment and
rants and hotels, charging therr
some were not even aware the
With discrimination against misuit _had been filed.
norltles ln their hiring and
A permanent injunction is
promotion practices regarding
sought barring violations of feddining room personnel.
eral civil rights laws and equal
The nonprofit California Law
Center filed the suit on hehalf opportunity laws. It also asks a
court order compelling the de_,
of all Blacks and women damaged
fendants to modify their hiring
through discrimination.
and promotion practices.
It alleges discrimination on
The suit contends the hotels
the part ,of the Beverly Hilton ..
and restaurants have refused to
Los Angeles llllton. Century
recruit women and Blacks for
Plaza and thre~ other hotels.
Restaurants named in the suit dining room work, although they
a re employed in their lowerwere Th~ Bistro, Scandia, Pepaying cocktail lounges. coffee
rino's and six other restaura1its.
Three labor unions and an as- · shops and kitchens.
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'The lack of concern for the problems of Chicano students can
be traced to an attitude which places the blame of failure on the
student, not the school. To some educators , Chicano students are
dum_b, unmotivated, born to be "troublemakers " and don't care to
learn. Such misconceptions are an easy escape for educators who
don't want to accept the fact that their traditional methods of education are not working with the Chicano child. It is inexcusable for a
"professional" to blame children for his or her lack of innovation
and practicality.
It would be irr'e sponsible to say that all educators a r e insensitive
to the educational problems of Chicano children. Many teachers,
who deserve to be called professionals, were quick to point that
many Chicano children were having problems · learning because of
language problems or other reasons. To many of these educators, it
was a frustrating experience for the educational problems of the
Chicano child are complex and requtr~ new approaches. Educational
problems are not corrected over night, but at least such educators
made an attempt to start exploring the problem rathe r than rationalizing and making excuses.
Never before has more attention been given to the education of the
Chicano child than now. Chicano education professionals , who must
lead the way in coming up with new educational programs for Chicanos, and their sensitive colleagues are beginning to create innovative programs. But despite the progress that has been made, a
tremendous task lies ·ahead and negative attitudes toward new approaches to Chicano education remain ~ntrenched in the school
system.
But Chicano educators and other professionals must not surrender
to frustration or facing a belligerent foe who gives in slowly and
and can think of dozens of institutional tricks to choke off funds for
bilingual programs. Persistence is a virtue .that takes great character and determination and the struggle to make the educational
system more practical in dealing with Chicanos will require the
dedication of more than one generatton of Chicano educators. Through
solid . educational programs, they must show the skeptics that their
fears are without reason.
When Chicano dropout rates are reduced the school system will
become only stronger and more efficient. However, this change for
the better will be delayed if some educators coi)tinue with their
stubborn attitudes. Such people will be remembe-red not as professionals, just educators.
THE DAILY ·.COLLEGIAN
Published five days a week except
holidays and examination periods by
the Fresno State College Association .
Moi l subscriptions $8 a semester, $15
a year. Editorial office, Keats Campus
Building. telephone 487-2486 . Busi•
ness and advertising office , Keats
Campus Building, telephone 487-2266.
SPARK PLUGS
AC
or
CHAMPION
RE:gulor . Type
99
Opinions expressed in Collegian edi·
torials, including feature-editorials
and commentaries by guest writers, ·
are not necessaril y those of Cali•
fornia State University, Fresno , or
the student body.
1
(
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EXCEL______,
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- - - - - - - - SHAW
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The above is not sponsored· by the
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,·oz
DE AZTL-\~
Editor . . , . . . . . . . . . Beto Reyes
Reporters . . . . . Alicia ~.1aldonado,
Cynthia Lugo , Lore nzo Romero ,
Robert \larti ne z. Ron Orozco
Photo Editor . . . . . . . . Ed Zepeda
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csu·c
STUDENTS SEEKING
CREDIT INFORMATION
~OR HONDA MOTORCYCLES
NEW or USED CALL:
299-2511
between 8:30 o .m. to 10:00 p .m.
J. H. SANDERS HONDA -
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CALL CAMPUS REPRESENTATIVE
RANDY SCOTT AT 224-2426
Fri., Nov. 9, 1973
NCHO seeks student recruits
· THE DAllf CQLLEGIAN
3
to alleviate health problems
By Robert Martinez
Poor health conditions in the
Chicano community have been
no secret for a long time.
But now, through the efforts
of the National Chicano Health
Organization (NCHO), some
headway may be. made.
According to L_inda Hernandez,
junior pre-med major and chairwoman of the CSU, Fresno NCHO
chapter, NCHO is a national organization which recruits and
assists Chicano students into the
medical and dentai flelds.
NCHO activities range from
making films to taking field trips
to ·the various medicafand dental
schools (such as San Francisco
Medical School).
According to Miss Hernandez
the need for Chicanos in th~
medical field has resulted from
many factors. Among them is
lack of trust between Chicano
patients and Anglo doctors. ·
•Many Chicanos will wait until
they go ·back to Mexico to receive medical attention, so
strong is their distrust " she
said.
Miss Hernandez added that
many Chicanos think they will
be "gypped" if they go to an
A ng1o doctor, and noted the language barrier as another problem. As in other professional
areas, the negative self-image
will be decreased if Chicanttos
see Chicanos in the medical and
dental fields, she said.
NCHO provides tutoring and
some financial assistance to its
members. The CSUF chemistry
department also has helped
-NC HO in its efforts. The poor health problem and
the lack of Chicanos to combat
it is very much here. But, withthe efforts of such organizations
as NCHO, headway will be made.
If anyone is interested in the
medic-al or dental fields or just
helping out in NCHO, contact
L lnda Hernandez at the La Raza
Studies omce or call 487-2848.
Teamsters accused of discrimination
The Justice Department has
threatened to fite a civil rights
suit against the Teamsters Union and the nation's truckers for
allegedly discriminating against
Sp a ni sh -surnamed Americans
and Blacks.
Assistant Attorney General J.
Stanley Pottinger told the union
in a letter that a lawsuit is
contemplated if the union and
trucking companies continue to
resist proposals to increase the
percentage of · Blacks and Spanish-surnamed Americans employed.
·
A Department spokesman said
· the union and companies were
given 30 days to reply to the
letter.
In his letter, Pottinger said
investigators have gathered evidence of "a pattern and practice
of discriminatory employment
practices·" in the trucking industry.
Pottinger said employers "have
failed and refused to recruit,
hire, transfer and promote
Blacks and Spanish-surnamed
individuals to higher paid, more
desirable jobs such as road dri ver on an equal basis with white
Anglo persons."
He continued that the seniorlty
system written into the Teamsters contract with the employers perpetuates the discrimina-
tion by discouraging Blacks and
the Spanish-surnamed • from accepting promotion even if offered. The seniority system
. requires, for example, that a
janitor would lose all seniority
with the company if he should
accept promotion to a driver,
said Pottinger.
r-------~---~,
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UFWA pickets _are arrested I
,during ·san _Francisco protest
Seventeen United Farm Workers of America members were
arrested Saturday in San Francisco while picketing a cigar
store which was selling UFWboycotted wine.
Eleven men and six women
were booked for investigation-of
obstructing the sidewalk and ere-
ON CAMPUS.
ating a public nuisance in front
of the Mission District store.
Respanding to a· complaint by
the owner, police said they observed pickets obstructif}g ·and
harassing customers. Police say
the pickets failed to heed a warning and were arrested without
. incident.
Those arrest.ed were reportedly protesting the sale of Gallo
wine.
'II
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Good after 5 p.m.
Sun. thru Thurs.
~
I
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I
I
BURGER
·KING
Standard Oil of Callfornia will
interview January graduates with
degrees in ci vii, mechanical and
electrical engineering. The interview Will be hell in New Administration 266-267. Standard
will also interview juniors for
summer intern pr-ograms.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall • .
SATURDAY
with this coupon
-GOOD.FOR
ONE WHOPPER,
-FRENCH FRIES
&
DRINK
son
The 16th Annual Cotton judging Contest will be held at 9: 30
a.m. in the Agriculture Area.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall.
SUNDAY
The College Union wi-11 sponsor
.the · 1944 classic crime film
"Double Indemnity" at 8 p.m. in
the College Union Lounge. In the
film, an insurance agent and a
greedy blond connive to kill her
' husband and collect the premiums. Billy Wilqer directs
Barbara Stanwick, Edward G.
Robinson !ind Fred MacMurray in
the crime thriller.
The Chinese Students Club will
meet at 12:30 in CU 304.
.
PAY FOR ONE ENJOY ONE FREE
;
I
I
I
I ·4509 N. BLACKSTONE I
1 FRESNO, CALIFORNIA 1
.. - - ·- - - - - - ·- ;_ J
with all the comforts. Air
conditioning. All electric
kitchen with self-clean
oven, frost-free refrigerator, disposal and dish- _
washer. Shag carpeting.
What's more, there's
private patios or de~k. .
Meadow Wood is
quietly located across
from University campus
on East Shaw Ave., between Mapl~ and
Each ~pntemporary _ Woodrow. Live where one and two bedroom
· you play. Phone
.garden apartment comes
229-6377.
Millbrook United Presbyterian Church
3620 N. MibLBROOK (Between Shields & Dakota)
MORNING WORSI-IlP 9 & 11:00 A.M.
College Fellowship: 6:00 p.m. Sunday; Potluck & Bible Study
CHANCEL CHOIR - THURSDAYS 7:30
COLLEGIANS WELCOME!
· Ernest I. Bradley, Pastor - Dale A. Ridenour, Associate Pastor .
For Transportation phone 227-5355
p:m.
TRINITY LUTHERAN CHURCH
1
~
(Pnview rents from $150)
Discover Meadow
Wood. A beautiful garden apartment community. With everything
.under the sun. Pools.
·Tennis courts. Volleyball
courts. Parklike landscaping. And more.
MASSES:_Sundays 8 - 10 - 12- Noon;
MASSES: Mon., Tues., Thurs., Fri., 5 p.m.; Wed., 7:30 p.m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio P. Negro and Rev. W. Minhoto, Chaplains
EAST BULLARD (Between First and Cedar)
SUNDAY: Bible School, 9 a.m.; Morning Worship, 10 a.m • .
Young People, 5 p.m.; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community ·
Transportatlon Available -- Phone 439-6530
Minister: Hugh Tinsley - Phone 439-9313
----ad
nsort.
Fresno's
157.2 E. BARSTOW AVE. - Phone 439-4641
COLLEGE CHURCH ·Of CHRIST · .
~ ®
_ TODAY
The College· Union and La
Raza Studies will present Chicano Grassroots Experiment at
noon in the CU Lounge.
. St.. Paul's Catholic ·Chapel at Newma·n Center .
LUTHERAN CHURCH IN AMERICA
3973 N. -Cedar (Near Ashlan)
9-10:30 AM: WORSHIP
HOLY COMMUNION - 1st Sunday
Contemporary Liturgy - Fourth Sunday 9 AM
Phllip A. Jordan, Pastor
Carl E. Olson, Assoc. Pastor
BETHEL TEMPLE
•JUST ·SOUTH OF FASHION FAIR"4665 NORTH FIRST (Near Shaw) .
Rev. Donald K. Skaggs, Pastor; Robert Hudson, Associate
Sunday School: 9:45 a.m.
Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m.
Youth Mee_ting: 5:45 p,m.
Evening Evangelistic: 7:00 p.m.
Wednesday - Bible Study and Praye.r: 7:30 p.m. -•
, UNITED CHURCH CENTER.
4th and Barstow - Phone 224-1947
Sunday Worship:
9:30 - UNIVERSITY PRESBYTERIA'N
11:00 - WESLEY METHODIST
College choir, Sunday 4:00 PM
College groups Sunday 7:30 PM and Wednesday 6:00 PM
Ministers: s. Wm. Antablin, Donald H. Fado, John F. Boogaert
PEACE LUTHERAN CHURCH
CEDAR & GETTYSBURG
Sunday Worship : 8:30 & 11- A.M •
College Encounter - 9:45 A.M. Sunday
K. Fuerbringer, Pastor
Phone 431-0858 / 222-2320
THE PEOPLE'S . CHURCH
Corner of Cedar & Dakota
Sund~ Collegiate Interact - 9:45 A.M.
Morning Worship - 8:30, 9:45, 11:00 A.M.
Sunday Eve. Service - 7:00 P.M.
College Bible Study -_ Wednesdays 9:15 P.M.
Need a Job? Call Collegiate Interact Job Placement Service
· 226--0220
G. L. Johnson, Pastor
Douglas A. Holck, Minister of Music
Russell-Brown, Minister of Youth
Austin D. Morgan, Minister of Pastoral c are
Hal Edmpnds, Minister of Educatio~
·----------------~--
4
THE DAILY COLLEGIAN
Fri., Nov. 9, 1973
Telem ex seeks more Chicano involvement
By Ron Orozco
Nearly sixty Chicano students
are · studying camera angles,
newspaper columns, and typewriter keys every week at the
Telemex Media Center.
The students are learning the
basic fundamentals and advanced
techniques of journalism. They
have no aspirations of superfluous reporting like an ableminded Clark Kent. The group
only seeks to tell its story.
•The mass media so thoroughly influences every aspect
of everyone," said Steve Soriano, Telemex Media Center director and La Raza Studies
instructor. •rt influences our art
and our culture. It sort of dictates to us the type of feeling
that we'll have.
"It's essential that we understand it and it's essential that
we start getting into it so we can
learn more about ourselves and
everyone can start understanding
us."
Telemex Media Center, a special project designed by one of
three Chicano subcommittees
under KFSN-TV Channel 30 minority advisory committee, has
been offering a journalistic education to Chicanos for 14 mbnths.
Courses in still photography,
motion picture photography, the
mass media, and television production are being taught during
the current school s e gm en t .
Three instructors are still welcoming Chicano enrollment at the
center, located at the old University de Aztlan complex at
410 Yosemite.
•we teach more in a shorter
period of time than any similar
class that State would teach,"
said Soriano. "By the time they
get through the baste class they
have reached from learning how
to develop negatives to putting
on slide presentations, to studio
lighting, and to color -development."
The Telemex staff - Ed Zepeda, Carlos Kaneko and Soriano
-- and center operate from an
$8,000 budget. . The funds are
supplied from KFSN-TVChannel
30 minority advisory committee.
The instructors all believe their
center is invaluable.
"For too long the media has
oppressed the Chicano," said
Soriano. "Until we start taking
Affirmative Action
(Continued from Page 1)
some negative attitudes to the
_affirmative action program.
"There have been repercussions," Alvarado said, "mainly
due to misconceptions - that we
would bring in minorities who
are not qualified in the minimal
requirements. But we said no,
only the qualified would be selected. We want to bring in good
people because they can demonstrate that they can compete with
everyone else."
While there have been isolated
cases of disagreement, Alvarado
believes that the situation has
cleared and will continue to do
better as the program provides
more information. •we use the
standards set for everybody else
and go out and actively recruit
_ the minority."
The. response from the minority student has been good. The
reason for going to school, Alvarado says, is obviously to further one's education in hopes of
being hired in some type of job.
Students are interested in the
program , although they may become disinterested when they
learn the details on the salary at
FSU. Other universities out of
state can offer more in terms
of salaries, but Alvarado says,
"All the universities in California are the same, so if they
want to work in · this system,
Don~t drive in the fog.
Sav·e time & money. We have
inewnsve apts. only 4' blks.
from the camp4s. 1 or 2 bdrm.
furnished or.unfurnished, also
shared .apts. SAHARA APTS.
5330 N. 6th St. 229-9268
they can work here."
This year, 75 instructors were
hired. These included 23 white
females, 34 white males, seven
Blacks, nine Chicanos, two
Asian-Americans, but no Native
Americans. The .Affirmative Action program was involved in
these hirings, more in some
cases than in others, along with
the department heads and the-administration.
Alvarado believes that the
· community should henent from
the actions that go on in the university. "If the Agriculture Department discovers a new way
to graph a plant of feed cows,
it benefi_ts the farmers here,"
Alvarado stated. •If a professor
writes this information up in an
article and · the farmers find out
about it, then it benefits the community."
Alvarado sees Affirmative Action as benefitting the community. He explains that teachers
who are hi.red by Affirmative
Action, such as Chicanos and
Blacks, will have an insight to
the problems of the minority
child in the classroom. This
will make for a better classroom situation and better teachers and will benefit the community, Alvarado said,
FREI-; HllRGER KING TICKETS
FILM EDITING-Telemex s.tudents learn the finer points of film editing in class taught by Ed Zepeda.
Photo by Ed Zepeda.
over those traditionally Anglo
dominated medias, we'll still be
in the same rat race. We'll still
be oppressed, explo~ted, and kept
culturally deprived, as well as
economically deprived.
"It's just a job where Chicanos
were always told they never had
a chance. That's how come you
don't see many Chicano doctors
and lawyers, too. It's the same
type of thing. But finally Chicanos are realizing that they can
get in, and there's a real intense
enthusiasm.
"Chicanos have become more
aware of how powerful the media
is and how it can influence ..•
Chicauo.s .see it as a real oppor-
Sunset
(Continued from Page 1)
seek help from then-CSUF La
Raza Studies Director, Alejandro
Saragoza.
Saragoza arranged to have
volunteer Chicano students tutor
the Sunset residents.
The problem of the high cost
of food also has had an impact
on Sunset residents , so Mendoza
and his group started the "Los
Caudillos Cooperative."
Through the cooperative, residents grow much of their own
f-ood. Mendoza said the effort
was necessary because many
Sunset residents are farmworkers and don't earn very much and
can't qualify for food stamps.
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2 BR furn. across Dorms $135
or $45 -per person. 439-6481
Need 1 or 2 female roommates
to share 2 BR furn apt. $145 mo.
plus utilities FSU area; FREE
Nov. rent. 229-7531 after 8 p.m.
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tunity to get in. But I see it's
going to get tougher, and if the
Chicano wants to get into the
media, he should do it within the
next couple of years , " he said.
The a~vanced students of the
Telemex Media Center help contribute material to Tel em ex Rroductions, . which produces Channel 30's Ahora Program. Thus
far, Telemex Prod 11ctions has
presented two Wounded Knee and
two United Farm V{orkersTeamsters confrontation documentary films. It has also made
six other programs.
•we have covered the campesino more thoroughly than anybody else in the world," said
Soriano. "We have tens of thousands of feet on them . We have
shot two programs on them and
are working on a third one."
Although the center has a limited equipment supply, Soriano
has hopes of enlarging the cen-
~q1
ter with a bigger budget.
•we have visi ons of trying to
seek more funding, so we c;:i.n
make it become a cultural and
art center, as well as a media
center. But we need thousands more just to keep the media
center what it is now," he said.
FAESNO
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NOV.9
8 P.M.
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$1.50
DONATION
Sponsored by Campus Crusade for Christ International
By Lorenzo Romero
A "barrio's" community action
has resulted in the breaking of a
law, · but also the solutton to a
problem.
The community of Sunset, or
Sunset Gardens, as it is officially labeled on the city's maps,
is a square mile area in West
Fresno and the majority of its
long-time residents are Chicanos
who speak only Spanish.
The people here have an elected community council, or concil-
io, which was started to air the
problems encountered by the
community and to find solutions
to them, according to Cresencio
Mendoza, president of theSunset
Community Councll.
Mendoza said one of the problems which the council dealt with
was a traffic problem. He said
that due to the building of new
houses just northwest of Sunset
. there was an increase in the
amount of truck and automobile
traffic going through the area.
was no problem and no need for
This created a hazard to children on their way to school. - stop signs.
Members of the concilio then
"The trucks would just speed by
went to a •dump" and bought
uncontrolled, without regard for
several old stop signs and placed
anybody, since there weren't
them at various intersections in
any stop signs at any of the interthe community.
sections here," said Mendoza.
"We lcnew this was against the
The council took this problem
to the city's traffic department
law but we had no choice. We
tried the other alternatives of
and were told that a study would
working within the system but
be made to find out if there was
nothing came of it," said Men"indeed" a problem. A shor.t time
doza.
after, the concilio received word
He added that soon after the
from the department that there
city put in some temporary signs
but they were later taken down.
"We then went directly to the
C tty Council and protested. They
then voted unanimously to review our situation."
The community now has a stop
sign at each of its ten intersections.
Another problem the concilio
has encountered is one of obtaining a community center or
meeting place.
Members of the concilio claim
they always had a problem in
using the Sunset Elementary
School when it was under the
administration of the county.
At the beginning of this school
year the school came under the
jurisdiction of the Fresno Unified School District.
The concilio contracted for the
use of the building twice a month,
but when members went to the
school for a second meetingthey
CHILDREN WALK HOME FRQM SCHOOL IN 'SUNSET'.
Photo by Ed Zepeda.
· Voz de
I~ ..
THE DAILY COLLEGIAN
LXXVlll/39
California State University, Fresno
Friday, November 9, 1973'
locked.
About twenty of us then went
down to their •administration
building and protested;_that was
the only way we got any results,•
said Mendoza.
Monday, the City Council approved $46,000 for a Sunset Community Design Center. The center was· needed, according to
Mendoza, because sunset residents haven't been receiving
adequate services from centers
in West Fresno. ·
"We are going to make our
center bilingual in every way,
so that it will be able to serve
all of the people that seek help,•
added Mendoza.
Another important problem the
council ts attempting to solve
is the learning of English because · many of its. members
speak· only Spanish, said Mendoza.
Members of the concillio first
attempted to start English
classes last November through
the ·Fresno Adult School. Mendiza claims that the procedure
was oriented toward the counting
ofneads, rather than teaching the
people.
"We were given. a long list of
requirements and other things we
had to do before we could even
get started," said Mendoza, who
speaks only Spanish himself.
The council then decided to
(Continued on Page 4, Col. 3)
found the gates
Ill
City College has radio program
Fresno City College is sponsoring a program over radio
station KXEX-AM (1550) in an
effort to bring news of the college to the Spanish-speaking
community.
The program provides general
information about application
procedures, counseling, testing,
financial aids, and the many educational opportunities available
at Fresno City College. The program is aired each Friday afternoon from 1-1:30 p.m.
Begun as a weekly 10-minute
program three years ago, the,
program· was expanded a year
later to the present 30-minute
forwat. FCC counselors Carios
Gonzalez, Celia Gomez, Frank
Quintana, Amador Lopez and
Adrian Acosta, and FCC instructors Venancio Gaona, Arturo
Amaro, and Isaias Paz are participating on a volunteer basis.
Gonzalez is in charg~ of volunteer coordination, while Paz
handles Spanish news releases.
"This program ls mainly directed toward 'mom and dad' at
home, hoping it wlll filter down
to the 18-year-old dropout, for
example," said Gonzalez. "We
hope the program will at least
get them thinking about coming
l}ack to school."
•
,n
hiring
Affirmative Action strives for" equal opportunity
By Alicia Maldonado
"We want to get everyone on
campus involved in it , " Andrew
Alvarado states, "from the president of the ·university on dow,n
to the department heads and instructors ."
And that is one of the goals .of
the FSU Affirmative Action program designed to increase representation of women and ethnic
minorities in the school's e-mployment.
Alvarado , assistant professor
in the School of Social Work and
coordinator of Affirmative Action,,.. hopes the program will be
considered important enough
to become institutionalized, and
thus , at some time , eliminate
the need for the separate affirmative action program. Says Alvarado , "We want to bring in
qualified people because they
are the ones who will sell the
program."
Affirmative Action is a followup to Title VII of the Civil
Rights Act of 1964 which declared
it unlawful for an employer to
refuse to hire, fire or dis- .
criminate against any person because of race, color, religion or
sex. The program came into law
on November 20, 1969, as part
of an executive order by President Richard Nixon. This order
states that not only will employers not discriminate against
persons, but they will also take
"affirmative action to ensure that
women and ethnic groups are
represented in the ranks of employt:.~nt at all levels," Alvarado
explained.
Th~s type of program pertains
to those public or private institutions that receive· federal
money, assistance which FSU acquires.
Alvarado, who came _to FSU
last February to accept the position as coordinator, says the
program declares "we will make
FSU an equal opportunity employer." Affirmative Action also
must make an assessment ofdeficiencies that exist in the different positions the university
has to offer, such as underrepresentation in employment of
women or ethnic minorities, un-,
equal pay .for women, or unequal
numbel' of teachers per number
of students.
A plan had to be established to
correct these deficiencies. Alvarado states that problems in the
different departments and
schools at the university must be
brought out, a time limit must
be set to establish the desired
parity in the faculty, information
on affirmative action must get
wide distribution and opportunities of employment must be
clarified. All these methods work
toward the same end - to relay
to the employer the message,
"don't discriminate in hiring,"
Alvarado said.
Affirmative Action has two
divisions, faculty and staff. Alvarado is responsible for faculty
hiring. It is easier to acquire
persons for staff employment
than faculty employment because, according to Alvarado,
"we must advertise to those
outside universities where the
Blacks and Chicanos· are." To
help illustrate the point, the pro-
fessor said, "You can find Chicanas to hire as secretaries,
but how many Chicanas have
their doctorate? Not very many."
One reason behinq the lack of
Chicanos with higher educational
backgrounds is, Alvarado says,
the inaccessibility of this education due to financial difficulties.
All types of programs can be
opened, but without the necessary money, Chicano students
and other minorities are limited
to what they can do.
"There aren't too many middle-class, middle income Chicano students, so they don't have
money available to acquire higher education," Alvarado stated.
More Chicano students are
pursuing higher education, however, which Alvarado says shows
the Chicano will participate in
the system when th~ means are
available. Alvarado expresses
the expectation of more Chicanos
going for their terminal degrees
in the next five to ten years·.
"But," the coordinator states,
"we must actively recruit the
minorities .now and seek the peo. ple who are going to finish school
soon, not wait u,ntil we have a
large num her of qualified students."
There are not a· lot of qualified
students in Fresno, according to
Alvarado, thus Affirmative Action must look totheuniversities
out of the state, such as T~xas,
New Mexico and Arizona. Southern California University also
looks promising to Alvarado.
The emphasis to selecting
MAKING A POINT-Andrew Alvarado is .the coordinator of the
qualified students has dissolved
• Affirmative Action program at CSUF~ Photo by Pal!I Kuroda.
(Continued on Page 4, Col. 1)
2
THE DAILY COLLEGIAN
EDITORIAL
Fri., Nov. 9, 1973
Education. nee~s are "ignored
Probably one of the most respected persons in the United States
today is the professional educator. The title "professional educator"
itself has somewhat of a noble ring and brings to mind a picture of
someone sincerely concerned about _the education of children.
-
However there are many educators who don't deserve to be called
professionals because while they have preached concern about developing the capacity of children, they have pretended not to notice
tlfe severe educational problems" faced by many Chicano children.
Many of these "professional educators" will make a point of not
missing a PTA meeting, but will ignore a high dropout rate of
Chicanos in their schools.
The high dropout rates of Chicanos in the Southwest, which go as
high as 50 per cent in some districts, have been pointed out over
and over agai-n, almost to the point that ·some might say that they
don't want to hear them anymore. Statistics can be very powerful
Indicators of a problem, but many times they are not seen in terms
of human reality. Behind every dropout number is a human being
who most Uk-ely never discovered his or her potential. When you
talk about a large Chicano dropout rate you are actually talking
about a mass waste of human potential and life.
For some unexplained reason, some educators never ecome
concerned about this mass waste of lives right before their eyes. To
some of them, dropouts are a terrible thing, but- when a Chicano
student drops out it's nothing to worry about.
41111111
~
What Chicano dropout rate?
Suit filed against LA restaurants
ELEVE.N
OPEN 24 HRS~
CE.DAR-SHAW
sociation of restaurant and hotel
A class-action suit has been
operators were also named defiled against more than a dozen
fendants in the action. The , deof Los Angeles' swank restaufendants had no comment and
rants and hotels, charging therr
some were not even aware the
With discrimination against misuit _had been filed.
norltles ln their hiring and
A permanent injunction is
promotion practices regarding
sought barring violations of feddining room personnel.
eral civil rights laws and equal
The nonprofit California Law
Center filed the suit on hehalf opportunity laws. It also asks a
court order compelling the de_,
of all Blacks and women damaged
fendants to modify their hiring
through discrimination.
and promotion practices.
It alleges discrimination on
The suit contends the hotels
the part ,of the Beverly Hilton ..
and restaurants have refused to
Los Angeles llllton. Century
recruit women and Blacks for
Plaza and thre~ other hotels.
Restaurants named in the suit dining room work, although they
a re employed in their lowerwere Th~ Bistro, Scandia, Pepaying cocktail lounges. coffee
rino's and six other restaura1its.
Three labor unions and an as- · shops and kitchens.
OPENING SPECIALS
MAJOR
BRAND
lOw-30 ·
MOTOR OIL
3 qts.
'The lack of concern for the problems of Chicano students can
be traced to an attitude which places the blame of failure on the
student, not the school. To some educators , Chicano students are
dum_b, unmotivated, born to be "troublemakers " and don't care to
learn. Such misconceptions are an easy escape for educators who
don't want to accept the fact that their traditional methods of education are not working with the Chicano child. It is inexcusable for a
"professional" to blame children for his or her lack of innovation
and practicality.
It would be irr'e sponsible to say that all educators a r e insensitive
to the educational problems of Chicano children. Many teachers,
who deserve to be called professionals, were quick to point that
many Chicano children were having problems · learning because of
language problems or other reasons. To many of these educators, it
was a frustrating experience for the educational problems of the
Chicano child are complex and requtr~ new approaches. Educational
problems are not corrected over night, but at least such educators
made an attempt to start exploring the problem rathe r than rationalizing and making excuses.
Never before has more attention been given to the education of the
Chicano child than now. Chicano education professionals , who must
lead the way in coming up with new educational programs for Chicanos, and their sensitive colleagues are beginning to create innovative programs. But despite the progress that has been made, a
tremendous task lies ·ahead and negative attitudes toward new approaches to Chicano education remain ~ntrenched in the school
system.
But Chicano educators and other professionals must not surrender
to frustration or facing a belligerent foe who gives in slowly and
and can think of dozens of institutional tricks to choke off funds for
bilingual programs. Persistence is a virtue .that takes great character and determination and the struggle to make the educational
system more practical in dealing with Chicanos will require the
dedication of more than one generatton of Chicano educators. Through
solid . educational programs, they must show the skeptics that their
fears are without reason.
When Chicano dropout rates are reduced the school system will
become only stronger and more efficient. However, this change for
the better will be delayed if some educators coi)tinue with their
stubborn attitudes. Such people will be remembe-red not as professionals, just educators.
THE DAILY ·.COLLEGIAN
Published five days a week except
holidays and examination periods by
the Fresno State College Association .
Moi l subscriptions $8 a semester, $15
a year. Editorial office, Keats Campus
Building. telephone 487-2486 . Busi•
ness and advertising office , Keats
Campus Building, telephone 487-2266.
SPARK PLUGS
AC
or
CHAMPION
RE:gulor . Type
99
Opinions expressed in Collegian edi·
torials, including feature-editorials
and commentaries by guest writers, ·
are not necessaril y those of Cali•
fornia State University, Fresno , or
the student body.
1
(
- L.-\
EXCEL______,
Auto Accessories
- - - - - - - - SHAW
AT PEACH
(3/4-mile east of campus)
The above is not sponsored· by the
or the FSC Anociation, Inc.
,·oz
DE AZTL-\~
Editor . . , . . . . . . . . . Beto Reyes
Reporters . . . . . Alicia ~.1aldonado,
Cynthia Lugo , Lore nzo Romero ,
Robert \larti ne z. Ron Orozco
Photo Editor . . . . . . . . Ed Zepeda
Cartoonist .. , . . . Guillermo Lopez
csu·c
STUDENTS SEEKING
CREDIT INFORMATION
~OR HONDA MOTORCYCLES
NEW or USED CALL:
299-2511
between 8:30 o .m. to 10:00 p .m.
J. H. SANDERS HONDA -
CLOVIS
CALL CAMPUS REPRESENTATIVE
RANDY SCOTT AT 224-2426
Fri., Nov. 9, 1973
NCHO seeks student recruits
· THE DAllf CQLLEGIAN
3
to alleviate health problems
By Robert Martinez
Poor health conditions in the
Chicano community have been
no secret for a long time.
But now, through the efforts
of the National Chicano Health
Organization (NCHO), some
headway may be. made.
According to L_inda Hernandez,
junior pre-med major and chairwoman of the CSU, Fresno NCHO
chapter, NCHO is a national organization which recruits and
assists Chicano students into the
medical and dentai flelds.
NCHO activities range from
making films to taking field trips
to ·the various medicafand dental
schools (such as San Francisco
Medical School).
According to Miss Hernandez
the need for Chicanos in th~
medical field has resulted from
many factors. Among them is
lack of trust between Chicano
patients and Anglo doctors. ·
•Many Chicanos will wait until
they go ·back to Mexico to receive medical attention, so
strong is their distrust " she
said.
Miss Hernandez added that
many Chicanos think they will
be "gypped" if they go to an
A ng1o doctor, and noted the language barrier as another problem. As in other professional
areas, the negative self-image
will be decreased if Chicanttos
see Chicanos in the medical and
dental fields, she said.
NCHO provides tutoring and
some financial assistance to its
members. The CSUF chemistry
department also has helped
-NC HO in its efforts. The poor health problem and
the lack of Chicanos to combat
it is very much here. But, withthe efforts of such organizations
as NCHO, headway will be made.
If anyone is interested in the
medic-al or dental fields or just
helping out in NCHO, contact
L lnda Hernandez at the La Raza
Studies omce or call 487-2848.
Teamsters accused of discrimination
The Justice Department has
threatened to fite a civil rights
suit against the Teamsters Union and the nation's truckers for
allegedly discriminating against
Sp a ni sh -surnamed Americans
and Blacks.
Assistant Attorney General J.
Stanley Pottinger told the union
in a letter that a lawsuit is
contemplated if the union and
trucking companies continue to
resist proposals to increase the
percentage of · Blacks and Spanish-surnamed Americans employed.
·
A Department spokesman said
· the union and companies were
given 30 days to reply to the
letter.
In his letter, Pottinger said
investigators have gathered evidence of "a pattern and practice
of discriminatory employment
practices·" in the trucking industry.
Pottinger said employers "have
failed and refused to recruit,
hire, transfer and promote
Blacks and Spanish-surnamed
individuals to higher paid, more
desirable jobs such as road dri ver on an equal basis with white
Anglo persons."
He continued that the seniorlty
system written into the Teamsters contract with the employers perpetuates the discrimina-
tion by discouraging Blacks and
the Spanish-surnamed • from accepting promotion even if offered. The seniority system
. requires, for example, that a
janitor would lose all seniority
with the company if he should
accept promotion to a driver,
said Pottinger.
r-------~---~,
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I
UFWA pickets _are arrested I
,during ·san _Francisco protest
Seventeen United Farm Workers of America members were
arrested Saturday in San Francisco while picketing a cigar
store which was selling UFWboycotted wine.
Eleven men and six women
were booked for investigation-of
obstructing the sidewalk and ere-
ON CAMPUS.
ating a public nuisance in front
of the Mission District store.
Respanding to a· complaint by
the owner, police said they observed pickets obstructif}g ·and
harassing customers. Police say
the pickets failed to heed a warning and were arrested without
. incident.
Those arrest.ed were reportedly protesting the sale of Gallo
wine.
'II
i
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Good after 5 p.m.
Sun. thru Thurs.
~
I
,I
I
I
BURGER
·KING
Standard Oil of Callfornia will
interview January graduates with
degrees in ci vii, mechanical and
electrical engineering. The interview Will be hell in New Administration 266-267. Standard
will also interview juniors for
summer intern pr-ograms.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall • .
SATURDAY
with this coupon
-GOOD.FOR
ONE WHOPPER,
-FRENCH FRIES
&
DRINK
son
The 16th Annual Cotton judging Contest will be held at 9: 30
a.m. in the Agriculture Area.
Opera Scenes will be presented
by the CSUF Opera Workshop at
8 p.m. in the Music Recital Hall.
SUNDAY
The College Union wi-11 sponsor
.the · 1944 classic crime film
"Double Indemnity" at 8 p.m. in
the College Union Lounge. In the
film, an insurance agent and a
greedy blond connive to kill her
' husband and collect the premiums. Billy Wilqer directs
Barbara Stanwick, Edward G.
Robinson !ind Fred MacMurray in
the crime thriller.
The Chinese Students Club will
meet at 12:30 in CU 304.
.
PAY FOR ONE ENJOY ONE FREE
;
I
I
I
I ·4509 N. BLACKSTONE I
1 FRESNO, CALIFORNIA 1
.. - - ·- - - - - - ·- ;_ J
with all the comforts. Air
conditioning. All electric
kitchen with self-clean
oven, frost-free refrigerator, disposal and dish- _
washer. Shag carpeting.
What's more, there's
private patios or de~k. .
Meadow Wood is
quietly located across
from University campus
on East Shaw Ave., between Mapl~ and
Each ~pntemporary _ Woodrow. Live where one and two bedroom
· you play. Phone
.garden apartment comes
229-6377.
Millbrook United Presbyterian Church
3620 N. MibLBROOK (Between Shields & Dakota)
MORNING WORSI-IlP 9 & 11:00 A.M.
College Fellowship: 6:00 p.m. Sunday; Potluck & Bible Study
CHANCEL CHOIR - THURSDAYS 7:30
COLLEGIANS WELCOME!
· Ernest I. Bradley, Pastor - Dale A. Ridenour, Associate Pastor .
For Transportation phone 227-5355
p:m.
TRINITY LUTHERAN CHURCH
1
~
(Pnview rents from $150)
Discover Meadow
Wood. A beautiful garden apartment community. With everything
.under the sun. Pools.
·Tennis courts. Volleyball
courts. Parklike landscaping. And more.
MASSES:_Sundays 8 - 10 - 12- Noon;
MASSES: Mon., Tues., Thurs., Fri., 5 p.m.; Wed., 7:30 p.m.
CONFESSIONS: Saturdays, 4 p.m. to 5 p.m.
Sat. 5 p.m. Mass (For Sun. Op.)
Rev. Sergio P. Negro and Rev. W. Minhoto, Chaplains
EAST BULLARD (Between First and Cedar)
SUNDAY: Bible School, 9 a.m.; Morning Worship, 10 a.m • .
Young People, 5 p.m.; Evening Worship, 6 p.m.
WEDNESDAY: Bible Study, 7:30 p.m.
Special Class for College Students
Dedicated to Serving the College Community ·
Transportatlon Available -- Phone 439-6530
Minister: Hugh Tinsley - Phone 439-9313
----ad
nsort.
Fresno's
157.2 E. BARSTOW AVE. - Phone 439-4641
COLLEGE CHURCH ·Of CHRIST · .
~ ®
_ TODAY
The College· Union and La
Raza Studies will present Chicano Grassroots Experiment at
noon in the CU Lounge.
. St.. Paul's Catholic ·Chapel at Newma·n Center .
LUTHERAN CHURCH IN AMERICA
3973 N. -Cedar (Near Ashlan)
9-10:30 AM: WORSHIP
HOLY COMMUNION - 1st Sunday
Contemporary Liturgy - Fourth Sunday 9 AM
Phllip A. Jordan, Pastor
Carl E. Olson, Assoc. Pastor
BETHEL TEMPLE
•JUST ·SOUTH OF FASHION FAIR"4665 NORTH FIRST (Near Shaw) .
Rev. Donald K. Skaggs, Pastor; Robert Hudson, Associate
Sunday School: 9:45 a.m.
Morning Worship: 11:00 a.m.
Children's Church: 11:00 a.m.
Youth Mee_ting: 5:45 p,m.
Evening Evangelistic: 7:00 p.m.
Wednesday - Bible Study and Praye.r: 7:30 p.m. -•
, UNITED CHURCH CENTER.
4th and Barstow - Phone 224-1947
Sunday Worship:
9:30 - UNIVERSITY PRESBYTERIA'N
11:00 - WESLEY METHODIST
College choir, Sunday 4:00 PM
College groups Sunday 7:30 PM and Wednesday 6:00 PM
Ministers: s. Wm. Antablin, Donald H. Fado, John F. Boogaert
PEACE LUTHERAN CHURCH
CEDAR & GETTYSBURG
Sunday Worship : 8:30 & 11- A.M •
College Encounter - 9:45 A.M. Sunday
K. Fuerbringer, Pastor
Phone 431-0858 / 222-2320
THE PEOPLE'S . CHURCH
Corner of Cedar & Dakota
Sund~ Collegiate Interact - 9:45 A.M.
Morning Worship - 8:30, 9:45, 11:00 A.M.
Sunday Eve. Service - 7:00 P.M.
College Bible Study -_ Wednesdays 9:15 P.M.
Need a Job? Call Collegiate Interact Job Placement Service
· 226--0220
G. L. Johnson, Pastor
Douglas A. Holck, Minister of Music
Russell-Brown, Minister of Youth
Austin D. Morgan, Minister of Pastoral c are
Hal Edmpnds, Minister of Educatio~
·----------------~--
4
THE DAILY COLLEGIAN
Fri., Nov. 9, 1973
Telem ex seeks more Chicano involvement
By Ron Orozco
Nearly sixty Chicano students
are · studying camera angles,
newspaper columns, and typewriter keys every week at the
Telemex Media Center.
The students are learning the
basic fundamentals and advanced
techniques of journalism. They
have no aspirations of superfluous reporting like an ableminded Clark Kent. The group
only seeks to tell its story.
•The mass media so thoroughly influences every aspect
of everyone," said Steve Soriano, Telemex Media Center director and La Raza Studies
instructor. •rt influences our art
and our culture. It sort of dictates to us the type of feeling
that we'll have.
"It's essential that we understand it and it's essential that
we start getting into it so we can
learn more about ourselves and
everyone can start understanding
us."
Telemex Media Center, a special project designed by one of
three Chicano subcommittees
under KFSN-TV Channel 30 minority advisory committee, has
been offering a journalistic education to Chicanos for 14 mbnths.
Courses in still photography,
motion picture photography, the
mass media, and television production are being taught during
the current school s e gm en t .
Three instructors are still welcoming Chicano enrollment at the
center, located at the old University de Aztlan complex at
410 Yosemite.
•we teach more in a shorter
period of time than any similar
class that State would teach,"
said Soriano. "By the time they
get through the baste class they
have reached from learning how
to develop negatives to putting
on slide presentations, to studio
lighting, and to color -development."
The Telemex staff - Ed Zepeda, Carlos Kaneko and Soriano
-- and center operate from an
$8,000 budget. . The funds are
supplied from KFSN-TVChannel
30 minority advisory committee.
The instructors all believe their
center is invaluable.
"For too long the media has
oppressed the Chicano," said
Soriano. "Until we start taking
Affirmative Action
(Continued from Page 1)
some negative attitudes to the
_affirmative action program.
"There have been repercussions," Alvarado said, "mainly
due to misconceptions - that we
would bring in minorities who
are not qualified in the minimal
requirements. But we said no,
only the qualified would be selected. We want to bring in good
people because they can demonstrate that they can compete with
everyone else."
While there have been isolated
cases of disagreement, Alvarado
believes that the situation has
cleared and will continue to do
better as the program provides
more information. •we use the
standards set for everybody else
and go out and actively recruit
_ the minority."
The. response from the minority student has been good. The
reason for going to school, Alvarado says, is obviously to further one's education in hopes of
being hired in some type of job.
Students are interested in the
program , although they may become disinterested when they
learn the details on the salary at
FSU. Other universities out of
state can offer more in terms
of salaries, but Alvarado says,
"All the universities in California are the same, so if they
want to work in · this system,
Don~t drive in the fog.
Sav·e time & money. We have
inewnsve apts. only 4' blks.
from the camp4s. 1 or 2 bdrm.
furnished or.unfurnished, also
shared .apts. SAHARA APTS.
5330 N. 6th St. 229-9268
they can work here."
This year, 75 instructors were
hired. These included 23 white
females, 34 white males, seven
Blacks, nine Chicanos, two
Asian-Americans, but no Native
Americans. The .Affirmative Action program was involved in
these hirings, more in some
cases than in others, along with
the department heads and the-administration.
Alvarado believes that the
· community should henent from
the actions that go on in the university. "If the Agriculture Department discovers a new way
to graph a plant of feed cows,
it benefi_ts the farmers here,"
Alvarado stated. •If a professor
writes this information up in an
article and · the farmers find out
about it, then it benefits the community."
Alvarado sees Affirmative Action as benefitting the community. He explains that teachers
who are hi.red by Affirmative
Action, such as Chicanos and
Blacks, will have an insight to
the problems of the minority
child in the classroom. This
will make for a better classroom situation and better teachers and will benefit the community, Alvarado said,
FREI-; HllRGER KING TICKETS
FILM EDITING-Telemex s.tudents learn the finer points of film editing in class taught by Ed Zepeda.
Photo by Ed Zepeda.
over those traditionally Anglo
dominated medias, we'll still be
in the same rat race. We'll still
be oppressed, explo~ted, and kept
culturally deprived, as well as
economically deprived.
"It's just a job where Chicanos
were always told they never had
a chance. That's how come you
don't see many Chicano doctors
and lawyers, too. It's the same
type of thing. But finally Chicanos are realizing that they can
get in, and there's a real intense
enthusiasm.
"Chicanos have become more
aware of how powerful the media
is and how it can influence ..•
Chicauo.s .see it as a real oppor-
Sunset
(Continued from Page 1)
seek help from then-CSUF La
Raza Studies Director, Alejandro
Saragoza.
Saragoza arranged to have
volunteer Chicano students tutor
the Sunset residents.
The problem of the high cost
of food also has had an impact
on Sunset residents , so Mendoza
and his group started the "Los
Caudillos Cooperative."
Through the cooperative, residents grow much of their own
f-ood. Mendoza said the effort
was necessary because many
Sunset residents are farmworkers and don't earn very much and
can't qualify for food stamps.
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only $1.00. You can't afford to
be without one - over $30 . 00
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REWARD: $100 . Call Larry
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EASELS, CANVAS, BRUSHES, ETC.
2 BR furn. across Dorms $135
or $45 -per person. 439-6481
Need 1 or 2 female roommates
to share 2 BR furn apt. $145 mo.
plus utilities FSU area; FREE
Nov. rent. 229-7531 after 8 p.m.
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tunity to get in. But I see it's
going to get tougher, and if the
Chicano wants to get into the
media, he should do it within the
next couple of years , " he said.
The a~vanced students of the
Telemex Media Center help contribute material to Tel em ex Rroductions, . which produces Channel 30's Ahora Program. Thus
far, Telemex Prod 11ctions has
presented two Wounded Knee and
two United Farm V{orkersTeamsters confrontation documentary films. It has also made
six other programs.
•we have covered the campesino more thoroughly than anybody else in the world," said
Soriano. "We have tens of thousands of feet on them . We have
shot two programs on them and
are working on a third one."
Although the center has a limited equipment supply, Soriano
has hopes of enlarging the cen-
~q1
ter with a bigger budget.
•we have visi ons of trying to
seek more funding, so we c;:i.n
make it become a cultural and
art center, as well as a media
center. But we need thousands more just to keep the media
center what it is now," he said.
FAESNO
431 -2
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Sat & Sun at 1:00,3:00,
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