Grapevine, January-February 1977

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eng Grapevine, January-February 1977

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eng Grapevine Magazine

Date

eng 1977-01

Format

eng PDF, 32 pages

Identifier

eng SCMS_gvmz_00051

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*

BLACK
HISTORY
EDITION

[BONY
fASHION
fAIR
Rainbow

WALTER SMITH

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Thursday, March 31, 1

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1977

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Granavine
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THE

HENRY
MAGAZINE

NORMAN

Vol. 9

HONORED

January-February, 1977

GRAPEVINE COIP.

BY

No. 1

Fresno, Calif.
1012 S. Trinity
Phone: 486-0273
or 233·1346

NAACP

FRANK J. JOHNSON

BLACK
HISTORY

EDITOR AND PUBLISHER

CLEO JOHNSON
ADVERTISING EDITOR
Henry Norman was surprised recently when the Fresno Branch of
the Natlonal Association for the Advancement of Colored People
[NAACP] presented him a trophy for his many years of service.
Art Jenkins, president of the branch, made the presentation during
the annual dinner meeting of the Fairview Heights Senior Citizens, of
which Norman Is president.
More than 150 persons from the Fresno area attended the dinner In
the Cecll C. Hinton Community Center.
Jenkins said Norman has served the community well through the
NAACP and various senior citizens' groups.

EDITION

JEUY C. JOHNSON
DIRECTOR OF CIRCULATION

MATIIE MEYERS
Staff Writer

Photo CNCllta:
IN Pg. 4, 7, 18, 20, 21,

flNIIO

%1, 29.
Black Rodeo Pg. 12, 13, 14.
Dr. Frltzalbert llallua Pg. 8

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Grapevine

4

1977

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1977

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FRESNO'S BLACK FIRSTS
DR. HENRY WALLACE* Fresno's first Black doctor.
HUGH W. GOODWIN* Fresno's first Black attorney.
FRANCES GOODWIN* Fresno's first Black teacher (city)
BEATRICE OWENS* Fresno's first Black teacher (county)
JOHN LONG*

Fresno's first Black policeman.

RUTHERFORD GASTON* Fresno's first Black principal.
ROBERT TROTTER* Fresno's first Black school board member.
ELMA P. STERLING* Fresno's first Black councilwoman (appoin ted).

James Aldredge

Francis Goodwin

Floyd White

Beatrice Owens

Woody MIiier

FRANK JOHNSON* Fresno's first Black school superintendent .
FLOYD WHITE* Fresno's first Black fireman.
HUGH W. GOODWIN* Fresno's first Black judge.
DR. HARRY OSBORNE* Fresno's first Black dentist.
JIM ALDREDGE* Fresno's first Black assistant City Manager.
JANET ROWE* Fresno's first Black woman doctor.
REUBEN FORD* Fresno's first Black postmaster.
JIM HENDRICKS* Fresno's first Black Redevelopment Agency Director.
GEORGE MARCUS* Fresno first Black pharmacist.

Claude Hurst, Jr.

CHARLES YOUNG* Fresno's first Black high school all-American .
CLAUDE HURST* Fresno's first Black FSU student body president
RANDY WILLIAMS* Fresno's first Black Olympic Gold Medal winner.
JOHNNY DAVIS* Fresno's first Black television announcer.
WOODY MILLER* Fresno's first Black radio station manager.
ODELL JOHNSON JR.* Fresno's first Black high school coach.
ALFRED BOUTTE* Fresno's first Black state employment manager.
JACK KELLEY•

Fresno's first Black detective.
Rutherford Gaston

Grapevine

6

1977

1977

Hugh Goodwin

7

Johnny Davis
Grapevine

FREDERICK DOUGLASS' JULY 4, 1852 SPEECH
HAUNTS UNITED STATES TODAY
"The papers and placards say
that I am to deliver a Fourth of
July oration. . .
"Fellow-citizens pardon me,
allow me to ask, why am I called
upon to speak here today? What
have I or those I represent, to do
with our natlonal Independence?
"I am not Included within the
pale of this glorlous anniversary!
Your high Independence only
reveals the Immeasurable distance
between us. The blessings In
which you, this day, rejoice,
liberty, prosperity and Independence, bequeathed by your
fathers Is shared by you, but not
by me. The sunlight that brought
light and heallng to you, has
brought stripes and death to me.
This fourth Is yours not mine. You
may rejoice, I must moum •..
"What, then, to the American
Black slave, Is your 4th of July? I
answer; a day that reveals to him,
more than all other days In the
year, the gross Injustice and
cruelty to which he Is the constant
victim.
"To him, your celebration Is a
sham ; your boasted liberty, an
unholy license; your natlonal
greatness, swelllng vanity; your
sounds of rejoicing are empty and
heartless; your denunciation of
tyrants, brass fronted Impudence;
your shouts of liberty and
equality, hollow mockery; your
prayers and hymns, your sermons
and thanksgivings, with all your
rellglous parade and solemnity,
are, to Him, mere bombast, fraud,
deception,
Impiety,
and
hypocrisy-a thin veil to cover up
crimes that would disgrace a
nation of savages. There Is not a
nation on earth guilty of practices
more shocking and bloody than
are the people of the United
States, at this very hour.
Grapevine

8

"Americans! Your republican
polltlcs, not less than your
republican religion, are flagrantly
Inconsistent. • .
"You Invite to your shores
fugitives of oppression from
abroad, honor them with banquet,
greet them with ovations, cheer
them, toast them, salute them,
protect them, and pour out your
money to them llke water; but the
fugitives from your own land you
advertise, hunt, arrest, shoot, and
klll. You glory In your refinement
and your universal education; yet
you maintain a system as barbarous and dreadful as ever
stained the character of a nationa system begun In avarice,
supported In pride, and perpetuated In cruelty.
"You are all on fire at the
mention of liberty for France or for
Ireland; but are as cold as an
Iceberg at the thought of liberty
for the enslaved of America. You
discourse eloquently on the
dignity of labor; yet you sustain a
system which, In Its very essence,
casts a stigma upon labor. You
1977

slavery In this country brands your
republicanism as a sham, your
humanity as a base pretense, and
your Christianity as a lie. It
destroys your moral power
abroad;
It
corrupts
your
politicians at home. It saps the
foundation of religion; It makes
your name a hissing and a byeword to a mocking earth.
It Is the antagonistic force In
your government, the only thing
that serlously disturbs and endangers your UNION. It fetters
your progress; It Is the enemy of
Improvement; the deadly foe of
education; It fosters pride; It
breeds Insolence; It promotes
vice; It shelters crime; It Is a
curse to the earth that supports It;
and yet you cling to It as If It were
the sheet anchor of all your
nation's bosom; whlle this
venomous creature Is nursing at
the tender breast of your youthful
republic . . .
"For the love of God, tear away
and fling from you the hideous
monster and let the weight of
twenty millions crush and destroy
It forever!"

can bare your bosom to the storm
of British artillery to throw off a
three-penny tax on tea; and yet
wring the last hard earned farthing
from the grasp of the black
laborers of your country. You
profess to believe "that of one
blood, God made all nations of
men to dwell on the face of all
earth," yet you notorlously hate,
and glory In your hatred, all men
whose skins are not colored like
your own.
"You declare before the world
that you "hold these truths to be
self-evident, that all men are
created equal; and are endowed
by their Creator with certain
Inalienable rights; and that
among these are life, llberty, and
the pursuit of happiness," and yet
you hold securely, a seventh part
of the Inhabitants of your own
country In a bondage which according to your own Thomas
Jefferson, "Is worse than ages of
that which your fathers rose In
rebellion to oppose.
"Fellow citizens, I will not
enlarge further on your natlonal
Inconsistencies. The existence of

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1977

9

Grapevine

"BLACK FIRSTS"
FRESNO, CALIFORNIA-TAXATION
WITHOUT REPRESENTATION

Crlspus Attucks, first American to be shot by British soldiers during the
Boston Massacre, 1770.
Dr. Daniel Hale Wllllams performed the first open heart surgery July 10,
1893.
Gwendolyn Brooks, poet laureate of Illinois, was first Black to win the
Pulitizer Prize, 1950.
Crystal B. Fauset, the first Black woman elected to a state legislature,
in Pennsylvania, 1938.
Justice Thurgood Marshall, first Black to be appointed to United States
Supreme Court, 1967.
Senator Edward Brooke of Massachusetts, first Black Senator since
Reconstruction, 1966.
Madam C.J. Walker, first American woman of any race to become a
millionaire through her own effort.
Phyliss Mae Dalley, first Black nurse in Navy Nurse Corps, 1945.
John Lee, first Black officer in Navy, 1947.
J.A. Healy, first Black Catholic bishop in U.S. born a slave in Georg ia,
1830.
Sidney Poitier, first Black to win Oscar (Lilies of the Field), 1965.
Macon B. Allen and Robert Morris, Jr., first Blacks to practice law,
1845.
Sgt. Camey, first Black to win Medal of Honor, 1900.
J.R. Rainey, first Black in U.S. House of Representatives, born 1832.
V.A. Johnson, first Black woman to practice before High Court, born
1882.
WIiiiam L. Dawson, first Black Democratic Party Vice President, 1943.
Hiram Revels, first Black Senator (Miss.) born 1822.
Prince Hall secures Charter for Black Masons, 1787.
Theo. S. Wright, first Black to get theology degree in U.S. 1836.
Dr. Robt. C. Weaver, first Black Cabinet member, 1966.
John S. Rock, first Black to practice in Supreme Court, 1865.
Grapevine

10

1977

Since the Voting Act of 1965 the number of Black elected offlclals In
the United States has Increased from slightly more than 100 to In excess
of 3,979. Among these Black elected officials llsted by the Joint Center
for Polltlcal Studies In 1978 were one U.S. Senator, 17 U.S.
Representatives, Included 4 women, 13 statewld•elected officials,
Included 2 Lieutenant Governors, 53 State Senators, 223 State
Representatives, 152 majors and 1,442 City Councilmen, and 939 local
school board members. Even though these elected officials symbolize
Black politlcal progress since 1778, these statistics represent only sixtenths of one percent of the nations' more than 500,000 elected official s.
Fresno, Califomla can be used as an example to dramatize the Black
man's polltlcal plight. There has never been a Black person elected to
the City's and County's major governmental bodies, the Fresno City
Councll, ti;:- Fresno Unified School District Board of Education, and the
Fresno County Board of Supervisors.
Over the years, Black people have tried every way possible to get a
Black candidate elected, but have not been successful.
Mattie Meyers, Rev. Cecil Howard, Judge Hugh Goodwin, Woody
MIiier, Lester Riggins, Lesly Kimber, James Hendricks and Dr. Ralph
Kennedy are only a few of the Black people who have run unsuccessfully for public office In Fresno. Several of the unsuccessful
candidates that the Grapevine Interviewed stated that racism was one of
the major causes for their failure to win publlc office.
Because Black people are not now or have been represented In
Fresno's major city and county governmental bodies, a group of
concerned Black people have organized the Black Polltlcal Council to
spearhead a drive to get more Black people elected to office. They have
recently received approval from the Fresno City Council to place a
measure on the ballot to amendment the City Charter to require each six
Councilpersons to reside within a different one qf six council district,
with election held at large.
Another group of concemed Black, Brown and white taxpayers have
organized a plan to take legal action against the City of Fresno through
a Class Action suit to get more minorities represented In Fresno City
and County governments.
On the positive side of Fresno polltlcs, there have been eight Black
people elected to local school boards, Robert Trotter, now deceased,
was the first Black person to be elected to a publlc office, the Fresno
County Board of Education. Since then, Vivian Spearman Thurman,
Bobby Lee, Dr. Edward Mosley, Dolphus Trotter, Josephine Sanders,
Charles Hodge, Dorothy Smith, James Tucker and Floyd Harris have
been elected to local school boards.
The Fresno Colony School District In southwest Fresno Is the only
governmental body In Fresno County that has ever had proper Black
representation. The district Is made up of approximately 80 percent
Black people and It has an all flv•member Black board, the only known
all Black board In the United States.
1977

11

Grapevine

ESTAVANICO
THE BLACK

JEAN DU SABLE

DISCOVERER
FOUNDER
- ........ ......

OF

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OF TEXAS

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CHICAGO

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Although everyone knows that Columbus discovered America,
few people know that a black man discovered Texas only 45 years
later
His name was Estavanlco, and he was tall and very black, strong,
and very brave. Estavanlco was a Spanish Moor•.. slave on an expedition to the New World which was ship-wrecked off the Florida
Coast In 1528. Only four men survived that disaster, Estavanlco and
three companions. The deeper Into the wlldemess, eating what they
could klll, or pick, llvlng with Indians along the way, struggling
onward, always hoping k> find other Spaniards somewhere In the
wilderness of the New World.
For nearly eight years Estavanlco led his fellow survivors across
plains and mountains, often hungry and sick, but always awed by the
richness of the land which no one but thr, red man had seen before
them.

:...

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Although Chicago Is today one of the largest, and busiest cities
In this nation, In 1779 It was nothing but wlldemess. That wlldemess
was conquered, and permanently settled by a black man from
Canada, Jean Baptiste Du Sable.
He became the first permanent settler of the city we now call
Chicago. Had Jean Du Sable built his cabin somewhere else,
Chicago might not exist today.
Because he was always honest, his reputation spread, and after
several years other settlers arrived and built their cabins nearby.
Soon the settlement Jean Baptiste founded became a prosperous
trading village. Today we call It Chicago, and a plaque In Chicago's
crowded downtown business district still marks the spot where
Chicago's black founder, Jean Baptiste Du Sable, built his first
cabin.

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1977

1977

13

Grapevine

STUDENT BODY PRESIDENT

YORK
FIRST TO SEE

Terri Kimber, 17, has been
elected student body president
of Hoover High School in
Fresno, Ca. The high school
senior is a member of the
California Scholarship
Federation and the Mentally
Gifted Minor program. Last
year, she received the Most
Outstanding Award in gymnastics for her school. She will
begin her studies for a career in
law at Fresno State University
this Fall. Miss Kimber is the
daughter of Mr. and Mrs. Lesly
Kimber of Fresno.

THE PACIFIC OCEAN
Although everyone has heard of the famous Lewis and Clart
expedition, which first reached the Pacific Ocean by an overtand
route, few are aware that, according to darles describing the trip, a
"remarkably stout strong Negro" known by the slngle name of Yort,
was an Important member of that small band of courageous explorers.
Although a servant, York was more a companion to Capt. Wllllam
Clark during their long Joumey through the wlldeme11. Along with all
the other men, York took his tum at hunting to proylde the expedition
with food, serving as scout and generally fulfllllng the same duties
as Lewis, Clark, and the other 19 members of the exploratory party.
Although most lndlans were reported to be hostile In those
regions, the Lewis and Clark Expedition encountered more trouble
from the weather, than from lndlans. York's presence Is usually
credited with winning safe passage for his troop through hoatlle
Ind Ian territory.
After two long years of struggle the small band of men finally lald
eyes on the Pacific Ocean ..•the first white, and black, men ever to
reach that vast ocean by land. To mark the occasion Capt. Wllllam
Clark took a hunting knife and carved Into a tree "Wllllam Clart,
December 3, 1805. By land from the United States In 1804 and 1805."
Below this message are listed the names of the small group of men
who made the fearsome Journey with him. Among them stands the
name of York, black explorer, woodsman and hero to the lndlans.

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1977

1977

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15

Grapevine

The first Black newspaper, the
Freedom,s Journal, was founded
in 1827 for the purpose of seeking,
by reason and persuasion the
abolitionment of slavery,' the
reporting of accomplishment of
Black people, and the encouragement of Black people to
strengthen their character.
Today, as in the past, Black
people have been ignored in
general by the white press, except
for crime stories or reports on
exceptional gifted sports and
entertainment figures. So, as In
the past when there seems to be
no one else to speak up for the
Black man, through his press he
speaks up for himself.
Today as in past history,
aevertising
agencies
who
represent major businesses, use
only token advertisement in the
Black press. As in the past, most
white owned businesses, including those located in the Black
community totally ignore advertising to the Black consumer.
To justify not advertising In the
Black press the advertising
agencies, under the direction of
the business that they represent,
state that their clients only receive
a small percentage of their
business from the Black community. While in fact their margin
of profit or loss is usually
determined by the Black consumer.
Why then don't businesses
advertise in the Black press? One
reason is that most white owned
businesses believe that Black
people will buy what they offer
whether they advertise with them
or not. The other reason and the
most important one is the Black
press is a powerful force in the
Black community as is the white
press in the white community.
White businessmen as a whole
know the potential of this power
and fear it when it is under the
16
Grapevine

THE BLACK PRESS IN CENTRAL CALIFORNIA

...

,,

Frank Johnson
control of Black people. Many fear
that one day the Black press may
influence the Black consumer
against them. Such as publicizing
a boycott against their businesses
or demanding more and better
jobs for Black people.

White businessmen also know
that one way to surpress this
influence and power of the Black
press is to keep it struggling
financially. They accomplish this
by advising their advertising
agencies not to advertise or use
only token advertising in the Black
press. For example, in Fresno
those businesses who do advertising in the Black press spend
more on advertisement In one day
in the white owned press than
they spend in an entire year In the
local Black press. But, It is a fact
that most of Fresno's major
businesses will not advertise In
the Black press.
To justify their neglect to
advertise in the Black press most
stores and advertising agencies in
the Fresno area play a game by
telling the Black press, sales
representatives that they have
already advertised in the Black
press, while in fact they have only
placed token advertisement in
some of the souvenior programs

1977



~
Johnson
sponsored by local
Black
organizations. But, the stores and
agencies very well known that the
money is not going to the Black
press. They know too that there
are no Black owned radio or
television stations in the Fresno
area.
What about advertisement
from
the
Black
owned
businesses? Most Black owned
businesses usually start with
capital saved up by the owners.
Most banks or saving and loan
companies will not loan money to
Black people to go into business.
Therefore, their working capital Is
limited and they have only a
minimal amount of money to
advertise. Some of the few who
can afford to advertise don't
because they don't understand the
value of advertisement and the
help that it can do for their
businesses and for the Black
community.
There are two locally owned
Black publications in Central
California that is carrying on the
Black press tradition. They are the
California Advocate Newspaper
and the Grapevine Magazine both
based in Fresno.
The California Advocate was
founded in 1967. Lesly Kimber,
the newspaper's former publisher,

an? his wife Pauline, the former
editor have since become the
vang_uards of the Black community by defending minority
peo_ple th_rough their paper ,
against police brutality and racial
discrimination. For the past year
the paper has been published by Dr.
Ralph Kennedy,Lester Riggins, and
Rutherford Gaston and printed by
the Kimbers' printing firm, Central
Valley Printing Company.
The Grapevine Magazine was
founded in 1969 by two brothers
Cleo and Frank Johnson with
financial backing frorr: Jim
Aldredge, Dr. Freddie Hayes and
Attorney Donald Thuesen . The
magazine was founded for the
purpose of fighting
racial
discrimination and segregation
promoting Black history and
reporting
positive
accomplishments of Black people In
Central California.
Si nee the start of the
Grapevine, Frank, the editor and
publisher and Cleo, the advertising manager have devoted
most of the magazine's space to
printing
positive
accomplishments and activities of
Black people in Central California.
They have published over 5,000
articles and pictures of Black
people and their accomplishments
since 1969. The magazine's
editorials have taken a leadership
role over the years in fighting
racial discrimination against
minority people, especially in the
field of education and employment. As a result, the
Grapevine staff has received
several awards and honors from
the Black community.
So today as in the past, the
Black press continues to function
as a watchdog over social injustices and a voice for Black
people.

17

Grapevine

1976 ALL-MET R0
FOOTBALL TEAM
Each year coaches from all of
the high school football teams in
Central California select out•
standing football players to the
All-Metro Team. Featured In this
edition of the Grapevine are the
Black players who were selected
to this talented team. Fresno's
Edison High School Coach Bill
Clarke was selected as Coach of
the Year and Edison's Running
Back, Steven Woods was selected
as Back of the Year.

Anthony Hampton
Fresno High

Steven Woods
Edison High

Thomas Walker
Edison High

Harvey Ashley
Edison High

Edwin Conway
Edison

Tim Washington
Fresno High

Ricky Glenn
Fresno High

Wendell Williams
Edison High

Larry Wal lace
Edison High

Hank Haynes
Edison High

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Grapevine

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Walter Frazier
Edison High
1977

1977

19

Grapevine

YOUTH

AMERICAN POET

Edison High School Student
Body
President
GREGORY
MELANCON, a 17-year-old senior,
has been chosen Boy of the Month
by the . North Fresno Exchange
Club. He Is a son of _Mr. and Mrs.
Laney of 1128 E. Calwa Ave.
He is a fonner president of the
California Association of Student
Councils, fonner chairman of the
Fresno City Youth Commission,
second-term
student
body
president at Edison, served as
Commlsslonsr of Activities at
Edison for two years, and was
voted the outstanding participant
in fhe Mid-Year Youth Conference,
sponsored by Fresno County
Schools. He was vice-president of
Edison chapter of the California
Scholarship Federation, a past
president of the Black Student
Union and a regional officer In the
state BSU.

Gwendolyn
Brooks
of
Chicago, Pulitzer Prize-winning
poet, appeared recently In the
Fresno City College student
Union.
Miss Brooks appeared in a
program sponsored by the State
Center Community College
District and the City College's
Community Services Office.
Miss Brooks has received
numerous awards for her poetry
over the past 30 years including
two Guggenheim Fellowships and
the Pulitzer Prize In 1950.
The Pulitzer was for a
collection of poetry, "Annie
Allen." Other books Include "The
Tiger Who Wore White Gloves,"
"The Bean Eaters" and "Riot." Her
authobiography, "Report From
Part One," was published In 1972.
and in City College of New York
A 59-year-old native of Topeka,
where
she
was
named
Kan., Miss Brooks has taught In
"Distinguished Professor of the
various small colleges In Illinois
Arts."

FORMER-FRESNAN IS HONORED
Christine
Bessard,
a
psychology teacher at Costra
College and a former Fresno
resident, has been named one of
the "Outstand!ng Young Woman
in America" for 1976.
In addition to rearing two
sons, Ralph and Roderick, she
has served on the Governor's
Advisory Committee on Children
and Youth, the Council on
educating Exceptional Children,
the National Council of Negro
Women and many other com- ·
munity and educational groups.
She received her education at
Fresno schools and Is working on
her Ph.D AT THE University of
California at Berkeley. ·

PEPSI
G!!filill

Grapevine

™L:1fil
20

1977
Grapevine

EARLY BLACK INVENTORS
Few people, both Black and white, know such widely used articles as the horseshoe, bottle cap, golf tee, law mower, refrigerators, clothes dryer, automatic stop sign, folding chair, pencil sharpener, fountain pen, ironing board and the the mop were invented
and patented by Black people.
The list of inventions by Black people goes on and on. Unfortunately, most of these little known inventors received no money
or only a token amount for what their inventions were actua~ly
worth. Because of the lack of financial support from the white
banking institutions most Black inventors were forced to allow
whites to demonstrate their products for them.
However because of the great number of energetic young
scholars n:w searching into the annals of the past much is becoming known about the great history of the Black people. Since
the omission of Black Americans from our history books was
brought to attention of the public only recently it is anticipated
that within a few 1ears books will be jam-packed with documented
Black glory.
In the meantime, the next time you ride on an elevator, open
your refrigerator door, or mow your lawn do it with a great sense
of pride.

I)

INVENTOR
Bailey, L. C.
Beard, A. J.
Blackburn, A. B.
Blackburn, A. B.
Boone, Sarah
Brooks, C. B.
Brown, 0. E.
Burr, J. A.
Carrington, T.A.
Cralle, A. L.
Darticus, C. J.
Darticus, C. J.
Downing, P.B.
Flemming, R. F., Jr.
Goode, Sarah E.
Grant, G. F.
Jackson, B. F.
Johnson, I. R.
Johnson, W.
Jones & Long
Lavalette, W. A.
Love, J. L.
Marshall, r. J.

BLACK INVENTIONS
INVENTION
Folding Bed
Rotary Engine
Railway Signal
Spring Seat for Chairs
Ironing Board
Street Sweepers
Horseshoe
Lawn Mower
Range
Ice Cream Mold
Machine for Embossing Photo
Hose Leak Stop
Electric Switch for Railroad
Guitar
Folding Bed
Golf Tee
Matrix Drying Apparatus
Bicycle Frame
Egg Beater
Caps for Bottles
Printing Press
Pencil Sharpener
Fire Extinguisher

<l/em' :1.

Discovering a Black Past

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While at Tuskegee Institute,
George Washington Carver
extracted wonderous things from
the Alabama soil. His work
with the peanut and sweet potato
yielded unheard of products
such as ink, cookin9 oils, peanut
butter, rope and other commodities
beneficial to man.

BUS. PHONE 251-6036

DATE

July 1 8, 1 899
July 5, 1892
Jan. 10, 1888
Apr. 3, 1888
Apr. 26, 1 892
Mar. 17, 1 896
Aug. 23, 1892
May 9, 1899
July 25, 1876
Feb. 2, 1897
Apr. 16, 1895
July 18, 1899
June 17, 1890
Mar. 3, 1886
July 14, 1885
Dec. 12, 1 899
May 10, 1898
Oct. 10, 1899
Feb. 5, 1884
Sept. 13, 1898
Sept. 17, 1878
Nov. 23, 1897
May 26, 1872

1977

1977

Thank You For Your Patronage

225 North "H" St.
23

Grapevine

FRESNO COLONY NAME WILL BE CHANGED
TO IIJOHN H. JOHNSON SCHOOL11

The Board of Trustees have
voted to change the Fresno
Colony School name to the John
H. Johnson School.
The action was taken by the
Board in an effort to change the

image of the district and make the
school name more relevant to
minority people. Students and
parents participated in selecting
the name.
John H. Johnson is the editor
and publisher of Ebony, Jet and
several other magazines. He is
internationally recognized as one
of today's leading American
publishers. He is a respected
leader in the U.S. business
community, and outstanding
spokesman for Blacks in both
government and industry.
In a letter to Superintendent
Frank Johnson, Johnson stated "I
am honored by the delectlon and
will be pleased to stop by the
school• whenever I am in your
area."
A school dedication will be
made at a later date.

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Grapevine

24

1977

WECAN DO BETTER •••
TOGETHERI
VOTE TUESDAY,
MARCH 8th!

MRS. LULA HAYNES. Her oldest chlld Rev. N.N. Haynes of Madera,
Oscar Haynes of Fresno, the o!dest grandchild that was present, and the
youngest great grandchlld LlmIla Haynes, 15 months of Los Angeles.

Family Reunion

Happy Holiday Winners

Four generations of the Haynes family met recently for a family
reunion dinner at the King Solomon Masonic Hall in Fresno.
Present at the reunion were Mrs. Lula Haynes, known as Mother
Haynes and Granny, and all seven of her living children beginning with
her oldest, the Rev. Naaman N. Haynes of Madera, Pastor of the Mt. Zion
Baptist Church, Sarah E. Smith, Rev. Bruce Haynes, Mack Haynes,
Christine Haynes, Junious Haynes, and Roland Haynes all of Fresno.
Out of the 45 grandchildren, there were 26 of them present and 5 of the 28
great grandchildren.
Mrs. Haynes will celebrate here 85th birthday May 12, 1977. There
were 78 friends and family present at the reunion.

The six members on the all-tourney team tor the 18th annual Fresno
Holiday lnvltatlonal Basketball Tournament are all smlles after being
selected recently. Front row, from left, are Jim Reason [most outstanding player] and Quentin Brown left both of Roosevelt. Standing,
from left, are Roosevelt's David Ra~lrez, Fresno Hlgh's Keith Gooch,
Bullard's Anthony WIii iams and Hoover's Craig Cleveland. The Rough
Riders overpowered the Warriors 88-45 In the tlnals of the four-day
toumey, sponsored by Bullard and Fresno State University, In
cooperation with The Bee, KMJ and KMJ-TV. Bee Photo

A HERITAGE oi
STRENGTH

MATHIS ASSOCIATES, INC.

UARJlllTEE

SECURITY

ENGINEERING • ARCHITECTURE • PLANNING

SAVINGS


EXPERIENCE

I.O A N

FRESNO

486-8300

5 Offices in Fresno

Main Office: 1177 Fulton Mall, Pho ne 268-8111
Blackstone and Ashlan
Cedar and Shields
Shaw and Sixth
West Shaw and Van Ness Extension

Grapevine

( 209 l

A S!S OC I A T I O N

26

1977

)

19n

27

Grapevine

This Month In Black History
Flags hung at half mast at all military barracks and vessels in
port in San Francisco 127 years ago this month. The entire city
had joined in tribute to one of its top civic leaders who died of
brain fever on May 18, 1848 at the age of only 38. He was
William Alexander Leidesdorff, who has gone down in history as
the first Black pioneer in the city by the Golden Gate.
Born in the Virgin Islands of a black mother, Anna Spark, and
a Danish sugar planter father, Leidesdorff became a ship captain
before settling down in San Francisco. _There he became one of its
leading businessmen, chalking up several firsts in the city. Leidesdorff launched the first steamboat to sail on San Francisco Bay.
He built the city's first ' hotel at the corner of Clay and Kearny
Streets and just a year before his death staged the first horse race
in California on a meadow near the city's oldest landmark, the
Mission Dolores, where his body was laid to rest.
Recognized for his leadership and business acumen (he owned
several blocks of what is now downtown San Francisco), Leidesdorff was on the city's first council, became city treasurer and was
on the first school board which built the first school in the city.
After his death gold was found on property he had owned near
the American River and an Army captain named Joseph Folsom
journeyed to the Virgin Islands to find Leidesdorff's black mother
. to whom he paid $75,000 for title to the land. Eventually the
estate was valued over O'le million dollars. Today there is still a
street in San Francisco nam~d leidesdorff. (Sepia)

Discovering a Black Past

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Prince Hall, a free Negro, veteran
of the Revolutionary War and
founder of the Negro Masonic order,
spoke out for equal education
in Boston in 1788. When the.
Government of Massachusetts
offered black children only
segregated classrooms, Prince Hall
established a school for black
children in his own home.

~OWAY
~
,~o>;P;LIANCE ,~,.,
.

ondfURNIJURE

JOHN GAROFOLI
Grapevine

485-2564
28

2049 Broadway
Fresno, CA
1977

Compliments of:
1977

29

Grapevine

BITS OF BLACK HISTORY

*

The slave master of Dr. George Washington Carver had so little conception of Carver's personal worth that he traded him for a mule.

*

Blanche K. Bruce was a U. S. Senator from Mississippi. He was a
leading politician of the Reconstruction era. He was the only Black man
to serve a full term in the Senate of the United States. At one time, he
served as Registrar of the Treasury. His signature was required on all
paper money.

*

Pinckney 8. S. Pinchback held more offices than any other Black
politician. During his political career, he held the state offices of senator, lieutenant governor, and governor of Louisiana. He was also elected
to the Congress of the United States as a senator and as a representative.

*
*

Matt Henson -was the first man to reach the North Pole. He planted
an American flag on the spot. He was part of an expediti9n with
Commander Robert E. Peary in 1909.

William Leidesdorff - Several blocks of downtown San Francisco
were once the property of William Leidesdorff. In addition, he owned
35,000 acres of land near the site where the California Gold Rush began.

WHIRLWIND SHOE SHINE PARLOR

J.L. Murphy, Sr.
"A shoe shine makes you feel fine and add charm to your personality.
OPEN 8:30a.m. to 5 p.m.
Monday thru Saturday
225 North "H" Street
at Whirlwind Car Wash
Grapevine

264-1564
Fresno, CA

30

1977

* Quality Foods
* Lowest Prices
* Best Service
1444 ''0'' Street
Fresno, California
r..o,..-o,....,oo,..-«o..--o~--o--a-.-oo...a,c1M1.e
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IT ALL ST4RTEfl h'ITH A BUS R/£1£
FROM OOlvNT(IWN tlONToOMERY
ALABAMA, 8} MRS. ROSA PARhS.FROM
THIS 8US RIO£ WITH HOHOR'.' CAME
ANEWLEAl'ER, lfHOh'-4S TOCHAHvE
THE THINK/NtJ OF THE ESTABLISHMENT.
00

Dr. Martin
1utlter King, Jr.

,~,·1968

Compl,ment5 of:

GRAYES LIQUOR STORE
2583 S. ELM

233-3601

FRESNO

lf!UAOl!II:) 'OUHJ~

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BLACK
HISTORY
EDITION

[BONY
fASHION
fAIR
Rainbow

WALTER SMITH

Ballroom
Fresno, California
Thursday, March 31, 1

FRESNO'S LARGEST

MEN'S STORE
TWO LOCATIONS TO SERVE YOU
FOR ALL

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DOWNTOWN FRESNO MALL

sponsored by
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Tickets 486-3948 or 229-7291
After 5 P.M.

FRESNO FASHION FAIR

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DOWNTOWN _FRESNO
FRESNO FASHION

MAL L
FA t R

1977

a

04/0B XL

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:fl178...l 64 ""

fll

Granavine
r-

THE

HENRY
MAGAZINE

NORMAN

Vol. 9

HONORED

January-February, 1977

GRAPEVINE COIP.

BY

No. 1

Fresno, Calif.
1012 S. Trinity
Phone: 486-0273
or 233·1346

NAACP

FRANK J. JOHNSON

BLACK
HISTORY

EDITOR AND PUBLISHER

CLEO JOHNSON
ADVERTISING EDITOR
Henry Norman was surprised recently when the Fresno Branch of
the Natlonal Association for the Advancement of Colored People
[NAACP] presented him a trophy for his many years of service.
Art Jenkins, president of the branch, made the presentation during
the annual dinner meeting of the Fairview Heights Senior Citizens, of
which Norman Is president.
More than 150 persons from the Fresno area attended the dinner In
the Cecll C. Hinton Community Center.
Jenkins said Norman has served the community well through the
NAACP and various senior citizens' groups.

EDITION

JEUY C. JOHNSON
DIRECTOR OF CIRCULATION

MATIIE MEYERS
Staff Writer

Photo CNCllta:
IN Pg. 4, 7, 18, 20, 21,

flNIIO

%1, 29.
Black Rodeo Pg. 12, 13, 14.
Dr. Frltzalbert llallua Pg. 8

LEASE PROGRAMS, INC.
A Division of Gardner Cadillac Inc.

H.O. "Bud" EISCHEN
VICE-PRESIDENT

The Custom Tailor

Ph. 431-6000

II

5737 N. Blackstone
Fresno, CA. 93710

THE LEASE DESIGNED FOR THE FUTURE!
Grapevine

4

1977

== .,
1977

5

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'A

J

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Grapevine

FRESNO'S BLACK FIRSTS
DR. HENRY WALLACE* Fresno's first Black doctor.
HUGH W. GOODWIN* Fresno's first Black attorney.
FRANCES GOODWIN* Fresno's first Black teacher (city)
BEATRICE OWENS* Fresno's first Black teacher (county)
JOHN LONG*

Fresno's first Black policeman.

RUTHERFORD GASTON* Fresno's first Black principal.
ROBERT TROTTER* Fresno's first Black school board member.
ELMA P. STERLING* Fresno's first Black councilwoman (appoin ted).

James Aldredge

Francis Goodwin

Floyd White

Beatrice Owens

Woody MIiier

FRANK JOHNSON* Fresno's first Black school superintendent .
FLOYD WHITE* Fresno's first Black fireman.
HUGH W. GOODWIN* Fresno's first Black judge.
DR. HARRY OSBORNE* Fresno's first Black dentist.
JIM ALDREDGE* Fresno's first Black assistant City Manager.
JANET ROWE* Fresno's first Black woman doctor.
REUBEN FORD* Fresno's first Black postmaster.
JIM HENDRICKS* Fresno's first Black Redevelopment Agency Director.
GEORGE MARCUS* Fresno first Black pharmacist.

Claude Hurst, Jr.

CHARLES YOUNG* Fresno's first Black high school all-American .
CLAUDE HURST* Fresno's first Black FSU student body president
RANDY WILLIAMS* Fresno's first Black Olympic Gold Medal winner.
JOHNNY DAVIS* Fresno's first Black television announcer.
WOODY MILLER* Fresno's first Black radio station manager.
ODELL JOHNSON JR.* Fresno's first Black high school coach.
ALFRED BOUTTE* Fresno's first Black state employment manager.
JACK KELLEY•

Fresno's first Black detective.
Rutherford Gaston

Grapevine

6

1977

1977

Hugh Goodwin

7

Johnny Davis
Grapevine

FREDERICK DOUGLASS' JULY 4, 1852 SPEECH
HAUNTS UNITED STATES TODAY
"The papers and placards say
that I am to deliver a Fourth of
July oration. . .
"Fellow-citizens pardon me,
allow me to ask, why am I called
upon to speak here today? What
have I or those I represent, to do
with our natlonal Independence?
"I am not Included within the
pale of this glorlous anniversary!
Your high Independence only
reveals the Immeasurable distance
between us. The blessings In
which you, this day, rejoice,
liberty, prosperity and Independence, bequeathed by your
fathers Is shared by you, but not
by me. The sunlight that brought
light and heallng to you, has
brought stripes and death to me.
This fourth Is yours not mine. You
may rejoice, I must moum •..
"What, then, to the American
Black slave, Is your 4th of July? I
answer; a day that reveals to him,
more than all other days In the
year, the gross Injustice and
cruelty to which he Is the constant
victim.
"To him, your celebration Is a
sham ; your boasted liberty, an
unholy license; your natlonal
greatness, swelllng vanity; your
sounds of rejoicing are empty and
heartless; your denunciation of
tyrants, brass fronted Impudence;
your shouts of liberty and
equality, hollow mockery; your
prayers and hymns, your sermons
and thanksgivings, with all your
rellglous parade and solemnity,
are, to Him, mere bombast, fraud,
deception,
Impiety,
and
hypocrisy-a thin veil to cover up
crimes that would disgrace a
nation of savages. There Is not a
nation on earth guilty of practices
more shocking and bloody than
are the people of the United
States, at this very hour.
Grapevine

8

"Americans! Your republican
polltlcs, not less than your
republican religion, are flagrantly
Inconsistent. • .
"You Invite to your shores
fugitives of oppression from
abroad, honor them with banquet,
greet them with ovations, cheer
them, toast them, salute them,
protect them, and pour out your
money to them llke water; but the
fugitives from your own land you
advertise, hunt, arrest, shoot, and
klll. You glory In your refinement
and your universal education; yet
you maintain a system as barbarous and dreadful as ever
stained the character of a nationa system begun In avarice,
supported In pride, and perpetuated In cruelty.
"You are all on fire at the
mention of liberty for France or for
Ireland; but are as cold as an
Iceberg at the thought of liberty
for the enslaved of America. You
discourse eloquently on the
dignity of labor; yet you sustain a
system which, In Its very essence,
casts a stigma upon labor. You
1977

slavery In this country brands your
republicanism as a sham, your
humanity as a base pretense, and
your Christianity as a lie. It
destroys your moral power
abroad;
It
corrupts
your
politicians at home. It saps the
foundation of religion; It makes
your name a hissing and a byeword to a mocking earth.
It Is the antagonistic force In
your government, the only thing
that serlously disturbs and endangers your UNION. It fetters
your progress; It Is the enemy of
Improvement; the deadly foe of
education; It fosters pride; It
breeds Insolence; It promotes
vice; It shelters crime; It Is a
curse to the earth that supports It;
and yet you cling to It as If It were
the sheet anchor of all your
nation's bosom; whlle this
venomous creature Is nursing at
the tender breast of your youthful
republic . . .
"For the love of God, tear away
and fling from you the hideous
monster and let the weight of
twenty millions crush and destroy
It forever!"

can bare your bosom to the storm
of British artillery to throw off a
three-penny tax on tea; and yet
wring the last hard earned farthing
from the grasp of the black
laborers of your country. You
profess to believe "that of one
blood, God made all nations of
men to dwell on the face of all
earth," yet you notorlously hate,
and glory In your hatred, all men
whose skins are not colored like
your own.
"You declare before the world
that you "hold these truths to be
self-evident, that all men are
created equal; and are endowed
by their Creator with certain
Inalienable rights; and that
among these are life, llberty, and
the pursuit of happiness," and yet
you hold securely, a seventh part
of the Inhabitants of your own
country In a bondage which according to your own Thomas
Jefferson, "Is worse than ages of
that which your fathers rose In
rebellion to oppose.
"Fellow citizens, I will not
enlarge further on your natlonal
Inconsistencies. The existence of

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1977

9

Grapevine

"BLACK FIRSTS"
FRESNO, CALIFORNIA-TAXATION
WITHOUT REPRESENTATION

Crlspus Attucks, first American to be shot by British soldiers during the
Boston Massacre, 1770.
Dr. Daniel Hale Wllllams performed the first open heart surgery July 10,
1893.
Gwendolyn Brooks, poet laureate of Illinois, was first Black to win the
Pulitizer Prize, 1950.
Crystal B. Fauset, the first Black woman elected to a state legislature,
in Pennsylvania, 1938.
Justice Thurgood Marshall, first Black to be appointed to United States
Supreme Court, 1967.
Senator Edward Brooke of Massachusetts, first Black Senator since
Reconstruction, 1966.
Madam C.J. Walker, first American woman of any race to become a
millionaire through her own effort.
Phyliss Mae Dalley, first Black nurse in Navy Nurse Corps, 1945.
John Lee, first Black officer in Navy, 1947.
J.A. Healy, first Black Catholic bishop in U.S. born a slave in Georg ia,
1830.
Sidney Poitier, first Black to win Oscar (Lilies of the Field), 1965.
Macon B. Allen and Robert Morris, Jr., first Blacks to practice law,
1845.
Sgt. Camey, first Black to win Medal of Honor, 1900.
J.R. Rainey, first Black in U.S. House of Representatives, born 1832.
V.A. Johnson, first Black woman to practice before High Court, born
1882.
WIiiiam L. Dawson, first Black Democratic Party Vice President, 1943.
Hiram Revels, first Black Senator (Miss.) born 1822.
Prince Hall secures Charter for Black Masons, 1787.
Theo. S. Wright, first Black to get theology degree in U.S. 1836.
Dr. Robt. C. Weaver, first Black Cabinet member, 1966.
John S. Rock, first Black to practice in Supreme Court, 1865.
Grapevine

10

1977

Since the Voting Act of 1965 the number of Black elected offlclals In
the United States has Increased from slightly more than 100 to In excess
of 3,979. Among these Black elected officials llsted by the Joint Center
for Polltlcal Studies In 1978 were one U.S. Senator, 17 U.S.
Representatives, Included 4 women, 13 statewld•elected officials,
Included 2 Lieutenant Governors, 53 State Senators, 223 State
Representatives, 152 majors and 1,442 City Councilmen, and 939 local
school board members. Even though these elected officials symbolize
Black politlcal progress since 1778, these statistics represent only sixtenths of one percent of the nations' more than 500,000 elected official s.
Fresno, Califomla can be used as an example to dramatize the Black
man's polltlcal plight. There has never been a Black person elected to
the City's and County's major governmental bodies, the Fresno City
Councll, ti;:- Fresno Unified School District Board of Education, and the
Fresno County Board of Supervisors.
Over the years, Black people have tried every way possible to get a
Black candidate elected, but have not been successful.
Mattie Meyers, Rev. Cecil Howard, Judge Hugh Goodwin, Woody
MIiier, Lester Riggins, Lesly Kimber, James Hendricks and Dr. Ralph
Kennedy are only a few of the Black people who have run unsuccessfully for public office In Fresno. Several of the unsuccessful
candidates that the Grapevine Interviewed stated that racism was one of
the major causes for their failure to win publlc office.
Because Black people are not now or have been represented In
Fresno's major city and county governmental bodies, a group of
concerned Black people have organized the Black Polltlcal Council to
spearhead a drive to get more Black people elected to office. They have
recently received approval from the Fresno City Council to place a
measure on the ballot to amendment the City Charter to require each six
Councilpersons to reside within a different one qf six council district,
with election held at large.
Another group of concemed Black, Brown and white taxpayers have
organized a plan to take legal action against the City of Fresno through
a Class Action suit to get more minorities represented In Fresno City
and County governments.
On the positive side of Fresno polltlcs, there have been eight Black
people elected to local school boards, Robert Trotter, now deceased,
was the first Black person to be elected to a publlc office, the Fresno
County Board of Education. Since then, Vivian Spearman Thurman,
Bobby Lee, Dr. Edward Mosley, Dolphus Trotter, Josephine Sanders,
Charles Hodge, Dorothy Smith, James Tucker and Floyd Harris have
been elected to local school boards.
The Fresno Colony School District In southwest Fresno Is the only
governmental body In Fresno County that has ever had proper Black
representation. The district Is made up of approximately 80 percent
Black people and It has an all flv•member Black board, the only known
all Black board In the United States.
1977

11

Grapevine

ESTAVANICO
THE BLACK

JEAN DU SABLE

DISCOVERER
FOUNDER
- ........ ......

OF

~ .....

t

OF TEXAS

\.:

___,.,.;..~.:. -,..· .\

_

.

.- ./-~
~

CHICAGO

.}

.
,

.

Although everyone knows that Columbus discovered America,
few people know that a black man discovered Texas only 45 years
later
His name was Estavanlco, and he was tall and very black, strong,
and very brave. Estavanlco was a Spanish Moor•.. slave on an expedition to the New World which was ship-wrecked off the Florida
Coast In 1528. Only four men survived that disaster, Estavanlco and
three companions. The deeper Into the wlldemess, eating what they
could klll, or pick, llvlng with Indians along the way, struggling
onward, always hoping k> find other Spaniards somewhere In the
wilderness of the New World.
For nearly eight years Estavanlco led his fellow survivors across
plains and mountains, often hungry and sick, but always awed by the
richness of the land which no one but thr, red man had seen before
them.

:...

l . -~
Although Chicago Is today one of the largest, and busiest cities
In this nation, In 1779 It was nothing but wlldemess. That wlldemess
was conquered, and permanently settled by a black man from
Canada, Jean Baptiste Du Sable.
He became the first permanent settler of the city we now call
Chicago. Had Jean Du Sable built his cabin somewhere else,
Chicago might not exist today.
Because he was always honest, his reputation spread, and after
several years other settlers arrived and built their cabins nearby.
Soon the settlement Jean Baptiste founded became a prosperous
trading village. Today we call It Chicago, and a plaque In Chicago's
crowded downtown business district still marks the spot where
Chicago's black founder, Jean Baptiste Du Sable, built his first
cabin.

9. e. eth'lidge Const'ludion

PRINTING

Wlrik-U-IAIIJitl

"

1924 FRESNO STREET
FRESNO, CALIFORNIA 93721
(209) 233-4247

Company
I •

PIP® prints Bulletins, Letters,

1118 DIVISADERO
®

TELEPHONE 266-0781
Grapevine

Catalog Sheets, Price Lists, Stationery

FRESNO, CA 93721

12

1977

1977

13

Grapevine

STUDENT BODY PRESIDENT

YORK
FIRST TO SEE

Terri Kimber, 17, has been
elected student body president
of Hoover High School in
Fresno, Ca. The high school
senior is a member of the
California Scholarship
Federation and the Mentally
Gifted Minor program. Last
year, she received the Most
Outstanding Award in gymnastics for her school. She will
begin her studies for a career in
law at Fresno State University
this Fall. Miss Kimber is the
daughter of Mr. and Mrs. Lesly
Kimber of Fresno.

THE PACIFIC OCEAN
Although everyone has heard of the famous Lewis and Clart
expedition, which first reached the Pacific Ocean by an overtand
route, few are aware that, according to darles describing the trip, a
"remarkably stout strong Negro" known by the slngle name of Yort,
was an Important member of that small band of courageous explorers.
Although a servant, York was more a companion to Capt. Wllllam
Clark during their long Joumey through the wlldeme11. Along with all
the other men, York took his tum at hunting to proylde the expedition
with food, serving as scout and generally fulfllllng the same duties
as Lewis, Clark, and the other 19 members of the exploratory party.
Although most lndlans were reported to be hostile In those
regions, the Lewis and Clark Expedition encountered more trouble
from the weather, than from lndlans. York's presence Is usually
credited with winning safe passage for his troop through hoatlle
Ind Ian territory.
After two long years of struggle the small band of men finally lald
eyes on the Pacific Ocean ..•the first white, and black, men ever to
reach that vast ocean by land. To mark the occasion Capt. Wllllam
Clark took a hunting knife and carved Into a tree "Wllllam Clart,
December 3, 1805. By land from the United States In 1804 and 1805."
Below this message are listed the names of the small group of men
who made the fearsome Journey with him. Among them stands the
name of York, black explorer, woodsman and hero to the lndlans.

GET YOUR SHOES SHINED TODAY!
_

Three Shoe Shine Stands to Serve You -

Located at

* SUNNYSIDE CAR WASH
* RED CARPET CAR WASH

4130 E. Ventura
Fresno
251-9951

Blackstone & Holland
Fresno
227-6221

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INSURORS

AND

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2615 Tuolumne
Fresno
266-0845

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Mon. thru Sat. Grapevine

14

1977

1977

OPEN
8:30 a.m. to 5:30 p.m.
15

Grapevine

The first Black newspaper, the
Freedom,s Journal, was founded
in 1827 for the purpose of seeking,
by reason and persuasion the
abolitionment of slavery,' the
reporting of accomplishment of
Black people, and the encouragement of Black people to
strengthen their character.
Today, as in the past, Black
people have been ignored in
general by the white press, except
for crime stories or reports on
exceptional gifted sports and
entertainment figures. So, as In
the past when there seems to be
no one else to speak up for the
Black man, through his press he
speaks up for himself.
Today as in past history,
aevertising
agencies
who
represent major businesses, use
only token advertisement in the
Black press. As in the past, most
white owned businesses, including those located in the Black
community totally ignore advertising to the Black consumer.
To justify not advertising In the
Black press the advertising
agencies, under the direction of
the business that they represent,
state that their clients only receive
a small percentage of their
business from the Black community. While in fact their margin
of profit or loss is usually
determined by the Black consumer.
Why then don't businesses
advertise in the Black press? One
reason is that most white owned
businesses believe that Black
people will buy what they offer
whether they advertise with them
or not. The other reason and the
most important one is the Black
press is a powerful force in the
Black community as is the white
press in the white community.
White businessmen as a whole
know the potential of this power
and fear it when it is under the
16
Grapevine

THE BLACK PRESS IN CENTRAL CALIFORNIA

...

,,

Frank Johnson
control of Black people. Many fear
that one day the Black press may
influence the Black consumer
against them. Such as publicizing
a boycott against their businesses
or demanding more and better
jobs for Black people.

White businessmen also know
that one way to surpress this
influence and power of the Black
press is to keep it struggling
financially. They accomplish this
by advising their advertising
agencies not to advertise or use
only token advertising in the Black
press. For example, in Fresno
those businesses who do advertising in the Black press spend
more on advertisement In one day
in the white owned press than
they spend in an entire year In the
local Black press. But, It is a fact
that most of Fresno's major
businesses will not advertise In
the Black press.
To justify their neglect to
advertise in the Black press most
stores and advertising agencies in
the Fresno area play a game by
telling the Black press, sales
representatives that they have
already advertised in the Black
press, while in fact they have only
placed token advertisement in
some of the souvenior programs

1977



~
Johnson
sponsored by local
Black
organizations. But, the stores and
agencies very well known that the
money is not going to the Black
press. They know too that there
are no Black owned radio or
television stations in the Fresno
area.
What about advertisement
from
the
Black
owned
businesses? Most Black owned
businesses usually start with
capital saved up by the owners.
Most banks or saving and loan
companies will not loan money to
Black people to go into business.
Therefore, their working capital Is
limited and they have only a
minimal amount of money to
advertise. Some of the few who
can afford to advertise don't
because they don't understand the
value of advertisement and the
help that it can do for their
businesses and for the Black
community.
There are two locally owned
Black publications in Central
California that is carrying on the
Black press tradition. They are the
California Advocate Newspaper
and the Grapevine Magazine both
based in Fresno.
The California Advocate was
founded in 1967. Lesly Kimber,
the newspaper's former publisher,

an? his wife Pauline, the former
editor have since become the
vang_uards of the Black community by defending minority
peo_ple th_rough their paper ,
against police brutality and racial
discrimination. For the past year
the paper has been published by Dr.
Ralph Kennedy,Lester Riggins, and
Rutherford Gaston and printed by
the Kimbers' printing firm, Central
Valley Printing Company.
The Grapevine Magazine was
founded in 1969 by two brothers
Cleo and Frank Johnson with
financial backing frorr: Jim
Aldredge, Dr. Freddie Hayes and
Attorney Donald Thuesen . The
magazine was founded for the
purpose of fighting
racial
discrimination and segregation
promoting Black history and
reporting
positive
accomplishments of Black people In
Central California.
Si nee the start of the
Grapevine, Frank, the editor and
publisher and Cleo, the advertising manager have devoted
most of the magazine's space to
printing
positive
accomplishments and activities of
Black people in Central California.
They have published over 5,000
articles and pictures of Black
people and their accomplishments
since 1969. The magazine's
editorials have taken a leadership
role over the years in fighting
racial discrimination against
minority people, especially in the
field of education and employment. As a result, the
Grapevine staff has received
several awards and honors from
the Black community.
So today as in the past, the
Black press continues to function
as a watchdog over social injustices and a voice for Black
people.

17

Grapevine

1976 ALL-MET R0
FOOTBALL TEAM
Each year coaches from all of
the high school football teams in
Central California select out•
standing football players to the
All-Metro Team. Featured In this
edition of the Grapevine are the
Black players who were selected
to this talented team. Fresno's
Edison High School Coach Bill
Clarke was selected as Coach of
the Year and Edison's Running
Back, Steven Woods was selected
as Back of the Year.

Anthony Hampton
Fresno High

Steven Woods
Edison High

Thomas Walker
Edison High

Harvey Ashley
Edison High

Edwin Conway
Edison

Tim Washington
Fresno High

Ricky Glenn
Fresno High

Wendell Williams
Edison High

Larry Wal lace
Edison High

Hank Haynes
Edison High

Open 7 Days and Evenings

HERB BAUER'S SPORTING GOODS Inc.
"The All Sports Store,,
Personal, School, and Team

Robert Walker
Roosevelt High
Grapevine

John Ramey
Edison High

18

237-3151
Fresno, CA. 93703

Larry Bengston
1316 N. Blackstone

Walter Frazier
Edison High
1977

1977

19

Grapevine

YOUTH

AMERICAN POET

Edison High School Student
Body
President
GREGORY
MELANCON, a 17-year-old senior,
has been chosen Boy of the Month
by the . North Fresno Exchange
Club. He Is a son of _Mr. and Mrs.
Laney of 1128 E. Calwa Ave.
He is a fonner president of the
California Association of Student
Councils, fonner chairman of the
Fresno City Youth Commission,
second-term
student
body
president at Edison, served as
Commlsslonsr of Activities at
Edison for two years, and was
voted the outstanding participant
in fhe Mid-Year Youth Conference,
sponsored by Fresno County
Schools. He was vice-president of
Edison chapter of the California
Scholarship Federation, a past
president of the Black Student
Union and a regional officer In the
state BSU.

Gwendolyn
Brooks
of
Chicago, Pulitzer Prize-winning
poet, appeared recently In the
Fresno City College student
Union.
Miss Brooks appeared in a
program sponsored by the State
Center Community College
District and the City College's
Community Services Office.
Miss Brooks has received
numerous awards for her poetry
over the past 30 years including
two Guggenheim Fellowships and
the Pulitzer Prize In 1950.
The Pulitzer was for a
collection of poetry, "Annie
Allen." Other books Include "The
Tiger Who Wore White Gloves,"
"The Bean Eaters" and "Riot." Her
authobiography, "Report From
Part One," was published In 1972.
and in City College of New York
A 59-year-old native of Topeka,
where
she
was
named
Kan., Miss Brooks has taught In
"Distinguished Professor of the
various small colleges In Illinois
Arts."

FORMER-FRESNAN IS HONORED
Christine
Bessard,
a
psychology teacher at Costra
College and a former Fresno
resident, has been named one of
the "Outstand!ng Young Woman
in America" for 1976.
In addition to rearing two
sons, Ralph and Roderick, she
has served on the Governor's
Advisory Committee on Children
and Youth, the Council on
educating Exceptional Children,
the National Council of Negro
Women and many other com- ·
munity and educational groups.
She received her education at
Fresno schools and Is working on
her Ph.D AT THE University of
California at Berkeley. ·

PEPSI
G!!filill

Grapevine

™L:1fil
20

1977
Grapevine

EARLY BLACK INVENTORS
Few people, both Black and white, know such widely used articles as the horseshoe, bottle cap, golf tee, law mower, refrigerators, clothes dryer, automatic stop sign, folding chair, pencil sharpener, fountain pen, ironing board and the the mop were invented
and patented by Black people.
The list of inventions by Black people goes on and on. Unfortunately, most of these little known inventors received no money
or only a token amount for what their inventions were actua~ly
worth. Because of the lack of financial support from the white
banking institutions most Black inventors were forced to allow
whites to demonstrate their products for them.
However because of the great number of energetic young
scholars n:w searching into the annals of the past much is becoming known about the great history of the Black people. Since
the omission of Black Americans from our history books was
brought to attention of the public only recently it is anticipated
that within a few 1ears books will be jam-packed with documented
Black glory.
In the meantime, the next time you ride on an elevator, open
your refrigerator door, or mow your lawn do it with a great sense
of pride.

I)

INVENTOR
Bailey, L. C.
Beard, A. J.
Blackburn, A. B.
Blackburn, A. B.
Boone, Sarah
Brooks, C. B.
Brown, 0. E.
Burr, J. A.
Carrington, T.A.
Cralle, A. L.
Darticus, C. J.
Darticus, C. J.
Downing, P.B.
Flemming, R. F., Jr.
Goode, Sarah E.
Grant, G. F.
Jackson, B. F.
Johnson, I. R.
Johnson, W.
Jones & Long
Lavalette, W. A.
Love, J. L.
Marshall, r. J.

BLACK INVENTIONS
INVENTION
Folding Bed
Rotary Engine
Railway Signal
Spring Seat for Chairs
Ironing Board
Street Sweepers
Horseshoe
Lawn Mower
Range
Ice Cream Mold
Machine for Embossing Photo
Hose Leak Stop
Electric Switch for Railroad
Guitar
Folding Bed
Golf Tee
Matrix Drying Apparatus
Bicycle Frame
Egg Beater
Caps for Bottles
Printing Press
Pencil Sharpener
Fire Extinguisher

<l/em' :1.

Discovering a Black Past

& rPanfa
FRESNO

&

227-6838

MAPLE

252-1352

HIRLJI//ND

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264-1564
WE HONOR

ARCOI
UNION OIL
CREDIT CARDI

CAR WASH & HOT WAX

IDEAL UfOODBURY DAIRY CO.

ASK ABOUT OUR
DISCOUNT ON CAR WASH
WITH GAS PURCHASE

2020 N. WINERY

22

& CLINTON

KINGS CANYON

Compliments of:

Grapevine

!Boofa

BOOT SALES FOR THE WHOLE FAMILY
FACTORY AUTHORIZED DEALER
FOR FACTORY SECONDS
ACMES, DAN POST & OTHERS
SPECIALIZING IN WESTERN BOOT REBUILDING
& FINE SHOii!: REPAIR

While at Tuskegee Institute,
George Washington Carver
extracted wonderous things from
the Alabama soil. His work
with the peanut and sweet potato
yielded unheard of products
such as ink, cookin9 oils, peanut
butter, rope and other commodities
beneficial to man.

BUS. PHONE 251-6036

DATE

July 1 8, 1 899
July 5, 1892
Jan. 10, 1888
Apr. 3, 1888
Apr. 26, 1 892
Mar. 17, 1 896
Aug. 23, 1892
May 9, 1899
July 25, 1876
Feb. 2, 1897
Apr. 16, 1895
July 18, 1899
June 17, 1890
Mar. 3, 1886
July 14, 1885
Dec. 12, 1 899
May 10, 1898
Oct. 10, 1899
Feb. 5, 1884
Sept. 13, 1898
Sept. 17, 1878
Nov. 23, 1897
May 26, 1872

1977

1977

Thank You For Your Patronage

225 North "H" St.
23

Grapevine

FRESNO COLONY NAME WILL BE CHANGED
TO IIJOHN H. JOHNSON SCHOOL11

The Board of Trustees have
voted to change the Fresno
Colony School name to the John
H. Johnson School.
The action was taken by the
Board in an effort to change the

image of the district and make the
school name more relevant to
minority people. Students and
parents participated in selecting
the name.
John H. Johnson is the editor
and publisher of Ebony, Jet and
several other magazines. He is
internationally recognized as one
of today's leading American
publishers. He is a respected
leader in the U.S. business
community, and outstanding
spokesman for Blacks in both
government and industry.
In a letter to Superintendent
Frank Johnson, Johnson stated "I
am honored by the delectlon and
will be pleased to stop by the
school• whenever I am in your
area."
A school dedication will be
made at a later date.

TENDER LOVING CAR CARE

Try Us

Ventura at Cedar
'YOlfVEGOT
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-SPECW.

a

SECURITY PACIFIC

BANK
r-tEMB ER F DIC

Grapevine

24

1977

WECAN DO BETTER •••
TOGETHERI
VOTE TUESDAY,
MARCH 8th!

MRS. LULA HAYNES. Her oldest chlld Rev. N.N. Haynes of Madera,
Oscar Haynes of Fresno, the o!dest grandchild that was present, and the
youngest great grandchlld LlmIla Haynes, 15 months of Los Angeles.

Family Reunion

Happy Holiday Winners

Four generations of the Haynes family met recently for a family
reunion dinner at the King Solomon Masonic Hall in Fresno.
Present at the reunion were Mrs. Lula Haynes, known as Mother
Haynes and Granny, and all seven of her living children beginning with
her oldest, the Rev. Naaman N. Haynes of Madera, Pastor of the Mt. Zion
Baptist Church, Sarah E. Smith, Rev. Bruce Haynes, Mack Haynes,
Christine Haynes, Junious Haynes, and Roland Haynes all of Fresno.
Out of the 45 grandchildren, there were 26 of them present and 5 of the 28
great grandchildren.
Mrs. Haynes will celebrate here 85th birthday May 12, 1977. There
were 78 friends and family present at the reunion.

The six members on the all-tourney team tor the 18th annual Fresno
Holiday lnvltatlonal Basketball Tournament are all smlles after being
selected recently. Front row, from left, are Jim Reason [most outstanding player] and Quentin Brown left both of Roosevelt. Standing,
from left, are Roosevelt's David Ra~lrez, Fresno Hlgh's Keith Gooch,
Bullard's Anthony WIii iams and Hoover's Craig Cleveland. The Rough
Riders overpowered the Warriors 88-45 In the tlnals of the four-day
toumey, sponsored by Bullard and Fresno State University, In
cooperation with The Bee, KMJ and KMJ-TV. Bee Photo

A HERITAGE oi
STRENGTH

MATHIS ASSOCIATES, INC.

UARJlllTEE

SECURITY

ENGINEERING • ARCHITECTURE • PLANNING

SAVINGS


EXPERIENCE

I.O A N

FRESNO

486-8300

5 Offices in Fresno

Main Office: 1177 Fulton Mall, Pho ne 268-8111
Blackstone and Ashlan
Cedar and Shields
Shaw and Sixth
West Shaw and Van Ness Extension

Grapevine

( 209 l

A S!S OC I A T I O N

26

1977

)

19n

27

Grapevine

This Month In Black History
Flags hung at half mast at all military barracks and vessels in
port in San Francisco 127 years ago this month. The entire city
had joined in tribute to one of its top civic leaders who died of
brain fever on May 18, 1848 at the age of only 38. He was
William Alexander Leidesdorff, who has gone down in history as
the first Black pioneer in the city by the Golden Gate.
Born in the Virgin Islands of a black mother, Anna Spark, and
a Danish sugar planter father, Leidesdorff became a ship captain
before settling down in San Francisco. _There he became one of its
leading businessmen, chalking up several firsts in the city. Leidesdorff launched the first steamboat to sail on San Francisco Bay.
He built the city's first ' hotel at the corner of Clay and Kearny
Streets and just a year before his death staged the first horse race
in California on a meadow near the city's oldest landmark, the
Mission Dolores, where his body was laid to rest.
Recognized for his leadership and business acumen (he owned
several blocks of what is now downtown San Francisco), Leidesdorff was on the city's first council, became city treasurer and was
on the first school board which built the first school in the city.
After his death gold was found on property he had owned near
the American River and an Army captain named Joseph Folsom
journeyed to the Virgin Islands to find Leidesdorff's black mother
. to whom he paid $75,000 for title to the land. Eventually the
estate was valued over O'le million dollars. Today there is still a
street in San Francisco nam~d leidesdorff. (Sepia)

Discovering a Black Past

Model RT194R

Westinghouse

Westinghouse

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Heavy Duty 18 lb.

FROST FREE
REFRIGERATOR
FREEZER

WASHER WITH
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WASH AGITATOR

Prince Hall, a free Negro, veteran
of the Revolutionary War and
founder of the Negro Masonic order,
spoke out for equal education
in Boston in 1788. When the.
Government of Massachusetts
offered black children only
segregated classrooms, Prince Hall
established a school for black
children in his own home.

~OWAY
~
,~o>;P;LIANCE ,~,.,
.

ondfURNIJURE

JOHN GAROFOLI
Grapevine

485-2564
28

2049 Broadway
Fresno, CA
1977

Compliments of:
1977

29

Grapevine

BITS OF BLACK HISTORY

*

The slave master of Dr. George Washington Carver had so little conception of Carver's personal worth that he traded him for a mule.

*

Blanche K. Bruce was a U. S. Senator from Mississippi. He was a
leading politician of the Reconstruction era. He was the only Black man
to serve a full term in the Senate of the United States. At one time, he
served as Registrar of the Treasury. His signature was required on all
paper money.

*

Pinckney 8. S. Pinchback held more offices than any other Black
politician. During his political career, he held the state offices of senator, lieutenant governor, and governor of Louisiana. He was also elected
to the Congress of the United States as a senator and as a representative.

*
*

Matt Henson -was the first man to reach the North Pole. He planted
an American flag on the spot. He was part of an expediti9n with
Commander Robert E. Peary in 1909.

William Leidesdorff - Several blocks of downtown San Francisco
were once the property of William Leidesdorff. In addition, he owned
35,000 acres of land near the site where the California Gold Rush began.

WHIRLWIND SHOE SHINE PARLOR

J.L. Murphy, Sr.
"A shoe shine makes you feel fine and add charm to your personality.
OPEN 8:30a.m. to 5 p.m.
Monday thru Saturday
225 North "H" Street
at Whirlwind Car Wash
Grapevine

264-1564
Fresno, CA

30

1977

* Quality Foods
* Lowest Prices
* Best Service
1444 ''0'' Street
Fresno, California
r..o,..-o,....,oo,..-«o..--o~--o--a-.-oo...a,c1M1.e
31

IT ALL ST4RTEfl h'ITH A BUS R/£1£
FROM OOlvNT(IWN tlONToOMERY
ALABAMA, 8} MRS. ROSA PARhS.FROM
THIS 8US RIO£ WITH HOHOR'.' CAME
ANEWLEAl'ER, lfHOh'-4S TOCHAHvE
THE THINK/NtJ OF THE ESTABLISHMENT.
00

Dr. Martin
1utlter King, Jr.

,~,·1968

Compl,ment5 of:

GRAYES LIQUOR STORE
2583 S. ELM

233-3601

FRESNO

lf!UAOl!II:) 'OUHJ~

t06l "ON l!WJ•d

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Item sets