The Grapevine Magazine · Grapevine, May-June 1974

Title

eng Grapevine, May-June 1974

Relation

eng Grapevine Magazine

Date

eng 1974-04

Format

eng PDF, 48 pages

Identifier

eng SCMS_gvmz_00038

extracted text

The Fa

May-June, 1974

gazine

Special
Edition
Dia n e
McDowell

A
Salute
to
Black
Women

..Y.

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Grapevine

_
485 2564
2

2049 Broadway
Fresno, CA
May-June, 1974

May-June, 1974

3

Grapevine

SALUTING
GRAPEVINE MAGAZINE

BLACK

Fresno, Calif.
1012 S. Trinity
Phone: 486 -0273
or 233-1346

WOMEN

Vol. 6

No. 3
May-June, 1974

FRANK J. JOHNSON
EDITOR AND PUBLISHER

SPECIAL

CLEO JOHNSON

The purpose of this edition of the GRAPEVINE MAGAZINE is to enlighten our readers to the achievement of Black women and their
contributions to the American culture.
The history of Black women has for the most part been glossed over
lightly by historians and scholars. They have been so neglected that
only until recently have any in-depth studies been made to bring to
light the scores of Black women who brought honor and credit to their
people and country. The Black woman's story though often one of
hunger and want, of bitterness and persecution, is also a story of
courage and achievement.
Research has revealed that Black women have a staggering number
of long records of achievement and recognition.• They have been heard
from in politics, education, medicine, science, theatre arts and literature.
Black women have served as ambassadors and judges. They have been
elected to many high political offices including the House of Representatives in Congress and the legislatures of several states. There are several
Black women mayors in the United States and numerous city council
women and other local elected officials. Today there is a big jump in
the number of Black women attending college. As a result there are
more professional Black women including doctors and lawyers .
Black women have contributed much to the progress that has been
made by the Black family since slavery. They have done an excellent
job of rearing their children even though more times than not they have
had to be both mother and father.
So we salute our Black women not only because they are Black and
beautiful , but because they are doing things that are symbolic of greatness in women regardless of race.
Frank Johnson
Editor and Publisher
Grapevine

4

May-June, 1974

ADVERTISING EDITOR
JERRY C. JOHNSON
Bakersfield
DIRECTOR OF CIRCULATION

A
SALUTE

MATTIE MEYERS
Staff Writer

TO

PHOTOGRAPHERS :
EARL BRADLEY
CAL HAMILTON

BLACK

WOMEN

HOW TO SUBSCR IBE :
S,ngle
year.
order
1012
fornia

copies 50¢; $6 00 per
Send check or money
to Grapevine Magazine,
S. Trinity, Fresno, Cali93706 .

All rights reserved for material
contained in the publication .

Advertising Rate Card
available upon request

Photo Credits :
Fresno Bee, Pp 6, 28, 29, 40, 44
Earl Bradley, Pp . Cover, 25, 30, 31
Walt Porter, Pp. 10, 13, 18, 37
California Advocate, Pp. 23, 27
Cal Hamilton , P. 14

' Copyright 1974
by Grapevine Magazine

M ay-June, 1974

s

Grapevine

That was in 1934 when her husband died, leaving her with eight
children, one horse and 160 acres of Mississippi farm land.
" I walked the floor and cried the night he died," she said. "I didn't
know what I was going to do with my children . But I prayed for
strength ."
With the help of her oldest son, Naaman, now pastor of the Mt. Zion
Baptist Church in Madera, Mrs. Haynes set out to provide food for her
children the only way she knew how.
"I plowed that land. I planted cotton and corn . I put up a fence. I
sawed wood. Naaman was the only boy of mine big enough to help ."
Times were hard during the depression of the 1930s, but "God showed me the way," she said.
Mrs. Haynes said her faith in God was what helped carry her
through her darkest hours.
"I joined the Salem Baptist Church when I was 11 . My husband was
a deacon in the church when we were married and later became a
minister.
"I think the most important thing I was able to teach my children
was how to live for the lord. We would have prayer around the fireplace every night. And I'd carry them to church every Sunday.
"I never had any trouble with any of my children. And to this day,
every one of them is active in church work."
Although she is 82, Mrs . Haynes bubbles with enthusiasm when she
speaks. She loves to laugh and talk about the accomplishments of her
children.
It would be hard to imagine her ever at a loss for words. But it happened recently when she was named Mother of the Year in the annual
contest sponsored by the California Advocate, a West Fresno weekly
newspaper.
"It just choked me," she said, explaining how she felt when the honor
was bestowed upon her. "It cut off my breath. I could hardly speak."
Mrs. Haynes enjoys being a mother, even to persons who are not her
children.
"I've got a lot of incubator children," she said with a grin . "You
know what I mean? Sometimes a hen sits on eggs that aren't her own.
But when they hatch they call her mother. Those are incubator children."

Lula Haynes -

Down through the years Mrs. Haynes has tried to spread her "mother's love" to everyone she meets. To many of her friends, she is known
as "Mother Haynes."
"I love everybody. We've got to do that if we expect to reach heaven.
Now, I'm not hurrying to get there, but I do want to get in when the
times comes."
·

Mother of the Year

by Guy Keeler
Most mothers will never have to do what lulu Haynes did 40 years
ago . The heartache and pain she endured, the courage and strength
she muste red were all that kept her family together in the throes of an
e conomic depression .
But that, in a nutshell , is why Mrs. Haynes is the black Mother of the
Year for 1974. She is different from most mothers. like gold that has
passed through a fire , she stands pure and firm , a credit to the human
sp irit and its ability to overcome adversities .
Mrs . Haynes smiles as she recalls the hard,.times she has known. But
the re wa s a time when she cried in anguish and wondered if she had
the strength to overcome the obstacles which threatened to destroy her •
family .
i,
Grape vine

6

In addition to her eight children, Mrs. Haynes has 42 grandchildren
and 23 great-grandchildren . She is an active member of the Mt. Pleasant Baptist Church and never misses a service unless she is ill or out of
town .
Those who know her obviously feel a great deal of love and admiration for this amazing woman . like the nurse who greeted her during a
recent visit to the doctor' s office.
" Mother Haynes, " she said, "when you come in hurting it makes us
all feel bad."
Grapevine
May-June, 1974
7

May-June, 1974

I

Volunteers Honored

THE
BLACK

Mrs. Lillie P. Barfield along with
thirty-one volunteer foster grandparents has been honored for services at the Fresno County Juvenile
Holl and the C. K. Wakefield
School.
A program was held recently to
thank the foster grandparents for
their work with the youth in the
Fresno County Probation Department.
The foster grandparents program
permit senior citizens to volunteer
their services at local governmental and service facilities in work
with youth.
Volunteer work is nothing new
to Mrs. Barf ield. She hos done volunteer work all her life helping
young people.
Mrs. Barfield has also donated
many hours of her time, free of
charge, over the years selling subscriptions for the Grapevine Magazine. She states, " I try to help
young Black people succeed in business whenever possible, because
when I had my own business I
knew some of the trials and tribulations that Black business people
had to go through in their efforts
to be successful."
Mrs. Barfield has two sons, Arthur and Tommy, who live in the
Son Francisco Bay area.
Others who were honored were :

WOMAN
.
IS

a
Consumer

SHE
BUYS
Clothing
Furniture
Cars
Jewelry
Medicine
Groceries
Etc.

Cleo Johnson
Sales Director

Frank Johnson
Media Specialist

Lillie P. Barfield
Alma Arax, Oscar Bacon, Lupe Castillo, Anna Greenlee, Mary Hassell, Hulda Koch, Otto Loubier, Elsie Nash, Silverio Ortega, Mattie
Taylor, Beulah Boston, Martha V.
Clark, Ruth Clark, Eunice Darw in,
Emma Duley, Elva Fragoso, Leo
Franco, Mary Hagopian, Grace
Hayes, Vernie Heinze, Alice Holl ingshead , Sedonia Johnson, Dor is
Lima,
Alberta
Robinson,
Leah
Smith, Aples Summers, Leona Terry, Dorothy Topalian, Ramon Velasques, Louise Wash and Inez
Zuniga .

Odell Johnson, Jr .
State Sales Rep .

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Grapevine

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May-June, 1974

FRESNO

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May-June, 1974

9

Grapevine

SENIOR GIRL

II

ATHLETE

Hello''

MR. EMPLOYER

OF THE YEAR
Attractive M iss Valarie Ramey,

a senior at Edison High School, has
been selected Senior Girl Athlete of
the Year, representing her school
in the Fresno Unified School District. She has won other awards
and trophies in citywide competition, at Edison High and at Ceci l
Hinton Center. She plans to continue her education at Fresno City
College. Miss Ramey, daugh ter
of Mr. and Mrs . Mildred Ramey
of Fresno, has two brothers and
two sisters. " I thank God for everything, " she stated, " .. . especially
for my mother."

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Grapevine

10

M a y- June,

May-June, 1974

11

Grapevine

MISS BLACK TEEN
THANK YOU

This

special

edition

of

the

Grapevine honoring Black women

gives me an opportunity to thank
two women, Mattie Meyers and
Betty Johnson, who have been a
tremendous help to the magazine
staff over the years.
Mattie Meyers, a Fres no educator, has been a staff w riter for the
magazine for the past five years.
During this time many of our
readers have written to us indicating how much they have enjoyed
her articles. She has contributed
much to the magazine and w e op-

Betty Johnson

preciate her input. We are ve ry
proud to have Ms . Meyers on ou r
staff.
Betty Johnson, my lovely wife,
hos been a morale-booster to the
staff from the very start. She has
been, at one time or another, ou r
secretary, news reporter, book·
keeper, proof reader, saleslady,
etc., etc., etc. She has also been
an inspiration to me and has a lways given me encouragement
when it has been most needed .
Thank you ladies
Editor

ANDREA DAILY , 15, a student at Irwin Junior High School , is the Fresno
Miss Black Teen-Ager. She earned the title in competition with 19 other
competito rs . A scholarship goes with the title. She will compete in a
state pageant next month in Los Angeles , which is a step toward a
national competiton in New York .
Bee Photo

Mattie Meyers
Grapevine

12

May-June, 1974

May-June, 1974

13

Grapevine

BLACK WOMEN

Mr. and Mrs. Lawrence Chisom

WEDDING BELLS
The former Sandra Wingfield was married to Lawrence Chiso m
on Fe bruary 9 , 1974. The love ly w e dd ing and reception was held
at th e White Hou se We dding Chapel in Fresno .
Be tty William son , si ste r of the brid e, was the matron of hono r
and Le on Turne r wa s th e best man . Roger Ham ilton was the sol oist and De ni se Wil liam son wa s th e candle lighter. Rev. Chester
Riggins married th e coupl e in a doubl e ring ceremony.
Mrs. Chi som is e mployed a s a se n ior clerk at the Fresno Com mun ity Hospital and Mr. Ch isom is e mployed as a soil techn ician
with a local enginee ring firm .
Grapevine

14

May-June, 1974

By Gail Oliver

dental assistant, Kathy found it
impossible to find employment in
her field. Fresno a decade and a
half ago didn 't have an Affirmative Action Program and minority
interest groups were regarded
without a great deal of seriousness by the powers that be. The
niche most Blacks found available
to them was either fieldwork or
housework. Professional positions,
other than teaching in predominantly Black schools, were almost
nonexistant.
Anywa y, for Kathy Peebles,
there was no time to fret over interviews that lead nowhere and polite dismissals. In 1959, she made
her entry into the world of fashio n
merchandising by landing a job at
Cooper"s Department Store.
A little over eight years laterfrom elevator operator, Kathy Pee bles became the Better Sportswear
Buyer for all of the Gottschalk's
Kathy Peebles
Stores in Fresno, Visalia and MerIf ever a formula was invented ced-responsible for the yearly acfor pulling oneself up by the "boot- quisition of half a million dollars
straps," there ·s a lady in Central worth of~ clothing.
While at Gottschalks Mrs. Pee California who recently retired
from a local department store who bles worked more than the usual
5-day week. There weren't many
has a monopoly on it!
Kathy Peebles, the former Better weekends to find her tending the
Sportswear Buyer for Gottschalks, garden or enjoying her grandchilone of Fresno, California's finest dren. Instead she was on her way
department stores, and mother of to the airport about to depart on
three has accumulated each one of a buying trip to New York or Los
these descriptions, in the best man- Angeles; or, perhaps making last
ner, by sheer force of will and de- minute preparations for a fashion
termination. She wasn 't born into show. "Success in the world of
her occupation, or, for that matter, fashion retail, as in any profession
into a society that allows easy op- demands a 24-hour day, with 25
portunities for women on the man- hours of thought time, .. states Mrs.
Peebles.
agerial and administrative level.
Employees of Gottschalks and
Mrs. Peebles came to Fresno a
little more than 15 years ago with friends recently gave Mrs . Peebles
her three children. Winter morn- a nice retirement party. During her
Mrs.
Peebles
ings found her waiting for a bus at semi -retirement,
7 a.m. to go to one of several p lans to travel and relax- perhaps
fruitless interviews. Trained as a even catch up on that gardening!
May-June, 1974

15

Grapevine

Iva The Champion

BLACK WOMEN
NEED

THEIR
BLACK MEN
By Gail Oliver
Today, for Black people, there is no sexual revolution. Black
women have long been head of the household. Today, however,
they need to be more supportive of their men. It is no longer
enough for Blacks to accept the stereotype of matriarchial family
types . It is time for the picture to be changed.
This society, today, needs strong moral men and women-different from the rest. Children of both sexes need good self images,
this cannot be provided from one parent households . In Black
families, there is a majority of one parents households which are
female headed . Black women can no longer, for the benefit of
their children, head Black families.
If Black women, would stop and admit their need for help to
Black men, they may find it. Black women need to holler and
shout for their men . Else , they're holding up a drowning ship .

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Grapevine

16

May-June, 1974

IVA WRIGHT, a sophomore at Fresno State University, receives a national championship trophy from FSU Athletic Director Gene Bourdet.
Miss Wright recently won the discus at 147-7 and was third in the shot
put at 44-8 in the American Association of Intercollegiate Athletics'
women's track meet in Denton , Texas . She is a member of the Fresno
Elans track club.
Bee Photo
Grapevine
May-June, 1974
17

Leap Year Baby
YOUNG PEOPLE

EDISON HIGH SCHOOL SENIOR

Pretty 17-year-old Michele Davis a senior at Hoover Hi g h School,
is' already takin g colleg e courses
in pursuit of her career. Every
Monday and Wednesday ni g ht, th_e
talented and intelligen t Miss Davis
attends Fresno Ci ty Col lege as a
pre-med major. She has already
been accepted for admission a t Pomona College in Southern Ca lifornia after her gradua t ion in June,
but couldn't wait to begin her studies to become a medical doctor.
She has $4,200 in scholars hips
to help her through the first fo ur
years at Pomona, receiving a $2,500 California State Scholarship, a
$1,600 grant from Pomona College and a $ 100 scholarship from
the local Elks Lodge for most val uable student award .
Recentl y elected as vice president of her graduating class, Mi chele has continued to ach ieve ho n ors and awards at a whirlwind
pace while at Hoover. Currentl y a
campus Pep Girl,
the vivacio us
and versa tile Michele has hel d
other elected offices including
Sopohomore Class vice presiden t
and Student Body president dur ing her junior year and is presently o 'Trendsetter· at Weinstocks,
represen ting Hoover.
Honers and Awards Michele has
won includes: Achievemen t Award
in History, Superior an d Exce llent
Awards in Ensemble Festivals , and
Leadership Award for ini tiating
first annual Fine Arts Week at
Hoover while student body pres ident. She has participa ted in the
All City String Orchestra, Fresno
Madera Coun ty Honor Orchestra,
and has won award s for Candystr1p1ng at Community Hospital.
Grapevine

18

ONLY FOUR YEARS OLD???

Michele Davis

In addition to high school and
now college home work (she maintains a 3.5 grade poin t average)
she is also involved in several outof-school activities, includin g , East ·
ern Star Magnolia Court No . 27, o
b lack youth fraternity, and for the
past nine years has been playing
the violin. She is a member of St.
Rest Baptist church .
Her mother, Mrs . Morre Maxey,
owns and operates the Sunset Ho·
ven Guest Home in Fresno. Beam ·
ing with pride at the me~_t1on of
her mother, Michele soys, I have
always wanted _my mom to be
proud of me. "
Attractive enough to be a s tar·
let herself, Michele is cousin to
television actress Brenda Sykes, o
regular o n "Ozzie's Girls " every
Saturday night.
M ay- June , 1974

Lisa Brewer, a senior at Edison
High School, was the first lea p
year baby to be born in Fresno,
California in 1956. She was born
on February 29 of that year at
2:06 a.m. Since that day, Lisa has
ha d only four birthdays. She is
one of a fe w people w ho g o
through life with only one q uarter
as many birthdays as everybody
else .
Lisa attended local elementary
schools before enrolling at Edison
High. She has been involved in
student government and in many
student activities . They include the
Rally Club, Student Government,
School Newspaper and Yearbook,
California
Scholastic Federation
Club, Black Student Union basketball team, and the Powderpuff
football team.
She has held several school offices for the past three years. They
include the Senior Class treasurer,
Student Body secretary, Stude nt Body Commissioner of Activities,
Sophomore Class secretary, Cali -

Lisa Brewer

fornia Scholastic Federation treasurer, and Co-editor of the school
newspaper. She also teaches a
junior Sunday School class at St.
Paul C.M.E. Church.

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M a y-June, 1974

19

Grapevine

IMAGES
OF

BLACK

WOMAN

by Chris Bessard
Assistant Professor Black Studies
Fresno State University

The image of the Black Woman is perhaps one of the most controversial issues in contemporary society . Some years ago Langston Hughes
wrote the poem the "Negro Mother" which depicted the long hard
struggle of the Black Woman. This image in this poem is very much
different from what we hear about the Black Woman today. I reflect
upon this poem and the message the poet must have been trying to get
over to us and them . I compare it with what some of the contemporary
writers speak of today. Reflecting upon all this and some of the experiences we Black Women share past and present and I say wow! She
must be tired of being strong, tired of keeping-on-keeping-on.
This familiar tone of Hughes poem . . .
Sometimes the valley was filled with tears
But I kept trudging on through the lonely years.
Sometimes, the road was hot with sun, But I had
to keep on 'til my work was done.
I had to keep on! no stopping for me, I was the
seed of the coming free.
I nourished the dream that nothing could smother.
Deep in my breast - The Black Mother.. . .
This is a very· moving piece of literature, and if real, and we all know
that it is indeed blatantly real-what pressure-what intense pressure
for the Black Women ; what tolerance, what preserverance, what fort itude, what a guest for life! Centuries have passed and this struggle is
still going on-maybe not like it was for my mother, grandmother or
her mother before her, but its still going on. Shouldn 't the Black Woman
be tired by now? She must be tired! Tired of understanding, tired of
rationalizing , tired of compromising , tired of accepting, tired of bending ,
tired of crying and most of all tired of the dominant ridiculous creaturetype animal that history (coupled with the numerous paradoxic( hoaxes)
has made of her. She is tired of maintaining, retaining , entertaining ,
postponing and apolog izing for what she is .
The Black Woman must surely be tired and saddened and burdened
by the impact of the image she's had to live with . She is tired of the
insults of slavery, she was- (is) one too . She' s tired of be ing resp o ns ib le
Grapevine
20
May-June, 1974

for the effects of that peculiar institutions and its-misrepresentation.
She's sick and tired of all the garbage about Black women.
She is tired of society lying to the brothers-telling the brothers y :, u
know we'd gladly hire you, but its more economically feasible to hire
a " Black Woman" to meet our minority quota faster thus creating division between brothers and sisters. So Black men should be cautioned
about stating that Black Bitches getting all the jobs syndrome. Watch
out-she just might be somebody's mother and needs a job too. The
Black Woman is truly tired. Tired of so many atrocities against her that
its inconceivable how she has maintained her sanity for so long .
The Black woman is tired of not being able to be human. She's tired
of being so strong and strapped with responsibilities that her individuality, her wholesomeness and creativity is stifled. The Black woman
is tired of being misrepresented and misunderstood, while her natural
stride in taking care of business, her ambition, and initiative is often
"REFLECTIONS ON BEING BLACK AND FEMALE"
times misinterpreted as domineering, overbearing, and other nonrelevant
adjectives that are commonly used to refer to lesser creatures of the
world. She's tired of apologizing for her drive to better her lot, her quest
for knowledge and understanding of the world . She realizes how they
manipulate her and nobody is handing the Black woman the world on
a silver platter. She had to lceep on going many times, despite numerous obstacles, loneliness, and all the crap she had to take while trying
to get ahead .
What does the Black woman want? She wants a decent home for the
family, decent education for her children. She made adjustments and
sacrifices to no end to maintain some stability within the family-only
to be criticized and declared patholcgical by society and alienated from
her Black man. The Black woman doesn ' t put the Brother down, however, somehow through the years the system has very clearly made it
appear that, she, the Black woman is responsible for the marginality of
Black men . How ridiculous and absurd this is! She's tired of carrying
the burden, she says to the Brcthers-" Hey look at me closely. This
time don ' t be confused and mislead, poisoned by what you read or see
in the man's media about me . I am your mother, sister, lover, friend,
companion, the mother of your children . We should be together indivisably helping each other to understand the madness, the insanity of
the system that divided us and led us into alienation from each other.
Let's take a look at how this destructive society has created an image of
me that is diametrically opposed to what you ' re all about as a man .
Let's ask ourselves, how did this image emerge and what is its purpose?"
It is imperative for the Black man and the Black woman to take a
very very close look at the unnatural state of things within the Black
family situation and the so-called strong image of the Black woman.
This image came about as a result of the necessary role shifts in the
Black family. Because during slavery and immediately thereafter the
Black woman had to be a strong figure in order to ensure her family 's
survival. Society labeled the Black social structure a matriarchy. Is this
wrong? Not necessarily. And our patriarched dominated societies don't
seem to have been doing so great! We have been led into numerous
May-June, 1974

21

Grapevine

Images of Black Woman (con't)
wars, urban blight and countless social ills have developed under the
leadership of men . Do you really think women could do any worse?
What we must understand as Black men and women is that because
Black women have not fit into the traditional passive subordinate role
ascribed to the white female, she has suffered the negative aspects of
the matriarchly label. Isn't it ironic how the white society quite conveniently ignored the fact that circumstances forced Black women to be
strong and self-reliant in order to achieve the survival of the Black
community? The only thing wrong with this is that many Brothers and
Sisters have ignored the nature of the forced circumstances too. Howeve~, its not too late to awaken to the realities of the situation . For so
long the aggression and frustration of Black women and men have been
directed at each other because white society was not accessible to them .
It's time for us to also take a long hard steady look at the purpose of
the myth of the matriarchy. What purpose could such an image serve?
The negative interpretation of the Black matriarch was cultivated by
society 's image makers, it is part of the divide and conquer strategy
that ruling classes have used throughout history . It is undebatable that
the system in which we live benefits from maintaining sexual differentials in income and status within the Black population . Black men and
women would and could form a more homogenous group if all discrimination and internal divisions were eliminated . Unfortunately many
Black men and women accept the myth of the Black matriarchy and
therefore base their actions on the idea that Black men can only gain
their rightful place in the society by denouncing the Black women. They
propose that in order for Black men to be strong the Black woman must
be weak.
Consequently, the situation of being Black and female has come full
circled . So the Black woman after the long struggle reflected by Langston
Hughes poem , " The Negro Mother." Her contributions, to the struggle
for the survival of Black people, the Black woman has become a victim
within the group she so devoutly tried to help survive. Her victimization
embraces the extremes of the positive and negative. She has been
labeled a martyr of a woman at the expense and thusly the subordination of the Black man . She's been labeled the lowest of the immoralshe' s the bitch , the prostitute and God only knows . She' s everybody's
Mama . So, the Black woman is tired-tired of an image that embraces
so many characteristics and traits , that is humanly impossible for her
to measure up even if she was the most steadfast individual in the
world .
Then, where does this end? Maybe it will never end, however, it's
never too late to begin to re-evaluate what the woman in the Black
community is all about and understand the system which shaped all of
us into the people we are-understand the good and the bad ; where
Black men and women are working in a unified effort to initiate a new
image for the entire Black community. Not only is the Black woma n
bringing out a new birth of life for men and women-not where one is
weak and the other strong-but a situation whereby both men and women compliment each other in the process of living . Being the kind of
beautiful people we are capable of being .
Grapevine

22

May-June, 1974

BLACK WOMEN IN ORGANIZATIONS
bers who liked to belong but failed function. So wh at did we do,
we started forming new clubs.
Each new start having the philosophy of the other, but, due to lack
of communications and some times that true female characteristic
"cattyness " and or social status
seekers, they failed to be effective.
The lack of unity has always
been a major downfall of the
Black people. We as women who
desire to " belong" must mobilize
around the issues that affect us as
a people. Issues such as Revenue
Sharing, Full Employment Opportunities, Consumer Rights and Protection, Ene rgy Crisis., Black Chi Id
Development, The Black Aged and
many others.

Jean Williams
President Fresno Section
National Council of Negro Women

The role of the female has
changed, and so has the role of
the female in organizations, particularly the Black female.
There was a time when our commitment as organized women was
only to the PT A, church groups,
sororities, and the like. We have
since organized on a broader
scope due to the need of basic
survival. We recognized that many
of the already organized women
groups simply were not about the
business of the day. Too many social functions, too much idle chatter at meetings, too many memMay-June, 1974
23

National Council of Negro Women offers to every Black woman
an opportunity to become involved,
to develop leadership roles, to aid
in bringing about the necessary
change for the betterment of our
people. NCNW membership reaches
every nook and cranny from coast
to coast. It needs women of all
walks of life. The educated, the
uneducated . The professionals and
non-professionals. The women wh o
know they have something to offer, and the ones who think they
don 't.
We should no longer hinder our
own progress due to lack of unity.
NCNW seeks to unite every Black
woman across the states to maintain its powerful coalition. Togther we stand, divided we operate a
network of nothingness . Fresno
section needs all of us. Won 't you
join?
Grapevine

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are 100 points to th e carat. A reliable jeweler will give you the exact
we ight of any ston e he offers you . As between two diamonds of the
sam e color, clarity and cutting workmanship, the larger will be worth
more pe r carat than th e smaller; the reason is that the larger sizes are
rare r. More than 20 tons of rock, sand and gravel is dug and pr~ssed.
to recover diamonds that will produce, regardless of the size of the
individu a l ston es, a total of one carat of finished gems. But to find a
piece of rough large e nough to be polished into single one-carat gem,
more th an 250 tons must be mined.

Specializing in Designing
Appraising
'l '

DI AM OND

ELIZABETH OLANA
is a six foot beauty
from Ethio!)ia, Africa . She is a senior

at Fresno State University majoring in
Marketing. She enjoys chess,

AP PRAISAL

Insurance, Estate, Inheritance
Robert C. Brown
FINE

DIA M OND &

Grapevine

WATCHES

COSTU ME

JEWELRY

OIAMONO

APPRAISAL

May-June, 1974

Earl Bradley
Photographer
May-June , 1974

25

Grapevine

SOUL FOOD
DIGGING YOUR OWN GRAVE

FAMOUS

By Gail Oliver

The diet that kept Black people alive a couple of generations
ago, is killing them now.
Black people are the leading victims of heart disease, hypertension, and sugai· diabetes .
Adherants to soulfood may be digging their own graves, not
with a shovel , but with a bulldozer!
Good diet is important to physical as well as mental growth .
Good diet is the preventive medicine that will hold off future
doctor and hospital bills .
• Good diet is NOT expensive and is the MOST valuable piece
of property Blacks, as a people, can obtain INEXPENSIVELY.
Giving up the pork, salty and fat diets of slavery is the only
way of freedom to live!

BLACK
WOMEN

•
•

-

J

.,_
•

,;,

Louise Pinkston , Hazel Hankins, and Haze l Whiteman are ready to serve you .

ALERT CL.EANERS
Alterations

Laundry

1 660 "A" Street

Pick -up & Delivery
Phone: 268-2055

HAZEL AND VIRGIL HANKINS-OWNERS
Grapevine

26

May-June, 1974

Ethel Waters

For a lo ng time, one likely w ay to make a new song into a hit w as
to get Ethe l Wate rs to sing it. Then, when she became a dramatic actress,
the sam e mi g ht have been said about a play were a producer to co ntract her as its star. But Miss Waters first came to fame as a singer of
popular song s, rather than as an actress. She introduced Stormy Weather
and, almost immediately, it became a nation-wide success. Her records
of these and other songs were best sellers. Her melodious voice, with
its varied inflections, sweet high notes and warm deep tones, has entertained ma ny thousands of people during her long career in show bus iness.
Miss Wa ters made her debut at the age of seventeen, on the stage
of the Lincoln Theater, in Baltimore. She came up the hard way in show
business, often cheated, underpaid, stranded, singing in smoky night
clubs and cheap theaters, living from hand to mouth. She was born in
a rundown tenament, in the slums of Chester, Penn sylvania, and kne w
neither love nor care as a child. Her surroundings were evil, ugly, and
sordid. She w as often beaten and half-starved.
In her early teens, she worked as a maid in a Philadelphia hotel,
earning less than $5.00 a week . When she told of th ese hardships in her
autobiography His Eye Is on the Sparrow, the book critic of the New
York Times, Charles Poore, wrote, " Mi ss Waters has survived a dozen
catastrophies tha t would have killed off whol e armies." Because of her
brave story of great triumphs over d esperate odds, from the slums to
stardom on 8roadway and in Hollywood, Mr. Poore suggested her book
as a candidate for the Pulitzer Prize.
Stormy Weath er, Miss Wate rs said, migh t have been the theme song
of her life. Yet, in thousands of theaters, her sweet and gentle smile,
the friendliness of her personality, and the rich warmth of her voice
have made audiences all across America feel happy and relieved of
their own cares . At one time or another, Ethel Waters has adopted
twelve children, all needy youngsters whom she hoped to give a happier
start in life than she herself had as a child. In theatrical circles, her
g enerosity is legendary.
Today Miss Waters has devoted he r life to God. She travels around
the w orl d singing at evangelist revivals .
May-June , 1974

27

Grapevine

Outstanding Black Women

Congresswoman Barbar Jordan
(Texas).

Jeanne Martin Cisse tive to UN (Guinea).
Grapevine

Congresswoman Yvonne Brathwaite
Burke (Calif.).

Representa-

28

Congresswoman
(New York).

Shirley Chisholm
May-June, 1974

Outstanding Black Women

Angela Davis-Civil Rights Activist. Maya Angelou-Civil Rights Advocate.

Leontyne Price-Concert and Opera
singer.
May-June, 1974

29

Gwendolyn Brooks thor.

Poetess, AuGrapevine

Candid Camera
1974 West Coast Relays

Grapevine

30

May-June, 1974

May-June, 1974

31

Grapevine

PRE-SCHOOL AND THE BLACK CHILD

Pre-school
Education

by Frank Netzer
Principal Ivy Junior High, West Fresno
The hue and cry of many Blacks is to condemn the entire educational
system as being unable to tap the genius of Black children. Statistics
are quoted, graphs are prepared and monetary values are attached to
percentile rankings of state tests to show the disparity between Blacks
and whites. Parent responsibilities are either evaded or listed as "making certain that the principals and teachers are accountable to you and
your children" and "make certain of what is being taught and how it
is being taught."
No longer may the excuse be used that Black children's learning
skills and values differ greatly from those of white children. Or are
Black children born with different skills to learn? Of course not. Nor
can schools be maligned as not teaching the basics of reading and
writing. Teaching the basics and "learning" the basics are two different
avenues.
It is true that for generations Blacks have been neglected not only in
society but in the educational system. This neglect has bred an attitude
of apathy and frustration that is being passed from parents to child in
a seemingly never ceasing pattern. The quest is for equality in the
educational system so that Blacks, as well as all other minority students,
will be on an equal basis to step into the mainstream of life. All of
this, then , must be accomplished between kindergarten and grade
twelve, or, if you wish, grade sixteen.
One glaring omission that is made when discussing educational inequities is that period in the child's life from birth to five years. The age
span when he is nurtured and "educated" by his parents-his preschool years . If these years are neglected, the child at five years of age
enters school doing and knowing things that are usually done by children at age three . The student begins school two years behind. The
school is then supposed to not only bring the child up to his chronological level but then must show a years growth or suffer condemnation
for doing a poor job .
Realizing the apathy that prevails in many communities, Pre-School
programs were initiated to tend to these years prior to formal public
education . In most cases some progress is being made, but not enough .
Five year olds still enter kindergarten not knowing how to go to the
restroom without help . There are those who have no concept of what a
stop light is or is for . Some children have never been taken to or shown
a restaurant, the post office , a fire station , an airport and on and on .
In nearly every station of life it is most difficult to finish on an equal
basis if one begins on an unequal footing . In areas where this unequal
beginning is present , be it black or white, parents are going to have to
put aside their apathetic attitudes and feelings and commit themselves
to their children and to their school. If parents really do want an equal
starting point then they must give more of themselves and stop ignoring
their children during those wonderful formative years-zero to five .
Grapevine

32

May-June , 1974

HOW
IMPORTANT
ARE
MOTHERS?
by Betty Simpson
Director - Early Childhood Education, Fresno Unified School District.
Research is being conducted on infants' and toddler~• learning styles;
studies are being made on the effects of early _learning ; an? a close
look is being taken at the importance of parents in the _educational process Researchers are generally in agreement that the first four y~ars of
a child's life are crucial insofar as hi~ intellectual development 1s conII
mothers are the primary caretakers , and , therefore ,
cerne d . U usua Y,
d "ff
· th ·
t f
th greatest opportunity to make a I erence in
1s aspec o
h ave
e
1· d
f
f th non cost ways they can
their child ' s life. Below are 1ste a ew o
e
help .
WORK ON LANGUAGE DEVELOPMENT
development . Studies show that the si ngle most
Work on Ianguage
•
h I · h
h
important fachtor influ~ncding ; c~h~l:•:e s~:~~s:o •~i ~~
~sav.°'~immt~~k
language he as acquire an
.
h"
d
k h"
T II h " WHY he should or should not do t 1ng s, an as
tm
to you. e
h,m h
ts someth ing or d id some th ing . Ask him what he
to tell you w \ · e
th t his op inion is worthwh il e-and wh e never
thinks--make . ,m ee
ad . .
THAT YOU HONOR . Put him in o
"bl
, , him make a
ec1s1on
h
poss• e , 1"" '
h
t
ke cho ices a nd e ncou rag e hi m to e 1p you
situatio n where e mus ma
,

::d

707

make decisions :
.
h
cery store a sk him wh ich opp les o r
When you ' re '" t e gro
' you ' re ch oosin
· g th at h ea d
.
t
II h im why
bananas look t h e b es t , e
•h
t
"f
.
f
I
it
·
have
him
look
w
it
you o see 1
of lettuce- Iet h 1m ee
'
k"
r sugar or d e te rg en t or coo ,es
you nee d fl our O
DEVELOP CONCEPTS
d ·
th rout ine day a t ho me , a t the store, in the
Develop ~oncep: u;'~~ors e Wh e n he wa nts so me thing , a sk hi m how
doctor' s office , an oHu
d · ot g ive you numbers of thin g s -" more, a
muc h or how many
h;' e nee11 nood w o rd s for conce pts You ca n d eve Iop
lot , a whole bunc
are a g
Grapevine
33
May-June , 1974

the idea of fractions just by talking about broken crackers, popsicles,
candy bars, etc. The words over, under, around, behind, in front of, in
back of, half, whole, etc., can easily be used in every day conversation
so that they become meaningful to very young children. Expensive
books and games are not necessary to develop mathematical concepts.
When you're having juice and crackers, you can talk about other things
in the room that are square (or round), like the crackers, how much
juice is left in the glass, whether the pitcher is empty or full, whether
all of the juice in the pitcher will go into the glass (and why not, and
what would happen if you tried to put it all in) .

For Your

Wedding

RENT

f/JObn f/Jud

)_ $,
~

'""I

I

.. \•

t

'

···
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··· ·······
··· ·······
·· ····
········
···
········
·········
··: :~···:··:
····· ·· ·····
·····
::: :::···
:::::::

I

:::·~:::··:·:::::::

..::.... :: :· :::;,.::......
...
·· ·······
··.......
···.....
··
··········
··· ·········
··· ·
·· ····· ·· · ·····
··· ········· ··· ···· ···
······················
········
··· ···· ···· ···
······················

LIMIT TELEVISION VIEWING
Limit television viewing. TV forces a child to be a passive participant.
It is true that he acquires information while watching, but there's no
active participation on his part. Far better to encourage role playing
and creative dramatics. Little girls need opportunities to dress up in
their mothers' clothes and play adult roles, just as little boys can put
on their fathers' ties, shoes, hats, etc. There have been a number of
studies that indicate that role play and creative dramatics are of key
importance and one of the behaviors that high achieving children engage in more than low achievers. Parents should join in the play at
times, if the children indicate that this is desired .
PROVIDE CONCRETE EXPERIENCES
Provide many concrete experiences to develop concepts: helping to
set the table by placing one fork, one napkin, etc., at each place where
there is a chair assists with mathematical concepts; putting all of the
green socks or blue towels in a pile when mother is sorting the laundry
helps with classification.
Children can put away knives, forks and spoons or sort buttons into
groups according to size , color, number of holes, etc., and thereby build
their ability to note similarities and differences-a crucial skill needed
later to identify letters that are the same and still later to read words .
Comparisons can be made by giving children two or more sizes of
boxes, cans, or bottles-are they the same? How are they different? Will
this one fit into that one? Why not? Which will hold more? Which w ill
break? Which can you tear? Why? Can you use it again? Why? How?
Could you use it for something else? What? Where would you go to get
some more of this? Could you eat it? Why? Drink? Does it grow or does
someone make it?
A cookie sheet covered with a layer of dry corn meal is excellent for
the kind of "writing" experiences that are appropriate for preschoolers.
Grapevine

34

May-June, 1974

FORMAL
ATTIRE
at COFFEE'S

.;:;,, >

READ TO YOUR CHILD
Read to your child as much as possible-at least 15 minutes every
day-and take him to the library to choose his own books as soon as
possible. Soon he'll be " reading" along with you, and he is hearing
words, acquiring vocabulary and concepts . He is learning that one
reads from left to right and how pages are turned . Most importantly,
he is unconsciously being made aware that the most important person
in his life-his parents-values and enjoys reading, and this will have
a tremendous effect on his attitude toward the reading process when he
begins formal reading instruction .

Downtown

Fashion Fa ir

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Finger draw1 r, g and making characters or symbols in the cornmeal is
fun and it develops fine muscle coordination. Drawing with fingers or
sticks in wet sand or dirt is also a good prelude to actual crayon and
pencil writing .
These are but a few of the inexpensive ways that parents may work
with their young children . Parents are also encouraged to enroll their
children into Early Childhood Education programs . Most school districts
have ECE programs . They include Preschool for 3 and 4 year olds ,
Adult Education Parent Cooperative Nursery School for 2 ½-5 year olds,
Follow Through for grades kindergarten thru 3rd , Children's Centers for
2-12 year olds, and SB 1302 Early Childhood Education for kindergarten
thru 3rd grades.
May-June, 1974

35

Grapevine

BUSINESS WOMAN OF THE YEAR

CEP SUCCESS

Leonard C. We iss is a long-time Fresno businessman who
knows the value of good employes. Over the years his insurance
and prope rty management firm , located at 102 N. Fulton , hos
grown right along with Fresno .
For e mployee We iss look s to the Concentrated Employment
Program . CEP helps scree n and train potential employes and
Weiss hos com e to rely on their expertise .
Your firm may not be like Leonard C. Weiss , but CEP may be
able to he lp you find good employes . Why not coll the local
office today for details .

So litai re surrounded by
8 diamonds, $300.
CH A RGE or BU DG ET

Eomonos
,_l,;u..t889

-

.

Mrs . Z~l mo W a tkins , owner of
the Triangle Cafe in West Fresno,
w as honored recen ly as he Business Woman of the Year of Iota
Phi Lambda Sorority.
Easter decorations were obund·
ant throughout as . local women
g athered in the banquet hall of
the new Triangle Cafe to celebrate
w ith the sorority members .
Selected for her accomplishments
in the business world, the persona ble and modest Mrs. Watkins oc·
cepted a certificate and praises
w hich accompanied it.
Mrs. Watkins joins a distinctive
list of local business women so
ho nored by Iota Phi Lambda in
p revious years including Mesd ames Mable Brown, Doro hy Eth •
rid ge, Alberta Jackson,
Katie
Thomas,
Madge
Tucker,
Be ty
Lett Edetha Stevens, Jessie Bolden,
Lov~ra Williams, Wanda St. Jomes,
and Elma Sterling.
Beaming with pride as they
busil y served the luncheon w e re
the seven children of Mrs. Wa tkins.

GRAPEVINE
EMPLOYEE

Carolyn Jennings, a Fresno State
Uni ve rsity student, is employed as
a secretary for the Grapevine Magazine. Her duties include billing,
filin g, and typing. Miss Jennings
is majoring in business a d ministra tion at F.S.U.

Carolyn J e nn ing s

FASHION FAI R · FULTON MALL

Grapevine

36

May-June, 1974

Moy-June, 1974

37

Grapevine

Bowling Champions

YOU TELL ON YOURSELF
You tell on yourself by the friends you seek,
By the very manner in which you speak.

By the way you employ your leisure time,
By the use you make of dollar and dime.
You tell what you are by the things you wear,
By the spirit in which your burdens bear.
By the kind of things at w hich you laugh,
By the records you play on the phonograph.
You tell what you are by the way you walk,
By the things of which you delight to talk.
By the manner in which you bear defeat,
By so simple a thing as how you eat.
By the books you choose from the well-filled shelf
In these ways and more, you tell on yourself.'

Leona Lane, Ella Packard , Ann Robinson and Betty Quarles (I to r) are
the Champions of the Women's Rockette Bowling League held at Mid
State Bowling in Fresno. Johnson 's Transmission of Fresno is the team
sponsor.
The championship was determined in a roll-off between Westgate
Gardens, the league's first half winners, and Johnson's Transmission,
the league's second half winners. Johnson 's team won two of the three
games to win the championship .
Leona Lane won the High Series Trophy with a 543 series. Betty
Quarles won the Most Improved Trophy by improving her average by
16 pins. The team ended the season with a 528 average.

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WE HONOR
ARCO I
UNION OIL
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Grapevine

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12:00 - 2:00 A.M.
4:00 P.M. until

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Poo l Games

CAR WASH & HOT WAX
ASK ABOUT OUR
DISCOUNT ON CAR WASH
WITH GAS PURCHASE

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38

May-June, 1974

802 Van Ness
May-June, 1974

Fresno
39

Grapevine

1974 QUEEN

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&111/iloff""e"'t
/ /,e(t"'1te't

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1715 FULTON, FRESNO, CALIFORNIA

Pretty Pat Rosemond, a 20-year-

old student at Fresno City College,
is the 197 4 Knights of Pythias and
(Ianthe Queen. She was selected
Grapevine

40

over three other young women to
reign for one year at official func tions of the organization.
May-June, 1974

Sponsored by the F.C.E.O.C.

May-June, 1974

41

Grapevine

High School Senior Honored
Cheryl Givens, 17, a senior at
Edison High School, has been selected as the Soroptomist Club's
Girl of the Month for May.
Cheryl is the EHS stud ent body
president, and has served as sophomore class president, sophomore
class secretary and junior class president. She is a member of the California Scholarship Federation, th e
student council at Fdison, the Student Ad visory Committee for Fresno City Schools, the Junior College
Prep Club, the Sophomore College
Prep Club, the Planned Variations
Neighborhood Council an d the Hot
Foods Program for Senior Citizens.
She is an activities statistician
fo r the basketball and track teams,
a salesman for the Edison year book and a reporter for her school
newspaper. She also enjoys terrariums and sewing.

THE GRAPEVINE

Cheryl Givens
Cheryl plans to attend San Diego State University and majo r in
social welfare administration and
disabled children, and minor in ed ucation counseling .
" I think Junior is planning to run away and join the
circus again!"

HISTORY

BLACK

I

SUBSCRIPTION FORM

I
I Send me 12 issues of t he GRAPEVINE MAGAZINE at the price of
I $6.00.

Madame C. J. Walker (1869-1919) was one of the first American women
of any race to become a millionaire through her own effort. Madam e
Walker, who invented a new method for straightening ha ir, laid the foundation of cosmetics industry among Blacks .
Grapevine

42

May-June, 1974

I
I
I

Signature

'1

Address ------- ----- -- ----- -- -- ----·········· ···· ------ ·· -- ---- -·---- -----

:

City ---- ·----· --- -- ·· -- ·-- ------ --- ·-··---·------ ----------------·--- -- -------

1
I
I

□ New

I
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-··-·· --. •---- -·· ·-·· ·- -··· -·- --·---·-···--··-·--· --

□ Renewa l

D Pa ym e nt Encl osed

MAIL TO . GRAPEVINE MAGAZINE
10 12 S. Trini ty
Fresno, California

L________________________________ _
May-June, 1974

43

Grapevine

~············· .· ........................ ·.•·············•. ·.. ···········.·_..........•.•·····························~
..

RECIPE

ii

SEE & HEAR

::

Of THE
MONTH

A
TV SPECIAL
ABOUT
BLACK PEOPLE

ICE CREAM
6
3
4
2
2
2

Eggs
Cups Sugar
Tall Cans Carnation Milk
Tablespoons Flour
Tablespoons Vanilla Flavor
Cans Water (Carnation cans).

by Johnnie Fo re man

:•
Beat eggs , sugar, and flour together, well. Add milk and water.
Stir mixture well. Put mixture in double boiler. Cook 5 minutes,
stirring continuously . Remove from heat and add flavor. Let cool
and freeze in ice-cream freezer. Makes 1 g a llon .

....

LOCAL

STATE

NATIONAL

INTERNATIONAL

..........".·•·····•.•-·-·-·-·~
CHECK YOU R LOCAL
TV SCHEDULE
FOR THE NEXT PROGRAM

SORORITY
NEWS
loto Omicron Ornego Chapter of
Alp ha Kappa Alpha Sorority has
elected officers for
th e coming
year. Serving as President is Edna
Overall; Vice President an d Parlimentarian 1s Chris Bessard; Corr.
Sec. Cynthio Hansford;
Financial
Sec. Corolyn Corter; Groduate Adv .
Coroline W ill1oms;
Julia
Brown,
Deon of Pledgee s; Edna Johnson,
Historion ond Reporter Philanthro·
p1st Moude Hunter; Mae Ethridge,
reosu rer

Miss Overcdl is a teacher at Tei/• ·
mon Elementory School in Fresno.

Grapevine

44

KFSN CHANNEL 30
One Hour Monthly
SPONSORED BY

KFSN CHANNEL 30 MINORITY COMMITTEE
Eda Overall
New AKA President
May-June , 1974

May-June, 1974

45

Grapevine

MOON
Moon lights little fires
In winter swamps
And brags!
Light plays tag
In the shadows of winter time.
Heart strings plays on unearthly chords,
Then rest,
Till another love stirs.

by Dorothy Williams

Black People
THINK ABOUT IT

'

By Gail Oliver
The next time you flick on the dial of your television set ask
yourself:
• What does this program have to do with me? Does it mirror
my life, or that of another? If of another, do I aspire to this
lifestyle?
• If this program or show is not directly relevant to me, will it
add to or detract from me
• What effect will the total message of this show have on my
children?
OTHER QUESTIONS TO ASK YOURSELF

When we vote , do we know who we vote for? Do we vote?
When we shop , do we notice how many Blacks are employed by
that store?
When our children attend school , do w~ know their teachers?
Do we talk to them?
When, if ever, do we complain about the lack of Black history
aught our children in school? Think about 1t.
Grapevine

46

May-June, 1974

* Quality Foods
Lowest Prices
* Best Service
*
1444 ''C'' Street

Fresno, California
May-June, 1974

47

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