Grapevine, August 1972

Item

View magazine PDF

Title

eng Grapevine, August 1972

Relation

eng Grapevine Magazine

Date

eng 1972-08

Format

eng PDF, 40 pages

Identifier

eng SCMS_gvmz_00020

transcript of

GRAPEVINE
THE FAMILY MAGAZINE 35c August, 1972

FEATURING
NEWS
OF
MINORITY
PEOPLE
IN
CENTRAL
CALIFORNIA

Odell Johnson, Sr.

Retired
Businessman
Honored



MEET YOUR FRIENDS AT
THE FRIENDLY PLACE . .
JC PENNEY.

Berthella Dixon

Berthella lived in Fresno all
her life. She graduated
from Hoover High School,
attended Lyle's Beauty College.
She then joined Penney's
as a sales associate
in the Wig Department, a nd
recently was promoted to
a Selling Supervisor. Berthella
will be happy to
meet you at ...

PENNEY'S FASHION FAIR

John Ray Dickson Jr.

John is a native of Fresno,
attended local schools and
graduated from Edison
High_School. John became
a part of the US Army in
1968, serving in Germany,
he was discharged in 1970.
Previous to his military life,
he played professional
baseball with the California
Angels. He is now
sales associate in the Electronics
department.

DOWNTOWN
FULTON MALL

JCPenney
The Friendly Place

Downtown Mall Fashion Fair


Grapevine 2 August, 1972



it's Gottschalk's
for all your

BACK
TO
SCHOOL
NEEDS

BRAND NAMES
SPECIAL VALUES
COURTEOUS SERVICE

Stores in
FRESNO • MERCED • VISALIA

August, 1972 3 Grapevine



SEE & HEAR

BLACK WORLD OUTLOOK


A
TV SPECIAL
ABOUT
BLACK PEOPLE


LOCAL STATE
NATIONAL INTERNATIONAL

Filmed -Produced -Directed

ENTIRELY BY BLACK PEOPLE
ON

BLACK WORLD OUTLOOK

KFSN CHANNEL 30

One Hour Monthly

SPONSORED BY
KFSN CHA NEL 30 MINORITY COMMITTEE


Grapevine 4 August, 19 72



THE
GRAPEVINE
MAGAZINE
Vol.4 No.8


GRAPEVINE CORP.
Fresno, Calif.
Phone: 486-0273
or 233-1346

FRANK J. JOHNSON
EDITOR AND PUBLISHER

CLEO JOHNSON
ADVERTISING EDITOR

JERRY C. JOHNSON
DIRECTOR OF CIRCULATION

GRAPEVINE
ADVISORY BOARD
DR. FREDDIE HAYES
ATTY. DONALD THUESEN
JAMES ALDREDGE

HOW TO SUBSCRIBE:
Single copies 35₵; $ 4.20 per
year. Send check or money
order to Grapevine Magazine,
1012 S. Trinity, Fresno, Cali-
fornia 93706

All rights reserved for material
contained in the publication.

Advertising Rate Card
available upon request

Copyright 1972
by Grapevine Corporation
August, 1972

Table of Contents
Grapevine Cartoonist ------------------- 6
Astros Awards and Fashion Show --------- 8
NAACP Membership Banquet --------------- 9
New Black Theater --------------------- l0
Teacher of the Month ------------------ 11
New Black Music Television Class ------ 12
Birthday Party ------------------------ l3
Free Clinic --------------------------- l3
Black Businessman Honored ------------- l4
Model of the Month -------------------- 21
People -------------------------------- 22
J and C House of Record --------------- 24
Black Awareness Committee ------------- 26
Youth Plight Hits Hearts of Many ------ 27
Scholarship Winner -------------------- 28
Bachelor of the Month ----------------- 29
Golden Wedding Anniversary ------------ 30
Best Dressed Women Application Form --- 32
Former Fresnan Accepts Coaching Job --- 34
Census Study of Black People ---------- 35
Grapevine Drawing Winners ------------- 36
New Grapevine Drawing ----------------- 37

Photo Credits :
Fresno Bee, Pp. 10, 22, 23, 26, 27, 34
California Advocate, Pp. 28, 30
Earl Bradl ey, P. 21
Cal Hamilton, Pp. 9, 14, 24, 25

August, 1972 5 Grapevine



Edward Burke
Grapevine Magazine Cartoonist

Starting this month the Grape-
vine Magazine is featuring cartoons
by Edward Burke titled The Grape-
vine. The staff know that our read-
ers will enjoy the cartoons and at the same time understand the sa-
tirical message that they give.

Edward Burke is a well known
Fresnana. He has been Considered
by many as one of Fresno's best
musicians. For the past 10 years
he has played locally and on the
rood as on organist and a pianist.
He has played with the Marvellous
Vels, the Jester Brothers, and presently
with Bobby Logan and The
Professionals.

In addition to his music Burke
is a Head Teacher at Trinity St.
Heodstort Center, where he instructs
a preschool class of minority
children between the ages of 3 ½
and 5 years of age. Burke received
his B.A. Degree as an English Ma jor
at Fresno State College in June
1965. He is the only Black, male
preschool teacher in Fresno County.
Burke states, "I hope to specialize
in the field of Early Childhood Education
and perhaps further the
realization of the importance of the
preschool years in forming a Black
child's self concept." Burke also
hos completed a nine month course
in Business Management and PerStarting
this month the Grapesonnel
Supervision in 1969. Cur-
rently he is doing graduate work
by Edward Burke titled The Grapeat
Fresno State University.

A pisces, Burke states, "I enjoy
music, art, children, and intelligent
people. I am also very interested in the accuracy of astrological
signs."

Burke and his wife, Jeri Lynn,
have two sons, Tyler Dean and Ja-
son Everett.

*****************************************************************************
It's not just another
gift if it comes from EDMONDS

...and we have the great selection to provide it!

Just say "Charge it"
EDMONDS
Diamond Merchants Since 1889 Fulton Mall
Fashion Fair


Grapevine 6 August, 1972



THE GRAPEVINE

"I don't have anything against wasps
personally, but when they move into the
neighborhood I property values go down!"
© Grapevine Corp.

**********************************************************************************
For The latest
in Fashions
COME JOIN
us
on The Mall

Ralph Walker, Jr.

mr. BOLD

1110 FULTON MALL FRESNO 485-7401

August, 1972 7 Grapevine



Astros Of Fresno Awards And Fashion Show

The Astros of Fresno, formerly
the Astro Playmates, recently held
their second annual Troy Awards
and Fashion Show.
The awards were given in recognition
of outstanding contributions
in the areas of music, community
service, education and achievement.
Odell Johnson, Sr., a retired businessman
and Charles Mickalian, a
Fresno chemical firm owner, were
presented business awards.
Education awards were presented
to Nadine Mayo, teacher at Stafford Parker
Lincoln School; Joe Lee, newly apAngefa
Davis was named to repointed
principal for Martin Luth-

Nadine Mayo

er King School, and Caroline Coop-
er, who began her college educa-
tion at Fresno State University at
the age of 76 and was graduated
in June at the age of 82.

Community service awards were
given to: Sam Hunt, community relations
officer, Fresno Redevelopment
Agency; Stafford Parker, Redevelopment
Agency community
service manager; Blanche Nosworthy,
president Women·s International
League for Peace and
Freedom; Jennie Quinn, an artist
and member of the Fresno County
Medical Society Auxiliary, and Billie
Wright, president Poor People"s
Congress.

Stafford Parker
Angela Davis was named to re-
ceive the Outstanding Woemn of
the Year Award. Miss Davis was
not present to accept the award.

Honorary Award

Dr. and Mrs. Willie Brown were
the recipients of an honorary outstanding
community service award.
Pete Defendis and Ralph Leonardo,
owners of the P&R liquor
Store, were named to a special service
award.
Bobby Loggan, leader of a music
group, The Professionals, was pre-
sented the music award.
Armando Rodriguez, a Fresno at-
torney, was named for the group's
political award.

Sam Hunt

Grapevine 8 August, 1972



NAACP MEMBERSHIP BANQUET -Wilson Riles, center, State Superintendent
of Public Instruction, was the guest speaker at the 1972 NAACP
Membership Banquet. John Shropshire, left, President of the Black Educators
of Fresno, introduced Mr. Riles; Mrs. Erma Jean Turner (2nd from
right) is the president of the Fresno Chapter of the NAACP; Jim Aldredge,
far right, Fresno's Assistant City Manager, was the Master of Ceremonies.
Mrs. Wilson Riles (2nd from left) accompanied her husband to the banquet
that was attended by several hundred people.

August, 1972 9 Grapevine



New Black Theater Organized In Fresno

Carrie M . Rice
The Black Educational Theater,
a newly organized group aimed at
involving West Fresno youth in
theater year round, presented its
first performances at Irwin Junior
High School.

The troupe gave three one-act
plays, "Happy Ending" by Doug
las Turner Ward, "Dope" by Mary
at Lee and "Prayer Meeting" by
Ben Caldwell. All deal with one
aspect or another of the black con
dition in society.

Black Educational Theater was
founded by Alton R. Baxter, an Air
Force sergeant attached to the Re
serve Officer Training Corps at
Fresno State University, and Carrie
M. Rice, whose former principal
civic interest was the Black Cultural
Festival.

New Mood
As Baxter describes it, the theater
will be "a media for expressing
the new mood of black awareness."
"For over four years, Fresno"s
young Blacks have tried to organize
a theater,·' Miss Rice explained.
"One group never even made it to
a first production. We have to
change that; there is a real need

Alton R. Baxter
for involving young black people
constructively in Fresno."
So far about 30 persons are involved,
representing primarily FSU,
Fresno City College and Edison
High School. Lester Riggins, a
teacher of black studiethe senior advisor.

The Staff
David Callahan, Edward Gist
and Albert "Smitty" Cowart ore
listed as director, coordinator and
group organizers. Rose Ella Callahan
is the administrator and wardrobe
mistress and Larry Willis and
Daniel Abercrombie are the technicians.
Baxter said the troupe is looking
for persons who are interested in
acting, writing, poetry, dancing,
singing as well as others who
might like to help out in backstage
work.
The idea will be to present original
works in additions to plays
written by such famous black writers
as LeRoi Jones, James Baldwin,
Ossie Davis and Gwendolyn
Brooks.
Baxter said the hope is that ultimately
performances will be given
throughout the city.

Grapevine 10 August, 1972



TEACHER
OF THE
MONTH

Mr. George L. Greene

By Mattie Meyers
The GRAPEVINE'S Teacher of the Month is George L. Greene who
for the past year has been with the EPDA Program (Educational
Professional Development Act) for Fresno Unified School District.
This coming year he will be a fifth grade teacher at the New Franklin
Elementary School on Fruit and Hawes Avenues.
Before coming to Fresno last September, Mr. Greene lived in
Stockton, California, where he graduated from Edison Senior High
School, San Joaquin Delta College, and University of the Pacific.
He is presently working towards his Master's degree at Fresno State
University. Prior to going into teaching, Mr. Greene played semiprofessional
football and served as a shipment processor for the
Federal Government.
Mr. Greene says he finds pleasurable expression in bowling,
fishing, candle-making, and landscaping. He and his wife have
two sons. He is a member of the Black Educators Association of
Fresno, Black Caucus of Fresno and Stockton, California Association
of Afro-American Education, California Teachers Association, Scottish
Rite Masons, King James Lodge #8, and is a Scoutmaster in
Boys Scouts of America.
********************************************************************************
ALERT CLEANERS ·
Alterations - Laundry - Pick-up & Delivery

Check our 2 for the price of 1 Dry Cleaning Service on: Men's
pants, plain sweaters, and plain Ladies' skirts, Mon. thru Fri.

1660 "A" Street Phone: 268-2055
HAZEL AND VIRGIL HANKINS-OWNERS

August, 1972 11 Grapevine



Woody Miller Will Teach Black Music
Television Class

Fresno City College will bring
the black experience into the home
this fall with the beginning of the
new semester.

The college is conducting a television
course in cultural studies to
be aired on KMJ-TV, Channel 24,
Fresno. "Black Music-Influence on
America" will be presented 6:30 to
7 -a.m. Tuesdays and Thursdays,
beginning September_ 12, in conjunction
with the State Center Community
College District as a community
service.

The course is a sight and sound
approach to the black experience.
It will discuss all forms of black
music-blues, gospel and Jazzas
a projection of the block's experience,
starting with the earliest
accounts in Africa and continuing
through the new world. The 18week
course will run 17 weeks
with students attending final examinations
at the FCC campus the
last week. Successful completion
entitles students to two units of
regular college credit, transferable
to a four-year college or university.

Franz Weinschenk, FCC dean of
humanities, said television as a n
instructional aid provides unlimited
possibilities to an entirely new
student body, he said, "those we
normally are not able to reachworking
people, older people, shut-
ins."

Woody Miller, a part-time FCC
instructor, will teach the course. He
has taught similar courses on the
FCC campus. A radio and television
broadcast veteran, Miller is currently
associated with a local rad io
station. FCC art instructor Leon Os-
borne and student Tony Garvin wil
assist with the program's art work.

Enrollment is open to any State
Center Community College District
resident who is a high school graduate
or is 18 years old or over
Further information is available by
w riting the Humanities Division
Fresno City College, 1101 E. University
Avenue, Fresno, 93704, or
by calling 264-4721 .

Grapevine 12 August, 1972



BIRTHDAY
PARTY

On July 26, 1972, Mrs. Willine Huff Lewis of 2373 So. Clara in
Fresno, was feted with a birthday party in the home of Mrs. Editha
Stephens.

Mrs. Lewis, a fifth grade teacher at West Park Elementary School,
and her guests were served cocktails, turkey, dressing, cranberry
sauce, peas, potatoes, green salad, barbecue ribs, gravy, rolls, iced
tea and cake.

Some of the guests present were Mrs. Ruth White, Mattie Murrill,
Dorothy Ethridge, Lodi Presto, Ola Mae Siles, Elma Sterling, Flo
Atwater, Leonsya Williams, Nancy Banks, and Helen Harper.

Lovely gifts were presented to Mrs. Lewis and all had a very
pleasant and enjoyable evening.

**********************************************************************

Free Clinic At Hale

The West Fresno Health Council in cooperation with the Fresno
County Health Department is sponsoring an immunization clinic
at the Hale Medical Center, 302 Fresno Street. The clinic is held
once a month on the second Saturday of the month from 9 A.M. to
12 noon.

The following services are available at the clinic free of charge:

1. Immunization against German Measles, Rubeola (Measles),
Liptheria, Tetanus, Whooping Cough, and Polio.
2. T.B. Skin test
3. Test for Anemia
4. Test for Sickle Cell
The clinic will be held September 9, 1972.
For further information, call Family Health Services,_ 488-5417.

August, 1972 13 Grapevine



Odell Johnson, Sr.,

Retired Fresno

Businessman

Honored


The Astros of Fresno recently honored
seventeen people in recognition
of their outstanding contributions
in the areas of business, community
service, education, politics,
and music. This month the GRAPEVINE
MAGAZINE is spotlighting
one of the recipients, Odell Johnson,
Sr., a retired Fresno businessman
who received his award for
his contributions in the field of
business.

Odell Johnson, Sr., went into
business for himself shortly after
he married Jettie Irene Wingfield
in a little town called Washington,
Arkansas, in 1930. His first business
experience was farming, mostly
cotton and corn. After approximately
three years, Johnson and his
wife switched to the poultry business,
raising commercial chickens
and selling eggs for as low as ten
cents a dozen and chickens as low
as thirty-five cents each.

Later, Johnson went into the
more prosperous dairy business
where he and his wife sold milk,
butter, cream, cattle, and other livestock.
He recalls, with pride, the
time he purchased a creamery seporator
from Sweden at the cost of
twenty-five dollars.

In 1936, after the depression was
over, Johnson bought a forty acre
ranch and built his first beautiful
four bedroom home. On this ranch,
he raised hay, sold alfalfa, John•
son grass, and peanuts. During the
summer months, he was a labor
contractor, harvesting fruit in one
of the largest peach orchards in the
world near Nashville, Arkansos.
Being an expert peach grader,
Johnson and the more than one
hundred farm hands that worked
for him, turned out several trucks
and over 1,000 trays of fruit per
day.

In 1943, Johnson moved to Casa
Grande, Arizona, where he con•
tinued to do farm contracting. When
he moved he also brought thirty
people with him in trucks from Ar·
kansas. This wasn't easy because
his first two attempts to leave the
state resulted in the police illegal•
ly making him return, because they
didn't want that many farm hands
to leave the state at one time. Despite
the harrassment, Johns:,n, his
family, and the thirty people left
the state by traveling at night,
With the help of his brother, Sam,
who presently lives in Arkansas,
Johnson later sent back for otheN,
Altogether, he was responsible for
bringing more than three hundred
people West to seek better jobs.

In addition to bringing people
West, Johnson said, "Many of th•
people could not pay their way

Grapevine 14 August, 1972




out here so I paid their way and
all have paid me back. I also provided
living quarters for them and
their families at Casa Grande." In
the Spring of 1944, Johnson moved
all of the families to California
where he rented a government
camp for them in a little town called
Heber. Today, these people and
their relatives are in almost every
city in California, such as Los Angeles,
Bakersfield, Fresno, Oakland,
Berkeley, San Francisco, and many
other smaller towns.

In the Fall of 1944 Johnson moved
his family to Imperial, California.
He again set up his contracting
business dealing in hay, rice,
flax, barley, watermelons, and carrots.
With his many trucks, rent
houses, and acres of farm land he
owned, Johnson was regarded by
many as being one of the biggest
Black businessmen in Southern California.


In 1945, Johnson, his wife, and
several other people organized to
fight segregation in the Imperial
Valley School system. They were in
strumental in getting a charter and
organized a NAACP. Johnson was
selected as the first president of
the organization. He helped recruit
over three hundred members from

Johnson is standing by one of his
many trucks he owned w hile living
1n Imperial, California. Picture
was token in 1946.


Johnson is pictured with his wife,
Irene, in 1965.

Imperial, Calexico, El Centro, Brawley,
and Niland. Johnson said, "In
Imperial and El Centro, there
were six segregated schools, one
school in each town for whites, one
for Mexicans, and one for Blacks.
We worked hard for two years to
integrate the schools before all
funds were cut off. Then, in 1947,
all six schools were integrated."

Johnson, who was orphaned at
age 4, continued, "Up until this
time, I had been a successful businessman.
I had bought and paid
for eight rent homes and an eightyeight
acre ranch. At the time, I
was President of the NAACP and
was fighting segregation so hard,
the white people in the Valley labelled
me as the main person responsible
for integrating the
schools. Therefore, they denied
me jobs throughout the Valley. It
so happened that all the hay bailer
machines, mowing and thrashing
machines were owned by
whites so they organized between
themselves to not cut, bail, or
thrash unless they would get the
complete job of hauling. They did-
n't have any trucks, but that was
to keep me from getting the jobs.


August, 1972 15 Grapevine



MR. AND MRS. ODELL JOHNSON, SR., AND FAMILY, 1944. Standing, L to R: Odell Jr., Roland, Florzell, Pauline and Reynold.
In front, Mr. Jonsson is cholding Cleo, Frank is in the middle and Mrs. Johnson is holding Jerry. Ray and
Jackie were not born at the time.



Before Johnson retired in 1968, he and his ·sons, Frank, Cleo, and Odell
Jr., owned and operated Triple J Motors, a used car lot located in West
Fresno. Above, Johnson is shown standing on the car lot.

They scouted around for trucks, but
much of the crops were lost."

"The last year I was in the Valley,
I only made a few hundred
dollars from the white farmers with
my trucks. Had I not had my rent
houses and a few other business
interests, I don't know how I would
have cared for my family. About
this time, my oldest son, Roland,
was graduating from El Centro Junior
College. My wife and I were
searching for a good college for
him to attend. We selected Freso
State College and in 1949 moved
the family to Fresno at 34 Whitesbridge."

After getting settled in Fresno,
Johnson went back into the farm
contracting business where he hired
many people in the Fresno area to
work for him, harvesting grapes,
cotton, and watermelons.

Johnson and his wife again be
came involved in the schools, this
time in Fresno. Johnson, Mrs. She
field, and Mrs. Joe Dixon, Sr., or-
ganized the first PTA at Columbia
Elementary School. He became its
first president. Later, Johnson, Roy
Woods, Mrs. Marion Jackman, and
several other community people also
organized the Edison High
School's first successful PTA. Johnson
also has served for many years
as a trustee at Carter Memorial
AME Church and has served as
treasurer for the local NAACP.

In 1950, Johnson, his wife, and
oldest son, Roland, opened a
cleaners in West Fresno. In 1952,
he went into the car wrecking and
garage business which he operated
successfully. In 1966, he and his
sons, Odel, Jr., Frank and Cleo opened
a used car lot under the name
of "Triple J Motors." Johnson and
his son-in-law, Lesly Kimber, maintained
the Used Car business until
March of 1968, when he retired.

Johnson proudly stated, "My
wife (who passed away in 1966)
and I, through much sacrifice and
hard work, were able to educate

August, 1972 17 Grapevine



Johnson and six of his seven sons, L to R: Frank, Ray, Odell Jr., Reynold,
Cleo, and Jerry. Roland not pictured.


Johnson stands between son, Frank, (L) Editor and Publisher of the GRAPEVINE
MAGAZINE, and son-in-law, Lesly Kimber, Editor and Publisher of
the CALIFORNIA ADVOCTE NEWSPAPER.

Grapevine 18 August, 1972




Johnson is standing between two of his three daughters, Flozell Rober
son, left, and Pauline Kimber.

our ten children." Because of this
parental inspiration, the Johnson
children have also ventured into
the business and professional
world. Johnson's oldest son, Roland,
is an elementary school principal
in Walnut Creek, California;
his oldest daughter, Flozell, helps
her husband, Claude Roberson, operate
a trucking business in Indio,
California; his daughter, Pauline,
also works with her husband, Lesly
Kimber, in their newspaper, THE
CALIFORNIA ADVOCATE (based in
West Fresno); his son, Odell, Jr.,
who has served as Dean of Students
during the past four years at
St. Mary's College, has been employed
as an administrator with
the Office of Education in Washington,
0. C. Johnson's son, Reynold,
is Bank Manager and Assist
ant Vice President of the First Western
Bank in Watts, California; his
son, Frank, is Vice Principal of Ivy
Junior High School in Fresno and

is the Editor and Publisher of THE
GRAPEVINE MAGAZINE. His son,
Cleo, is a bookkeeper for United
Parcel Service in Fresno and is also
the GRAPEVINE's Advertising
Sales Director; his son, Jerry,
GRAPEVINE's Director of Circulation,
is one of the few Black Real
Estate Appraisers in California. Recently
he was promoted to Loan
Officer and Assistant Secretary of
Fresno's Guarantee Savings and
Loan Company.

Johnson's youngest son, Ray, is
Training Officer of Fresno's Concentrated
Employment Program (CEP)
and is also co-owner of IMPACT
Consultant, INC., that does
business throughout the United
States. He is also part owner in
one of Fresno's newest nightclubs
called The Third World. Johnson's
youngest daughter, Jackie, who recently
became Mrs. Rodney Nelson,
is a student at Santa Clara University.

August, 1972 19 Grapevine



$6
DOWN

LAYAWAY
'TIL OCT. 1

ANOTHER
GREAT RODDERS
COAT SCOOP!
OVER 6 MONTHS
IN THE MAKING!

REAL
(NOT FAKE) IMPORTED
SPLIT COWHIDE

SUEDE
PANTCOATS
59.99
NOW
AT

Rodders

• REG. 80.00
• SIZES 7 TO 15
• BROWN, OLD GOLD
EARTH OR NAVY
• 3 STYLES
• ALL FRESNO STORES

Grapevine 20 August, 1972



GRAPEVINE'S MODEL OF THE MONTH

Lovely Helen Cobb of Fresno relaxes on the
beach. She is a Fresno City College student
working toward a nursing degree.

-Photographer, Earl Bradley



People

JAMES A. "PEPPER" JACKSON,
an associate in Love's Wood Pit
Barbecue, is president of the Fresno
Hotel, Motel and Restaurant Asso
ciation, succeeding Jack Hardy of
Del Webb's TowneHouse, who has
been transferred to Hawaii.

It is a long way up for Jackson
from his aunt's boarding house
kitchen where he used to perch on
a high stool watching bread rise.

At the age of 9, after his family
moved to Texas, he was a house
boy for a wealthy department
store owner, later became a cook's
helper and eventually a butler.

Jackson came to Fresno in the
middle of the depression and work
ed at odd jobs until he got into
food service at the Sunnyside
Country Club, where he remained
on and off, for 15 years.

He was with the Elks Club kitch
en staff when it was still down
town and before joining Love's was
associated with the Bayou, now
Nashville West, and Rep's House
of Ribs.

JOHN ETHRIDGE, who recently
resigned from the Fresno County
Planning Commission, was unanimously
selected by the Fresno Redevelopment
Agency board as redeveloper
for on eight-acre parcel
bounded generally by the old Kearney
Bowl site, Fruit, Arthur and
Hawes Avenues.

The selection of Ethridge marks
the first time a minority contractor
has assumed total responsibility
for a large development in the city's
urban renewal program.

Ethridge is proposing a planned
unit development of 35-40 units on
the site.

WANDA ST. JAMES hos been in
stalled as the 1972-73 President of
the National Council of Negro Wo
men. She succeeds Mrs. Birdell
Jules as head of the Fresno Branch
of the notional organization.

The National Council of Negro
new year include: Mrs. Linzie Dan
iels, recording secretory; Mrs. Will
iam Murphy, corresponding secre
tary; Mrs. Roy Woods, treasurer;
Mrs. Lizzie Newell, historian; Mrs.
Henry Jules, parliamentarian, and
Mrs. Inez McNary, chaplain.

Mrs. St. James, on employee of
the Fresno Housing Authority, hos
been a member of NCNW for ap
proximately 15 years. Her other
community activities include mem
bership in the Carter Memorial A.
M. E. Church, Gamma Eta chapter
of the Iota Phi Lo,mbdo Sorority·
Housing and Physical Development
Committee of Model Cities; Emergency
Housing Task Force; Rozina
Chapter of the Order of Eastern
Star and the NAACP.

She and her husband, Edward
St. James, hove five daughters and
seven grandchildren.

The NCNW is a service organization
and membership is open to
women of all races.

Grapevine 22 August, 1972



RICHARD D. FORD, 37, a faculty
member at the State University of
New York at Buffalo will become
the first black dean in the 61 year
history of Fresno State University
when he begins his duties Septem
ber 1 as dean of the School of So-
cial Work.

FSU Executive Vice President, Dr.
Horace L. Schorling, announced the
appointment. Ford succeeds Dr.
Irving B. Tevor who hos been serv
ing as acting dean.

Ford has been a faculty member
at SUNY, Buffalo, since 1969 and
director of admissions in the School
of Social Welfare at the university
since 1970.

He received his bachelor of arts
degree from Miles College in Bir
mingham, Ola., a bachelor of di
vinity degree from Johnson C.
Smith Theological Seminary in Char
lotte, N.C., and his master of social
work degree from SUNY, Buffalo.


RANDY WILLIAMS of Fresno and
Valery Podluzhnyi of Russia were
named their country's outstanding
athletes at the United States-Russia
Track Meet held in Sacramento,
California.

Williams, who recently made the
United States Olympic Team, won
the long jump with a leap of 27
feet 4 ½ inches. Podluzhnyi jumped
26-7 3/4 inches to take second.

JERRY PENDER of Fresno State
University hos signed a contract
with the Chicago Bulls of the National
Basketball Association.

Pender, who made on AAU tour
to Russia earlier this summer, was
a two-time all-Pacific Coast Athletic
Association selection while
playing for the FSU Bulldogs. He
scored 1,142 points in two seasons
after transferring from Merced Junior
College.

In his first season at FSU, Pender
scored 588 points in 26 games
for a 22.6 average, following with
554 points in 25 games for a 22.2
overage, plus 196 rebounds, his
final season. He ranks sixth on
FSU's all-time scoring list. He also
shares the single game scoring record
(40 points vs. San Jose State
in 1970-71).

Pender is originally from Elm City,
N. C., where he made all-state
honorable mention. He is 22.

August, 1972 23 Grapevine



J and C House Of Records Reaches
Quarter-of-a-Million Record Sales

CHARLES DOYLE, young successful businessman.

J and C House of Records has family music lovers who either
outdone itself in the business of sang in the Baptist and Pentecostal
record selling. Within the past churches or played some musical
year, approximately a quarter of a instrument, gave him the initiative
million (250,000) records have been .to start selling records. At the time
sold and thafs not including ac-Doyle went into the record selling
cessories, such as tapes, cassettes, business he was also studying at
ethnic and exotic posters, incense, Fresno City College, working nights
and LPs. This business, located on in the post office, and playing musCalifornia
Avenue in West Fresno ic with a local dance orchestra.
and in Eastgate Shopping Center in East Fresno, is owned and op-
erated by a Black man who only wanted to do something pertain-
ing to music and give his wife an easier job other than working as
she was in a laundry.


Charles Ray Doyle and his wife, dured the rough part, they quit
Juanita, started out on what he their jobs and business got so good
calls a "shoe string " of $1,000-that they hired several employees,
the amount of money he borrowed who by the way, are still with the
on a col lege loan which came too business.
late for him to pay his semester ex-Born in Austin, Texas, 28 years
penses. That, coupled with the fact that he came from a long line of
family music lovers who either sang in the Baptist and Pentecostal
churches or played some musical instrument, gave him the initiative
to start selling records. At the time Doyle went into the record selling
business he was also studying at Fresno City College, working nights in the
post office, and playing music with a local dance orchestra.

It was four years ago on March 16, 1968, he opend the business on California
Avenue, but continued working and plunging his wages and his wife's earnings
along with record sales money back into the business. Having endured the rough part,
they quit their jobs and business got so good that they hired several employees,
who by the way, are stilll with the business.

Born in Austin, Texas, 28 years ago, the oldest of nine children, Charles, at the age of seven

Grapevine 24 August, 1972



months, crawled into a stove which
turned ove r on him, permanently
disfiguring his right hand. But he
says, he never let it be a handicap.
He played sports and did all the
things other normal boys did,
which probably developed in him
a spi rit of competition and a desire
to excel. In 1951 he came to Fresno
by ways of the crops with his
grandparents, Mr. and Mrs. Vernon
Doyle, later graduating from
Edison High School. The only time
he says h is injury probably handicapped
him was when he was
working w ith the California Division
of Forestry. After three months
of worki ng, he came up for permanent
emp loyment but was terminated
because of his burned
hand. Again, when he took his
physical for the armed services, he
was turned down.

When a sked about his business
training, he stated that when he
went to Fresno City College, he had
the choice of studyin g d rafting or
accounting , but he chose drafting.
Now he wishes he had studied accounting.
But never one to accept defeat,
he continues to study business
every chance he gets; and in
his office, he is surrounded by
books relating to business.


defeat, he continues to study busiturned
over on him, permanently

ness every chance he gets; and in
disfiguring his right hand. But he his office, he is surrounded by
says, he never let it be a handicap. books relating to business.
He played sports and did all the

Charles attributes his success in
business to a number of things: (l)
Putting his and his wife 's money
back into the business, (2) Choosing
employees who en joy their work
and sta ying with the business.
(3) Pleasing his customers and supplying
the demand, whenever anyone
wants something he does not
have in stock, he gets it with in 24
hours from one of 3 distributors in
San Francisco or Los Angeles, (4)
Listening to his customers on what
to stock, (5) Good credit, and lastly,
enjoying his work. He stays at
his business all day and loves every
minute of it.

He ended the interview by saying,
"The thing that I feel good about
is being independent. I am
doing better in my own business
than I would ever be working for
someone else. I have gone way
beyond what I expected ."

J. & C. HOUSE of RECORDS

Doyle stands in front of one of his records stores.

August, 1972 25 Grapevine



L to R: Steve Laughter, assistant manager of a downtown store donates
clothing to Peaches Coleman, Rosemary Beard and Doris Waller of the
Black Awareness Committee.

Youths Seek Help For Ex-Inmates

The plight of men being released
from prison has touched the
hearts of· several Fresno youngsters,
and they are attempting to lend
the ex-prisoners a helping hand.

Rosemary Beard, speaking for
the group, said, "The men getting
out of prison are in need of clothing,
jobs and places to live and
any help in making the transition
from prison life to living on the outside
goes a long way."

The Black Awareness Committee
is made up of young people from
18 years to their mid 20s. It gives
shows for prisoners at Soledad
Prison and it was while talking to
prisoners following the shows the
group learned of the men's prob
lems.

Doris Waller pointed out the
wages the men receive in prison
are low and "don't go very far."
"What we do," she explained,
" is seek out living quarters that do
not cost too much for those men
ready to be released. We also pe
tition clothing stores for donations
for the men about to be released
and we seek donations of books,
typewriters or any items the men
in prison may be able to use."

The group was formed in Apri
by Yolanda Sanchez, a Fresno
State University student. She had
seen a show presented for inmates
of Soledad and began involving
local youth in a program.
The group presented its first show
in May.

On June lO the group presented
another show at Soledad and was
invited back to do another. Since
then, the inmates at the California
Correctional Institution at Tehacapo
have requested a show.

The group is paying its own ex
penses to present the shows.
Peaches Colemon said the group
is looking for talented young peo
pie to help in putting on shows at
the two prisons.

Persons wishing to make dona
tions or aid in presenting shows
may contact the group at 751 Kern
St. or by telephoning 485-9999.

Grapevine 26 August, 1972



Terry;s Plight
Hits Hearts
of Many

His Smile is Back


A weary but happy Mrs. Hattie
Evans spent a sleepless night, but
said today she doesn't feel bad
about it at all.
Mrs. Evans recently launched an
effort to get a bicycle for Terry
Green, 13, a victim of polio since
infancy, whose bicycle was stolen
over the weekend.
A story of her effort was printed
in the Fresno Bee and sent across
the nation by the news wire services.
"My telephone began ringing at
4 p.m. and continued ringing
throughout the night," said Mrs.
Evans. " People from all over the
country called to offer money and
bicycles. I soon had to begin turning
down offers, so many were
made.
"I was really angry when the
theft occurred, but after what happened
last night -the way people's
hearts went out to Terry l
have a love affair with people
again."
The next day, a smiling Terry,
picked out a new bicycle in a
downtown Fresno store. A Fresno
insurance underwriter with a national
insurance company, who requested
his name not be used,
made arrangements for the bicycle
purchase and paid for it.
"I did this for the boy's sake,"
he said. "I don't want to use my
name because I don't want to make
the wrong impression."
Mrs. Clod Green, Terry's mother,
said some of the money which has
been donated will be used to pay
off a bill for the stolen bicycle, purchased
less than a month ago. The
boy's father taught him to ride it.
Mrs. Green said any money left
will be given to the Crippled Children's
Service which supplies Terry's
braces and equipment.


August, 1972 27 Grapevine



Fowler High Grad Wins Scholarship

Darrell Miller

Darrell Miller, a June graduate
from Fowler High School, is the recipient
of a $900.00 scholarship
from the College Opportunity Grant
Program at Reedley College.
Darrell, the son of Mrs. Irene
Miller of 228 N. Tenth Street, Fowler,
was an honor roll student at
Fowler High. During his high school
career he also served as treasurer
of the Future Farmers, senior patrol
leader of the Boy Scouts, most
improved player in basketball, and
most outstanding athlete of the
year. He lettered in football, basketball
and track. This past year he
served as vice president of the student
body.
He also received a $100.00 grad-
uation gift from Rocky Bruce of
Bruce's Lodge in Fowler, California.

**********************************************************************

R.C.A. -GENERAL ELECTRIC -ZENITH -WESTINGHOUSE

BROADWAY FAIR

APPLIANCE and FURNITURE
2049 BROADWAY PHONE 485-2564
FRESNO, CALIF. 93721

"Come and See Our Complete Furniture Selection"

JOHN GAROFOLI 485-2564 Corner of Broadway
VIC ANTONINO and Divisadero

Grapevine 28 August, 1972



BACHELOR
OF THE
MONTH

Mr. Cecil Rhodes

By Mattie Meyers

The GRAPEVINE'S Bachelor of the Month is Cecil A. Rhodes, a
26-year-old graduate of Reedley College and Fresno State University,
who took his bachelor's degree in linguistics in June. Rhodes
plans to continue in Anthropological Linguistics in the PhD. program
at the University of Wisconsin in Milwaukee where he has already
received an appointment as Teacher Assistant.
Rhodes past experiences include a two-year tour of duty in the
Armed Services, two and a half years working for P.G.&E,. and
two years as an instructional aide at Lincoln and Franklin Elementary
Schools. He has also guest lectured at Fresno State University
in Linguistics.
His hobbies and interests are quite varied. He enjoys playing
tennis, dancing, swimming, water skiing, deep sea fishing, singing,
and photography. Rhodes played violin in elementary and high
school orchestras for eleven years and was lead singer for "Michael
and the Jesters" as well as directed his own rock group, "The Soul
Sessions" in 1968. Presently, he is working in bilingualism and
Standard English instruction and usage with the Neighborhood
Youth Corps.

************************************************************************
GRAVES LIQUOR STORE
LIQUOR -:- WINE -:- BEER

233-3601

2583 S. ELM FRESNO

August, 1972 29 Grapevine



Golden
Wedding
Anniversary

Mr.and Mrs. Eugene M. Hodge of Fowler celebrated the " Gold
Years" of their marriage with a family reunion held in the Fow
Improvement Association Hall July 8. The couple was married Jar
uary 6, 1919 in Fort Smith, Arkansas. The Anniversary-Reunion wa
planned and attended by their children and their spouses. 0
one-hundred guests were in attendance.
The couple's children in attendance were: Mr. and Mrs. John
Mellon of Fowler, Mr. and Mrs. Al Gregg of New York, Mr. a
Mrs. Travy Hodge of Los Angeles, Mr. Eugene Hodge and
Jack Hodge of Oakland, Mrs. Evangeline Roberts of San D1eg
Mrs. Stockton, Mr. and Mrs. Louis Hodge, and Mr. and Mrs. Char
R. Hodge. Two sons, Willie and Jack Hodge, were unable to attend.

****************************************************************************

kay's

junior woman and junior miss apparel

Lanz ORIGINALS

Phone 264-9765 1127 Fulton Mall Fresno


Grapevine 30 August, 1972



KLIP
1220 ON YOUR DIAL
THE VALLEY'S EXCLUSIVE JAZZ &
BLUES STATION IN FRESNO

6:00 A.M.
7:00 A.M. DAILY
GOSPEL
CARAVAN
Bro. Woody Miller

THE JAZZ WORLD OF
Woody Miller
7: a.m. - 9:00 a.m. daily
JAZZ AND BLUES

9:00 A.M. - 1:00 P.M. Daily
KEVIN LYNN SHOW
TOP RHYTHM & BLUES

Harry Jeffrey
Sundays
12:00 P.M.
To Sign Off
TOP RHYTHM
& BLUES

REV. RUEBEN A. SCOTT
11:15 - 12:00 A.M.
SUNDAY MORNING SERVICE

August, 1972 31 Grapevine



ATTENTION READERS!!

Help The Grapevine
Select Ten Of
Central California's
Best Dressed Women

Rules -
*Age Limit - 18 years and older.
*Residence - Central California.
*Application - A friend, relative or organization must mail the
application below to the Grapevine Selection Committe.
* Final Date - All applications must be mailed before midnight,
September 1, 1972.
No owner, employee, or relative of the Grapevine is eligible .
Selection-
Ten women will be selected from the applications submitted to
the Grapevine Selection Committee.
* Final ten women selected, photographs wil l be taken in favorite
attire by a professional photographer.
All te n w ill be featu red in a future edition of the Grapevine.
Judges-
* Five men and women from various towns throughout
Central California.

************************************************************************


APPLICATION FORM

Deadline Midnight, September 1, 1972

Sponsor -------------------------- Telephone
I/We submit the name of
Mrs./Miss ----------------------------------
Address ------------------------------------
Telephone ----------------------------------
as one of Central California's Best Dressed Women.
Mail to: Grapevine Slection Committee
1012 South Trinity
Fresno,California 93706

Grapevine 32 August, 1972



THE GRAPEVINE

"If you're not a Tom, then why do you keep waiting to get picked for white wine?"
© Grapevine Corp.

***************************************************************************************
½ Day Learning Pre-School Program
Ages 2 thru 8
Enroll Now for Fall!!
Transportation to Public Schools

Arts & Crafts
Creativity
Free Play
Hot Lunches

Bambi's
nursery
school
State Licensed

221 Fresno St. - Fresno, California
Phone: 268-1466

State Licensed
Complete Insured Liability
Credentialed Teachers

Members of the National Assoc. for the Education of Young Children

August, 1972 33 Grapevine




Craig Accepts Coaching Job At
Cal State Bakersfield

Charles Craig, former NCAA and
AAU triple jump champion while
at Fresno State College, has been
appointed head track and cross
country coach at Cal State Bakersfield
for the 1972-73 academic
year.
Craig presently is the director of
the Education Opportunity Program
at the Bakersfield campus.
He received a BA degree in history
from Fresno State. Craig later served
as head track coach at Fowler
High and was a parks and recreation
leader for the Fresno Recreation
Department.
Prior to coming to Bakersfield,
he served as assistant track coach
at UC Berkeley. He also served on
the coaching staff for the 1970
Track and Field Championship
Team.
He was the national AAU Indoor
and Outdoor triple jump
champion in 967 and 1968. In addition,
he was the Pan American
Triple Jump Champion in 1967; a
member of the 1966 and 1967 US
National Track and Field Team;
listed in Who's Who in American
Athletics; rated tenth on the World
Triple Jump list in 1967; and rated
fourth on the all time US Triple
Jump list.
Craig was a finalist in 1964 and
1968 Olympic trials. Injury prevented
competition in the 1968
finals. He was an All-American in
the Triple Jump, NCAA 1964 and
1965, and AAU 1966, 1967, and
1968.

**************************************************************************
CHECK
OUR VALUABLE
GAS COUPON
PRICE

FREE
CAR WASH
COMPLETE INSIDE & OUT
With ANY Fill Up of ARCO gasoline
V.I.P. The CARWASH
2503 N. BLACKSTONE
Take this Grapevine Coupon and you will also get HOT WAX
Free of charge.

Grapevine 34 August, 1972



Census Study Shows Big Economic
Social Gains For Blacks In 1960-'70

Black Americans made solid gains in education, income and
job opportunities between 1960 and 1970, a Census Bureau report
said.

In northern and western states, young black families reached an
income comparable with that of their white counterparts.

In a study based on 1970 census statistics, the bureau cited gains
in home ownership and voting strength for the nation's 23 million
black citizens. More black youths are attending college and fewer
are dropping out of high school, the report said.

"Overall, however, in 1972, blacks still lag behind whites in
most social and economic areas, although the differentials have
narrowed over the years," the report said.

The most impressive gain, according to the study, was among
families under 35 years of age in the North and West where both
husband and wife worked. In that category, the median income
for black families in 1970 was $11,045 compared to $10,578 for a
comparable white family.

Nationwide, the young family income figures were $9,267 for
blacks and $10,396 for white.
The report also noted that young black working wives earned
about 30 per cent more than their white counterparts.

In education, the study showed the high school dropout rate for
blacks had dropped sharply to 11 .1 per cent in 1971 but was still
higher than the 7.4 per cent rate for white students.

On the college level, the number of black students enrolled increased
from 0 to 18 per cent between 1965 and 1971 while the
proportion of white college students remained stable at about 22
per cent.

In the 1960-1970 decade, black home ownership increased from
38 to 42 per cent. And although there was more overcrowding in
black than white homes, most of the crowded homes were in rural
areas rather than in city slums.

************************************************************************************

WHAT TO DO WITH YOUR BIBLE:

Know it in the head;
Stow it in the heart;
Show it in the life;
Sow it in the world;
Read it to be wise;
Believe it to be safe;
Practice it to be holy.
If you know the Author,
You will love His Book. -Author Unknown.

August, 1972 35 Grapevine




GRAPEVINE MAGAZINE
DRAWING WINNER

$5.00 WINNERS
Blache Jack
Cora Lockhart
Ethel Wilson
Jannie M. Melton
Nolia Slade
Nina Williams
Earnestine Williams
Billie Tarpley
Kirkus Burks

$25 GRAND PRIZE WINNER
Lynn Stennis

***************************************************************************

KEEP UP WITH WHAT'S HAPPENING
Subscribe To The GRAPEVINE!!

Send me a 1 year subscription of the Grapevine Magazine
at the price of $4.20 per year.

Signature ····················································-···········
Address ..................................................................
City .....................................................................

□ Bill me later □ Payment enclosed □ Renewal

Mail To: GRAPEVINE MAGAZINE
1012 S. Trinity
Fresno, California 93706

Grapevine 36 August, 1972



WIN FREE CASH!

GRAPEVINE MAGAZINE DRAWING

$ EASY TO ENTER - $

SIMPLY FILL OUT THE ENTRY BLANK BELOW, CLIP AND MAIL TO THE GRAPEVINE MAGAZINE

$ WIN $

$ GRAND PRIZE $25.00 $

GIVE ADDITIONAL CASH PRIZES

IF YOU DON'T WIN THE GRAND PRIZE YOU MAY WIN ONE OF THE OTHER NINE $5.00 CASH PRIZES.

CLIP AND MAIL COUPON TODAY

DEADLINE AUGUST 31, 1972

ENTER AS MANY COUPONS AS YOU LIKE.

******************************************************************************************

GRAND PRIZE: $25.00
FIVE OTHER PRIZZES: $5.00 Each

MAIL TO:

THE GRAPEVINE MAGAZINE
1012 S. Trinity
Fresno, Calif. 93706

Please enter my name for the GRAPEVINE drawing

Name-----------------------------------------------------
Address--------------------------------------------------
City--------------State--------------Zip Code------------

Offer expires August 31,1972
Winners will receive Cash Prizes in Mail

August, 1972 37 Grapevine



Concentrated Employment Program

Helps the needy, of all races, to learn new career skills
and to provide their families a decent living!

1. Who does CEP help? Must live in CEP area
Must be 18 years and older Must meet poverty income guide-lines

2. VocationalTraining Institutional and on the Job
training . . . what do you like to do?

3. How can CEP help you get to work?

SUPPORTIVE SERVICES:
1. Legal Aid
2. Child Care
3. Transportation
4. Basic Education
5. Vocational Counsel
6. Remedial Education
7. Work Experience
8. Linkage with other agencies

4. Job Placement With upward mobility

5. Vocational Follow-up "Job-Coach" will provide
placement follow-up

6. Specialized Skill Training...

CONCENTRATED EMPLOYMENT PROGRAM
1735 FULTON ST. FRESNO. CALIF.
PHONE (209) 485-5670

Sponsored by the Fresno County
Economic Opportuni ty Council


Grapevine 38 August, 1972



1 WE WILL GREET YOU WITH A
SMILE

2 WE WILL TREAT YOU
COURTEOUSLY

3 WE WILL NOT LET OUR OTHER
DUTIES INTERFERE WITH
SERVING YOU

4 WE WILL ANSWER YOUR
TELEPHONE CALLS PROMPTLY
AND COURTEOUSLY

5 WE WILL ACKNOWLEDGE YOU IF
WE MUST KEEP YOU WAITING

6 WE WILL GIVE YOU DIRECTIONS
AND ANSWER YOUR QUESTIONS

7 WE WILL MAKE EVERY EFFORT
TO FIND OR SECURE
MERCHANDISE THAT YOU WANT

8 WE WILL PROVIDE OUR SERVICES
WHEN YOU NEED THEM

9 WE WILL NOT LET YOU LEAVE
OUR STORE UNHAPPY

10 WE WILL THANK YOU FOR
SHOPPING IN OUR STORE

You are our most important asset
and we will do everything we can
to please you . Come in today, let
us prove that we really do care.

Sears
People who care about People


August, 1972 39 Grapevine



BULK RATE

U.S. Pastage
P A I D
Permit No. 1904
Fresno, California

RURAL, STAR ROUTE OR
POST OFFICE BOXHOLDER
LOCAL
ONE FOR EACH FAMILY


GRAPEVINE
THE FAMILY MAGAZINE

OFFICE:
1012 SOUTH TRINITY
FRESNO, CALIFORNIA 93706
TELEPHONE:
486-0273

Item sets