The Grapevine Magazine · Grapevine, September 1977

Title

eng Grapevine, September 1977

Relation

eng Grapevine Magazine

Date

eng 1977-09

Format

eng PDF, 48 pages

Identifier

eng SCMS_gvmz_00052

extracted text

- -

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1
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Third Quarf_.r 1977 .\ .Johnson
Hrofht•rH .-ublit•afion

New! Black Statewide Magazine

WALTER SMITH
FRESNO'S LARGEST

MEN'S STORE
TWO LOCATIONS TO SERVE YOU
FOR ALL

CAMPUS and CAREER CLOTHES
~
~

!!}!l!ifi;l

DOWNTOWN FRESNO MALL

;,1Jill·J~J

Meet

DORIS McKINNEY
FRESNO FASHION FAIR

WfllJEn.D SffilTH
2

She's ready to greet and
assist you in our
Downtown Woman's Shop

DOWNTOWN. FRESNO MALL
FRESNO FASHION FAIR
3

GRAPEVINE
MAGAZINE
PREMIER
CALIFORNIA EDITION

MAGAZINE

Fresno, Calif.
l 012 S. Trinity
Phone, 486-0273
or 233-1346

CONTENTS
Vol. 9
No.--::1 ~ .:'
Third Quarter
September 1977

Editor and Publisher
Frank J. Johnson
Advertising Manager
Cleo Johnson

The Grapevine Magazine was founded In 1969 for the purpoae
of promoting Black History and of providing positive new s
coverage of Black people which wlll be Informative and
educational.
Thia Issue Is our first statewide edition of the Grapevine. In
this Issue we have featured Black people from throughou t
Callfornla. Previously news coverage was limited to Black people
In Central California. In addition we have expanded our clrculatlon
to cities throughout the state with a high concentration of Black
people, Including Los Angeles, Compton, Oakland, San Francisco , Sacramento and San Diego .
In this premier statewide edition we are featurtng many o f
California's highest elected Black officials Including Mervy n
Dymally, Lieutenant Governor of Callfomla, WIison RIies ,
Callfornla'a Superintendent of Public Instruction, and Torn
Bradley, Mayor of Loa Angeles.
We welcome your comments concerning this publication and
would appreciate suggestions for future news artlcles. Addreaa
mall to Grapevine Magazine, 1012 S. Trinity, Fresno, Callfornla
93706.
Thank you,
Frank J. Johnson
Editor and Publisher

Writers
Mattie Meyers
Typist & Researcher
Sharon J. Bridges
Staff Photographers
Earl Bradley
Cal Hamilton
Photo Credit
Earl Bradley P. 44
Callfornla Advocate Pp. 19
Fresno Bee P. 12, 26, 30, 37,
DRAWINGS
Dr. Frltzalbert Marius P. 33
Buzz Ward P. 21
Grapevine Cartoon
Ed Burke P. 39
Advertising Rate Card
available upon request

6

7
8

NAACP
Allensworth
Black Business
Quote
People
Black Banks

20
21
22
26
27
28

Black Savings And Loan
Big Catch

29
30

Black History

33

Hlstorlcal Landmarks
Dr. Martin Luther King

34
35

Social Activities
Cartoon
Guest Editorial

36
39
40

Short Story

42

Model

44

39

Copyright

4

Women of the Year
Law
Black Polltlclans

1977
5

l
BUSINESS WOMEN OF THE YEAR
Christina Trotter Edwards, of
Hilmar, California and Valerie
Adams of Northern California bay
area recently received the Golden
State Business League of Oakland
Business Women of the Year award
for their tremendous work with
Artifactrie, Inc.
The Artifactrie is a beautiful craft
gallery, which has 3 bay area
locations--Berkeley (2120 Vine
Street), Walnut Creek (1329 N. Main
Street), and Kensington (277
Arlington) . It displays the all handmade creations of two thousand
craftspeople: ceramics, blown glass,
jewelry, textiles, furniture, and toys
from all over the country. These
things are totally unique. Included
are
stained
glass
windows,
casseroles, and goblets; patchwork
dresses, leather jackets and leather
journals; clocks, ... etc, etc, etc. The
Artifactrie stores are a visual delight.
Mrs. Edwards and Mrs. Adams
started this business in 1970 with the
work of 20 artists. The Artifactrie has
just put in an IBM computer and is
offering computerized bookkeeping
services to its suppliers as well as
dthers.
Golden Stated Business League
has seen
and admired the Christina Edwards [R] and Valer!•
phenomenal growth of this com- Adams [L] owners.
pany, due to not only the dedicated
work of these women but also to the discrimination in the conduct of
beautiful and unusual things the American business and to prevent
the deterioration of minority ocArtifactrie displays.
Golden State Business League, cupied communities by fostering the
Inc., established in April, 1972, is a creation and growth of business
non-profit corporation chartered initiative and to provide technical
expressly to assist the minority and management assistan ce to
business community at large, to newly created and existing minority
eliminate racial prejudice and businesses.
6

GRAPEVINE MAGAZINE
SPECIAL

7

CALIFORNIA ELECTED
REPRESENTATIVES

BLACK

FEDERAL

Yvonne B. Burke
U.S. Representative
28th Congressional District
Los Angeles

Mervyn Dymally
Lieutenant Governor
Callfornla

WIison RIies
Superintendent of Public Instruction Callfomla
SENATOR

Augustus T. Hawkins
U.S. Representative
29th Congressional District
Los Angeles

Ronald Dellums
U.S. Represantatlve
8th Congressional District
Oakland
8

BIii Greene
29th District
Los Angeles

Nathaniel Holden
30th District
Los Angeles
9

I

Teresa P. Hughes
47th District
Los Angeles

Maxine Waters
48th District
Los Angeles

John J. Miller
13th District
Alameda County

Curtis R. Tucker
50th District
Los Angeles
THE

FRESNO CITY POLICE DEPARTMENT
IS SEEKING APPLICANTS FOR THE POSITIONS OF

POLICE OFFICER
&
POLICE CADET

Contact:

Julian C. Dixon
49th District
Los Angeles

Wlllle L. Brown Jr.
18th District
San Francisco
10

4

- 1292

or

4 8-1502

FRl:$:\0 CI TY POL I Ci: lll:P,\R I IL:-lT
2323 'I\RII'llS SI . , FRES. 0, CJ\. 93721

II

YVONNE B. BURKE, U.S. REPRESENTATIVE

YVONNE 8. BURKE
Yvonne Braithwaite Burke, a
Democrat, was elected to the U.S.
Congress in 1972, after serving as an
Assemblywoman from the Los
Angeles area for five years .

She received her B.A. in political

science from UCLA and he.- law
degree from USC. She was admitted
to the California Bar in 1956.
While practicing law, she also
served as a deputy Corporations
Commissioner for the state and as a
hearing officer to the Los Angeles
Police Commission.
She was an attorney on
the
McCone Commission, the
corn
mission that investigated the Watts
riots.
In 1966, she was elected to the
State Assembly. Some of the bi I ls she
authored include child care
for
needy
children ,
relocation
assistance to tenants and owne rs
whose homes have been taken away
by the government, and
major
medical coverage to a baby i rn
mediately after it's birth.
In 1972, she gained nationc1I
recognition when she served as one
of the three co-chairpersons of the
Democratic National Conventio n.
She was also selected by Harvard
University Political Science Institute, as a Fellow and was married
in 1972.
She was the first woman to be
granted maternity leave by
the
speaker of the
House
of
Representatives.
She has one daughter, Autumn
Roxanne.

Ancient Proverb
"The man who has health has hope,
and the man who has hope has everything."

12

AUGUSTUS HAWKINS-U.S. REPR"ESENTATIVE.

He was responsible for legislation
establishing the Los Angeles Sports
Arena, the Department of Employment building, and California
child care centers, and was instrumental in obtaining the Law and
Medical Schools of UCLA adult
evening classes in the high ;chools.
He also gave substantial support for
the Los Angeles Trade-Technical
College.
Among his accomplishments are
included the appointments of the
first Blacks in California as judges,
members of the Highway Patrol,
state commissions, supervisory
positions in the post office, a United
States Attorney, and Post Master of a
Augustus F. Hawkins, Democrat major office.
29th District of California, received
In 1962, Hawkins was elected to
his education in Los Angeles. He the 88th Congress with the strong
received a degree in economics from support of the late President John F.
the University of California at Los Kennedy.
Angeles and attended graduate
In Congress, Hawkins serves on
classes at the University of Southern the very important House ComCalifornia's Institute of Government. mittee on Education and Labor
He was elected to the California which reflects his interest in a wide
Legi~lature in 1934, and served range of social welfare measures. He
continuously for 28 years.
also serves on the House AdAs a member of the State ministration Committee . He is
Legislature he rose to a position of chairman of two standing subpower as chairman of the Rules committees, the most important of
Committee and the Joint Committee which is the subcommittee on Equal
o~ Legislative Organization, the Opportunities, with jurisdiction over
hrghest ranking committee in the youth problems, anti-poverty
California. Legislature.
programs, and equal employment
Hawkins authored over 100 laws opportunity laws.
includi ng California's low-cost
In the 94th Congress, Hawkins
housing program, workmen's has re-introduced the Equal Opcompensation for domestics the portunity and Full Employment Act
<:;alifornia Fair Employment 'Prac- which has a federal job guarantee
t1c~s. Act of 1959, apprenticeship base, and promises to be one of the
trarning, and the 1961 Metropolitan most significant employment bills
Transit Authority Act.
ever introduced in the Congress.
13

RONALD DELLUMS-U.S. REPRESENTATIVE

Representative
Ronald
V.
Dellums represents California's 8th
Congressional District, which is
made up of Alameda and Contra
Costa counties. He is the Chairman
of the House District of Columbia
Subcommittee on
Education
Manpower and Social Services, and
a member of the House Armed
Services Committee. In February,
1975, he was named to serve on the
House Special Select Committee to
Investigate the U.S. Intelligence
Community.
Prior to coming to Congress in
1971 , Dellums served on the
Berkeley City Council from 1%71971. He was employed as a senior
consultant for Social Dynamics, Inc.,
a Berkeley-based enterprise which
develops n:ianpower and community
organ 1zat1on programs on
a
nationwide basis. He was also a
lecturer at San Francisco State
College and at the Graduate School

of Social Work at the University o
California at Berkeley.
He was a psychiatric social
worker for the California Department of Mental Hygiene (1962·
1964), Program Director of th
Bayview Community Center (19641975), Associate Director of t e
Concentrated Employment Progra
of the San Francisco Econom
Opportunity Council (1967-1968
Dellums believes that the size o
the military budget and the power
gives to the Pentagon is still the
basic challenge of contempora
politics.
At present, Rep. Dellums s
working on a comprehensive Heal·
Care bill. In his view, health is one of
the most important domes· c
reforms, since uncertainty and
expense has made disease and the
threat of disease a major cause of
anxiety
and
insecurity
for
Americans .
He feels that there is no point to
a higher material standard of living if
we cannot live in a decent community that protects the health of all
its citizens .
Other important legis lation
includes the Voting and Campa1g
Finance Reform Acts, General an
Unconditional Amnesty, Adequar
Income Acl, World Peace Tax Fun
Act, the Omnibus Penal Reform Act
Child Care Act, and a whole series o·
bills dealing with women's rights, the
plight of senior citizens, and other
areas of concern.
Rep . Dellums is married to t
former Leola (Roscoe) Higgs The
Dellums reside in Washington, DC
with their three children .

14

MERVYN M. DYMALLY
LIEUTENANT GOVERNOR OF .CALIFORNIA
committee on Medical Education
and Health Needs. He also headed
the Senate Select Committee on
Children and Youth
the Joint
Committee on Leg'al Equality
(women's rights), and the Joint
Committee for Revision of the
Elections Code.
He successfully authored major
legislation to expand the state's
child, youth and adoption services
speed
educational
reform'
strengthen campaign contributio~
regulations, provide more child care
centers and greatly expand women's
rights. He consistently won ratings as
a top Legislator by consumer environmental, labor, women's ' and
Lieutenant Governor Mervyn civil rights groups. He authored the
Dymally brings twelve years of Equal Rights Amendment and the 18experience, educational expertise Year-Old Vote Resolution in the
and political know-how to the Legislature.
Lieutenant Governor's Office, plus a
He has studied at Oxford, and is
depth of knowledge and concern in now working on his Ph.D. He holds a
a broad range of people-oriented B.A. in education from California
problems. More jobs is his main goal State University, Los Angeles and an
for Californians.
M .A. in government from ~lifornia
Lieutenant Governor Dymally State University, Sacramento. He
was a teacher of exceptional serves on the Board of Directors of
h'ld
· L A
I f
Lincoln Law University and the
c I ren in os nge es or six years University of West Los A'ngeles. He
before el.ection to the State
Assembly in 1962, and his constant was the original organizer of the
stream of bills to aid the state's National Conference of Black
children and youth showed that this Elected Officials.
remained one of his major concerns
He originally came to this
during 12 years as a Legislator.
country from the former British West
He was elected to the State Indies as a 19-year-old student,
Senate in 1966, and served as worked as an oil worker and
Chairman of the Democratic Caucus teachers' union organizer before
and as Chairman. of the following beginning his political career. He is
committees: Social Welfare, Military married to the former Alice Gueno, a
and Veterans Affairs, Elections and former teacher hers.elf, and is the
Reapportionment, and the Sub- father of two children, Mark 19, and
Lynn, 17.
15

-

WILSON RILES-CALIFORNIA'S SUPERINTENDENT
PUBLIC INSTRUCTION

OF

member of a Task Force on Urban
Educational Opportunities an~ of
the National Council on Educational
Research .
Riles
was
elected
State
Superintendent in 1970, the first
time he had ever ran for public
office. His campaign was based on
· the theme, "For the Children ,'~ he
won a second term when he received
an unprecedented 68 percent of all
votes cast for Superintendent,
defeating six other candidates, in the
June, 1974, Primary Electio~.
Early Childhood Education has
been one of Riles' foremos t
priorities . He appointed an Early
Childhood Education Task Force
Wilson
Riles,
California's soon after taking office, translated
Superintendent of Public In- its
recommendations
into
struction, began his education legislation, and won the Legislature's
career as a teacher in a one-room and Governor's approval.
school on an Apache Indian
Riles was born in rural Louisiana,
reservation near Pistol Creek, near Alexandria, on June 27, 1917.
Arizona. After teaching in and He was orphaned at an early age and
administering other public schools worked his way through junior and
in that state, Riles moved to senior high school, laboring in saw
California where he accepted a mills and delivering milk from two to
position with the Department of seven every morning.
Education in 1958.
Following high school, he moved
In 1965, Riles was made with his step-parents to Arizona . He
Associate Superintendent in charge received his BA from Northern
of organizing and administering a Arizona University in 1940 and , after
$100
million
Compensatory three years in the Army Air Corps,
Education Program which became a completed his MA in schoo! admodel for
similar
programs ministration at Northern Arizona
throughout the nation. He was University in 1947.
appointed Deputy Superintendent
He has received honorary
for Programs and Legislation in 1969. doctorates from several Californ ia
Riles has also been active at the colleges and uniyersities .
nation level. He was Chairman of the
Riles is married to the form er
U.S. Office of Education Task Force Mary Louise Phillips. They have a
on Urban Education and held daughter, three sons, and seven
Presidential appointments as a grandchildren .
16

MAYOR OF LOS ANGELES TOM BRADLEY
Tom Bradley was born on
December 29, 1917, in a small Texas
town called Calvert. He was the son
of sharecroppers. The Bradleys
moved to Los Angeles when Tom
was seven . He soon found work
delivering the old "Daily News," and
he and his older brother took on
other odd jobs to help the family.
A sharp student, Bradley used his
athletic skills to gain a university
education . His all-city high school
honors in football and track-he was
1936 All-City Tackle, 1937 All-City
and All-Southern California track
champion in the quarter-mile-led to
a UCLA scholarship and a reputation
as a star quarter-miler.
Bradley used his speed chasing
youthful offenders after joining the
Los Angeles Police Department in
1940.
The
young
officer
d istinguished himself as a detective
and as head of an administrative in 1971-both times unopposed.
vice detail. He was most proud,
In July of 1973, he was sworn in
however, of organizing-with only by late Supreme Court Chief Justice
one other officer to help-the Earl Warren as the city's 37th mayor.
In an era when many major
department' s pilot community
relations program, to create a bridge American cities are on the wane,
of communication between the Bradley gave Los Angeles balanced
police and neighborhood residents busgets for three successive years,
increased the city's federal grants
all around the city.
By the time he retired from the from $80 million to $400 million,
police force as a lieutenant, he had established Offices of Economic
c rammed in enough night studying Development and Small Business
to earn his law degree from South- Assistance, and ushered through a
western University and admittance community development program
stressing new and rehabilitated
to the California Bar.
Bradley opened his own law housing. In 1976, his tight fiscal
off ice in 1960, but soon was urged by management led to a 10 percent
community leaders to run for City reduction in the city's property tax
Counci l. In 1963, he ran-in a district rate , a significant feat during this
barely over one-third black-and time of urban financial problems .
( Continurd an Page 39)
won. He was re-elected in 1967 and
17

WARREN H. WIDENER -- MAYOR
OF BERKELEY, CALIFORNIA
Warren H. Widener, 39, Mayor of
Berkeley, California was elected to
office in 1971 and re-elected in 1975.
Before becoming Mayor he served
on the Berkeley City Council from
1969 thru 1971.
Mayor Widener graduated from
Oroville Union High School and
received his B.A. degree in speech
from the University of California
Berkeley in 1960. In 1%7 he received
his Juris Doctorate degree from the
University Boalt Hall School of Law
and was admitted to the California
Bar in 1968.
In addition to his duties as
mayor, Mayor Widener serves as
special counsel to the Urban
Reinvestment Task Force in
Washington, D.C. He is the past
president of the National Black
Caucus of Local Elected Officials
and is an advisory board member of
the Mayors' Leadership Institute of
the U.S. conference of Mayors. He
has also served on numerous boards
and committees of church, civic,
and political organizations.

Mayor Widener was a captain in
the U.S. Air Force and served as
deputy commander of a missile
launch crew, SAC before his
honorable discharge.
Mayor Widener and his wife
Mary Lee have three sons, Warren 8,
Michael and Stephen 6.

GRAPEVINE MAGAZINE SUBSCRIPTION
The Grapevine Magazine Is distributed In Callfomla quarterly
through publlc llbrarles, private subscriptions and newsatand
sales. A slngle copy of the magazine may be obtained free of
charge by writing to the publlsher at 1012 So. Trinity, Fresno,
California 93706. The annual subscription fN for four Issues a
year Is $5.00.

18

.

FIRST BLACK MAYOR ELECTED IN OAKLAND

Lionel Wilson, a 62-year-old
judge supported by the Black
Panthers, labor unions and minority
groups who turned on a spirited getout-the-vote
effort,
became
Oakland's first black mayor.
Wilson, a moderate Democrat
won in a tight election contest with ~
" law and order'' Republican backed
by downtown and business interests.
Slightly more than half of
Oakland's population of 345,000 is
non-white, and the electorate is
heavily Democratic, but for decades
the city has elected conservative
candidates backed by downtown
groups. The final count gave Wilson
42,640 and Tucker 36,925.
The new mayor replaces John
Reading, a Republican retired from
the office after 11 years.
Wilson suggested more jobs were
the key to the crime problem and
said more officers would not
necessarily reduce crime. He
promised to hire paraprofessionals
who could release patrolmen for
street duty by taking over desk jobs.
The winner campaigned on the

theme, " We're going to improve the
quality of life for everyone." He said
his election was " not a victory for
any one segment of the community."
Wilson, a native of New Orleans
was appointed to the Alamed~
County Superior Court in 1960 by
then Gov. Edmund G. Brown Sr. He
also has served for several years as
chairman of Oakland 's war-onpoverty council.

-=~ING
YOU'VE Gar

-

SECURITY PACIFIC
19

BANK

WILLIAMS BECOMES FIRST BLACK ELECTED
TO FRESNO CITY COUNCIL
didates for the post vacated by the
retirement of Marc Stefano. He
outdistanced his closest opponent
by almost 5,000 votes.
The victory by Williams ended
many years of frustration for the
black community, having seen black
candidates defeated election after
election most blacks had become
convinced that it was impossible for
a black candidate to win under the
city at large procedures used by the
city. A defeat in this election would
have added to the frustration .
But the election of Williams
brought new political hope to the
black community the majority of
whom worked hard to insure his
victory.

JOE WILLIAMS
After some twenty-five years of
effort a black man has been elected
to the Fresno City Council, thus
ending a long political drought for
blacks in the city.
Joe Williams was sworn in as the
first black elected official in the
history of the City of Fresno.
Williams defeated six other can-

The overwhelming percentage of
the West Fresno vote received by
Williams (85 percent) was only part
of the black involvement in the
campaign what most people don't
realize" said exuberant campaign
workers "is that there are from two
to three thousand black voters in
Fresno that don't live in West
Fresno ... and Joe had the overwhelming majority of those votesmany of them taking an active part
in the campaign."
The most important factor in
Williams' campaign was the support
that he received from the black
religious community "for the first
time in any campaign-that I know
of-people got on their knees and
prayed for Joe to win" said Woody
Miller, a local black radio station
manager.

20

Mrs. Virna M. Canson is Regional
Di rector, West Coast Region,
National Association For The Advancement of Colored People. She
assumed this position, August 1974,
following the death of Mr. Leonard
H. Carter, Regional Director. Mrs.
Canson joined the staff of NAACP in
July, 1967. She has served since that
time as a Field Director and
Legislative Advocate..
From April, 1965 to February,
1967, Mrs. Canson served as Credit
Union and Consumer Education
Specialist with the California State
Office of Economic Opportunity.
In August, 1965, immediately
after the Los Angeles riots, Mrs.
Canson was assigned to work in the
Watts area. She participated in the
planning and operation of the State's
first experimental Service Center
Program . This pilot program led to
the establishment of other state
services centers to serve the poverty
areas throughout California.
She spearheaded the drive to
organize credit unions among low
income families and she has worked
with community action committee
21

staffs throughout the State of
California to create interest and
awareness of the plight of the low
income consumer and assisted in
program development and proposal
writing in several communities.
From 1953 to 1965 Mrs. Canson
served as Treasurer-Manager of the
Sacramento Branch NAACP Credit
Union . Assets of the credit union
grew from $35,000 to $400,000 under
her leadership.
Mrs. Canson has written articles
for several state and national
newspapers and magazines, ineluding the CRISIS magazine, a
national magazine published by the
NAACP. She holds membership in
many organizations and commissions including the Equal
Education Opportunity Commission
State of California. She also has
received many awards and citations
for her outstanding work with the
youth, community and NAACP.
Mrs. Canson is a native of
Oklahoma, born in Bridgeport,
Oklahoma. She has resided in
Sacramento, California since 1940.
She graduated from Douglas High
School, Wewoka, Oklahoma,
received college training at
Tuskegee Institute, Alabama and
graduated from Credit Union
National Association School for
Credit Union Personnel, University
of Wisconsin.
She is married to Attorney
Clarence B. Canson, AttorneyAdvisor, San Francisco District
Office, Small
Business Administration. The Cansons have two
children, Miss Faythe Canson and
Clarence q _ Canson, M.D.

CALIFORNIA'S TOP 15 BLACK BUSINESSES

CALIFORNIA'S TOP 15 BLACK BUSINESSES

C OMPANY

Motown Industries a Hollywood, Callfomla entertainment
conglomerate and fourteen other Callfomla black bualn••••• were
among the top 100 black owned enterprlsH In the United States
complled by the Black Enterprlze Magazine.
Motown la owned by Berry Gordy Jr. and Is ranked number on•
nationwide with aalea of $50 mllllon dollars. Singer and motion picture
star Diana Ross and Singer-writer Stevie Wonder art among th• many
entertainers under contract with Motown.
Drummond Distributing Co. Inc. of Compton, Callfomla head by
Lancelot E. Drummond la the aecond largest black owned bua lnffa In
California. The llquor distribution firm w11 founded In 1989 a nd hH
salea of $13.5 mllllon dollars. Harris and Stroh, a sporting goods
distributor and headed by Richard A. Banks, placed third on th•
Callfomla llat with aalea of $9 mllllon dollars.
22

1978
SALES IN
MILLIONS

MOTOWN INDUSTRIES
Berry Gordy Jr.

Singer-Actress Diana Ross Motown's Stir Attraction

BUSINESS

Entertainment conglomerate $50.00
Hollywood, CA

DRU MMOND DISTRIBUTING
COM PANY, INC.
Lancelot E. Drummond

Liquor distribution
Compton, CA

HARRIS & STROH
Richard A. Banks

Sporting goods dlatr1butlon $9.00
Hayward, CA

SKYL AND PONTIAC , INC.
Cecil B. WIIIII

Auto salH & service
Inglewood, CA

$6.08

WILLI E DAVIS DISTRIBUTING CO .
Wllll e D. D1vl1

Beer dlatr1butlon
Loa AngelH , CA

$5.50

GO L DEN BIRD , INC.
W il lie J . Stennis

Fast food re1t1ur1nt1
Culver City, CA

$6.00

PRO-LINE CORP.
Comer J. Cottrell

Hair products mfg.
Carson , CA

$5.13

KC DODGE, INC.
Todd S. Cochran

Auto sales & service
San Franclaco, CA

$5.00

BEA UCHAMP DISTRIBUTING CO .
Patrick Beauchamp

Malt beverage
Loa Angeles , CA

$3.97

CALIFORNIA GOLDEN OAK
PRO DUCTS, INC.
John D. Ketch

Mfg. wood office
Loa Angelu, CA

$3.20

J AMES PONTIAC INC .
Claude I. JamH

Auto 11le1 & service
Oakland, CA

$3.20

TRAN S-BAY ENGINEERS

General contracting
Oakland, CA

$3.01

CENTR A L NEWS-WAVE
PUBLICATI ONS, INC.
Chester L. Washington

Newspaper publishing
Los Angelu , CA

$3.00

BILL NELSON CHEVROLET INC.
Wllll e W . Nelson

Auto sales & service
Richmond, CA

$5.60

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Pittsburg , CA

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& B UILDERS INC.

$13.50

Ray Dones

23

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24

BEER

FRESNO
25

"When prayer went out, knives came In. When hope went out,
dope came In. We're loalng too many young minds to the drug
culture. What difference does It make If the doors of opportunity
swing wide open If our children are too dizzy to walk through?
We've got to cultivate their brains so they won't have dope In their
veins!
Just because a community la economlcally dl1po1H1Hd,
does not mean It should be splrttually dl1posH1Hd. We must
propel ourselves from the gutter and make some decl1lon1 about
the destiny of our children and our communltlH.
I'm proud to be black, but It requlrH a knowledge of
aeronautical science to fly a plane. I am proud to be black--but It
requires a knowledge of agricultural science to grow food. I 1m
proud to be black--but It requires an education to be a doctor or
lawyer.
We are allowing a mlnuscule number of criminals to crNtl
disorder, ruin our schools and sap the energy we need to rebuild
our neighborhoods and our cities. It doesn't matter If the name
has changed from Southem Rope to Western Dope, because th•
brother does him self what the Klan used to do to him. Black
Americans must take greater responsibility for their own pllght.
It's time for us to stand up, admit to our weaknesses and begin to
strengthen ourselves. No one wlll save us from us for us--But us."
26

The Platters gave an exciting performance recently at Fresno's
Sheraton Inn. The group retained many of their ortglnal song which have
gained them fame such as "Only You" and "The GrNt p,.tender". They
have showed greater emphasis on contemporary material.
. The appearance was a special homecoming for bass singer Gene
~1lllams who attended Fresno's Edison High School. A large number of
his friends attended the performance.
27

CALIFORNIA BLACK OWNED BANKS

CALIFORNIA BLACK OWNED SAVINGS AND LOAN COMPANIES

Three of the forty-nine black owned banks In the United States are
located In Callfomla and all were fo1Jnded since 1984.
Independence Bank of Chicago founded In 1964 worth current aueta
of $60.5 mllllon dollars leads the 11st of black owned banks In the United
States.
Bank of Finance based In Los Angeles and headed by Vemal
Clalbome leads Callfomla's black owned banks with assets of $26.7
mllllon dollars. Nationwide It ranked numbertwelth among black owned
banks. First Enterprise Bank based In Oakland, Callfomla and headed
by Floyd A. Edwards with assets of $21.9 mllllon dollars ranked second
In Callfomla and fifteen nationwide. Pacific Coast Bank baaed In San
Diego, Callfomla and headed by WIiiiam F. Boyd with assets of $4.47
mllllon dollars ranked third In Callfomla and forty-fifth nationwide.
BANK

CHIEF EXECUTIVE
LOCATION

TOTAL
ASSETS'

BANK OF FINANCE

Vernal Clalbome
Los Angeles, CA
Lloyd A. Edwards
Oakland, CA

$26,670

1964

$21,973

1972

FIRST ENTERPRISE
BANK

PACIFIC COAST BABK WIiiiam F. Boyd
San Diego, CA

$4,472

WHlllll//ND

YEAR
STARTED

1973

2s4. 1ss4

1

Three of the forty-one black owned saving and loans
associations In the United States are located In California all In
Los Angeles.
'
Carver Federal Savings and Loan A11oclatlon located In New
York, New York and founded In 1948 with current assets of $71.5
mllllon dollars leads the Hat of black owned savings and loan
companies In the United States.
Broadway Federal Savings and Loan Association baaed In Loa
Angeles leads Callfomla's black savings and loan association with
assets of $50.4 mllllon dollars. Elbert T. Hudson head• the
association which Is ranked number thrN nationwide among
black savings and loans companies. Family Savings and Loan
Association based In Loe Angeles headed by Robert Bowdoin with
assets of $45 mllllon dollars la ranked aecond In Callfomla and
fourth nationwide. Foundera Saving• and Loan Association baaed
In Los Angeles headed by Peter W. Dautel1ve with auets of $21.2
mllllon dollars Is ranked third In Callfomla and sixth nationwide.
ASSOCIATION

MANAGING OFFICER
& LOCATION

TOTAL
ASSETS'

BRLOOAADNWAY FEDERAL SAVINGS
&
ASSN.

Elbert T. Hudson
Loa Angeles, Callfomla

50,406

FAMILY SAVINGS & LOAN
ASSN.

Robert Bowdoin
Loa Angeles, Callfomla

45,004

FOUNDERS SAVINGS & LOAN
ASSN.

Peter W. Dautel1ve

21,202

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28

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29

.·

ALLENWORTH STATE PARK IS DEDICATED

The Col. Allenaworth Stat• Hlatorlc Park la barren apacn of wHttm
Tulare County waa dedicated In apecl1I cerM1onlH marking tht
atruggle of Callfomla'a flrat all-black Mttlement.
With an ••tlmated 1,200 peraona In 1ttend1nce, the at1t• Depart•
ment of Parka and Recntatlon made the flrat publlc commitment to
flnallzlng a long • long-time effort to recognize th• contribution of 111
blacks to Callfomla.
Herbert Rhodes, atate director of parka and recrHtlon, ont of
several apeakera at the dedication, called upon 111 Callfoml1 to com•
plete the "Allensworth d,w1m."
"Give us your labor, your talent-and aa they uy In th• B1ptl1t
Church-your money to make Allenaworth the g,wateat hlatotlcll park In
Callfomla," he urged.

Rhodes said the state wase''commltted" to making Allensworth an
outstanding historic park.
The dedication of the park Included an extensive 11st of dignitaries
and others recalling the past and plans for the future of the earty
Callfomla community. Besides the dedication, the program Include
music, entertainment, a tree planting ceremony and a picnic.

Col. Allensworth

30

31

BITS OF BLACK HISTORY
*The slave master of Dr. George Washington Carver had so little conception
of Carver's personal worth that he traded him for a mule.
*Blanche K. Bruce was a U.S. Senator from Mississippi. He was a leading
politician of the Reconstruction era. He was the only Black man to serve a
full term in the Senate of the United States. At one time, he served as
Registrar of the Treasury . His signature was required on all paper money.
*Pinckney B.S . Pinchback held more offices than any other Black politician.
During his political career, he held the state offices of senator, lieutenant
governor, and governor of Louisiana. He was also elected to the Congress of
the United States as a senator and as a representative.
*Matt Henson was the first man to reach the North Pole. He planted an
American flag on the spot. He was part of an expedition with Commander
Robert E. Peary in 1909.
*William Leidesdroff-Several blovks of downtown San Francisco were once
the property of William Leidesdroff. In addition, he owned 35,000 acres of
land near the site where the California Gold Rush began .

BLACK HISTORY

by
Frederick Douglass

THE GRAPEVINE

"I DON'T HAVE ANYTHING against wasps personally, but when
they move Into the neighborhood, property values go down I"

" Let me give you a word of the philosophy of reform . The whole history
of the progress of human liberty shows that all concessions yet made to her
august claims, have been born of earnest stru~gle. The conflict has been
exciting, agitating, all-absorbing, and for the time being, putting all other
tumults to silence. It must do this or it does nothing. If there is no struggle
there is no progress. Those who profess to favor freedom and yet deprecate
agitation, are men who want crops without plowing up the grounct, they
want rain without thunder and lightning. They want the ocean without the
awful roar of its many waters.
This struggle may be a moral one, or it may be a physical one, and it may
be both moral and physical, but it must be a struggle. Power concedes
nothing but a demand. It never did and it nell.er will . Find out just what any
people will quietly submit to and you have found out the exact measure of
injustice and wrong which will be imposed upon them, and these will
conti nue till they are resisted with either words or blows, or with both. The
limits of tyrants are prescribed by the endurance of those whom they oppress. In the light of these ideas, Negroes will be hunted at the North, and
held and flogged at the South so long as they submit to those devilish
outrages, and make no resistance, either moral or physical. .. " (August

1857)
32

33

HISTORIC LANDMARKS TO HONOR BLACKS
PRESIDENT CARTER HONORS KING AND SALK

The Interior Department is
designating the homes of baseball
player Jackie Robinson, jazz
musician Duke Ellington and Nobel
Peace Prize winner Ralph Bunche as
National Historic Landmarks as part
of a 1970s campaign to honor the
achievements of black Americans.
"Black Americans have had
many prominent roles in the
development of our country and
their contributions to our American
I ife and history are now further
recognized by (these) landmarks,"
said Secretary of the Interior James
A. Joseph .
Officials
announced
the
establishment of 33 new national
landmarks in honor of blacks. There
were 28 such designations made in
1974 and 1975.
The new selections were announced following a three-year
study for the Park Service by the
Afro-American Bicentennial Corp., a
non-profit organization.
34

The landmarks, in ten states and
the District of Columbia, honor
black achievements in varied fields
from pioneer days to the present
Designations
include
the
homesite of Jean Baptiste Point Du
Sable, a fur trapper and trader who
log cabin is regarded as Chicago's
first settlement. Another is the
remnant of a mile-long black
business district in Atlanta, Ga., that
flourished after the Civil War.
Also on the list are the homes of
journalist Robert S. Abbott, whose
newspaper, the Chicago Defender,
encouraged black migrations to the
North, and of Mary Ann Shadd Cary,
lawyer, educator, antislave campaigner and the country's first black
newspaperwoman.
The home and carpentry shop of
Denmark Vesey, a former slave who
led an unsuccessful revolt in South
Carolina, is on the new landmark
registry. So is the New York City villa
commissioned by America's first
black woman millionaire, Madame
C.J . Walker, founder of a cosmetics
industry.
Also designated landmarks are
the New York homes of Jackie
Robinson, who starred for baseball's
old Brooklyn Dodgers, and of
trumpeter Louis Armstrong and jazz
composer and musician Duke
Ellington .
On the new Interior Department
landmark list is the Great Barrington.
Mass., home of William E.B. DuBo is,
a scholar, editor and co-founder of
the NAACP, and the home in ew
York of Ralph Bunche, a diplomat
who became the first of his race to
win the Nobel Peace Pr ize.

President Carter awarded the
county's highest civilian honor to
Martin Luther King Jr. for his battle
against prejudice and to Dr. Jonas E.
Salk for stemming the menace of
polio.
In an
Independence Day
statement from nearby Camp David,
Carter said he was awarding the
presidential Medal of Freedom to
King, assassinated in 1968, and Salk
for their efforts to improve the
American way of life.
The medal, which may be
awarded only by a President, is the
government's highest civilian award-comparable to the military's Medal
of Honor.
Noting that King was both a
black and a Southerner, Carter said
he " helped us overcome our
ignorance of one another. "
The award adds an ironic twist to
the legacy of the civil rights leader.
Since King's death in Memphis, it
has been revealed that he was the
target of harassment by the FBl ,
which unsuccessfully tried to disrupt
his movement.

UCLA PROFESSOR NAMED TO HUD POST
Emma D. Mcfarlin, a professor at
the University of California at Los
Angeles with long experience in
advising federal urban programs,
was named recently as the top official of the U.S. Department of
Housing and Urban Development on
the West Coast.
Mcfarlin, 56, an adviser to Los
Angeles Mayor Tom Bradley for the

35

$47,500-a-year post of regional
director headquartered in San
Francisco.
The job of running federal urban
policies in Arizona, Hawaii, Nevada
and California was considered one of
the prime patronage jobs on the
West Coast at the disposal of the
Carter administration .

I

STATE'S FIRST BLACK SUPREME COURT JUSTICE
W i ley Manuel, the first black
member of the California Supreme
Court, is a soft-spoken, scholarly
man who is devoted to his family, his
church, and the law.
Manuel , who entered the attorney general 's office as a student
legal assistant in 1953, had reached
the position of chief assistant attorney general for civil matters
before he was named an Alameda
su·perior Court judge in 1976 by
Governor Brown, who nominated
him for the Supreme Court this year.
Manuel's background is the
classic case of the lower-middleclass boy who made good. The son
of a dining car waiter on the
Southern Pacific and a household
domestic, he was born in Oakland
and raised in the modest flatlands of
Berkeley.
He worked as an orderly at
Herrick Hospital to pay his way
through the University of California
and went to Hastings Law School on
his veteran's benefits. He was first in

CENTRAL CALIFORNIA'S
WOMAN
OF THE YEAR

MARYL. NEALY has been named
Business Woman of the Year by the
Gamma Eta Chapter of Iota Phi
Lombda Sorority. She and her
husband, Thomas, have operated the
Vista Shoe Repair shop in Fresno,
California since 1955 . She was
honored at a luncheon in the Luau
restaurant.

his class in his first and second years
in law schooi and graduated second
Manuel and his wife, Eleanor,
live in Oakland. They have a
daughter, Yvonne Temple, 27, and a
son, 20, who resides with the fami l
in Oakland.

A HERITAGE of

~.

·-Ba,i,6; i - ·- :1
nursery ,

~

1\1\-;!;.,-~Ghool

STRENGTH

VARJl?lTEE

SECURITY

SAVINGS
.. l , O A N'

EXPERIENCE

1

111111

St~te licensed

221 Fresno St. Fresno, California
Phone: 268-1466

A S~O C IATI O J'f

5 Offices in Fresno

Main Office: 1177 Fulton Mall, Phone 268-8111
Blackstone and Ashlan
Cedar and Shields
Shaw and Sixth
West Shaw and Van ess Exten ion

36

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½ Day Learning Pre-School Program
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Transportation to Public Schools

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Credentialed Teachers
Member of the National Assoc. for the Education of Young Children

37

SPORTS

Bret Bell, 6'8", a basketball and
track star for Sanger High School in
Sanger, California has decided to
attend Irvine State College in
Southern California. Bell led his
basketball team in scoring and
rebounding and cleared 6'10" in the
high jump. He was recruited by most
major college throughout the nation.
Mr. and Mrs. Barney Bell of Sanger
are his parents.

MAYOR BRADLEY CON'T
_ Bradley has broken new ground
many areas of human need
compiling a distinguished record of
innovative programs for senior
citizens, handicapped and youth
and--working with private corporations-inaugurating a series of
land donations for neighborhood
parks.
Under
Bradley ,
the
city
established its unprecedented
Commission on the Status of
Women . He gave the go-ahead for a
citywide project enabling residents
to grow vegetables on city land. He
started a City Volunteer Corps and
the city's Child Care Advisory
Committee.
To stop the erosion of communication between citizens and
government, Bradley initiated
unique Open House Days when any
in

BOB THOMAS, Hiram Walker's market development manager,
displays the second In a series of Canadian Club ads created to appeal
primarily to the young, urban, Black community. "The CC man la beck"
campaign, kicked off In April this year with full page, four-color ada In
Ebony, Jet, Black Enterprise, Black Sports and Players magazlnea, ha•
been received with spontaneous approval.
''The Influential Black consumer Identifies with good taste and fin•
quality, and we feel that Canadian Club's superlative quality la a natural
for our market," s11ya Mr. Thomas. "Thia hard-hitting ad la creating
brand awareneoa In thousands and thousands of readers In thl1
selective, vlable and lucrative market," he said.
The creative message of the "CC man Is back" advertlalng concept,
developed by Byron Lewis of the UnlWorld Group Inc., In conjunction
with Mccaffrey and McCall Inc., the New York-baaed advertising
agency for Canadian Club, la designed to appeal to women •• well 11
men. The campaign wlll continue to be expanded.
38

39

citizen can meet privately with him
without a formal appointment. He
also regularly spends entire days in
the city's various communities
meeting with residents face-to-fac~
to discuss their concerns. Year-round
branches of the mayor's office have
been opened in the San Fernando
Valley and San Pedro so that
distance no longer is an obstacle to
communication.
Bradley has shown he has what it
takes. It was a confident chief
executive, midway in his mayoral
term, who said "people everywhere
will point to Los Angeles as one city
in America which can meet adversity
head on and conquer it."
Bradley married Ethel Arnold in
1941, after eight years of courtship.
They have two children , Lorraine
and Phyllis.

.

·

.

GUEST EDITORIAL ·

-

. ""-~- .I

BEING POOR IS MORE THAN NOT HAVING ENOUGH MONEY
One of the problems of being poor is not having enough money . It is
perhaps less well known that there is another problem with being poor: It is
more expensive.
Poor people are regarded as less credit-worthy risks by banks and o ther
lenders, and when they can get credit at all, it tends to be at the highest legal
rates of interest. And, since they have less money, it takes them longer to pay
back loans, which means that the total amount of mdney they pay in interest
is greater than for those borrowers who can pay back more quickly.
Poor people have fewer opportunities to save money by buying con sumer
items in quantity at lower prices . And they may not be able to t ake full
advantage of sales at promotional pri ces by stocking up on bargains .
Poor people tend to congregate in cities. Their auto insurance rates, their
home insurance rates (or their landlords') and their real estate taxes t herefore
tend to be higher than for the more affluent people living in suburbs.
Poor people drive older automobiles, which as a group are less efficient.
So
they have to buy more gasoline for their cars. Short of funds, they may
postpone tuneups and other maintenance, making the gasoline-efficiency
problem worse. When repairs become unavoidable, they run the risk o f being
made too quickly or incompletely, again missing the advantages of shopping
around or of preventing further expensive break-down.

~al
well
I I.c lo
v
o
H

E

R

E T

961 West Shaw Avenue • Clovis, California
Just East of Fresno State Un1vers1ty • Phone 291-7711

Poor people, especially the rural poor, live in older and less-well built
housing. They are less apt to have insulation or storm windows so they spend
more for heating their homes.
Poor people have less money to spend on clothing so they buy the least
expensive items they can find, but they pay a penalty in low durability
which sends them back to the store sooner than their more affluent counterparts.
Many poor people work long hours at repetitive chores that leave them
anxious for ease and a bit of glamour. Convenience foods fill the bill-but are
more expensive than nonprepared foods and dig deeper into the pockets of
the poor.
Is there a solution? Not a simple one, of course. But the public, poor and
affluent alike, should keep in mind that there is more to being poor than just
having too little cash. [Reprint from the Boston Globe]

40

L

41

LINKS FORM CHAPTER IN CENTRAL CALIFORNIA
SHORT STORY

Inspiration For the Unhappy

Once upon a time there was a little sparrow who hated to fly south for the
winter. He dreaded the thought of leaving his home so much that he decided
he would delay the journey until the last possible moment.

After bidding farewell to all his sparrow friends, he went back to his nest
for an additional two weeks. Finally the weather turned so bitterly cold that
he could delay no longer. As the little sparrow took off, it started to rain. In a
short time, ice began to form on his little wings. Almost dead from cold and
exhaustion, he fell to the earth in a barnyard. As he was breathing what he
thought was his last breath, a horse walked out the barn and proceeded to
:over the little bird with fertilizer. At first the little sparrow could think of
1othing except that this was a terrible way to die. But as the fertili,zer started
(o sink into his feathers, it warmed him and life returned to his body. He also
'ound that he had enough room to breath. Suddenly the little sparrow was so
1appy he started to sing.

At that moment, a large cat came into the barnyard and hearing the
:hirping of the little bird, began digging into the pile of fertilizer to f ind out
vhere the sound was coming from . The cat finally uncovered the bird and
1te him.
..Y\;t-=.~:.::;:- <=:( ::: {

,.-..•❖·•=-•::t~W\¼"':§'X.W>~

THIS STORY HAS THREE MORALS
Not everyone, who craps on you, is your enemy.
Not everyone, who take crap off you, is your friend.
When you are warm and comfortable, even if it is in a pile of crap, KEEP
OU MOUTH SHUT.

42

Service to youth and promotion
of .the arts are two facets in the
tou_rfol_d program of Links, Inc., an
mv,tat,onal volunteer organization
for women which has established a
chapter in Fresno, California.
The local unit, 161st in the
country and 31st west of the
Rockies, was recognized officially
recently.
_Installing officers were Dr. Ann J.
Julian of Oak Park, Ill., representing
the national headquarters in
Washington, OC, and Julia B. Smith
o~ Oakland, Western Regional
Director.
However, because of its emphasis on problems and projects in
the black community, she addedsuch as a national commitment to
th~ United Negro College Fund"almost all" members are black.
Twenty-four women form the
nucleus of the Fresno chapter, which
Mae Johnson
ultimately will expand its membership to 35 selected locally and Le~gue ~nd other black groups, of
may accept an additional 15 tran- which Links members are on the
sfers.
board.
All the chapter members are
black. _
They represent, by and large,
Mae Johnson, a Fresno City
the middle and upper middle in- Coll~ge counselor, is the local
come brackets.
president. Other officers are Poppy
. Links was founded in 1946 by two Brooker, vice president, Elizabeth
Philadelphians. It was so-named Johnston, secretary, Doris Bugg,
because fostering friendships was tr~asurer. Members are : Julia Brown,
the initial goal.
Violet Cargill, Lucy Crossley, Lula
Projects undertaken across the Mae Daniels, Lenore Daw Barbara
country have focused on drug abuse Ethridge, Debra Gaillard, 1Elizabeth
sex education, mental health th~ Hansen, Hycinthia Johnson, Marlon
Scouting movement and tutorial Jones, Gloria McAlister Doris
work .
Michaux, Rae Aldredge, R~semarie
! he organization supports the Munsey, Constance Thomas La Vera
National Association for the Ad- Williams, Dollie Whitehead, La Fay
van cement of Black People, Urban Jay, and Elma Sterling.
43

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